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A Dabbawala2
A Dabbawala2
city of Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers. Tiffin is an old-fashioned English word for a light lunch, and sometimes for the box it is carried in. Dabbawalas are sometimes called tiffin-wallas. Though the work sounds simple, it is actually a highly specialized trade that is over a century old and which has become integral to Mumbai's culture. The dabbawala originated when a person named Mahadeo Havaji Bachche started the lunch delivery service with about 100 men.Nowadays, Indian businessmen are the main customers for the dabbawalas, and the service often includes cooking as well as delivery. Economic analysis: Everyone who works within this system is treated as an equal. Regardless of a dabbawala's function, everyone gets paid about two to four thousand rupees per month (around 25-50 British pounds or 40-80 US dollars). More than 175,000 or 200,000 lunches get moved every day by an estimated 4,500 to 5,000 dabbawalas, all with an extremely small nominal fee and with utmost punctuality. According to a recent survey, there is only one mistake in every 6,000,000 deliveries. The BBC has produced a documentary on dabbawalas, and Prince Charles, during his visit to India, visited them (he had to fit in with their schedule, since their timing was too precise to permit any flexibility). Owing to the tremendous publicity, some of the dabbawalas were invited to give guest lectures in top business schools of India, which is very unusual. Most remarkably in the eyes of many Westerners, the success of the dabbawala trade has involved no Western modern high technology. The main reason for their popularity could be the Indian people's aversion to Western style fast food outlets and their love of home-made food. The New York Times reported in 2007 that the 125 year old dabbawala industry continues to grow at a rate of 5-10% per year. Low-tech and lean: Dabbawala in actionAlthough the service remains essentially low-tech, with the barefoot delivery men as the prime movers, the dabbawalas have started to embrace modern information technology, and now allow booking for delivery through SMS. A web site, mydabbawala.com, has also been added to allow for on-line booking, in order to keep up with the times. An on-line poll on the web site ensures that customer feedback is given pride of place. The success of the system depends on teamwork and time management that would be the envy of a modern manager. Such is the dedication and commitment of the barely literate and barefoot delivery men (there are only a few delivery women) who form links in the extensive delivery chain, that there is no system of documentation at all. A simple colour coding system doubles as an ID system for the destination and recipient. There are no multiple elaborate layers of management either just three layers. Each dabbawala is also required to contribute a minimum capital in kind, in the shape of two bicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the white trademark Gandhi topi (cap). The return on capital is ensured by monthly division of the earnings of each unit. Uninterrupted services: The service is uninterrupted even on the days of extreme weather, such as Mumbai's characteristic monsoons. The local dabbawalas at the receiving and the sending ends are known to the customers personally, so that there is no question of lack of trust. Also, they are well accustomed to the local areas they cater to, which allows them to access any destination with ease. Occasionally, people communicate between home and work by putting messages inside the boxes. However, this was usually before the accessibility of instant telecommunications. In literature:
One of the two protagonists in Salman Rushdie's controversial novel The Satanic Verses, Gibreel Farishta, was born as Ismail Najmuddin to a dabbawallah. In the novel, Farishta joins his father, delivering lunches all over Bombay (Mumbai) at the age of 10, until he is taken off the streets and becomes a movie star. Dabbawalas feature as an alibi in the Inspector Ghote novel Dead on Time. Etymology: The word "Dabbawala" can be translated as "box-carrier" or "lunchpail-man". In Marathi and Hindi, "dabba" means a box (usually a cylindrical aluminium container), while "wala" means someone in a trade involving the object mentioned in the preceding term, e.g. punkhawala with "pankha" which means a fan and "wala" mean the person who owns the pankha (The one with the fan).
Home made food is best for health and because health is wealth. Outside junk foods may take your life and makes you sick. Home made food keeps your doctors bill down and there are fewer absences from office due to poor health. In fact bad food is the reason #1 of all the diseases. Home made food is cheaper. When you use Dabbawala's services to deliver your home cooked food to your office you are actually saving your hard earned pennies. The delivery charges of Rs 250 - 300 per month is very nominal and reasonable. Its simple maths.
Do you not love your mother or wife and like to eat food made by her?
