MANGEMENT FINIAL PROJECT

REPORT
SECTION: A
SUBJECT:
PRINCIPLES OF MANAGEMENT
SUBMITTED TO:
MA’AM MADIHA AWAIS
SUBMITTED BY:
SAQLAIN SHAHBA 70082830
ZUBAIR AHMED 70121485
ARHAM MASOOD 70122918
AIZAR RIAZ 70120686
AMNA SAQIB 70121793
HAIDER ALI 70113164
 Saqlain Shahbaz: INTRODUCATIN,
HISTORY, identify the problem, identify
decision criteria, allocated weight to the
criteria of Tulip health care private limited.
Ethics morality. SWOT analysis worked on
departmentalization and departments of
tulip healthcare company.
Arham Masood: VISSION, MISSION,
PRODUCT LINE, developing alternatives,
implement the alternatives, evaluating
decision effectiveness of Tulip health care
private limited. worked on major HR
Challenges and issues in the pharmaceutical
industries.
Haider Ali: CSMART worked on
rationality of Tulip health care private
limited. Worked on employee motivation
and employ attrition and also put his effort
to gather information about ways to cope
with HR Challenges in the Tulip healthcare
company.

Zubair Ahmed: Executive summary OFPTCL

INTRODUCATIN, HISTORY, identify the
problem, identify decision criteria, allocated
weight to the criteria of PTCL. Ethics,
morality. SWOT analysis worked on
departmentalization and HR departments of
PTCL And Recommendation& conclusion.
Amnasaqib : GOAL STATEMENT,
SERVICE LINE COORE VALUE worked
on finance and commercial department of
PTCL.
AizarRiaz : CSMART, EFFECIENCY,
EFFECTIVENCE, worked on marketing
department of PTCL.
Contents
Executive summary OFPTCL................................................................................................................2
.................................................................................................................................................................... 6
Executive summary of PTCL:.....................................................................................................................6
INTRODUCATION:...................................................................................................................................6
HISTORY:..................................................................................................................................................7
VISION:......................................................................................................................................................7
To be the leading and most admired Telecom and ICT provider in and for Pakistan..................................7
MISSION STATEMENT:...........................................................................................................................7
PTCL Core Values:.....................................................................................................................................7
PRODUCT AND SERVICE LINE:............................................................................................................7
FAVOURITE PRODUCT:..........................................................................................................................7
GOAL STATEMENT:................................................................................................................................8
CHARECTERISTICS OF GOAL:..............................................................................................................8
PTCL Group:...............................................................................................................................................9
PTCL:..........................................................................................................................................................9
Decision-making process:............................................................................................................................9
1. Identify the Problem:.............................................................................................................................10
2. Identification Decision criteria:.............................................................................................................10
3.Allocating weight to criteria:..................................................................................................................10
4.Developing alternatives:.........................................................................................................................10
5. Analyzing Alternatives..........................................................................................................................11
6. Selecting an Alternative:.......................................................................................................................11
7. Implementing the Alternative:...............................................................................................................11
8. Evaluating Decision Effectiveness........................................................................................................11
Decision Making Approach:......................................................................................................................11
PESTEL Analysis 0f Pakistan Telecommunication Company Limited Ltd (PTCL)..................................12
INTRODUCATION:.................................................................................................................................12
Political Analysis:......................................................................................................................................12
Essential Requirement Case:.....................................................................................................................12
Economic Analysis:...................................................................................................................................13
Social Analysis:.........................................................................................................................................13
Environmental Analysis:...........................................................................................................................14
Legal Analysis:..........................................................................................................................................15
SWOT Analysis 0f Pakistan Telecommunication Company Limited (PTC).............................................15
INTRODUCATION:.................................................................................................................................15
Strengths:...................................................................................................................................................16
Weaknesses...............................................................................................................................................16
Opportunities.............................................................................................................................................17
Threats.......................................................................................................................................................17
ETHICS OF PTCL:...................................................................................................................................17
RULES & LAW OF PTCL:......................................................................................................................17
How to follow Code of Conduct?..............................................................................................................18
PEOPLE AND SAFETY:..........................................................................................................................18
Preventing Harassment & Violence:..........................................................................................................18
Expected Behaviors...................................................................................................................................18
Equal Opportunity & Diversity:................................................................................................................19
PTCL’s Standard:......................................................................................................................................19
Expected Behaviors...................................................................................................................................19
Safe and Healthy Working Environment:..................................................................................................19
PTCL’s Standard.......................................................................................................................................19
Expected Behaviors...................................................................................................................................19
MORAL & MORALITY OF PTCL:.........................................................................................................20
NORMS, VALUES & BELIEFS 0F PTCL:..............................................................................................20
We Care.....................................................................................................................................................20
Desirable Behaviors...................................................................................................................................20
We Put Customers First.............................................................................................................................20
Desirable Behaviors...................................................................................................................................21
We Work as One Team.............................................................................................................................21
Desirable Behaviors...................................................................................................................................21
Corporate Social Responsibility (CSR) of PTCL......................................................................................21
Focus Areas...............................................................................................................................................22
DEPARTMENTS of PTCL:......................................................................................................................23
HUMAN RESOURSE DEPARTMENT:..................................................................................................24
JOB ANALYSIS:......................................................................................................................................24
Job Specification:......................................................................................................................................24
Job Description:.........................................................................................................................................25
FINANCE DEPARTMENT.............................................................................................................................29
MARKETING DEPARTMENT:..............................................................................................................30
CUSTOMER CARE & CUSTOMER SERVICES DEPARTMENT:.......................................................30
Recommendations& Conclusion:..............................................................................................................31
The study show that:..................................................................................................................................31
EXECUTIVE SUMMARY:......................................................................................................................33
HISTORY:................................................................................................................................................34
MISSION STATEMENT:.........................................................................................................................34
PRODUCT AND SERVICELINE............................................................................................................34
MANUFACTURING DETAILS:..............................................................................................................34
GOAL STATEMENT:..............................................................................................................................35
CHARECTERISTICS OF GOAL:............................................................................................................35
PERFORMANCE:....................................................................................................................................36
DECISION-MAKING CRITERIA............................................................................................................36
Ethics:........................................................................................................................................................39
Social Ethical Components:.......................................................................................................................40
Right to do and what is right:....................................................................................................................40
Laws and Rules:........................................................................................................................................41
Standards of Behaviour:............................................................................................................................42
Morality:....................................................................................................................................................43
Norms, Valves and Beliefs........................................................................................................................43
PESTLE ANALYSIS OF TULIP HEALTH CARE PRIVATE LIMITED POLITICAL:.........................43
ENVIRONMENTAL:...............................................................................................................................45
SWOT ANALYSIS OF TULIP HEALTH CARE PRIVATE LIMITED..................................................45
STRENGTHS:...........................................................................................................................................45
WEAKNESSES:.......................................................................................................................................45

REFERENCES:.........................................................................................................................................52
Executive summary of PTCL:
Project is about management affairs and management hierarchy of PTCL. PTCL is one of
the largest and solely line based communication system in Pakistan. The purpose of
this project is to practically know about all the aspects of management of PTCL.
This is a report on PTCL (Pakistan Telecommunication Company Limited).
This assignment is assigned to us by Ma’am MADHA AWAIS In this report there is a detailed
introduction of the PTCL and its top management, middle management and lower management
and their functionality as well services.

• V fone

• PAK Net

• Smart Services
We also discussed its financial aspects in which we took the analyzed is liquidity
and its profitability position. We got information about PTCL business strategies,
Motivations procedures and its internal and external resources and departmentalization,
(engineering finance, marketing and also the HR department of the PTCL. It also includes the
functions of HRM e.g. selection, training and development, motivation, maintenance and other
functions of HR department. At the end of this project we have written down theS WOT analysis
of PTCL Company and HR department.

