Deceptive advertising of FMCG

products and it's impact on children

buying behaviour

How old is your child? *

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

2-3hrs

What type of content, you let your child to watch?  *

Cartoon, Animated movies

Has he/she access to general content on internet or just children *

appropriate content?

Children approriate
Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

Yes

How exposed is your child to Advertisements? *

Not much

What do you think, the content of Ads is appropriate for children? *

No, in YouTube it’s not related to kids.

Do you feel some ads are directly aimed at the younger audience? *

Sometimes informative sometimes not

Do you see any change in the behaviour of your children after watching *
specific ads?

Yes

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Lego games, Frooti juice, Hershey’s Chocolate syrup, KinderJoy chocolate many
more

Do you feel ads related to health and other fast moving goods are *
deceptive?

May be

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

Yes

Are celebs concerned about the authenticity of claims they make while *
doing ads?

No

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

No
Are you considering limiting screen time for the kids? *

Yes

Do you have some other suggestions to reduce the negative impact? *

There should be kids related content showcased in cartoonised way than only
selling products.

What more do you have to say about the impact of Ads on your kids? *

The psychological behaviour of the child changes once they see few ads. Few
kids are curious to know and few wants to experiment it so as parents will hold
responsible for all the exposure to these media’s, from product owner perspective
it has to be targeted in specific instances in a good way than imposing child’s
mentality.

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Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

2hrs

What type of content, you let your child to watch?  *

Cartoons

Has he/she access to general content on internet or just children *

appropriate content?

No
Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

Yes

How exposed is your child to Advertisements? *

Not much as they skip adds asap

What do you think, the content of Ads is appropriate for children? *

Not appropriate some times

Do you feel some ads are directly aimed at the younger audience? *

Sometimes

Do you see any change in the behaviour of your children after watching *
specific ads?

Yes

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Lays, pepsi, burgers, pizza . ..which are soo attractive..kids like to have them and
ruin their health

Do you feel ads related to health and other fast moving goods are *
deceptive?

Yes

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

They need stop advertising the adds on junk foods.

Are celebs concerned about the authenticity of claims they make while *
doing ads?

They have to be resposible to guide the younger generation

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

I dont think so. Govt is busy making businesses to their fav ppl
Are you considering limiting screen time for the kids? *

Yes i hav but find difficulty

Do you have some other suggestions to reduce the negative impact? *

Stop the ads..

What more do you have to say about the impact of Ads on your kids? *

We need to aware what is the content given to see in the videos..

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Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

17

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

3 hrs

What type of content, you let your child to watch?  *

Pakistani dramas

Has he/she access to general content on internet or just children *

appropriate content?

Yes
Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

No

How exposed is your child to Advertisements? *

Nil

What do you think, the content of Ads is appropriate for children? *

Yes

Do you feel some ads are directly aimed at the younger audience? *

No

Do you see any change in the behaviour of your children after watching *
specific ads?

No

Have some ads made your child demand certain things persistently? *

No
If yes name few such ads? *

No

Do you feel ads related to health and other fast moving goods are *
deceptive?

Yes

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

No

Are celebs concerned about the authenticity of claims they make while *
doing ads?

No

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

Yes
Are you considering limiting screen time for the kids? *

No

Do you have some other suggestions to reduce the negative impact? *

Do not use electronic devices more than 2 hrs

What more do you have to say about the impact of Ads on your kids? *

Nil

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 Forms
Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

Does he/she has access to phone/tablet or any other electronic device? *

No

What is the approximate screen time  of your child, including television? *

2 hours

What type of content, you let your child to watch?  *

Cartoon or diy

Has he/she access to general content on internet or just children *

appropriate content?

Children appropriate content

Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

Yes

How exposed is your child to Advertisements? *

A little

What do you think, the content of Ads is appropriate for children? *

Kids related

Do you feel some ads are directly aimed at the younger audience? *

Yes

Do you see any change in the behaviour of your children after watching *
specific ads?

If we could buy her those things

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Kinder joy.

Do you feel ads related to health and other fast moving goods are *
deceptive?

Yes they are

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

Yes 100 percent

Are celebs concerned about the authenticity of claims they make while *
doing ads?

Not really

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

Nope
Are you considering limiting screen time for the kids? *

Yes i do

Do you have some other suggestions to reduce the negative impact? *

Health related and hygiene related ads or something that reaches them moral
values

What more do you have to say about the impact of Ads on your kids? *

It all has a negative impact because thr kid becomes adamantly demanding.

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 Forms
Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

2 hrs

What type of content, you let your child to watch?  *

Cartoon

Has he/she access to general content on internet or just children *

appropriate content?

Children appropriate content only

Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

No

How exposed is your child to Advertisements? *

Only the ads they see before I select skip ad on YouTube

What do you think, the content of Ads is appropriate for children? *

As they watch YouTube kids , the ads are mostly kids appropriate

Do you feel some ads are directly aimed at the younger audience? *

Yes

Do you see any change in the behaviour of your children after watching *
specific ads?

Not really

Have some ads made your child demand certain things persistently? *

No. It’s mostly coz I don’t let them watch ads.

