PRINCIPLES OF MARKETING – BMK/ WMK20103

SEPTEMBER 2022 SEMESTER

ASSIGNMENT 1
MARKETING ENVIRONMENT ANALYSIS (CHAPTER 3)

INSTRUCTION:
1. Report must contain minimum of 10 and maximum of 15 pages.
2. Each student is required to submit a written report that consists of introduction, content
and conclusion.
3. Mode: INDIVIDUAL
4. Each student is required to upload the soft copy of written report and presentation slides
via google classroom.
5. Submission date of written report and presentation will be held on Week 4 (26th Sept
2022) during class session.
6. The format of the written assignment shall be in accordance with the following
description:
Font : Arial
Size : 11
Spacing : 1.5
Text : Justified

7. The cover page shall be in BLUE color and the template is as per attached. (Refer
Appendix 1)
9. Ideas or texts taken from articles, books, websites or any credible sources shall be
acknowledged. Please use APA style for referencing format.
10. Marks allocation: As per rubric.

** If you have any difficulties in submitting the assignment according to the date given,
please come and discuss with me.

PROGRAM OUTCOME(S):
PO1: Apply knowledge of marketing environment to conduct job responsibilities and research
development in consumer market. (Knowledge)
PO2: Acess, evaluate and analyse market environment information from given sources as well
as to provide solutions to address challenges and concerns in related area and to
communicate the principles in writing.(Skills)
PO6: Evaluate and analyse current information from relevant sources for incorporation into
marketing environment with minimal guidance to accomplish the highest achievement.
(Critical Thinking & Problem-solving)
 PRINCIPLES OF MARKETING – BMK/ WMK20103

COURSE OUTCOME(S):
CO2: Explain various forces of Marketing environment in details.

QUESTION:
1. Choose TWO (2) companies (local or international company) from the same industry
Briefly describe on the background of chosen companies.
3. Identify and analyze the environmental factors (both company):
3.1.1 Micro environment
3.1.1 Company
3.1.2 Suppliers
3.1.3 Marketing Intemediaries
3.1.4 Public
3.1.5 Competitors
3.1.6 Customers

3.2 Macro environment

3.2.1 Demographic
3.2.2 Economic
3.2.3 Technology
3.2.4 Political & Legal
3.2.5 Cultural
3.2.6 Natural Environment

3. Based on evaluation above, suggest how the chosen companies can take advantage of
its current shortfall to excel in the business.
4. Provide your conclusion based on your analysis of micro and macro environment.
 PRINCIPLES OF MARKETING – BMK/ WMK20103

PRINCIPLES OF MARKETING
BMK/ WMK20103

ASSIGNMENT 1
MARKETING ENVIRONMENT ANALYSIS OF MAXIS &
CELCOM

(YOUR PHOTO)

Prepared by

Name SNEKHA A/P VASUTHVAN

ID No 012022071496
Program BACHELOR IN HUMAN CAPITAL MANAGEMENT
Signature

Prepared for
Dr Sakinah Shukri

Date of Submission
26 SEPTEMBER 2022
PRINCIPLES OF MARKETING – BMK/ WMK20103
PRINCIPLES OF MARKETING – BMK/ WMK20103
 PRINCIPLES OF MARKETING – BMK/ WMK20103

WRITTEN REPORT RUBRIC (20%)

NAME: SNEKHA A/P VASUTHVAN

ID NO: 012022071496
PROGRAM: BHCM
 PRINCIPLES OF MARKETING – BMK/ WMK20103

SKILLS CRITERIA SCORE

4 3 2 1
Quality of Supporting details are Some details don’t Details are somewhat Unable to find /8
information specific to topic and support the report topic sketchy specific details
(X2) provide the necessary
information
Introduction (X1) Introductory paragraph is Introductory paragraph Introductory paragraph Introductory /4
clearly stated, has a is clearly stated with a is vague paragraph is not
sharp, distinct focus and focus apparent
enhances the impact of
the report
Content: All paragraphs have clear Most of the paragraphs Some paragraphs have Paragraphs lack /12
Paragraphs ideas, are supported with have clear ideas, all clear ideas, support from clear ideas.
(X3) examples and have paragraphs are examples may be
smooth transitions. supported with some missing and transitions
examples and have are weak.
transitions.