INTRODUCATION:
Pakistan Telecommunication Company Ltd., commonly known as PTCL is the national telecom
flag carrier and largest ICT service provider in Pakistan. It works as the spinal cord of the
countries ICT service provider & connect them with the international ICT carriers. Although
numbers of other operators are working in the telecom sector, but PTCL still enjoys the
supremacy over them due its latest technological & widespread infra –structure.

HISTORY:
Pakistan Telecommunication Company Limited (PTCL) is the largest integrated Information
Communication Technology (ICT) company of Pakistan. Currently owned by 66% shares by
Government of Pakistan while 26% shares by Et (UAE).With a humble start from a telephone
and telegraph department in 1947, it has evolved to offer latest digital and telecommunication
technologies today. With the largest fixed line network of the country, PTCL is proud of its more
than 70 heritage; connecting people of Pakistan. PTCL has always played its part in
development of the country and is committed to building a prosperous and digitally connected
Pakistan.

VISION:
To be the leading and most admired Telecom and ICT provider in and for Pakistan.

MISSION STATEMENT:
To be the partner of choice for our customers, to develop our people and to deliver value to our
shareholders.

PTCL Core Values:

PTCL core values are mentioned below:

1. We treat everyone with respect, dignity, and respon.

2. We are passionate about serving our customers .Their satisfaction is a key measure of our success. 3.
3.We seek and value everyone’s contribution.

4. Together we are strong proactive open to new ideas.

PRODUCT AND SERVICE LINE:

 Carriers Services.
 White Label Services.
 Landline.
 EVO Wireless Broadband
 Broad band Pakistan
 Smart TV , V-fone.

FAVOURITE PRODUCT:
 Smart TV, OTT Services (Over the Top Services), FTTH.
 EVO service Wireless Broad band.
GOAL STATEMENT:
Our goal is to be Pakistan's leading and most admired telecom and ICT provider. To be our customers'
preferred partner, to grow our people, and to provide value to our stakeholders. Time-limit achieve this
short term goal is 10 month in the years.

CHARECTERISTICS OF GOAL:
 Challenging
 Specific
 Measurable
 Attainable
 Reliable
 Time-limit

CHALLENGING:

Although the goal is challenging because we have got many competitors like (Nayatel, Moblink, Telenor,
Zong, warid & Wateen).The have created the healthy competition in the ICT carrier industry but PTCL
still has a upper hand since it has latest equipment’s and they always looking to renovate their system.
Now a days they are implementing IMS (IP Multimedia Sytem) to make their systems more robust and
cloud based as well. Goal achieve in the 10 month in the year.

Specific:

The goal of PTCL is to become the best communication company in the country but in the region by
fulfilling customers’ needs and provide them with the latest services like OTT, FTTH etc. The company is
clear in its goal, and they have set specific targets to achieve in each year which are further divided into
half & Quarterly chunks.

They are focused and achieving their set targets like company has achieved its target revenue of the
year in the 10 months of the year.

Measurable:

The company sets measurable goals with realistic targets. They conduct monthly, quarterly, meetings in
order to measure their goals and set targets, The company is successfully achieving its targets so far with
great accuracy. The achieve there goal in 10 month in the year.

Attainable:

Another part of the SMART Goal is that it should be attainable. The company set realistic and attainable
goals that can be achieved in the given timeline. They apply latest methodology to achieve their goals &
company is hopeful that they will achieve their net targets within two years. .We are committed to
excellence. Our dedicated team of professionals strives to attain this promise by reaching distinction in
development of products, application of operation of knowledge and deliverance of quality customer
service. We are here to help people live a life full of wellness.

Reliable:
The PTCL does not compromise on the quality of products they make sure that goals should be reliable
& they do not compromise on them. We maintain safe and enabling environment, Setting quality
objective measuring results and continually improving Quality of Services. PTCL achieving the goal in 10
month in the year time limit.

Time Limit:

PTCL is achieving their goal is timely because their employees work hard to achieve their targets .Time-
limit for achieving this goal will be 10 month in the year.

Islamabad, October 18, 2021: The country’s leading telecom and ICT services provider, Pakistan
Telecommunication Company Limited (PTCL), posted a significant 7.3% growth in its revenues, owing to
a robust commercial strategy that cements its market standing. The company has announced its
financial results for the nine months period ended on September 30, 2021 at its Board of Directors’
meeting on October 18, 2021.

PTCL Group:
 PTCL Group posted a revenue of Rs 102.4 Billion in first nine months of 2021 that is 7% higher
as compared to the same period of last year.
 U Bank continued its growth momentum and has achieved 23% growth in revenue.
 PTML (Ufone) also posted revenue growth of 4.6% despite stiff competition in the market.
 PTCL Group delivered robust financial and operational performance and posted a net profit of
Rs 3.7 Billion as compared to Rs 1.6 Billion for the same period of last year.

PTCL:
 PTCL’s revenue of Rs 57.3 Billion for the nine months period is 7.3% higher than the same
period last year, mainly driven by Broadband and Corporate & Wholesale business
segments.
 The company has posted operating profit of Rs 3.7 Billion, which is higher by 44.3%
compared to the same period of last year.
 Net profit of Rs 5.7 Billion has significantly increased by 39.2% from last year.
 According this statement PTCL achieve the goal with given time period 10 month of in
the year so according this over company is laze in effective and efficient because the
have achieve there goal no wasted any resources. The have band with other company
Ufone the have provide a 4G service through PTCL and U bank.

Decision-making process:
1. Identifying a Problem.

2. Identifying Decision Criteria.

3. Allocating Weights to the Criteria.

4. Developing Alternatives.

5. Analyzing Alternatives.

6. Selecting an Alternative.

7. Implementing the Alternative.

8. Evaluating Decision Eectiveness.

1. Identify the Problem:

PTCL Soft switch needs to be upgraded to provide better quality of service. Soft switch is a virtual switch
which provides voice, broad band and 3app service to its subscribers.

2. Identification Decision criteria:

*System must support Voice Service , BB(Broad Band) IPTV.

* system must support OTT over the top services Video Conferencing , Live HD Streaming, like provided
by Facebook, Twitter.

* Must able to support existing services and smooth migration.

* Should support multi vendor engagement to prelude vendor monopoly.

3.Allocating weight to criteria:

System Installation and Area storage 10
Equipped with latest telecome technology (Procy 10
firewall, OTT,etc)
User friendly should be easy to use 6
Multi vendor support 4
Future expansion support 4
Fully vendor support during migration 5
NGN next generation networks 7
IMS IP Multimedia System by Huwaei 8
Nokia Cloud based solutions 9
ZtE Cloud based solutions 7
application based solutions like OTT 4

4.Developing alternatives:
*NGN next generation networks

* IMS IP Multimedia System by Huwaei

* Nokia Cloud based solutions
*ZtE Cloud based solutions

* application based solutions like OTT, etc

5. Analyzing Alternatives.
*NGN next generation networks.

* IMS IP Multimedia System by Huwaei.

* Nokia Cloud based solutions.
*ZtE Cloud based solutions.

* application based solutions like OTT, etc.

6. Selecting an Alternative:
* IMS IP Multimedia System by Huwaei.
* Nokia Cloud based solutions
*ZtE Cloud based solutions

7. Implementing the Alternative:

* IMS IP Multimedia System by Huwaei .

8. Evaluating Decision Effectiveness.

Will compare these all above mentioned technologies with respect to PTCL criteria and committee
recommended the IMS.

We have also evaluated our decision and the initial response have been phenomenal. There has
been an increase in subscribers of face book and twitter , then save the data above of 18 million
people the have followers of face and twitter through the soft switch with servivors room .