If yes name few such ads? *

Nope

Do you feel ads related to health and other fast moving goods are *
deceptive?

Yes

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

Yes

Are celebs concerned about the authenticity of claims they make while *
doing ads?

Not everyone

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

I am not sure
Are you considering limiting screen time for the kids? *

Yes

Do you have some other suggestions to reduce the negative impact? *

Make sure the kids watch tv in adults presence. Whenever possible explain to
children why everything they show in ads is not true

What more do you have to say about the impact of Ads on your kids? *

Everything and anything can make an impact on kids. I would just exercise caution
as to what kind of ads they watch

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 Forms
Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

12

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

3 hrs

What type of content, you let your child to watch?  *

Cartoon

Has he/she access to general content on internet or just children *

appropriate content?

General content
Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

Yes

How exposed is your child to Advertisements? *

Gets to know more about products

What do you think, the content of Ads is appropriate for children? *

Yes

Do you feel some ads are directly aimed at the younger audience? *

Yes

Do you see any change in the behaviour of your children after watching *
specific ads?

No

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Chocolates

Do you feel ads related to health and other fast moving goods are *
deceptive?

No

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

Yes

Are celebs concerned about the authenticity of claims they make while *
doing ads?

No

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

No
Are you considering limiting screen time for the kids? *

Yes

Do you have some other suggestions to reduce the negative impact? *

Check the adds and then post it

What more do you have to say about the impact of Ads on your kids? *

Nothing much kids are smart enough to understand

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 Forms
Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

21yrs

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

12 hours

What type of content, you let your child to watch?  *

Movies, series, cortoons etc

Has he/she access to general content on internet or just children *

appropriate content?

He is access to internet
Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

No

How exposed is your child to Advertisements? *

He changes the channel

What do you think, the content of Ads is appropriate for children? *

Some are appropriate

Do you feel some ads are directly aimed at the younger audience? *

Yes

Do you see any change in the behaviour of your children after watching *
specific ads?

No

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Electronic items ads

Do you feel ads related to health and other fast moving goods are *
deceptive?

Some are deceptive

Do you think the celebrities in these ads have more influence than the *
content?

I don't think so

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

No

Are celebs concerned about the authenticity of claims they make while *
doing ads?

Don't know

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

No
Are you considering limiting screen time for the kids? *

No

Do you have some other suggestions to reduce the negative impact? *

No

What more do you have to say about the impact of Ads on your kids? *

No

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 Forms
Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

7yrs

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

2-3hrs

What type of content, you let your child to watch?  *

Cartoon

Has he/she access to general content on internet or just children *

appropriate content?

Both
Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

Yes

How exposed is your child to Advertisements? *

To some extent

What do you think, the content of Ads is appropriate for children? *

No

Do you feel some ads are directly aimed at the younger audience? *

Yes

Do you see any change in the behaviour of your children after watching *
specific ads?

Yes

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Junk food and toy ads

Do you feel ads related to health and other fast moving goods are *
deceptive?

Yes

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

Yes

Are celebs concerned about the authenticity of claims they make while *
doing ads?

Yes

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

No
Are you considering limiting screen time for the kids? *

Yes

Do you have some other suggestions to reduce the negative impact? *

Limiting the use of TV

What more do you have to say about the impact of Ads on your kids? *

They become arrogant

This content is neither created nor endorsed by Google.

 Forms
Deceptive advertising of FMCG
products and it's impact on children
buying behaviour

How old is your child? *

9yrs

Does he/she has access to phone/tablet or any other electronic device? *

Yes

What is the approximate screen time  of your child, including television? *

2 to 3 hrs

What type of content, you let your child to watch?  *

Cartoons,kids movie, youtube cartoons or kids programs

Has he/she access to general content on internet or just children *

appropriate content?

Usually children appropriate on mobile , on television general content

Do you limit screen time of your child? *

Yes

Have you customised the watch list for your kids? *

Yes

How exposed is your child to Advertisements? *

Very much

What do you think, the content of Ads is appropriate for children? *

No, it's not

Do you feel some ads are directly aimed at the younger audience? *

Yes

Do you see any change in the behaviour of your children after watching *
specific ads?

Not specifically

Have some ads made your child demand certain things persistently? *

Yes
If yes name few such ads? *

Pedigree with puppies, chocolates, toys and kids accessories

Do you feel ads related to health and other fast moving goods are *
deceptive?

Mostly

Do you think the celebrities in these ads have more influence than the *
content?

Yes

According to you, do think that the celebs have extra responsibility to *

assure that claims made by them are genuine?

Yes

Are celebs concerned about the authenticity of claims they make while *
doing ads?

No

Is the government doing enough to check misleading ads, especially *

those concerning the younger ones?

Yes
Are you considering limiting screen time for the kids? *

Yes very much

Do you have some other suggestions to reduce the negative impact? *

No, but they need to be more responsible with ads related to kids content

What more do you have to say about the impact of Ads on your kids? *

Adult content ads needs to be restricted while kids watch on general content

This content is neither created nor endorsed by Google.

 Forms