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Foundational Course in Entrepreneurship

Milestone 1-3
Durban University of Technology
INTRODUCTION AND TEAM COMPOSITION Place
your
logo here
Business Name: Lanqa Waterless Carwash PV ID:

Team members names Strengths and abilities Role/Position

APHIWE ZAMA LEADERSHIP CEO
MANQOBA CEBEKHULU ABILITY TO WORK IN A TEAM COO/CTO
LINDOKUHLE SHANGE COMMUNICATION CFO/CMO
MINENHLE MYENDE CREATIVITY FINANCE

What makes us a good team to solve the problem we chose?

-Its that we have the same goal, and we understand each other, even
though we have problems we try to solve them by being transparent
and honest-

Picture Picture Picture Picture

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PROBLEM
your PV
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Problem definition:

The problem that we discovered was that people who work in the corporate space usually don’t have time
to wait for their cars to be washed. Our business is all about saving their time by washing their cars at their
workplaces, while they’re working. This way they won’t have to waste petrol and time by going to a car
wash to wash their cars and it will also improve their safety. Our target market is the mid and high working
class.

We found that approximately 63% of the customers that we interviewed are facing this problem.

Existing Alternatives:

• Some people would rather prefer to go to a car wash.

• Others would prefer to wash their cars themselves.
_______________________________________________________________________________________

We used the following tools to arrive at these findings: Asking people in person at different locations (their
working environments).
 Place
Present here the results of the interviews/surveys with graphs and analysis of the data
your PV
collected. (Also, the link to the file to access the interview/survey data)
logo here
BUSINESS SURVEY
Yes No
Total
85%
75%
65% 65%

PERCENTAGE
55%
37%
45%
35% 35%
63% 25%
15%

Umhlanga Ritson Electricity Durban Girls Crawford

Campus Municipality High Schools High School
Yes No LOCATIONS

Questions Results

How many customers did you interview? (At least 25 for B2C and 2 100
for B2B)
How many of them agree this is a problem that needs to be 63
solved?
How many of them said they can already solve this problem and 37
don't need a new solution?
 Place
your PV
CUSTOMER logo here

Questions Results
What is your Market type? Middle and high working class

What is/are your Customer Segment(s)? Location (Suburb), age (Young Adults and Middle-Aged Adults)

What is your TAM - Total Addressable Market? 80% of the working class

What is your SAM – Serviceable Addressable Market? Working places around Durban, (R80/week per customer)
,[R320/month]
What is your SOM – Serviceable Obtainable Market? To have branches across KwaZulu-Natal

What is your Niche? It’s that we use a waterless product to wash car
 Place
CUSTOMER PERSONA your PV
logo here
Attribute 1 Attribute 2 Attribute 3
Goals
• To become a better parent
• To save for my retirement
• To create and commit to a fitness routine Motivations
• To cut junk food out of my diet
• Growth
Frustrations
• Power
• Clients arriving late • Learning new things.
I am a natural born leader • Arrogant attorneys
• Unclean spaces
Age (in years): 32 Bio
Gender: Female
Profession: Lawyer
The customer is Zama Portia Nguni living at Musgrave. She has a degree in law with three
Location: Musgrave
years’ experience working at SPHAMANDLA MTHETHWA ATTORNEYS. She's always busy
dealing with customers cases and has the highest win rate in her firm. She has a good
Personality
track record in identifying victim innocence.
• Brave She likes to spend her days reading books and studying up on the latest information
• Loyal regarding law in the world. One of her values are communications, her willingness to
• Unselfish
listen and strong writing ability.
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CUSTOMER PERSONA
your PV
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Attribute 1 Attribute 2 Attribute 3
Goals
• To increase my emotional intelligence.
• To learn a foreign language.
• To improve my network and communications skills.
• To acquire a new qualification.
Motivations
• Meeting deadlines.
Frustrations • Learning new things.
• Coming up with new ideas
• Running late
I am an ambitious and • Waiting too long in a queue
to improve certain
driven person. situations.
• Crowed spaces

Age (in years): 26 Bio:

Gender: Male
Profession: IT
Location: Glenwood The customer is Thabiso Patrick Cele. He is currently renting at Glenwood,
working at Ipheya IT solutions as a senior IT specialist.
Personality
He’s biggest achievement at his work was to obtain a award of employee of the
• Obsessive year two times in a row he is a hard worker perfectionist and one of Thabiso’s
• Introvert values is honesty and respect. The thing he likes to do at his spare time is to play
• Lacking social skills video games and help young entrepreneur.
SOLUTION Place
your PV
logo here

Solution description:
We offer a mobile waterless car washing service.
Currently the customers are addressing the problem by washing their own cars during working hours.
Our solution offers customers the benefit of saving their time and their petrol.
The details of our offering consist of:
1. Using environmental friendly products
2. Zero usage of water
3. Completely remote services

Why this business will work in our market/region or country:

• One of the biggest reasons why our business will work in our region is due to the water issues we have.
• We will prioritise safety over the clients items in their vehicle.
VALUE PROPOSITION CANVAS Place
your PV
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I would LOVE it if:

 ? What would make the customer happy?

 Products that maintain the cars paint Long lasting refreshing fragrance
 Long lasting refreshing fragrance
 ? What do the clients want when facing the
problem?
They need a company that will be a mobile
carwash

What is the product or service that you I would WANT:

are offering?
GAIN GAINS  What do the clients do (actions)
We offer a mobile waterless car washing CREATORS when facing the problem?
service that saves you time and fuel. PRODUCT/
SERVICE JOBS They end up washing their cars at a car
wash during working hours
PAIN KILLERS PAINS

I would HATE it if:

 The abily to come to the client's
workplace which will save them time  What are the pains of the clients when facing
and their money. the problem?