Decision Making Approach:

Rationality: Our decision is based on rationality because we had all the information relevant to the
system must support OTT over the top services Video Conferencing, Live HD Streaming, like
provided by Face book, Twitter. More ever, we know that the possible outcome because soft
switch provide the fest service to our subscribers.

It was a good alternative because already company buy the other devices.

Moreover, by implementing the alternative the initial response have been positive and already
subscribe face the issue of our data saving safety .The have improve service of voice conferencall
as well must able to support existing services and smooth migration.
PESTEL Analysis 0f Pakistan Telecommunication Company Limited Ltd (PTCL)

INTRODUCATION:
Pakistan is on the verge of Telecom revolution Pakistan continues to be one of the fastest
growing telecom markets in the world. Reforms introduced by successive Pakistani governments
over the last decade have dramatically changed the nature of telecommunications in the country.
Pakistan is ranked 4th in terms of broadband Internet growth in the world, as the subscriber base
of broadband Internet has been increasing rapidly with the total base crossing 170,000 in the
country. The rankings are released by Point Topic Global broadband analysis, a global research
Centre. The Telecom sector all around the world and especially in Pakistan has experienced a
tremendous growth in the last few years.

Political Analysis:
The ways in which the government intervenes in the telecom business are known
as political considerations. Government regulations limit the rates and phones, net
billing and other services that the Pakistan telecommunication company limited can
produce, and every new technologies must follow a set of tight guidelines. The
telecommunication company provide and services must also meet regulatory safety
and privacy standards of regulations.

The political arena has a huge influence upon the regulation of businesses, and the
spending power of consumers and other businesses. Some political factors are:

• Unstable political environment in Pakistan.

• Government policy influence laws that regulate or tax on telecom.
• Anti-trust regulations
• Price regulations  Rapid change in regulations.
• Changing Government's policies on telecom sector.

Essential Requirement Case: Government is also supporting telecom industry by providing

environment that is investor friendly for telecommunication sector.
 Government is also supporting telecom industry.
 Pakistan telecom is Semi Government industry.
Economic Analysis:
The telecommunications industry is impacted by the global recession's economic growth,
inflation, and interest rates. Various companies will compete by offering limited time
discounts on some of the most recent mobile phone models with comprehensive services.
During the preceding 5 to 6 years, the telecom industry has played a significant role in our
economy, contributing to increased efficiency in the sector.
• In fiscal year 2008-09 saturation in the market and global financial crisis
the total investment decrease 47% in telecom sector of Pakistan which is a
huge deficit in telecom sector of Pakistan.
• Despite the global crisis the telecom sector continuous to grow positively
in term of subscription and revenue.
• Operators speedily rolled out their infrastructure reaching out to meet of
the population. But still huge are remain where investment opportunities
exist.
• Marketers should consider long term and short term state of a trading
market.

Social Analysis:
Some of the biggest social factors that have affected the telecommunication
industry are those considered with career attitude and safety.
• The career expectation is increasing as the increase in on-the-go business
careers has led to an increase in desire for mobile phones, Broad band
services. evo services and Smart tv app that will alert for messages,
phone calls and emails. They also need to have the facility to carry out
conference calls, instant messaging and a host of other career focused
feature.

• Growth rate of population of Pakistan is increasing at an alarming rate

increasing the usage of cell phone and net service , Smart tv app Broad
band services also.
• Safety regarding mobile phones also needs to be taken into
consideration by the industry.
• Technological Analysis:
 The rate of technological change is important within the Pakistan
telecommunication industry. Revolutionary technological changes and
discoveries are having a dramatic impact on telecom business.
New Products
• New models of phones and communication devices are being produced at
an alarmingly fast rate.
• The companies involves in the communications industry in respect to
Pakistan are in a constant race to be the first to have the newest phones
with the latest technology.
Focus on Technological Efforts
• Pakistan telecommunication technology has made several different
products like, conference calling , internet devices ,
 Carriers Services.
 White Label Services.
 Landline.
 EVO Wireless Broadband
 Broadband Pakistan
 Smart TV  V-fone.

Productivity Improvements Through Automation:

Carriers Services, White Label Services. Landline. EVO Wireless Broadband
Broadband Pakistan, Smart TV , V-fone. Smart TV.OTT Services (Over the
Top Services), FTTH. EVO Wireless Broad band.

Environmental Analysis:
SOME ENVIROMENTAL FACTORS:
• Geographical location
• The climate and weather
• Waste disposal laws
• People attitude towards the environment.
 • Climate changes and global warning can affect how telecommunication
products reach customers.
• In the term of employment, with technology advancing, employees need to
adopt to change.
• Product come and go, often replaced by something better (depending who is
asked customer or company).
• The previous version becomes redundant or unnecessary.
• Customers demand and telecom companies are expected to deliver.

Legal Analysis:
Many of these changes affect the business environment.
• Product regulations
• Employment regulations
• Competitive regulation
• Patent infringements
• Health and safety regulation
• The telecom industry is often impacted by legislation issues.
• Particularly issues with the government, monopolies, and customers.
•  But industry allowed importing and exporting of telecom products (for
example international smart phones, NETWORK SERVICES)
•  Allowing more development in telecom tech devices.

SWOT Analysis 0f Pakistan Telecommunication Company Limited (PTC)

INTRODUCATION:
Pakistan Telecommunication company Ltd (PTCL) is Pakistan's largest
telecommunications company, providing consumers with a variety of telephony and
Internet services. This section delves into PTCL's strengths, weaknesses, opportunities, and
Threat in depth.
Strengths:
Oldest Telecommunication Company of Pakistan founded in 1947.  All the
telecommunication companies operating in Pakistan directly or indirectly dependent
upon PTCL network.
PTCL maintain the records of customers in an organize way that is not the case
with other private
Telecommunication companies in which the numbers are allocated without proper
verification.
PTCL can be used as a backup network if the mobile networks are down due to any
reasons.
It has been offering speedy Internet DSL connection to the customers and also
offers concession to the students
PTCL is offering multiple services which includes TV, Internet and Telephone
using local loop. The largest landline network of Pakistan.
It offers low rates for the national calls as compared to mobile networks.

Weaknesses
 Flat organizational structure
 Bureaucratic environment.
 Political intervention in decision making.
 Extra employee overhead due to extra hiring.
 Customer service is very poor specially in Internet services
 V wireless coverage and service is very poor.
 Functional units are not well organized.
 Bad debts due to non payments of bills.
 Weak marketing of new services.
 Lack of technical staff in DSL technical support.
 People used to give bribe for new connection of Landline.
 Form processing for new connection takes more time in larger cities.
Opportunities
Joint ventures with other telecommunication companies for introducing new
services. Improvement in customer services. Hire technical staff to reduce the level
of DSL issues in order to increase customer satisfaction. Proper planning and
implementation is required to Improve wireless PTCL and Evo services in Pakistan.
Aggressive marketing is required to promote offered services and give hard time to
competitors. Increase market share of Internet services. Adopt latest technology.

Threats
 Strong competition from telecommunication companies.
 Inflation in the country may increase the cost of services which will
finally transferred to customers.
 Energy crises throughout the country.
 Rapid raise in Government taxes.
 New players in the industry.
 Political instability.
 Security issues.
 Cybercrimes percentage is increasing.
 Inconsistent and Adhoc decisions by Company management.

ETHICS OF PTCL:
PTCL puts a great emphasis to enforce ethical procedures and believes in providing its
stakeholders with accurate, honest, consistent, and timely information.

RULES & LAW OF PTCL:

At PTCL, we are dedicated to work in the best interests of the company. This entails maintaining
within legal bounds and taking all reasonable precautions to avoid or damage to PTCL's interests
or reputation. Employee actions and behaviour form the organizational culture, which influences
the company's social position and, eventually, its corporate brand. As a result, this Code of
Conduct was created to encourage the Company's employees to act with integrity, honesty, and
professionalism.

