Brand Profile

Brand Position

Valentino brand, through exclusive stores and ecommerce platforms, has a strong
reach. The Haute couture products offers exclusivity to its elite customers and
offered through the boutiques maintained by the company itself which offers
personalization based on their styling needs. It has several retail stores in multiple
countries located across the globe and usually sell through direct marketing. The
brand has also established its website which sells several product lines through it
and enables Valentino to collect information about the customers buying habits.
This differentiation in selling is done to keep the customer segments separate and
maintain its exclusivity.

Brand Icon People

Brand Icon Product

Valentino bags,

Valentino shoes
Valentino dresses

Valentino scarves

Valentino perfumes

Brand History:

Valentino brand history started in the second half of the last century, and until then has been
doing what is Valentino known for – only the best. In the vivid world of fashion, where hard
work, great talent, and extraordinary imagination are highly valued, one name truly stands
out from the rest. It is the name of Valentino Clemente Ludovico Garavani, worldwide
simply known as Valentino – an Italian fashion designer and owner of the Valentino brand.
Valentino has a very unique jet-set chic style of clothing design that represents the
combination of innovation and tradition.

When it comes to Valentino history, the brand was founded in 1960 in Rome, by Valentino
Garavani himself. The brand and all of the Valentino clothing are known for their remarkable
style but especially the brand is best known for its’ Valentino red color, the so-called
“Valentino Russo”, in the Italian language. Besides that specific red, this brand is very much
loved for its’ beautiful lace, silk chiffon, white pleats, animal prints, and feminine details on
clothing, such as beading in pearls, intricate embroidery, and ruffles.

Valentino clothing is very popular among a huge amount of famous people. He designed
wedding dresses for Elizabeth Taylor, Princess Madeleine of Sweden, Jennifer Lopez, Sophie
Hunter, Anne Hathaway, Courtney Cox, and many more.

Valentino brand is among the most successful and fastest-growing fashion companies in the
world. Between the years 2013 and 2019, this fashion house increased sales by more than 1
billion dollars, representing a 134% growth on a reported basis.

Today, the Italian fashion house Valentino is owned by the Qatari royal family who bought it
for the incredible 700 million euros. This fashion brand is one of the most famous and
popular brands not just in Italy, but also worldwide.

Brand Marketing Strategies

Marketing strategies is a thoughtful analysis of a product and the target market to

design a series of strategies focusing on the competencies while ensuring to
overcome the weaknesses of the product. The core purpose behind devising
marketing strategies for any product is to fulfil the marketing objectives or goals
set by the organization for the promotion and sales of a product. Chanel is one of a
kind brand which every individual is aware of. A high end line of beauty products
particularly their perfumes have made the brand spark in the cosmetic industry.
The reasons for such high popularity of the product besides the high quality, is the
effective marketing of the product. Valentino’s fashion is displayed through the
Haute Couture and Prêt-à-Porter lines for women and for men and through the
Valentino Garavani accessories lines that include shoes, bags, small leather goods,
eyewear, scarves, ties and fragrances. An aesthetic universe, present in over 100
countries through 175 Valentino directly-operated boutiques and over 1500 points
of sale. Ode to Valentino’s fabled Jackie O. white collection by Maria Grazia
Chiuri and Pierpaolo Piccioli Source: Elle Official Webpage part of a collection
where each bottle will be a piece of history of Valentino Fashion brand, a
commemoration to the designer and princesses, celebrities and beautiful women
who were part of the success of Valentino Maison. Each perfume will be a piece of
Haute Couture unique, special and with specific character included in the
collection named: Valentino Haute Parfumerie.the market analysis stats that
limited editions are not enough anymore. Therefore a more aggressive strategy is
needed; VIP or Private Collections. Private Collections are in need of a luxury
strategy or some elements of it in order to target the right audience and transmit the
high quality, expertise and uniqueness of each product of the collection.