Even if there is no one at home to cook food for you , Dabbawalas can deliver you good quality home like lunch through many restaurants. We have quality restaurants all over Mumbai where cheap and best quality food is prepared which is delivered at your office or home through Dabbawala Channel. Safety - The Local train of Mumbai are always very crowed and it is very tough to take even small luggage during peak times. There are instances where the person's hand got hurt or broken and ones belongings destroyed while traveling during peak time. People leave from their home at about 8 - 9 PM which is peak time and its not possible to carry Tiffin during this time and Even the food is not ready by this time. By using our services you are getting hot food safely deliver in your office.
Dabbawalas give reliable services and their performance and accuracy match six sigma standards. You must be sure that your home cooked food reaches in time.
By takeing our services you are proving direct employment to 5000+ Dabbawalas and many of their dependent families. You are actually helping us.
Dabbawalas are an icon in their own sense and famous world over for their efficiency and by taking our services you are being part of India's image building. Dabbawalas are from the remote villages of Maharashtra and mostly uneducated. They regularly organize bhajan and kirtans and spread the essence of Marathi culture , good will and one ness of India. Being a part of DabbaWalas , you are actually nurturing Marathi culture. Dabbawala Products
Product Name: Dabba (Tiffin box) Description: This is the Dabba ( Tiffin box) which which the food is kept which is delivered by us. It is made of aluminum in which there 4 compartment for keeping different kind of food. The "Dabba" has now become a symbol of hard work , discipline , time management and management icon. You may buy it just as a symbol or keep it to transport your food.
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Product Name: Gandhi cap Description: This is cap wore by us , the Dabbawalas , during the working hours. It is customary for all Dabbawalas to war it during the business hours otherwise Rs. 100/- fine is imposed. This is the same Gandhi cap wore by Indians during the
independence struggle. It is made of pure Khadi ( hand made from cotton) . You may keep it to mark the respect for our tradition and yes it looks great on your head.
Product Name: Video CD On Dabbawala Description: This CD contains the following: The 20 minute documentary film on Dabbawala made by BBC A 5 minute introduction documentary film made by Ministry of External Affairs , Government A 23 minutes documentary film by Prof. M. S. Pillai , Founder Director , The Sadhana Centre For Management and Leadership Development , Pune , India. The presentation - The Magic of Dabbawala Unfolded
The presentation - management Learning's From Dabbawala Price: 200/- ( Indian Rupees , INR)
Product Name: Dabbawala Mug Description: This is tea / coffee mug with Dabbawala logo on it. Price: 300/- ( Indian Rupees , INR)
Product Name: Dabbawala T Shirt Description: This is a decent T Shirt with the Dabbawala logo on it. Price: 400/- ( Indian Rupees , INR)
Out of 5000 Dabbawalas , about 85% are illiterate and the remaining 15% are educated up to 8th grade. This way we are not well qualified to teach anyone or for that matter deliver any lecture. In fact we need quality education. However by working for past 116 years will full dedication , time management , no strike gathering experience in logistics - Mumbai Dabbawalas have created as place of their own. The six sigma , ISO and many other certificates given to us by external agencies has further corroborated the high quality of work being done by us. The visit of English king - Prince Charles and Virgin Atlantis chairman Sir Richards Branson has given Dabbawalas much media attention and respect in the society. So we do not have any knowledge but we have experience of 116years. Due to this reason we are invited for the lecture by reputed organizations in not only Mumbai or India but from foreign nations too. We are thankful to all for inviting us for the lecture and giving us so much respect. Dabbawalas are invited for lecture for following reasons:
To learn the "Management Learning's From Dabbawala" and then to attempt to apply them in the organization. To understand the logistics of Dabbawala in delivering 2,000000 ( 2 lakh ) Dabba daily within stipulated time. To gain insight into the colour coding used by the Dabbawalas to ensure error free delivery. To know the organizational hierarchy of Dabbawalas to understand what keeps Dabbawalas self motivated and get going. To understand as how Dabbawalas got six sigma , ISO certificate and many other quality certificates even being so not well educated. To share the management lessons that Dabbawalas have gained over 116 years. To motivate employees by showing that if uneducated Dabbawalas can work so great then why not our employees. As we have never gone on strike for past 116 years , some times we are invited to address the employees in sharing the harm of strike. Some times Dabbawalas are invited to deliver lecture on annual days and other celebrations of organizations. The lecture by us is extremely humorous and everyone enjoys it - its not a lecture rather experience sharing so organizations just invite us to know as how we work. As key note speaker. As after dinner or after lunch events. At product launches. We are invited for many many more reasons best known to the people and organizations who invite us. Organizations Which Have Invited Dabbawalas For The Lecture