PTCL management and employees will follow the prescribed 'Code of Conduct' while performing
their tasks in day-to-day & make sure that they exhibits the best practices of the PTCL code of
conduct which inspire its customers.
How to follow Code of Conduct?
Every PTCL employee, including contractors, consultants or all outsource agents who acts as our
representatives must follow the prescribed code of conduct furnished by the PTCL with core of
their hearts and it must reflect in their actions whether be it Teamwork, be it a to give supreme
importance to our valued customers.

PEOPLE AND SAFETY:

Organizations achieve their business goals and objectives through maximizing the use of their
available resources. Human resources are one such valuable commodity that must be fostered
and kept motivated and engaged in order to perform at their best. As a result, efforts must be
taken to offer them with a safe and secure setting that is honest, open, and enabling. When
employee feels safe at work they worked with more passion and enthusiasm.

Preventing Harassment & Violence:

A unpleasant or threatening pattern of behaviour. Using inappropriate language in the
workplace, for example, or retaining or publishing unsuitable things in work settings. PTCL
strongly believe in healthy and professional work environment and any kind of political or
violence activity is prohibited inside the company premises. The company strive hard for
exemplary woman workplace, and it is good to be shared here that our 40% management seats
are occupied by woman workforce which shows their trust and love for the company. PTCL is
strongly opposed to harassment in any form that creates a hostile, intimidating, or unpleasant
workplace. Nobody is allowed to harass anyone at any cost there should be friendly discussions
around and one can share his point of view but it must not hurts anyone’s religious views, sects,
political views etc.

PTCL does not accept any form of violence on its property & any kind of such incidents are dealt
severely & strictly the admin team make sure that all the prescribed code of conducts are
followed at offices and company premises.

Expected Behaviors
We do not engage in harassment of any kind, and we do not act in a manner that may be
regarded as such. We treat everyone with dignity and respect, including our team members,
customers, business partners, and other stakeholders, since they are entitled to a safe and
courteous workplace.

Even if we disagree with a team member or other coworkers, we remain polite and respectful at
all times, and we do not own or carry firearms to work. We handle our differences without
resorting to bullying, threatening, intimidating, or damaging another person or their property
through either verbal or non-verbal actions.
Equal Opportunity & Diversity:
Giving everyone a fair chance for achievement and advancement, regardless of personal or
professional affiliations, is what equal opportunity means. A workplace that provides equal
chances for all employees is the ideal recipe for achieving an organization's goals.

Gender, age, experience, expertise, education, handicap, and socioeconomic background all
contribute to differences in thought and viewpoints.

PTCL’s Standard:
PTCL is an equal opportunity employer that treats everyone with decency and respect. We are
strongly opposed to all forms of discrimination, including insulting statements based on gender,
age, experience, expertise, education, disability, and socioeconomic position. Here at PTCL all
workers work as one team whether they are Muslims, Hindus, Christians etc. They are treated
with equal respect.

Expected Behaviors
We give all current and potential employees an equal chance in the induction process,
promotions, talent development, and awards, regardless of color, gender, age, or physical
ability.

We value all natural differences and acknowledge that having a varied range of
perspectives and experiences in the workplace helps PTCL grow.

Safe and Healthy Working Environment:

Everyone at PTCL has a right to a safe, secure, and healthy work environment with the
necessary facilities and systems in place to handle and respond to emergency situations.

PTCL’s Standard
PTCL provides a safe, secure, and healthy workplace, as well as adhering to ecologically
sound business practices and taking proactive measures to prevent workplace accidents
and injuries.

Expected Behaviors
We enjoy working in a clean environment and will work hard and collaborate to make our
workplace healthy and pollution-free. We also dispose of waste in specific areas to avoid
interrupting the work environment.
We ensure that environmental, health, and safety requirements are followed and that any
environmental or health-related issues are quickly reported to management.

We enjoy working in a clean environment and will work hard and collaborate to make our
workplace healthy and pollution-free. We also dispose of waste in specific areas to avoid
interrupting the work environment.

We ensure that environmental, health, and safety requirements are followed and that any
environmental or health-related issues are quickly reported to management.

MORAL & MORALITY OF PTCL:

PTCL put a great emphasis on ethical procedures and believes in providing its
stakeholders with accurate, honest, consistent, and timely information. If we are not
authorized, we do not make public disclosures about PTCL's business activity. We keep
private information private.

NORMS, VALUES & BELIEFS 0F PTCL:

We Care
We treat everyone with dignity, respect, and accountability.

Desirable Behaviors
 Everyone is respected by us.
 We treat others in the same way that we would like to be treated.
 We keep a secure and enabling environment in place.
 We stick to our promises.
 We are concerned about the well-being of our communities and society.
 We keep the company's assets and data protected.

We Put Customers First

We are devoted to providing excellent service to our clients. Our success is measured in
part by their contentment.
Desirable Behaviors
 Everything is viewed through the eyes of the customer.
 Our open and transparent conversations help us develop trust.
 We make things simple to make them easy to utilise.
 We anticipate consumer needs and take aggressive steps to address them.
 We go out of our way to establish a positive relationship with our customers.
 We take pride in providing a pleasant customer experience.

We Work as One Team

We are looking for and appreciating everyone's contribution. We are more powerful when
we work together.

Desirable Behaviors
 We have faith in one another.
 We set realistic goals for ourselves.
 We pay attention and provide honest feedback.
 Contributions are recognised, successes are celebrated, and failures are learned
from.
 Patience and tolerance are qualities that we possess.
 We go above and above to help people.

Corporate Social Responsibility (CSR) of PTCL.

Pakistan Telecommunication Company Limited (PTCL) has been a vital part of the
country's infrastructure since its inception. PTCL is a socially responsible company that
has contributed to the country's economic development while also enhancing the lives of
its employees and their families, as well as the local community and society at large.

When the country has been hit by natural disasters and calamities, PTCL has been in the
forefront of relief operations. The corporation also offers free medical services through a
large network of medical clinics and mobile medical units to improve the health and well-
being of its employees as well as the country's poor citizens. The organization continues to
take proactive actions in giving value to society through many emphasis areas, in addition
to existing Corporate Social Responsibility (CSR) operations.

The PTCL CSR Policy serves as a road map for the organization to do business in a
transparent and ethical manner that is commercially, socially, and environmentally
sustainable. As a socially conscious and responsible organization, PTCL is committed to
putting up its best efforts to support important projects that improve the lives of
individuals and society.

Focus Areas
PTCL's CSR Plan is focused on the following areas:

PTCL Razakaar - A organised employee volunteer programme in which employees serve

as ambassadors for the company and take part in humanitarian initiatives in needy areas.

• Educate yourself.
• Development of Young People
• Occupational Health and Safety
• Healthy environment
• Response to Natural Disasters
• Incorporation

ORGANIZATION CHART 0F PTCL

ETHICAL CHART OF PTCL

DEPARTMENTS of PTCL:
In dynamic organizations there exists multiple departments. Each department is responsible
for a different set of tasks, which necessitates the hiring of personnel with specific skills.
Workers' productivity rises as a result of this.

Departmentalization in a company can be based on several factors. Function, product,

customers, or geographical regions can all be used to divide the company.

The PTCL which is the leading telecom & national flag career of the country is also
comprised of several departments. The division is made on the basis of function they
perform. Hence it can be concluded that PTCL has adopted the policy of functional
departmentalization. The main departments of PTCL are mentioned below.

 Human Resource Management Dept.

