ONLINE SHOPPING

DEFINE.
INCREASING TRENDS AND ITS REASONS.
ADVANTAGES AND DISADVANTAGES OF ONLINE
SHOPPING.
ADVANTAGES AND DISADVANTAGES OF OFFLINE
SHOPPING.
TIPS FOR SAFE ONLINE SHOPPING.
RESULTS AND DISCUSSIONS OF THE SURVEY.
 ONLINE SHOPPING
 Online shopping or e-shopping is a form of electronic
commerce which allows consumers to directly buy goods
or services from a seller over the Internet using a web
browser.
 Alternative names:
 e-web-store
 e-shop
 e-store
 Internet shop
 web-shop
 web-store
 online store
 online storefront
 virtual store.
 INCREASING TRENDS OF ONLINE
SHOPPING IN INDIA

1. Studies showing the trend of increase in online

shopping.
2. Reasons why there have been such an increase in the
recent years.
RESEARCH BY “YOUSTORY.COM”

 The respondents were spread across Delhi (22%), Mumbai

(24%), Kolkata (9%), Bangalore (17%), Ahmedabad (6%),
Hyderabad (12%), Pune (7%) & others (2%).

 Online shopping in India, saw 128% growth in interest from

the consumers in the year 2011 to 2012 in comparison to
only 40% growth in 2010 to 2011, making 2012 the tipping
point for online shopping in India.

 As per the research, 90% of online shoppers are planning to

buy more products online which reflects on the positive
experience of the users.
 Top Product Categories which have been bought
online by the customers in India from the year 2011
to 2012.
 RESEARCH BY “MBASKOOL.COM”

Reports show that out of the millions accessing the internet in India,
over 8 million regularly shop through internet. This figure is set to
grow exponentially as well. Google is the internet search engine that
is predominately used throughout India. Below is a breakdown of top
4 popular searches in 2012 in India.

Electronics 28%
Books/educational material 15%
Beauty and personal care products 10%
Home products/furnishings 6%
Some things which are bought by the customers
at a high rate by people in India.
REASONS:
 1. Broadband internet: After 2005, a rapid growth has been
seen in the people using internet and currently there are more
than 65 million people log-in on to web. This is due to increased
internet services and penetration of 3G services that has given
faster internet access.
 2. Standard of living: The living standard of the people has
made them inclined towards online shopping. The increased per
capita income has also played its part in this inclination.
 3. Availability of wider range: Online market has a much wider
range of products than any retail shop. People have found the
products online and bought them those are not available at the
retail shops.
 4. Lifestyle: In this busy lifestyle, lack of time for offline shopping
and urban congestion of traffic has led the online shopping
market to step up itself.
 5. Free classified sites: These sites have been launched where
more consumers can buy and sell used goods as well.
 6. Competition in online market: Competition among the online
shopping websites has attracted more customers to go for online
shopping.
 7. Discounts and cheap rates: Through offers these sites sell the
products to customers. Hence, products can be purchased at lesser
price than the offline markets and not sacrificing the quality.
 8. Coupons: Availability of different discount coupons on the sites
proves to be a great profit for the customers.
 9. Improved online banking services: With improved and safer
online banking services people are now less afraid to make
payments online which in turn gave them faith to shop online.
 10. Cash on delivery and home delivery: Cash on delivery along
with home delivery has played a great role in the inclination of
people toward online shopping.
1. Delay product
Inferior

1)Easy to Find:
2)No time bound
3). Products can be cheaper
4) Save time and energy
5). Freedom of choice
6) Freedom of price
flexibility
8) Buyer protection
9). E-business
1. Delay
2. Inferior product
3. Shipping Charge.
4. Delivery Problem
5.Scam
6. Some items are better to buy from the real Store
7. Return problem.
8. Warranty issues
9. Miscellaneous trouble
 ADVANTAGES AND
DISADVANTAGES OF OFFLINE
SHOPPING
ADVANTAGES
 In offline shopping we don’t have to wait for long time to receive our
items.There could be delays on the delivery and miscommunications
but this is not in the case of offline shopping.

 There is no Shipping costs on offline items as shipping cost sometimes

can be extremely high in comparison to what you paid for the item,
sometimes making the purchase not worth it.

 Immediate access . U can try and feel the products like clothes, shoes,
etc,which is not possible in online shopping.

 since all websites don’t provide the option of returning a product and
those that do the process is so lengthy and complicated.
DISADVANTAGES
 Shopping is limited to retail store hours. We can’t shop anywhere and at
anytime. This means that if your daily schedule doesn't allow for picking up
house hold necessities or if you get the shopping bug at 12am; your shopping
mall is now just one click away .