Content: Excellent analysis, clear Good analysis, clear Some analytical Largely /20
Micro and orderly and orderly treatment, but may be descriptive or
environment prone to description, or narrative, with
analysis to narrative, which lacks little evidence
(X5) clear analytical purpose of analysis
Content: Excellent analysis, clear Good analysis, clear Some analytical Largely /20
Macro and orderly and orderly treatment, but may be descriptive or
environment prone to description, or narrative, with
analysis to narrative, which lacks little evidence
(X5) clear analytical purpose of analysis
Style: Suggestion given are Suggestion given are Suggestionare generally Suggestion /20
Propose clear and excellent good and can be clear but may have a few aren’t clear
idea/suggestion accepted. errors.
(X5)
Grammar & Excellent grammar, A few errors in Shows a pattern of errors Continuous /12
Mechanics spelling, syntax and grammar, spelling, in spelling, grammar, errors
(X3) punctuation. syntax and punctuation, syntax and/or
but not many. punctuation. Could also
be a sign of lack of
proof-reading.
Conclusion Concluding paragraph Concluding paragraph Concluding paragraph is Concluding /4
summarizes and draw a follows and only remotely related to paragraph is not
clear, effective summarizes report the report topic apparent
conclusion and enhances discussion, and draw a
the impact of the report conclusion.
TOTAL /100

PRESENTATION RUBRIC (10%)

NAME: ______________________________________ ID NO: _________________________ PROGRAM: __________________

 PRINCIPLES OF MARKETING – BMK/ WMK20103

SKILLS CRITERIA SCORE

4 3 2 1
1. Preparedness - Students is - Student seems pretty - Student is somewhat - Student does not /12
(X3) completely prepared but might prepared but it is seems at all
prepared have needed a clear that rehearsal prepared to present
- Has obviously couple more was lacking
rehearsed rehearsals
2. - Student is able to - Student is able to - Student is able to - Student is unable /16
Comprehension accurately answer accurately answer accurately answer a to accurately
(X4) almost all questions most questions few questions posed answer questions
posed by classmates posed by classmates by classmates about posed by
about the topic about the topic the topic classmates about
the topic
3. Visual Aid - Very creative and - Usually clear, easy - Marginally - Poor quality visual /16
(X4) original. to interpret, easy to acceptable, too aids (or none),
- Imaginative design read. complex, crowded, hard to read,
and use of materials - Generally well- difficult to read or technically
coordinated with interpret. inaccurate, poorly
content, design was - Adequate constructed.
okay coordination with - Poor coordination
content with content.
4. Posture and - Stands up straight, - Stands up straight - Sometimes stands up - Does not look at /16
eye contact looks relaxed and - Establishes eye straight people during the
(X4) confident. contact with - Establishes eye presentation
- Establishes eye everyone in the room contacts
contact with during the
everyone in the presentation
room during
presentation
5. Volume - Volume is loud - Volume is loud - Volume is loud - Volume often too /8
(X2) enough to be heard enough to be heard enough to be heard soft to be heard by
by all audience by all audience by all audience all audience
members members at least members at least members
throughout the 90% of the time 80% of the time
presentation
6. Stays on topic - Stays on topic all - Stays on topic some - Stays on topic some - It was hard to tell /16
(X4) (100%) the time (99%-90%) of the (89%-75%) of the what the topic was
time time
7. Attire - Business attire, very - Casual business - Casual business - General attire not /16
(X4) professional look. attire attire, but wore appropriate for
sneakers or seemed presentation. (eg.
somewhat wrinkled Jeans, t-shirts or
shorts)
TOTAL /100