Scribd Logo
Upload

Welcome to Scribd!

  • Case Questions - TruEarth

    Uploaded by

    Akash Hamare
    7 views1 page
    This document contains 7 questions about TruEarth's potential launch of a pizza product line based on the success of their fresh pasta product and consumer research findings related to pizza. The questions ask about forecasting demand for pizza based on pasta sales data, what was learned from concept testing and consumer surveys about how people view pizza, whether there is a first mover advantage similar to pasta, and how exhibits evaluating interest should be interpreted to help decide whether or not to launch the pizza.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains 7 questions about TruEarth's potential launch of a pizza product line based on the success of their fresh pasta product and consumer research findings related to pizza. The questions ask about forecasting demand for pizza based on pasta sales data, what was learned from concept testing and consumer surveys about how people view pizza, whether there is a first mover advantage similar to pasta, and how exhibits evaluating interest should be interpreted to help decide whether or not to launch the pizza.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views1 page

    Case Questions - TruEarth

    Uploaded by

    Akash Hamare
    This document contains 7 questions about TruEarth's potential launch of a pizza product line based on the success of their fresh pasta product and consumer research findings related to pizza. The questions ask about forecasting demand for pizza based on pasta sales data, what was learned from concept testing and consumer surveys about how people view pizza, whether there is a first mover advantage similar to pasta, and how exhibits evaluating interest should be interpreted to help decide whether or not to launch the pizza.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    TruEarth Questions

    1. Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to
    that for pasta? How would you compare the actual product development process for each?
    2. Using the forecast model for pasta shown in exhibit 5, what is your forecast of the demand
    for pizza?
    3. What can truEarth team learn from Exhibit 6 about how consumers view pizza?
    4. How do the pizza concept test results (Exhibits 7 and 8) compare with findings for Pasta
    (Exhibits 3 and 4)
    5. Is there a first mover advantage in Pizza similar to fresh pasta?
    6. How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza?
    7. Would you launch the Pizza?

    You might also like