 Comparison shopping has been made easier due to online shopping. - Instead
of driving around wasting gas or spending hours on the bus in travel time you
can visit all the stores that you’re interested in at once. This eliminates time
going from store to store to see what is available and at what price
If you love knowing the latest styles, or having unique pieces then online
shopping makes it easier to do so as well.

 Easier to find discounts on the sofa you’re looking for. Websites such as Ebay,
Amazon and many other websites out there offer amazing prices on must have
items. Online stores usually offer online specials as well, and there are multiple
websites dedicated to sharing these deals with you.
TIPS FOR SAFE
ONLINE
SHOPPING
Most of us couldn’t do without the convenience of online shopping. Whether it
means getting the best price on the latest video game or purchasing the perfect
pair of shoes, online shopping gives us access to products, services and special
deals that might be unavailable to us otherwise.

However, online shopping has its risks. The popularity and profitability of online
retail has resulted in unscrupulous people looking to take advantage of unwary
shoppers.

With risks that differ from walk-in stores, online shopping requires special
precautions, some of which are listed as follows:

1. Sharing payment information only with known or reputable vendors-The

single best thing we can do to protect ourselves is to be careful about who we are
giving our payment details to. If we are not entirely sure whether the retailer we
are visiting is reliable, researching to verify its authenticity and security is a
must. We can also use a third-party payment processor instead of giving our
payment information directly to the online store.
2. Using a credit card instead of a debit card- Credit cards can be the safer
choice for online shopping. If someone manages to intercept our financial
information online, they can do less damage and we will have more recourse
than if we would have used a debit card.
Considering using a credit card with a low credit limit specifically for online
shopping is best advisable. Some banks now even offer “one time use” or
“virtual” credit cards that are designed specifically for online shopping.

3. Making sure the order checkout area is encrypted- Before purchasing

anything from a website, verify that the vendor has encrypted its payment
form. Many sites use SSL (secure sockets layer) technology to encrypt
information flowing between the purchaser’s computer and the store’s
server; this is typically indicated with a padlock icon and a website address
that begins with “https:” instead of “http:”.

4. Printing or saving a copy of the orders- It is always a good idea to keep

documentation of the online purchases. Most retailers will send an e-mail or
refer a web page with a confirmation of the purchase: this page should
include a purchase receipt and a confirmation number. Print or save thation
and keep it until the product is received.
5. Using strong passwords- Passwords can be the best security defenses we
have, but if they are not created properly, a hacker can easily guess them. We
should always be sure to create good passwords for any online shopping
accounts we have.

6. Checking the statements often- To ensure that no unknown or fraudulent

charges have been posted to our accounts, we should check our statements
every month. If a charge is seen which looks out of the ordinary, we should
be sure of reporting it to our credit card company or financial institution
immediately.

7. Remember: If it looks too good to be true…- The old-fashioned shopper’s

rule of thumb “buyer beware” still applies to online purchases. If we are
being offered a top-of-the-line item for an unbelievably rock-bottom price, it
may really be too good to be true. We should surely do an additional research
about the vendor before buying. At very least, we should check for a phone
number and street or mailing address so that if there are any problems with
the order, we have someone to contact.
 DO YOU SHOP ONLINE?

Total no. of responses – 92

Yes – 83
No - 9

• YES – 90.20%
• NO – 9.80 %
Do you find shopping Are you satisfied with
online safe? your shopping
experience?

• YES – 92.40% • YES – 85.90%

• NO – 7.60% • NO – 4.30%
• N.A. – 9.80%
 Your reasons for shopping online?

70

60

50

40 Door step delivery

Larger variety
30 Cheaper rates
20

10

0
 Which type of products do you typically
purchase online?
60

50
Books

40
Electrical
appliances
Clothes
30

Gadgets
20

Home décor and

10
furnishings
0
 PREFERRED WEBSITE FOR
ONLINE SHOPPING
70

60

50
Flipkart
40 Jabong
Myntra
30
Snapdeal
20 Others

10

0
 Which mode of Have you ever faced any
payment do you prefer? problem while shopping
online?

Cash on delivery
Card payment YES NO

31% 35%

69% 65%
 What problems have you faced while
shopping online?
18

16

14

12 Delayed delivery
10 Wrong delivery
Cheap Quality
8 Damaged product
6 Problem in transaction

0
 Presented By:
 Unmana Dutta.
 Tulika Singh.
 Syeda Farheen Alam.
 Vanshika.
 Tarali Deka.