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  • Code No.: 15MA3201 M.A.M III Year II Semester (RA15) Regular Examinations, April - 2018

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    The document provides exam questions for a Strategic Management course. Students must choose 5 of 8 questions to answer, covering topics like the strategic management process, Porter's five forces model, the BCG matrix, corporate level strategies, strategic alliances, barriers to strategy implementation, blue ocean vs red ocean strategies, and the impact of organizational culture on strategies. Students have 3 hours to answer the 5 chosen questions, and the exam is worth a maximum of 60 marks.

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    The document provides exam questions for a Strategic Management course. Students must choose 5 of 8 questions to answer, covering topics like the strategic management process, Porter's five forces model, the BCG matrix, corporate level strategies, strategic alliances, barriers to strategy implementation, blue ocean vs red ocean strategies, and the impact of organizational culture on strategies. Students have 3 hours to answer the 5 chosen questions, and the exam is worth a maximum of 60 marks.

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    3 views1 page

    Code No.: 15MA3201 M.A.M III Year II Semester (RA15) Regular Examinations, April - 2018

    Uploaded by

    shivaprabhu
    The document provides exam questions for a Strategic Management course. Students must choose 5 of 8 questions to answer, covering topics like the strategic management process, Porter's five forces model, the BCG matrix, corporate level strategies, strategic alliances, barriers to strategy implementation, blue ocean vs red ocean strategies, and the impact of organizational culture on strategies. Students have 3 hours to answer the 5 chosen questions, and the exam is worth a maximum of 60 marks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Code No.

    : 15MA3201
    M.A.M III Year II Semester (RA15) Regular Examinations, April – 2018
    STRATEGIC MANAGEMENT
    Time: 3 Hours Max. Marks: 60
    Answer any FIVE Questions
    All questions carry equal marks

    1. Explain the steps involved in strategic management process in detail.

    2. Discuss in detail five forces model of Porter’s industry analysis. How is it different from

    competitor analysis?

    3. Explain BCG matrix and corporate strategy.

    4. What are the different types of corporate level strategies? Explain each with example.

    5. What are strategic alliances? Discuss the advantages that would accrue to the alliance partner.

    6. What are the barriers for strategy implementation? How efficiently balanced score card can be

    used for strategy evaluation.

    7. Bring out the differences between Blue Ocean and Red Ocean strategies. Explain the principles

    of Blue Ocean strategy.

    8. Explain the impact of organizational values and culture on strategy implementation.

    *

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