 Finance Dept.
 Commercial Dept.
 Business Operations Dept.
 Technical Dept.
 IT Dept.
 Corporate Affairs Dept.  Special Projects Dept.
  Marketing department  Customer Care Dept.
 Revenue Dept.
 PTCL learning Dept.

HUMAN RESOURSE DEPARTMENT:

JOB ANALYSIS:
Job analysis is the exploration of activities related to job. It is a basic task to be performed
for efficient recruitment.

In PTCL job analysis is done through procedure manuals.

They do forecasting for future turnover.

• After forecast they analyze where they have vacancy either it is in HQ, Region,
CCS or somewhere else?

• They collect data from managers, supervisors as well as their own inputs.

• They collect data through interviews, informal questions about the job and
observation.

They do job analysis to analyze that:

• What type of work job requires?

• Which activities should be performed?

• What competencies we need for the job?

• What kind of person should we hire for the job?

Job Specification:
After analysis of job they write job specification taking following things under
consideration

• Skills Required.

• Qualification.
 • Experience.

• Personality and Behavior.

Job Description:
After job specification they move towards job description and write details of duties and
responsibilities, working conditions and other main aspects.

Human Resource Planning:

For internal candidates

• Promotion

• Job Posting

• Succession planning

For External Candidates

• Internet

• Advertisement

• Employment Agencies

Outsourcing.

• Internet.

• Advertisement.

• Employment Agencies.

• Outsourcing.

Recruitment and Selection

Internal Candidates:

Ptcl select their internal candidates for vacant posts by following methods:
 • They use online software call PMS for performance evaluation.

• Ask from employees’ immediate boss.

• Or if boss nominate any employee as eligible.

Conducting:

Interview:
• Both interviews are Panel interviews.
• Consisting of 3 to 4 members.
• Members are:

Head of concerned department.

Head of HR department.

1 or 2 members of Higher management.

Members of higher management can be different in 2nd interview.

Interview:
Types of Questions:

• Interview is formal and structured.

• Each panel member has sheet to evaluate.

• In 1st interview they evaluate qualification, skills and behavior of the applicant.

• In 2nd interview most of questions are situational and job related.

• Questions for internal candidates are situational and job related.

Orientation:

Orientation is given to new employees according to manual/forum.

• Policies, Rules and Regulations of the organization.

 • Duties and responsibilities to be performed.

• Routine Task.

• Communication to colleagues and immediate boss.

From recent 3 years their own former or existing employees give training to new employees
After training they also evaluate the difference in performance.

Outsourcing:
Ptcl has also outsourced some of its departments as well as employees.

Mostly it has outsourced the customer care centers.

It hires the outsourced employees by:

 E square.

• HRRS.

• Third party Radar.

Plans and Incentives:

• Structured pay Plans.

• Increase salary once in a year.

• Increments are based on experience.

• Bonuses on performance.

• Allowances.

Facilities:
• Free internet service.

• Free telephone facility at office and home.

• Transport facility.

• Medical facility.
• Accommodation facility.

 It is a large company that is often regarded as one of Pakistan's largest.

 It employs about 56,000 people and maintains a vast network of organizational
management across the country.
 PTCL has enlisted the services of a large number of renowned professionals and
specialists in a variety of professional fields.
 It was decided to do a job analysis and rewriting of job descriptions in order to
improve
the situation performance benchmarks.
 To meet the future challenging situations in the face of privatization and post
monopoly challenges, a corporate culture and competitive environment has to be
developed, for which all the available resources have been taped.
  Special training courses and workshops have been conducted for the top and middle
management through reputed organizations like LUMS. Efforts are being made to
improve productivity and efficiency of the Company while emphasis is also being
placed on effective management employee’s relationship and better line of
communications to achieve corporate goals.

FINANCE DEPARTMENT

This department is divided into following three sub-branches.

 Finance
 Accounts
 Revenue

The Finance Wing deals with the revenue matters of the company & the Accounts Wing is
responsible for proper book-keeping of the financial transactions, commercial audit &
preparation of periodic accounts of the company. The Accounts Office of PTCL is in
Lahore. Finance is the backbone of every organization because without finance any
organization can’t run its business. It plays an important role in determining the long-term
objectives and evaluating the feasibility of the business. The financial activities of PTCL
have been split up into three major branches: Finance, Accounts & Revenue. The details
regarding this section will be covered in finance section with reference to my project.

MARKETING DEPARTMENT:

A company's marketing department is referred to as a revenue-generating department. The

Marketing Department conducts market research and provides management with input on
customer needs and wants, allowing products and services to be produced and positioned to
provide value to customers.

CUSTOMER CARE & CUSTOMER SERVICES DEPARTMENT:

PTCL has established its Customer Services Department at different levels the overview of
the said department is as follows.

Corporate Customer Care Center:

To assist corporate customers, PTCL has built Corporate Customer Care Centers in all
Operation Regional Head Quarter Levels, as well as in all of the country's small towns. By
dialing UAN 11120 20 2, Corporate Customers can get their concerns answered under one
roof in a one-stop shop setting. The Customer Relations Officers keep track of the
complaints and forward them to the appropriate department.

Customer Services Centers:

PTCL has set up Customer Service Centers in all Tehsil Level cities/offices to help
customers. Consumers can utilise the fax machine and voice telephony to dial local,
national, and international numbers. C.S.C's can also provide duplicate phone bills at the
divisional office level.

Toll Free Help Lines:

PTCL offers state-of-the-art call center network to its all type of valued customers for
convenient frequently asked Questions, Complaints regarding their services, T/No enquiry.
The following three Toll Free T/Numbers are available for this purpose.
Recommendations& Conclusion:
Keeping in view the recommendations hurdle / problems the following are some remedial
measures, which help to create a better system.

The study show that:

There are very few programs for career development of the employees. People working in one
section or department from years are still with the same knowledge and style of doing job. There
should be proper Hailey College of Commerce, University of the Punjab, Lahore career planning
of employee that not only sharpens the skills of the employee & improve its efficiency but also
results in better and improved output for the organization.
Existing system is not up to the slandered and must be replacing with an efficient one.
A comprehensive financial information system is required to be streamlined, so that availability
of accurate data records may be insured.
All the tool of enforcement of strict financial discipline may be under taken in order to monitor
the whole system.
All the records should be computerized and for this purpose special computer program should
be used.
Employees should be equipped with up to date IT skills and for this purpose refresher & training
courses should be designed.
The officer may be trained to adopt company culture soft-spoken, good relations with customers
and target oriented.
Finance and marketing offices and engineers may be sending to international seminars/
workshops to get knowledge of new technique and procedures.
There should be effective human resource department in order to get right people on the right
job. Promotion should be made the basis of performance rather than seniority.
Most of the PTCL personnel are non-professional; I suggest that the competent authority of
PTCL should be appointing professionals.
There should be effective human resource department in order to get right people on the right
job.
In the company there is an unnecessary emphasis on documentation. In transitions a lengthy
procedure of paper work is involved that decrease the efficiency and results in wastage of time. It
should be the duty of management to automate the documentation of record on line to all offices
at same time.
REFERENCES:
1. Pakistan Telecommunication Company Limited. (n.d.). PTCL.
2. Retrieved from PTCL Website: http://www.ptcl.com.pk
3. Pakistan Telecommunication Company Limited. (2009)
4. Specialized Module Access Network (DSL & IPTV).
5. Telecom Staff College Haripur.
6. Pakistan Telecommunication Company Limited. (Oct-Dec 2008).
7. TeleNEWS.

Name: MUZMMIL
Designation: Assistant Manager
Experience: SIX Year
Transfer: Port Qasim (Deputy
conservancy officer)
EXECUTIVE SUMMARY:

The organization selected for this project is TULIP HEALTHCARE located at 6/2
Pharma City, 30km Multan Road, Lahore. TULIP HEALTH CARE are fortunate to have a
qualified team with 20 years of experience in dermatology and other nutraceuticals. It has
upcoming industrial results every year. Quality has not been compromised since the last 20
years.

