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    This document provides an overview of a course on principles of communication and knowledge dissemination taught by AL Sandika. The course covers communication models, two-way communication, communication barriers, diffusion of innovations, and the innovation decision process. The intended learning outcomes are for students to understand communication, communication models, innovations, and the innovation decision process. Students will learn through lectures, discussions, individual and group activities, and self-learning. Their work will be evaluated through assignments and a final evaluation.

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    This document provides an overview of a course on principles of communication and knowledge dissemination taught by AL Sandika. The course covers communication models, two-way communication, communication barriers, diffusion of innovations, and the innovation decision process. The intended learning outcomes are for students to understand communication, communication models, innovations, and the innovation decision process. Students will learn through lectures, discussions, individual and group activities, and self-learning. Their work will be evaluated through assignments and a final evaluation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    9 views11 pages

    1 Introduction

    Uploaded by

    malsha gunarathne
    This document provides an overview of a course on principles of communication and knowledge dissemination taught by AL Sandika. The course covers communication models, two-way communication, communication barriers, diffusion of innovations, and the innovation decision process. The intended learning outcomes are for students to understand communication, communication models, innovations, and the innovation decision process. Students will learn through lectures, discussions, individual and group activities, and self-learning. Their work will be evaluated through assignments and a final evaluation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 11

    Principles of Communication

    and
    Knowledge dissemination
    EC 3101

    AL Sandika
    Senior Lecturer
    Department of Agric Economics
    Course content
    Principles of Communication
    • Introduction
    • Definition
    • Needs of communication
    • Nature of communication
    • Communication models
    • Two way communication
    • Communication barriers
    Knowledge dissemination
    • Diffusion, Element of diffusions
    • The innovation
    • The innovation decision process
    Course objective
    At the end of course student should be able to apply
    effective ways of communication and apply
    appropriate methods for knowledge
    dissemination in agriculture
    Intended Learning Outcomes
    Student should be able to
    • Explain what communication is ?
    • Explain what communication models are?
    • Explain what innovations are ?
    • Explain what innovations decision process are?
    Teaching Learning Process
    • Lectures
    • Discussion
    • Individual Activities
    • Group Activities
    • Self Learning
    Evaluation Methods
    • Assignments 30%
    • Final Evaluation 70%
    Diffusion of Innovations

    Everett Rogers
    Innovation

    Diffusion of Agric Innovations


    AL Sandika
    Dept of AgriEconomics
    Social and economic transformation
    1750 1850 2000

    Agricultural
    Society Industrial Society Knowledge Society
    Land based economy Resource based Knowledge based
    economy economy

    Diffusion of Agric Innovations


    AL Sandika
    Dept of AgriEconomics
    Long Waves theory of Economic
    Development

    Diffusion of Agric Innovations


    AL Sandika
    Dept of AgriEconomics
    What are the available technologies?
    • Biotechnology
    • IT and Computer technology
    • Smart phone technology
    • Nano technology
    • Robot technology
    • Drone technologies
    • etc

    Diffusion of Agric Innovations


    AL Sandika
    Dept of AgriEconomics

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