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 Nestlé is the world’s largest food and
beverage company. We have more than
2000 brands ranging from global icons
to local favorites, and we are present in
191 countries worldwide.

After more than a century-old

association with the country, NESTLÉ
“Good food, Good life”. India has a presence across India with 8
manufacturing facilities and 4 branch
offices.
 HEALTH CARE CEREALS

STRATEGIC
Different nutritional supplements For children

BUSINESS UNIT Nesquick
Calcium Supplements Crunch
Extra energy (for kids) Cheerios
Special diets Adults
Fitness
Fibre 1

COFFEE & CHOCOLATE WATER

COFFEE CHOCOLATE 2 types :

Decaffeinate Bittersweet
Expresso Low sugar / sugarfree Sparkling water
Flavored
Normal Water
DAIRY (MILK)

Different kinds of milk

Extra calcium (40+ years)

Lactose-free milk
Baby milk substitutes

 SWOT ANALYSIS
STRENGTHS WEAKNESS

Global Presence
Increasing Cash flows Problems in product

Strong Supply Chain

operations
S W marketing
Organizational Structure
High dependence on
Fast Innovation
advertising
Digital Transformation

OPPORTUNITIES THREATS

Increasing Transparency Climate Impact

O T
Sustainability Strategic Investment
Increasing disposable choices
Income Product Quality and
Diversifying its product Safety
portfolios Rising Competition
 BCG MATRIX OF NESTLE

HIGH
Nestle’s Mineral Water and Nestle’s
Nescafe Coffee (like Nescafe Latte). Nestle Everyday, Nestlé slim, and Nestlé

Milkmaid are some of the milk and milk-
With the growing number of health- based products from the house of
conscious customers, Nestlé.

This domain needs a higher investment,
These goods have the capacity to And it is a high-risk decision to invest in
MARKET GROWTH

deliver higher ROI in the future. It might them too.

take a heavy investment

They are- Nestle’s Maggi Noodles, Nescafe,

and its popular chocolates like KitKat, and
Koko Krunch and Nestle Milo fall into
Munch.
this category.
With a market share of 80-85 %, Maggi
They didn't have a strong hold on the
Noodles holds a pseudo-monopoly in the
market. So the future investment is seen
market and have high customer loyalty. as a wastage by firms

LOW

These products need very less investment.

LOW HIGH
MARKET SHARE
 MARKETING STRATEGIES OF NESTLÉ

PRODUCT STRATEGY PRICE STRATEGY

Nestle is the world’s largest food company. It has The price of the products is based on the perceived quality
around 8,000 brands with a wide range of products of the product. Nestlé seeks to offer a varied range of
across the market, which form the backbone of its
products and services to meet evolving customer needs.
marketing mix product strategy.
It seeks to create goods that are beneficial to both humans
Dairy products
Chocolates
and the environment.
Beverages Nescafe and Maggie both have higher profit margins than
Ready to Cook foods their competitors. This is because the product quality is
adequate, and a small price reduction will not entice the
consumer to associate with the brand.
 PROMOTION STRATEGY
Nestlé always has innovative marketing
decisions when it comes to branding its
products.
They are up against strong competitors from
both domestic and international opponents.
Nescafe was the first company to introduce
Nescafe songs that are still talked about
today.
Nestlé uses a range of media to promote
their products, including tv, posters, print
commercials, and web advertising.
DISTRIBUTION STRATEGY
Nestle has a strong and intensive distribution
network in India with deep penetration in rural
markets also which gives cost advantage to it.
Nestle works alongside NGO and buys
some input material directly from farmers.
Nestle India maps supply chain at every
point, do regular audits.
Nestle uses various software like ERP, SAP-
SCM for seamless information flow.
 RECOMMENDATIONS & CONCLUSION

Feel free to approach any of our corresponding team members

if you ever find yourself in need of these specific skills.
THANKYOU
ABOUT OUR TEAM 08 COMPANY NAME

Peyton spends her free time

FUN FACTS PEYTON studying the stars.

ABOUT OUR RILEY

Riley works as a wildlife
rescue volunteer.

TEAM
Hunter offers free designing services to
HUNTER not-for-profit groups.

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Blaise is actually a math whiz who makes
BLAISE geometric constructions using origami.

We value work-life balance,

learn about our team behind the scenes! Morgan is currently studying taking up an
MORGAN advanced degree in music composition.
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