The products they offer are soaps, creams, lotions, shampoos, serums, sachets, toothpastes,
syrups, mouthwashes, tablets and capsules from product development through production and
packaging.

We believe in creating a refreshing atmosphere where team members can better focus.

With warmth and altruism, we provide a unique workplace where our employees work with
dedication.
Tulip fitness Care (Pvt.) confined is a contemporary idea of a famous and unique group
of groups dating returned to the early 20th century, with extra than two decades of certification
in the medical area. founded in 2018, TULIP health CARE (Pvt) limited is dedicated to attaining
this purpose by selling a healthy way of life and growing and manufacturing innovative and
exceptional nutraceuticals. we attempt for excellence. Our committed group of experts is
committed to delivering on our guarantees thru excellence in product improvement, knowledge
utility and customer service. we're here to help people lead healthful lives.

INTRODUCTION:
We TULIP HEALTHCARE having a state of the art Nutraceutical manufacturing facility
available at plot no 6/2 Pharma City, 30 km Multan Road, Lahore. We are blessed with a skilled
team having a 20 years’ experience in Dermatology and other Nutraceutical products.
HISTORY:
It was started 20 years ago on a very small level by purchasing raw material. VISION: “To be
the recognized leader and most trusted source for wellness inside and out, naturally”.

MISSION STATEMENT:
To provide superior quality products, health and skin care services.  To meet our customer’s
expectations with innovative manufacturing ideas.

To encourage the workers to work for the profitability and growth of our company.  To
provide every individual with opportunities for growth.

PRODUCT AND SERVICELINE:

 Tablet
 Capsule
 Syrup Sa
 chet
 Cream & Ointment
 Shampoo
 Soap
 Gel
 Serum
 Toothpaste
 Face Wash
Mouthwash FAVOURITE PRODUCT:
Acne Plus Face Wash price 540
Actin Serum price is 1990

MANUFACTURING DETAILS:
We have facilities for manufacturing the following products:  Tablet  Capsules 
Syrups  Sachet  Cream & Ointment  Shampoos  Soaps
GOAL STATEMENT:
Our goal is to make Tulip the best manufacturing brand. Tulip sets itself apart from
other nutraceutical manufacturing companies in its list of values, with an ode to great
customer service, which is something it’s known for.
Time-limit for achieving this goal will be 2 years.

CHARECTERISTICS OF GOAL:
Challenging Specific Measurable Attainable Reliable Time-limit
CHALLENGING:
This goal is challenging because we have so many competitors such as The Searle
Company Limited, Getz Pharma (Private) Limited, Sami Pharmaceutical (Private)
Limited, REKO Pharmacal. Acheivement of goal might be difficult but not impossible
becsuse our company is too determined towards its goal and has the tendency to acheive
it in 2 years which is basically the time limit for attaing the goal. Our company is strong
enough to fight with its competitors and will compete in future as well .
SPECIFIC:
The specific goal of Tulip is to become the bestest manufacturing brand by keeping in
view customer's needs and demand, quality of products and by giving motivation to our
employees in order to increase their efficiency. In short, Tulip is clear about its goal and
taking best steps for acheiving it in 2 years( time-limit).
MEASUREABLE:
If Tulip wants to attain its goal then it needs to measure its performance. For measuring
the performance it can use its financial statements, can conduct performance reveiws,
can assess its own expectations and can notice the average how many new customers it
gots.
ATTAINABLE:
Tulip goal is attainable because it is realistic. Tulip has a great history of acheiving its
targets. TULIP HEALTH CARE (Pvt) Limited is dedicated to goals of promoting a
healthy lifestyle and aims to achieve this objective by devoting itself to developing and
manufacturing innovative and quality Nutraceutical products in the time-limit of 2 years.
RELIABLE:
 We are committed to excellence. Our dedicated team of professionals strives to attain
this promise by reaching distinction in development of products, application of
operation of knowledge and deliverance of quality customer service.We are here to help
people live a life full of wellness.
TIME-LIMIT:
When everything will be organized and well planned then the company will achieve its
goal in two years.

PERFORMANCE:
It is the process of managing information and tasks in a systematic way within a certain
period of time. How do we measure performance? There are two ways to measure
performance. 1. Efficiency 2. Effectiveness EFFECIENCY: The use of minimal
resources to produce maximum outputs. EFFECTIVENESS: Attainment of goal within
a certain period of time. Performance = Efficiency + Effectiveness.
Our company is effective but not efficient because it did not utilize its resources
properly. Its performance became better but not best.

DECISION-MAKING CRITERIA
Identify a problem:

It is noticed that customers are complaining regarding the quality of acne plus face wash
and people are demanding recovery of their money. The main issue is prices are high with
respect to the quality.

Identify Decision Criteria:

Company need to reduce its profit margin for lowering the prices of its soap. Company
need to record its customers reviews regarding the issue to upgrade its service and quality.
Company have to come up with new strategies like” buy one get one free” to increase the
customer pull,to increase its sales.
Company need to introduce policy, according to that 50% of product actual price will be
refunded to customers. As a result, company will succeed to satisfy its customers to much
extent and its reputation will be restored ultimately.
Allocate Weights to the Criteria:
QUALITY 10

SALES 10

CUSTOMERS REVIEWS 9

CUSTOMER PULL 8

REFUNDED AMOUNT 7

Develop Alternatives:

Tulip has following alternatives

 Acne plus face wash

 Actin Serum

 Shampoo

 Soap

 Gel

PRODUCTS QUALITY SALES CUSTOMER CUSTOMER REFUNDED

REVIEWS PULL AMOUNT
ACNE 10 9 9 8 7
PLUS FACE
WASH
ACTIN 10 8 7 8 6
SERUM
SHAMPOO 9 7 8 7 6

SOAP 8 6 8 6 7

GEL 7 7 6 6 5

Analyse Alternative:
Now we are going to analyze each and every alternative based on the decision criteria that
we have set according to our requirements.

PRODUCTS QUALITY SALES CUSTOMER CUSTOMER REFUNDED TOTAL

REVIEWS PULL AMOUNT

ACNE 100 90 81 64 49 384

PLUS
FACE
WASH
ACTIN 100 80 63 64 42 349
SERUM

SHAMPOO 90 70 72 56 42 330

SOAP 80 60 72 48 49 309
GEL 70 70 54 48 35 277

Select an Alternative:

We are going to choose Acne Plus Face Wash as the quality product of the company based
on the fact that it has the highest total weight-age.

Implement the Alternative:

We are selecting Acne Plus Face Wash as our main product and have more focus on its
quality.
Evaluating the Decision Effectiveness:

We have evaluated effectiveness of our decision by measuring the increase in sales and
customer pull of company which was specifically due to this product Actin Plus Face
Wash.

RATIONALITY:

Our decision is based on rationality, as we had all the relevant information about product’
sales , customer reviews, quality and outcomes. We also knew that Tulip’s Actin Plus Face
Wash reviews were already good, which could lead to results. It was a good alternative as
people were already buying Actin Plus Face Wash more than any other product.
Our problem was a structured problem because it was a straightforward problem and was
easily understood by the organization. Decision we made to our structured problem was
programmed decision.

Ethics:
Tulip health care is strongly believed that business ethics play an effective role to
achieve your goals in better and precise manner and emphasize to follow ethical
procedures and providing their stakeholders with accurate and consistent information.
The work code of our company "Tulip health care " is according to the ethical
components which we believe are compulsory to follow to run a business successfully
and legally.
 Tulip healthcare do not prefer to fire any employee directly and offer warning letters at
first in case of any misbehave by them and always give chance to correct their
mistakes. We consider the mental health of our employees and give them a flexibility
when they are going through a kind of tragedy in their personal life.