Dabbawalas are mostly invited by Management colleges , hospitality colleges, educational institutes , private & multinational organizations and government and semi government companies. The partial list of the organizations which have invited Dabbawalas is as follows:
IIT Bombay , Delhi , Kharagpur and almost all other IITs. IIM - Indore , Lucknow and almost all other IIMs. Many Meetings of Confederation of Indian Industries ( CII). Stanfort University delegation to India. University Of Nebraska. Symbiosys Management School - Pune. Bharat Petroleum Corporation Ltd. Global Business School- Nagpur. NM Dalmia College - Mumbai. National Stock Exchange - Mumbai. Reserve Bank Of India. Mahindra & Mahira - Kandivli ( Mumbai ) and Nasik. Sandoz Pharmaceuticals - Mumbai. Indian School Of Business (ISB) - Hyderabad. GE Money Servicing - Hyderabad.
Microsoft - Gurgoan. Genpact - Hyderabad. Community of cooked food - Itly. Accenture - Mumbai. SAP India. And many other organizations in Mumbai ,India and abroad. The list is very long and it is not possible to mention all organizations here. Meet our Own Home Grown Dabbawala Lecturers Mr. Raghunath Dondhiba Medge - Speaks in Hindi & Marathi. Topic covered is "The Magic Of Dabbawala Unfolded". Mr. Gangaram Laxman Taleker. - Speaks in Hindi & Marathi. Topic covered is "The Magic Of Dabbawala Unfolded". Mr. Manish Tripathi - Speaks in Hindi & English. Topic covered is "The Magic Of Dabbawala Unfolded" and "Management Learning's From Dabbawala".
So if only Mr. Raghunath Dondhiba Medge is invited then he will take the lecture "The Magic Of Dabbawala Unfolded" in Hindi. If only Mr. Manish Tripathi is invited then first he will take the lecture "The Magic Of Dabbawala Unfolded" in Hindi or English and then "The Magic Of Dabbawala Unfolded" in Hindi or English. If both Mr. Gangaram Laxman Taleker and Mr. Manish Tripathi are invited then first Mr. Gangaram Laxman Taleker will take the half of lecture in Hindi then Mr. Manish Tripathi will take remaining lecturer in Hindi or English and after that Mr. Manish Tripathi will take "Management Learning's From Dabbawala" in Hindi or English. All these speakers do not have any formal course in delivering lecture's and they are not so well educated but they give excellent lecture ( this is the feedback from the organizations where they go). For local lectures ( In or around Mumbai) , few Dabbawalas may also be called along with our lecturers as show piece which adds up to the event and makes the lecture a great and memorable occasion - this was done by few companies and was a great success. Sometimes the Dabbawalas are invited for "SURPRISE LECTURE" , wherein the timing is fixed for some event or lecture but the audiences are not informed as who will be doing that programme or lecture and Dabbawalas make a surprise entry and thrill the audiences - everyone just enjoys the event. Once , in a same kind of programme , first the documentary film on Dabbawalas was shown and then the Dabbawalas were invited for the lecture , keeping the audiences surprised. Format Of The Lecture
The presentation starts with a optional 5 minute documentary film which gives introduction of Dabbawalas. First the presentation is started with "The Magic Of Dabbawala Unfolded" which deals with the history , internal working , coding , logistics , organizational set and all other related issues of Dabbawala. This presentation explains everything about Dabbawala. All your questions about Dabbawala is answered. This lecturer takes about 30 minutes to 2 hour depending upon time given to us. If there are two lecturers then the time is divided otherwise incase of one lecturer the entire lecture is taken by one person. After this a rather well made audio visual documentary film titled " Dabbawala - Small People
Great Work" is shown which taken 23 minutes. This film is in English. After this if Mr. Manish Tripathi is invited then he takes the lecture "Management Learning's From Dabbawala" which talks about the learning's from the 116 year experience of Dabbawalas. This lecture is on rather serious side and points by points narrates as what are the majors highlights of the Dabbawala system and how can an organization benefit by applying them in their organization. This lecture my taken anything from 20 minutes to 40 minutes. If the time permits , then another 20 minute documentary file made by BBC is shown. After that the question & Answer session is there ( Sawal Aapke - Javap Dabbawale Ke) where any remaining queries are taken up. Few audiences are invited on the stage and they give immediate feedback on lecture and what they have gained from the lecture. Vote of thanks by Dabbawalas for inviting uneducated Dabbawalas for the lecture and gifting of Dabba with Gandhi Topi to dignitaries.
