AMOLO, JONA MAE D.

BSTM301A

04 ACTIVITY 1

THE ENTREPRENEURIAL MIND

1. Would you consider Encyclopedia Britannica’s decision to discontinue printing hardbound

volumes an innovative choice? Why or why not?
Yes, I agree with Encyclopedia Britannica's decision to stop printing hardbound volumes. People
no longer go to libraries to look up information; instead, they log on to the Internet and use a
search engine. Furthermore, hard-copy encyclopedias cannot adequately cover all of today's
subjects.
2. What were the disruptors that made the company arrive at this decision? Research if
necessary.
According to my research, there was no disruptor because this is a condensed version of
Christiansen's idea from The Innovator's Dilemma, which has many flaws in any case. It involves
substitution, which is not abrupt but has a predictable pattern depicted as an S-curve across
time, with gradual initial acceptance, a phase of fast substitution, and a point of saturation. The
Britannica was dumbed down, but the 11th edition from 1909 remains an extremely useful
informational resource.
3. Do you think people will still use Encyclopedia Britannica even if it is not hardbound anymore?
Provide points that prove people would prefer Encyclopedia Britannica over Wikipedia and
other websites or the other way around.
Yes, as long as the content is made available online in a digital format. Given that the majority of
people nowadays use the internet, it is likely that they will look for it. The Encyclopedia
Britannica is a treasure trove of information that everyone should own. Both encyclopedias and
Wikipedia contain factual errors. It is designed primarily for children and is a better learning
resource than the internet.