Tulips is an ethically strong company and deal with their employees as well as worth
their customers respectfully and also value their interest and preferences.

Social Ethical Components:

1. Right to do and what is right
2. Law and Rules
3. Standards of behaviour
4. Ethics
5. Morality
6. Norms, Valves and Beliefs

Right to do and what is right:

Its about the policies that a company have to follow to survive legally and imposed by
the government of Pakistan and further included the policies the company make for
their stakeholders to run smoothly. As Tulip health care company is basically
associated with Ministry of National Health Services Regulations and Coordination
and there are some restrictions and some rights given by the (NHSRC) to get the
appropriate way of working. The government established a commission named

Punjab Healthcare Commission for carrying out the Act. Punjab Healthcare
Commission passed an act and all legal healthcare companies have to follow the act.
The main purpose of PHC is to make the companies realize the right to do and let them
know that what is right through some policies.

As according to CSR "Tulip healthcare" should stand on the commitments by which

they will be able to manage social, environmental and economical factor and to meet
the standard we are making some rules and also following some rules and laws due to
which we take obligation to responsiveness to responsibilities. Tulip healthcare
practices environmental ethics by limiting their waste and emissions in the process of
 production of their products and use the recyclable material in making products,
further Tulip healthcare company keep the economical responsibilities. "Tulip
healthcare" encourage the workers to work for the profitability and growth of our
company and to provide every individual with opportunities for growth.

"Tulip healthcare "provide superior quality products, health and skin care services to
meet our customer’s expectations with innovative manufacturing ideas.

Laws and Rules:

The rules and laws imposed by NHSRC on Tulip Health care company.
•Company must be regulated.
• The people working in our company mush have license.
•Company must have to submit report of quality and standards every month.
•Product must meet the standards of life.
• Timely pay the imposed fees and charges on registration, licensing and accreditation.
• Company should pay the penalties on violation, breach or non‐compliance of the
provisions of the rules, regulations, standing orders and instructions issued under the
Act.
• Company charge from customers reasonable prices.
• Company have to record all their financial transactions.
• NHSRC have right to ban the company in case of any illegal action performed by the
company.
• Company is responsible to pay tax and subsidies timely.
"Tulip healthcare company" following all these laws to move in the right path. Further
there are some rules and laws made by Tulip healthcare for their employees and
customers to maintain their consistency and to create a positive workplace
environment.

Tulip healthcare provides safety rules to protect their employees and to make them
comfortable.
 Further absence and tardiness policy (how to report the number of allowable sick days
and personal days off). They teach their employees how to record time worked (for
example, using a time clock or time sheet).

Lunch period and break rules.

Overtime policy
Dress code or personal appearance rules
Rules covering use or damage to employer's property
Rules about keeping employer's and customers' sensitive information confidential
Rules concerning employees’ use of the Internet and cell phones.

Standards of Behaviour:
Tulip healthcare provides a very positive environment on their workplace. We do not
engage in harassment of any kind, and we do not act in a manner that may be regarded
as such. We treat everyone with dignity and respect, including our team members,
customers, business partners, and other stakeholders, since they are entitled to a safe
and courteous workplace.

We provide equal opportunities to our employees and do not have any kind of discrimination
among our team and provides a friendly relationship between our employees.
Giving everybody a fair threat for fulfillment and advancement, regardless of private
or expert affiliations, is what same opportunity manner. A workplace that gives
identical probabilities for all employees is the ideal recipe for attaining an enterprise's
dreams.

Tulip healthcare deal with their customers with respect and prioritize their comfort
level.

We believe in providing a refreshing environment to our team members in order to

help them with better concentration and focus. Based on the principles of warmness
and altruism, we offer a unique work space so that the employees can complete their
work with utter dedication and commitment.
Morality:
Tulip put an extraordinary emphasis on morality and has confidence in furnishing its
partners with precise, genuine, predictable, and convenient data. Assuming we are not
approved, we don't unveil revelations about Tulip business movement. We keep
hidden data private.

Norms, Valves and Beliefs

• Loyalty.
• Honesty.
• Trust.
• Ingenuity.
• Accountability.
• Simplicity.
• Respect.
• Value-centrality.

PESTLE ANALYSIS OF TULIP HEALTH CARE PRIVATE LIMITED

POLITICAL:
The most common problem a Pharmaceutical company faces is the Price Pressure that
resulted in increasing prices of medical drugs and medicated products which somehow
creates an inflationary impact on our society and on Tulip as well. Due to the strikes most
of organizational work stuck which puts Tulip in to a dire situation while, customer wants
products of Tulip at low costs which becomes impossible to them.
On the other hand, Tulip faces a problem of raw material supply on time because of
uncertain conditions which we faces everyday which makes way to produce more products
in huge amount.

ECONOMIC:
Nowadays Pakistan is facing a huge amount of inflation where taxes are high. Excise
Duty, Custom Duty, Service Tax, Profession Tax, License Fees, Royalty, Pollution
Clearance Tax, Hazardous Substance License, Income Tax, Stamp Duty and a host of
other levies and charges have to be paid. On an average it amounts to no less than 4045%
of the costs. So, it’s really hard to determine that whether, Tulip uses the same policies,
rules and regulations or not.
Tulip want to work on latest products but unfortunately there are some economic factors
which are lacking and makes a huge hindrance. Economic factors affect a lot especially
when it comes to pharmaceuticals and healthcare.

SOCIAL:
The increasing aging population offers a range of opportunities and threats to the
pharmaceutical industry. The trick will be to capitalize on the opportunities. Monitoring
one’s own health has become a trend of the current generation. While this may lead to
lesser requirement of doctors and general physicians, people are now consuming more
drugs than ever. However, exercising and fitness trends are also leading to lesser
requirement for drugs as they lead to healthier lifestyle without the need for drugs.

TECHNOLOGICAL:
Technological advancements will create numerous opportunities for Tulip both in terms of
new therapy systems and service provisions. The online opportunities will see the growth
in:

 New info and Communications technologies.

 Customized Treatments.

 Direct to Patient Advertising.  Direct to patient communications

LEGAL:

Frauds in the healthcare and pharmaceutical sector is quite common. This is why
Pakistan’s government has placed strict laws that audit the growth of these companies. As
a result, Tulip has to be careful to meet all the governmental requirements while operating.
ENVIRONMENTAL:
As the production of drugs and skin care products is related to a large carbon footprint, due
to increased smog Pakistan is now paying attention towards environment as well and for
that purpose Pakistan is coming up different ways to mitigate these issues. As abiding by
these regulations may be costly for the new companies, they may fail to establish their
business.

The production of drugs results in the creation of different biotechnological pollutants.

They may be hazardous for people's health. Tulip needs to take care of this waste to
maintain the safety of the people.

Like other companies, Tulip may take up some corporate responsibilities towards the
environment. They can donate money or campaign for some environmental causes, which
can help them create a better image.

SWOT ANALYSIS OF TULIP HEALTH CARE PRIVATE LIMITED

STRENGTHS:
20 years experience of in Dermatology and Pharmaceuticals products.
Strong culture within the organization.
Tulip has more than 25 clients.
Resource and labor availability.
Strong qualified and trained team.
Facilities for staff members.

WEAKNESSES:
Strict credit policy.
Less frequent sales training programs.
Less research budget.
Lack of usage of technology.
OPPORTUNITIES:
In past 20 years cooperation with doctors has been well established.
New products launching.
Technological development.

THREATS:

Other Pharmaceutical Industries which are our competitors.

Use of homemade remedies by people.