 The customers feel impatient cause of their

time being consumed at a car wash.

 The customer stresses about having to pay

everytime they wash their car.
LEAN CANVAS Place
your PV
PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE logo here
• Middle working class • We are a mobile PROPOSITION • Using Waterless
doesn’t have time to company We are a waterless car products CUSTOMER SEGMENTS
wash their cars. wash service that uses eco • We are a mobile
• We use a waterless friendly products. We service • Private companies
• There is a water product to wash car provide strong stain • Seamless services • Middle-class
shortage in south Africa removal products at an • We use a Long- community
• Hard Stain removal additional cost. lasting fresh • Shopping Centre
• Clients struggle to products HIGH-LEVEL CONCEPT fragrance
remove some stains • MiWay insurance
KEY METRICS CHANNELS
that are hard to remove company for example,
• Number of primary • Social Media
provides a service of
customers • Flyers and posters
EXISTING ALTERNATIVES mobile battery
• Number of views • Word of mouth
• They can wash their replacement which is
and subscribers • Events
own cars like what we do, we
(YouTube)
provide mobile car
• Number of paid EARLY ADOPTERS
• They can send someone washing services.
partnerships.
with their car to a car • A car tracking company
• • Lecturers/ Teachers
wash offers a similar service
where they travel to • Nurse and doctors
• They can ask junkies to your location to install
wash their car a tracker.

COST STRUCTURE REVENUE STREAMS

• Packages vary depending on size of vehicle • YouTube
• Minimum package fee (R250) • Paid partnership e.g. [Unilever]
• Maximum package fee (R450) • Subscription fee
• Company equipment cost (R5000) • Discounts
 COMPETITION ANALYSIS Place
Spotless Umbilo Exit Car wash A1 car wash Lanqa Car wash your PV
Carwash Carwash City car wash and shisanyama
logo here
Product Free fragrance Free wi-fi while Discount on Discount when Free beverages Free car
Benefits when you wash waiting on your haircut while you eat in while on Wednesday, shampoo that
your car on a car washing your car your car is durning midday enhances your
sunday getting washed hours (12H00- car colour.
on a friday 14H00) Offered once a Conclusion:
month
• This company will
Solution / They wash cars They wash cars They have a They have a bar They have a They provide a revolutionize the way a car
Product salon and wash and grill and also spaza shop and mobile car wash wash operates and be a game
cars wash cars wash cars service changer. With an affordable
package that the middle
UVP – Excellent service They offer the The salon draws The bar keeps The longest They use a
Unique Value and a good track best wi-fi at a in customers so people running car wash waterless base
working class can afford. Its
Proposition record car wash they know to preoccupied in durban with a product to wash going to change the game and
wash their cars while their cars lot of trusted cars at fixed be a big competitor.
next time they are being and loyal monthly price
come washed and the customers. instead of Why would the customer switch
food makes everytime you to your product/service?
them want to wash your car.
come again
• We wouldn’t only save the
Price R80 – R150 R70 – R200 R60 – R130 R85 – R190 R90 - R250 R250 - R450 company they work at water,
Per (Monthly) but we would also save them
a lot of time. They come into
Market They say its good Outstanding They offer Not the best but Good service They offer work with their cars dirty and
Review and they do service. They adequate it gets the job excellent leave with a squeaky-clean
quality checks. open early and services that done services that are
vehicle.
close late could use affordable
improvement
MARCO 2
MVP Place
your PV
logo here

Full product/service description:

• Pricing – R250-R450
• Product/Service options – We are a mobile waterless carwash
• Characteristics and benefits – Long lasting fragrance, we also use a shampoo
that enhances the color of the car.
• Description of how the product will work and steps the customer will follow –
We will wash the car of the customer, while the customer is at work by doing
that we save the customer time and petrol for traveling to the carwash.
• Any other information
• We also use products that removes the stain of the car.
• We use environmental friendly products.

Insert a picture/link video/website link

Vision Board
MVP EVIDENCE
Evidence of validation:
Paste here your evidence of real potential customer
interviews. (Include a link to the original data).
You can also include photos, videos, etc.
https://www59.zippyshare.com/v/emOe5bDx/fil
e.html
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your PV
Analysis of result: logo here
Did they validate your solution and price?
What are the benefits that your interviewers found?
Did you have any changes to be done after this feedback?
Use graphics and numbers to give a complete data analysis.
Did they validate your solution and price?
• Yes
What are the benefits that your interviewers found?
• They found that our business is very convenient
because it saves them time
Did you have any changes to be done after this
feedback?
• No
MVP CONCLUSIONS Place
your PV
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Conclusions of validations:
What did you learn about the MVP with the validation?
What will you maintain on MVP?
What will you change on MVP? Include here the changes and updates
What did you learn about the MVP with the validation?

We learnt that we have to try to be unique at all times, that is why we came up with an idea to do a mobile
waterless car wash which is rare to find from our competitors.

What will you maintain on MVP?

By using the latest products and by always upgrading our cleaning equipment.

What will you change on MVP? Include here the changes and updates

The main branch of our business will always leave stationed people to continued with the work while we
continue in other places.
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THANK YOU.