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VERSI
TYOFSCI
ENCEANDTECHNOLOGYOFSOUTHERNPHI
LIPPI
NES
Pobl
aci
on,
Clav
eri
aMi
sami
sOr
ient
al
Coll
egeofEngi
neer
ingandTechnol
ogy
DEPARTMENTOFHOSPI TALITYMANAGEMENT

Name:Jacqui
l
ineBudl
ong
Cour
se&Year:BSHM 1A

Act
ivi
tySheetNo:3
Chapt
er8.Touri
stAtt
ract
ionsandThemePar
ks
60Points

1.I
ntr
oduct
ion.(
Def
ineAt
tract
ions)

Attractioni sthepowerorabi l
i
tytoev okeinterest,li
king,orpl easur efor
somet hingorsomeone.Accor dingt o Pear ce( 2001),at ouristattracti
oni s
namedsi tewi t
haspeci fi
chumanornat uralfeat
ur ewhichi sthef ocusofv i
sit
or
andmanagementat tenti
on.Also,Swar brooke( 2001)def i
nesat tractionsas
si
ngleuni ts; i
ndiv
idualsit
esorv er
ysmal l
, deli
mit
edgeogr aphicalunitsbasedon
asinglef eature.
Ingener al,i
tcanbeconsi der
edasaf or cewhichpul lsordr awsoneobj ectto
another.A qual ity which evokes interestordesi r
e and f eeli
ng ofl i
king
somet hingorsomeone.

2.Whyar
etour
istat
tract
ionsi
mpor
tanti
nthet
our
ism i
ndust
ry?
Themai ngoalofanat t
ract
ionistodrawcustomerstoaspeci fi
clocationso
they can enj oy the various att
racti
ons whil
e on v acation.I t willgain
economi call
yfrom touri
sm whilesti
llpr
omot i
ngthelocalculture,heri
tage,and
cli
mat e.Thiscanal soleadt oincr
easedenv i
ronmentalprotection,whichi sa
positi
vet ouri
sm eff
ect.Inotherwords,ital
l
owst our
ism industrytoachi eveit
s
goals.

3.Expl
aint
heev
olut
ionoft
our
istat
tr
act
ions.

Asf arbackast heRomanEmpire,t

ravel
erswentt
oEgy pttoseethepy r
amids.
Lateron,theGrandTourrout
eswerearoundthemajorcult
uralat
tract
ionsof
Europe.Theevoluti
onoft
ouri
sm dependedontheexi
stenceanddev el
opmentof
att
racti
ons.

4.Di
scusst
hemai
nissuesi
nthemanagementoft
our
istat
tract
ions
Ext
ernalandi
nter
nalr
iskst
oat
tract
ionqual
i
ty,
oper
ati
ngcapaci
ty,
andv
isi
tor

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TYOFSCI
ENCEANDTECHNOLOGYOFSOUTHERNPHI
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NES
Pobl
aci
on,
Clav
eri
aMi
sami
sOr
ient
al
Coll
egeofEngi
neer
ingandTechnol
ogy
DEPARTMENTOFHOSPI TALITYMANAGEMENT

experienceareallfact
orsthatmustbeconsi der
ed.Itisimportantforat
tract
ion
manager stoestabli
shapl anthatidenti
fiesri
sksandf ocusesonmi tigat
ing
futur
econsequencesi nordertoachi evelong-
ter
m capabi l
it
ies.Management
Planning, Envir
onmental Impacts, Visi
tor numbers, Destinati
on planni
ng,
Diversif
icat
ion,RenewalandInnovat
ionaret hrmai
ni ssuesint hemanagement
oftouristatt
racti
on.

5.Cl
ari
fyt
her
oleoft
echnol
ogyi
ntour
istat
tract
ions.

Technologyhasthesigni
fi
cantbenefitofall
owingtouri
sm indust
ri
esto
substi
tutecostl
yhumanl aborwit
ht echni
callabor
,loweri
nglaborcostswhi
le
sti
l
lmi ni
mizingcustomerservi
ceissues.Howev er,
technol
ogyhast hepot
enti
al
tocreateawhol enewsetofunintendedconsequences.