Organizational structure refers to the differentiation ( differences in the orientations among

the managers if different departments and differences in formal structure among these
departments) and integration (quality of the state of collaboration for achieving unity ) of
activities and authority, role and relationships. It provides an appropriate framework for
authority relationship. It indicates the hierarchy of authority and the reporting
relationships.
The two most important issues when deciding how to organize a pharmaceutical company
are:
Personnel - individuals in the organization
Functions - activities that must be accomplished to achieve the company’s goals
WHAT IS DEPARTMENTALIZATION

Departmentalization can provide a necessary degree of specialization of executive activity

for efficient performance. It can simplify the tasks of management within a workable span.
It also provides a basis on which the top managers can co-ordinate and control the activities
of the departmental units.

DEPARTMENTS OF TULIP
 Research and Development
 Operations
 Quality
 Finance and Administration
 Project Management
 Business Development Ø Human Resource Research and Development:

The Research and Development department determines and identifies drug candidates. In
R&D department, there are three functional areas. In discovery research, experiments are
performed to determine targets on the cell as well as drug candidates.
Operations:

The Operations department produces a salable amount of a drug. Once a drug has passed
the clinical trials, the manufacturing and production department manufacture the final
product, along with the packaging and labeling. Also housed under the operations
umbrella is the environmental health and safety function, which assesses the
environmental impact of a potential product.
Quality:

There are various rules and safety regulations laid down by the DRAP for pharmaceuticals
and biotech firms. If found guilty for drug contamination then the DRAP may close the
manufacturing plant of the firm. The Quality department of the pharmaceutical firm also
ensures that the firm is adhering to government regulations. There are different groups
which concentrate on functions like assurance, quality control as well as validation. These
groups ensure that the drugs manufactured are accurate, and of a reliable standard of
quality.
Finance and Administration:
The Finance and Administration department comprises different functional areas including
finance, administration, legal and information systems. Responsibilities include managing
activities related to finance management, handling legal relations with employees,
investors, creditors as well as government regulators.
Business Development:

The Business development function recognizes potential fresh coalition partners and also
handles previous alliances. They are responsible for market research, recognizing potential
customers and preparing the promotion and pricing strategy.
Project Management:

Most of the pharmaceutical companies have a separate project management department.

This department is responsible for coordinating the functions of all departments and also
ensures smooth and efficient functioning. The Project management department also
monitors particular projects.
Human Resource:

Training and Development

We put very high emphasis on training and development. We have regular in-house and
external training programs. We ensure that our team members get opportunity to prove
their strengths and capabilities and acquire the right skills and learning.

Recruitment
We recruit the best professionals on the basis of their performance, and foster individual
and professional development of each employee through continuous feedback and rigorous
training. If you are energetic, agile, and passionate about what you do, Tulip is the
organization for you.
HEIRARCHYINTULIP

Major HR Challenges and Issues in the Pharmaceutical Industries

1. Development in Technology
Technology is a disruptive force, particularly in the pharma industry. With the evolution of
new technologies, patients can engage in their healthcare. People now have easy access to
various wearable devices and apps, peer support communities, and telemedicine. It has
impacted the way health care is provided and how patients engage with the business.
Tulip is searching for people who understand how technology can assist people in gaining
control of their lives. There is an enormous opportunity Tulip’s willing to adopt big data
and machine learning insights and integrate virtual and augmented reality in product
testing and distribution. With competitors becoming more innovative and risk-friendly, the
upcoming Tulip workforce must learn how to adapt to these new technologies. Here, the
challenge is to build a more technical-savvy workforce to adjust to this new wave of
technological developments in Tulip.

2. Scarcity of Talent
Pharmaceutical roles are mostly research-intensive and do not follow a fixed schedule. It
takes years of experience for someone to become an expert in their field. Due to the lack of
trained employees and human resources for health, all pharmaceutical firms are vying for
the brightest.
Firms with more reputation and financial clout attract the best talent, whereas small to
mediumsized firms must make do with less.

In recent years, people have witnessed more applicants for research and development
positions in non-pharmaceutical companies. It yields immediate results and recognition for
the employees.

The WHO Department of Medicines and Health Products believes that the first step in
building human resources in the pharmaceutical sector is by identifying the gap in the
evidence. They have developed an assessment tool to quantify pharmaceutical human
resources and identify critical human resource issues.

3. Employee Retention

Tulip face competition both internally and externally. Losing a key scientist or a project
head can jeopardize a venture or halt a project for a long time until it find the next right
talent.
The ability to attract and retain talent is one of the most difficult challenges within the
lifesciences industry.
With the aging population of pharma employees retiring, the focus is more on millennials
and Gen-Z employees. They get driven by growth and development and opportunities for
new skills. Therefore, they must have the scope of learning and development
opportunities.

4. Employee Motivation
Pharma projects need time and patience to see fruitful results. In this industry, it's common
to kill ventures that aren't profitable. Not seeing any results in the long-term research
projects or ventures is a demotivating factor for anyone. Thus, keeping the employees
engaged and motivated is another challenge faced by HR professionals in the
pharmaceutical industry.

Employee attrition is a major issue. In the case of a pharma salesperson, their nature of
work gets very demanding of achieving targets and is likely to get demotivated quickly. It
is crucial to understand and identify their motivation factors and make an effort for an
effective employee retention strategy.

Ways to Cope with the Human Resource Challenges in the Tulip

1. Provide growth opportunities
Young employees focus on growth and development compared to mere compensation.
Tulip provide opportunities for them to learn and grow in the industry. In the long run, this
will also help in the scarcity of finding skilled talents for the pharmaceutical organizations.

The older age group employees who are less tech-savvy are given training and skill
development opportunities to enhance their technological skills. It will help them stay
engaged and motivated to apply new skills and to improve productivity.

2. Make your Employees Engaged

Everyone likes to feel that they are making a difference. Tulip involve its employees to
produce optimum results. Since the projects in pharma companies last for an extended
period, it is likely that the employees get demotivated or feel that their efforts are not
recognized. Tulip provides incentives and good salary packages to motivate its employees.

RECOMMENDATIONS & Conclusion

 Invest in HR Software:
HR-software is abbreviated version of human resource software. These softwares are commonly
used in approximately every organizational firms in Pakistan and internationally. In my opinion
TULIP HEALTH CARE has an old school version of its software which is fine until the number
of employees increase, which they have to in the upcoming year. They need to update there HR
Software and upgrade to a fast and new version which is available in the market.

Hire the Right Attorney for Each Need:

Hiring the right people for the right job is the key to employee success. Organizations employee
is the one who helps in the execution of the orders given by the higher posts. So to check where
to deploy what kind of human resource is the main beef. TULIP HEALTH CARE is working
hard on hiring and firing of employees according to there need or skill. This should be counted in
the main recognitions of the firms upcoming results.

Marketing sector:
As per my concern and the evaluation we made in these days I think that marketing sector of
TULIP HEALTHCARE is in danger. As per the new years marketing top list in Pakistan. TULIP
HEALTH CARE is on an decreasing level. New marketing managers should be hired and
deployed to increase the length of products allocation and time span. New marketing strategy
should be applied to the firms backbone to make its fly to other parts of the world in an easy and
in an organizational manner.
Making it go all over the world;
one big step that TULIP HEALTH CARE Is lagging is to make there business expand all over
the world. Every corporation has this dream to become true and TULIP HEALTH CARE has the
strength and all the abilities to prove itself a worldwide organization. It needs to obligate its
hiring management and just have to take the best version of it to the world. I can assure that with
proper HR management. workfull employees . latest versions of there softwares , excellent
marketing skills , quality unfluctuation and hard work , it could be a sky touching firm in the
coming years.

REFERENCES:
1.https://tuliphc.com/