Purposive Communication

Text and Context Analysis for Purposive Communication

Communication Aids and Strategies Using Tools of Technology
Basically, human communication requires an
acceptable code to be understood. Since the
English Language is the accepted global lingua
franca, it is well noted that, officially, it becomes
the language for transacting business.
Individual differences brought about by race, gender, age,
faith, language, and culture make communication very
complicated.
Despite shared knowledge and world-wide transmission of
information, having a common interpretation of message may
seem impossible.
There is always a breakdown in communication when
meanings are misinterpreted and misunderstood.
 Some reasons for miscommunication
1. Verbal uttererances can cause misunderstanding among people in a
multi-cultural setting. Terms which are not appropriately used may give
ambiguous references that could be interpreted in different ways.
2. Non-verbal cues also contribute to misunderstanding.
Misinterpretations of gestures and body movements may lead to giving
wrong meaning of the message.
3. Cultural diversity is another source of miscommunication.
People have different languages, lifestyles, ways of thinking,
speaking, and behaving. These differences are expressed in
the manner they communicate with others.
How do we evaluate texts or images of
different types of texts reflecting different
cultures?
What does this mean?
What does this mean?
What does this mean?
Any kind of image would mean differently depending on what cultural
lens we are seeing them from.

Thus, it is important that we have to evaluate the images through the

different cultural lenses and not only with the interpretation that we
have.
Linguistic lanscape
...is a displayed language
in a particular space. For
example in billboards,
advertisements and other
signs.
Billboards
Signages
Regulations
Geosemiotics
It is the study of the social meaning of the material placement of signs
and our discourses and of our actions in the material world.
The following questions will be helpful in the evaluation of the
text reflecting different cultures:
1. What is the source of the message?
2. Who is the sender?
3. What is the message?
4. What is the purpose of the message?
5. How is the message conveyed by the text and/or image?
6. Who is the target recipient/reader of the message?
7. What are the other means of the presentation of the message?