Par
tII
.Act
ivi
ti
es

1.Resear
chont
hepr
inci
pal
appeal
soft
hemepar
ks

Accor ding t o Gei ssl

erand Rucks ( 2011) ,t heme par ks ar e gener all
y
diff
er ent i
at edf rom amusementpar ksi nt ermsofdesi gnat t
ributes,i ncluding
thear chitect ure,l andscaping,st ores,r i
desandf oodser vices.Themepar ks
usual lypossessf ami l
yappeal ;somef orm ofent ertainmentsuchascost umed
char act er s;hi gh i nvestmenti nr idesand show capaci ty;hi gh st andar dsof
mai nt enance;act iviti
esthatencour agev i
sitorst ost ayl onger ;andaonepr i
ce
admi ssi onpol i
cy .Forexampl e, theef f
ect sofat mospher e( McGol drick&Pi eros
1998) ; theexi stenceoft hri
llri
des; andper cei vedr easonabl eent rypr i
cescanbe
takeni ntoaccountaspot ent i
alconst ructst hati nfluencet hemepar kv i
sitors'
satisf act i
onandl eadt othei nt entiont or ev i
sit
.Assuggest edbyGei sslerand
Rucks( 2011) ,onewayt oimpr ov ev isi
tors'sat i
sfactionandr evisitintent i
oni sto
prov i
deandi mpr ov etheov erallpar kexper iencei nanef for
tt oof ferav arietyof
attract ionsandv alue( ent
er t
aini ng,aest heticall
yar ousi ngandpl easi ngaswel l
ascapt ivat ingexper i
ences).Byhav ingexci t
ingt hril
lr i
desandat tractions;and
adv ent ur ousgames,t hefeelingofar ousalamongv isi
tor swi llbedr amat i
call
y
affect ed
2.Resear
chforanart
icl
ewher
eont
hemai
nreasonswhyat
tract
ionsar
e
growi
nginpopul
ari
ty.

AsIbegant
osearchanar
ti
cle,
Ifoundanart
icl
ewhichi
saScienceDai
l
ythat
t
alksaboutt
her
easononwhyatt
racti
onsaregr
owingi
npopular
it
y.Theyst
atedt
he

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ENCEANDTECHNOLOGYOFSOUTHERNPHI
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NES
Pobl
aci
on,
Clav
eri
aMi
sami
sOr
ient
al
Coll
egeofEngi
neer
ingandTechnol
ogy
DEPARTMENTOFHOSPI TALITYMANAGEMENT

feauturesthatattractspeoplet othedestinati
onr egardinginculture, archit
ectur
e,
gastronomy ,andet c.Adest i
nation'scompet i
ti
venessr eferst
ot heabi li
tyofthe
brandt osuccessful l
yoccupyani cheinthemar ketint helongterm.I ti sthepotenti
al
tocreateandi ntegratevalue-addedpr oductstomai ntaintheresour ceswhi l
e
keepingt hei
rpositioninthemar ketcompar edwithot hercompet it
or s.Fort hebrand
i
mage, theuniquenessoft hedest inati
oniskeyt oitsdesiredposi t
ioni ngandt hi
s
makest hebranduni queanddi stingui
shablefortourists.

SaraViny
alsMirabent,ar
esearcheroftheCommuni cation,
Adv ert
ising&
Soci et
y(CAS)ResearchGr oupoftheDepar t
mentofCommuni cati
onatUPFhas
raisedtheissueandhasst udi
editatthet wel
vemostpopul arurbandest i
nat
ionsi
n
Eur ope.Thi
sresearchhelpstounderstandhowEur opeanciti
esuset heirmost
attracti
vefeat
urestocompet eint
hemar ketsegmentofurbandest i
nationsandto
standoutf rom ot
hercompet i
ngciti
es.

Itist oinfor medandpr omot ethecity'

stouri
stproductsandpackages, it
s
cult
ur alattractionsandi t
sgast r
onomyi nt heonli
necompet iti
onasEur opeanurban
destinationf ort our
isttovi
sitaspeci f
ucat tr
acti
on.Inaddit
ion,infr
astr
uctureand
tr
anspor t,landscapeandnat ur
al r
esources,eventsandspor t
sal soseem tohavea
morest abl epr esencet hr
oughcommuni cati
onpracti
ces,al
thought hesecategor
ies
arelessi mpor tantint hediscoursethant heprevi
ousones.

Thisi
sli
nkoft
hearti
cle:
ht
tps:
//www.
sci
encedai
l
y.com/r
eleases/
2019/
04/
190408114002.
htm

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