IBS Hyderabad

Academic Year – 2021-23

MARKETING MANAGEMENT 1
Semester 1
Course Faculty: Prof. Venu Gopal sir
Group Project: Spotify
Group no-

Student Name Enrolment No. (seat Sector/Company Selected

no.)

Utkarsh Mohindra 22BSPHH01C1567 (75)

Sector: edtech
Kashish 22BSPHH01C1492(73)
Company: practically

G Sarah 22BSPHH01C0384(74)

Hindupur Shravya 22BSPHH01C0441(76)

Darshit sharma 21BSPHH01C1839(77)

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 IBS Hyderabad
Academic Year – 2021-23

ABSTRACT

The purpose of the report is to bring light to the model of practically a brand of 3rdflix visual effect
PVT. Ltd. Founded by Mr. Subbarao Siddabattula, Mrs. Charu Noheria, and Mr. Ilangovel
Thulasimani. With the vision of creating an intelligent, interactive, and immersive learning
experience. Report briefly talks about the journey of practically how this Hyderabad-based startup
has firmly grounded its roots in the edtech industry, growing proportionally with time. Almost was
founded in April 2018, and the brand has grown in proportion from its inception. The company
positioned itself in the market of edtech and catered to the students of classes 6 to 12 and focuses on
STEM learning, Science, Technology, and Engineering Maths. The company has positioned its
product in such a way that the tools required and used by the company, such as AI and 3D, are
interactive to their target student and enjoyable to them. The way practically gamified its content
has helped them cater to the consumers’ requirements but also helped them gain a competitive edge
over the others working in the same market. The rich content of 1000+ interactive simulations
practically delivers an education, is engaging, and makes the generation more technology driven.

Since the pandemic was a very dire situation for most industries, some markets were able to
capitalize on the situation and were able to generate phenomenal profits, such as the pharmaceutical
industry and food delivery companies like Zomato and Swiggy. Practically was also one of such
companies which capitalized on the situation, and where everyone saw the problem, they saw an
opportunity to grow. The reports also briefly describe how practically capitalized on the pandemic
situation for its profit and how the company performed during the pandemic.
At present more than 3,30,000 students are learning from Practically, and not only is the platform
used by the students, but more than 18,000 teachers are using or referencing practically for teaching
the student; more than 200 schools have also used the platform of practice. It also gives a brief light
on how practically not only able to attract the students but also the teachers and the institutions also,
which is self-explanatory that the app’s utility is not only constrained to the student but also every
domain of the education system. The app has more than 1 million downloads on the google play
store, which shows that the company produces well-recognized products in the domain.

TABLE OF CONTENT
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 IBS Hyderabad
Academic Year – 2021-23
S.NO CONTENT

1 Introduction

2 Objectives

3 About the company

4 Strategies during the pandemic –

Segmentation, Targeting, and
Positioning
5 Pricing strategies during the
pandemic and continuing

6 Communication Strategies during

the pandemic and continuing.

7 Field level observations

8 Reasons for success in the

marketplace
9 Conclusions

10 Suggestions

11 Annexures

12 Mobile app details

13 Website links

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 IBS Hyderabad
Academic Year – 2021-23

INTRODUCTION AND A BRIEF OVERVIEW

Name – Practically

Parent Company – 3rdflix visual effect Pvt. Ltd.

Founded – April 2018

Founders – 1) Mr. Subbarao Siddabattula

2) Mrs. Charu Noheria

3) Mr. Ilangovel Thulasimani.

Country of origin – INDIA

Headquarters – Hyderabad, India

Industry – 1) education

2) technology

Service – Provides education services to various clients through AI and VR.

Inception and initial growth

exhibit-1 show the pictorial representation of the timeline practically.

The given exhibit shows very descriptively how the company’s growth has been at where all points
the company has raised funds. A detailed explanation of all the stages will be discussed in the report
very briefly.

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 IBS Hyderabad
Academic Year – 2021-23
We will also discuss the company’s sales strategy, such as the pricing model and another aspect of
the business they used to grow their roots in the Indian market. The report has made keeping the
practically brand of 3rdflix visual effect Pvt. Ltd, as a central idea, is contradictory with any other
app or business model and is not being considered.

Founders

https://www.practically.com/web/about.php

Its app installations campaign practically introduced the “Scan Anything” feature, building on the
company’s commitment to education. The brand aimed to demonstrate the new learning method
through scanning rather than searching. This debut campaign practically tries to accomplish the aim
of being an innovator in the industry. To achieve this, a mobile camera was used to scan items. It
then brought up lists of results from its content library of 30,000 3D models, 1000+ simulation
experiences, and 3000+ 3D films, arranged by curriculum and grade for each student.

The “Scan Anything” feature recognizes images, questions, exercises, proofs, etc., from textbooks,
magazines, and newspapers. It also takes pictures of any nearby objects. It presents curriculum-
related learning information on the app so that students can choose their learning path and get
answers to their questions right away. As a result, it establishes an immersive and motivating pupil
to learn from their environment. The report revolves around the idea of different ways practically
footed itself in the market. The following things are under the scope of the information: -
 How practically started its history, how the founders practically brought the idea into
execution, what challenges they faced, and how they overcame those challenges. A brief
knowledge of the business idea is also covered in the report
 The report also consists of the sales and marketing strategies that were used by the
practically to lure its customers for their product, a brief description of marketing strategy
has been discussed in the report, how the sales of the company grow what the factors that
affected to the growth or to decline of sales were is exhaustively discussed in the report.
 Targeting and segmentation by the practical app’s marketers are also discussed
exhaustively. The report talks about how the practice has differentiated itself from the other
edtech services and how are they using its technology to target their customer

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Academic Year – 2021-23
 The report also gives a brief introduction about the industry in which the practice works and
how it affects the global economy and what is the total worth of the practically edtech and
how much the practically own in that domain
Exibhit 1

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