A collecting Dabbawala on a bicycle A collecting dabbawala, usually on bicycle, collects dabbas from homes or from the dabba makers. The dabbas have some sort of distinguishing mark on them, such as a color or symbol. The dabbawala then takes them to a designated sorting place, where he and other collecting dabbawalas sort (and sometimes bundle) the lunch boxes into groups. The grouped boxes are put in the coaches of trains, with markings to identify the destination of the box (usually there is a designated car for the boxes). The markings include the rail station to unload the boxes and the building address where the box has to be delivered. At each station, boxes are handed over to a local dabbawala, who delivers them. The empty boxes, after lunch, are again collected and sent back to the respective houses.
Each dabbawala, regardless of role, gets paid about two to four thousand rupees per month (around 2550 or US$4080).[3] More than 175,000 or 200,000 lunch boxes get moved every day by an estimated 4,500 to 5,000 dabbawalas, all with an extremely small nominal fee and with utmost punctuality. According to a recent survey, there is only one mistake in every 16,000,000 deliveries, statistically equivalent to a Six Sigma (99.9999) rating[4] The BBC has produced a documentary on dabbawalas, and Prince Charles, during his visit to India, visited them (he had to fit in with their schedule, since their timing was too precise to permit any flexibility). Owing to the tremendous publicity, some of the dabbawalas were invited to give guest lectures in top business schools of India, which is very unusual. Most remarkably in the eyes of many Westerners, the success of the dabbawala trade has involved no advanced technology.[5] The New York Times reported in 2007 that the 125-year-old dabbawala industry continues to grow at a rate of 510% per year.[6]
A dabba, or Indian-style tiffin box. Although the service remains essentially low-tech, with the barefoot delivery men as the prime movers, the dabbawalas have started to embrace technology, and now allow booking for delivery through SMS.[7] An on-line poll on the web site ensures that customer feedback is given pride of place. The success of the system depends on teamwork and time management. Such is the dedication and commitment of the barely literate and barefoot delivery men (there are only a few delivery women) who form links in the extensive delivery chain, that there is no system of documentation at all. A simple colour coding system doubles as an ID system for the destination and recipient. There are no multiple elaborate layers of management either just three layers. Each dabbawala is also required to contribute a minimum capital in kind, in the form of two bicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the white trademark Gandhi cap (topi). The return on capital is ensured by monthly division of the earnings of each unit.
delivering them to their workplaces. Today the 5,000 Dabbawalas make about 200,000 lunch deliveries in the city and have become famous for their clockwork precision and efficiency. Reportedly their mistake rate is just 1 in 16 million deliveries, which caused the Forbes Global magazine to award its Six Sigma certification in 2001. According to Forbes the Dabbawalas work with 99.999999 percent accuracy. But besides the accuracy rating, the Dabbawala supply-chain system has also attracted interests from global educational institutions and think tanks for its complexity. In fact, some even say that the Dabbawalas work like the Internet. Just like the Internet, where voice or data files are sliced into tiny packets with their own coded addresses that are then ferried in bursts, independent of other packets and possibly taking different routes, across the world, the Dabbawalas too work with packets in a similar manner. They collect lunch boxes from homes in the morning and take them to the nearest railway station. From there each of the boxes that is coded according to the station of origin, the Dabbawala team at the collection and delivery point, and the destination, are sorted out and taken to the next intermediary stations, where they are sorted out again for area-wise distribution and delivery. So a single lunch pack could change hands
Original story at www.physorg.com/news70641995.html Page 1/2
three to four times in the course of its daily journey, "yet they get delivered without a mistake since they are so well coded," says Manish Tripathy, the chief information officer who looks after the Association's technology functions. Small wonder then, that the world in general too finds the Dabbawalas fascinating. For instance the Berkeley University in California teaches the logistic system of Dabbawalas as a case study in one of their business management programs and many Indian business schools and industry associations have the Dabbawala logistics system in their case-study agenda. In 1998 two Dutch filmmakers, Jascha De Wilde and Chris Relleke, made a documentary called "Dabbawalas, Mumbai's unique lunch service" and in 2001, the Christian Science Monitor, the Boston-based newspaper, covered the Dabbawalas in an article called "Fastest Food: It's Big Mac vs. Bombay's Dabbawallahs." The British Broadcasting Corporation and the Australian Broadcasting Corporation have done features on the delivery system as well, while Prince Charles was so impressed with their service that he had even invited a few Dabbawalas to his marriage with Camilla Parker in London. Yet these Dabbawalas have remained poor. "Nowhere in the world would you find a lunch delivery service that costs as little as $9 a month," says Talekar. The charges for this complex delivery system have remained dirt-cheap ever since its inception, and still the maximum rate that a Dabbawala charges (depending on the distance carried) is about $11 a month. Which is why technology is needed to improve their lives, says Tripathy. "No doubt a major driver for establishing a Web-based and mobile phone ordering system was the need for a central ordering facility where one can call for a Dabbawala's service by just hitting the Web site or through an SMS," says Tripathy, "but the other equally important driving force was to expand business." Until recently business has come just through word-of-mouth or from contacts made in local railway stations. "But ever since we introduced the SMS-based ordering service we have been getting about 15 new orders every day," said Tripathy.
The Web site (www.mydabbawala.com) has also enabled the association to solicit donations and sell merchandise, the proceeds of which go towards creation of a social security fund to pay for the Dabbawalas' life and medical insurances. "The use of IT would not stop there," says Tripathy, "we would be stretching its use soon to enable the Dabbawalas to add additional lines of business." According to him the next plan is to gear the Dabbawalas with the ability to sell groceries and other daily necessities, the orders of which could be taken through their mobile phones. Copyright 2006 by United Press International
After Indian Institute of Technology (IIT) Delhi, IIT Kanpur, Indian School of Business and Management, Hyderabad (ISBM) and National Stock Exchange (NSE), it was the turn of students of the Vinod Gupta School of Management of IIT Kharagpur to learn the six-Sigma dabbawallah doctrine. Manish Tripathi, director, Mumbai Tiffin Box Suppliers Association (MTBSA) on Monday interacted with the students and faculty members of Vinod Gupta School of Management and Nebraska University of Omaha at IIT Kharagpur. "We do not believe in technology as much as we do manual labour and use common sense - these are the secret of our success, " said Tripathi while giving insights to management students. And his lesson for the people of West Bengal was clear: "Strike is death, labour is life." However, when it comes to technology, the dabbawallas did not appear to be lagging behind. With a website of their own and SMS services for instant delivery of lunch boxes, Mumbai Dabbawallas cater to about 2 lakh people in Mumbai, with an annual turnover of Rs 30 crore. Without the aid of computer, many of them almost remember the names of their customers by heart, said Tripathi. According to the Forbes magazine the Mumbai dabbawalla have a six sigma performance. "I don't know why corporates rush for sigma six ratings. We got it easily just on the basis of hard work," said Tripathi. Impressed by the sense and simplicity of Mumbai Dabbawallas, Krist Copich, advisor and member of the Nebraska University delegation said, the university will soon invite one of the Mumbai dabbawallas in Ohama for a lecture. Even multinationals are now planing to tap the 2 lakh dabbawallah costumer base. For instance Microsoft has tied up with the dabbawallahs for marketing computers and laptops. Wearing Vista T shirt and cap, they distribute Microsoft leaflets as they deliver lunch boxes. For the sale of each laptop or computer they get Rs 100. In spite of all the media attention over the years and the experience of 115 years, each dabbawalla earns not more than Rs 5,000 a month, according to Tripathi. There are around 5,000 dabbawallahas working in Mumbai.
It is the hard work of Mumbai Dabawallas that has taken them to far off places.