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5th Sem Mid B.B.A. 2018
5th Sem Mid B.B.A. 2018
BBA-501 •.
B. B. A. (FIFTt1 SEMESTER)
MID SEMESTER EXAMINATION, '2018
CUSTOMER RELATIONSHIP
MANAGEMENT
Time: 1:30 Hours
Maximum Marks: 50
Note: (i) This question paper contains two
Sections. -
4
II
I,S
(2 ) BBA-501 (3)
operational CRM applications to provide (c) Being a manager, what strategies you will
information for improving business adopt to acquire new customers for the
performance management. business?
(e) Inefficiencies in, the supply chain are 4. Attempt any two parts of choice from (a), (b)
caused by inaccurate information, and (c). (5x2=lO Marks)
2. Attempt any five parts : (3x5=15 Marks) \f) (a) What analysis is involved in assessing the
value of a customer?
(Define/Short Numerical/Short Programming!
(b) Illustrate situations' where you think
Draw)
companies are following CRM practices;
(a) Lead Management
(c) Explain the Buyer Matrix with the help of
(b) Campaign Management a diagram.
(c) Pipeline Management 5. Attempt any two parts of choice from (a), (b)
(d) Explain Customer Retention with suitable and'(c). (5x2=lO Marks)
example. (a) What customer backlashes can be
(e) Opportunity Cost expected when a company introduces
CRM practices ? What cautionary steps
(.f) Event Based Marketing
would you advise companies to take to
Section-B avoid these?
3. Attempt any two parts of choice from (a), (b) (b) "Practicing CRM without technology is
and (c). (5x2=lO Marks) , } not possible." Do you agree with this
(a) How are CRM activities similar / different statement?
from marketing activities? Discuss. (c) Companies want relationships with
customers, but do customers want
(b) Imagine yourself to be man;;tger of XYZ
'relationships with companies. Discuss.
Company. What means you will take in
order to retain customer ? Justify your
answer with suitable examples. BBA-SOl 200
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Roll No .
BBA-502.
B. B. A. (FIFTH SEMESTER)
) MID SEMESTER EXAMINATION, 2018
QUANTITATIVE TECHNIQUES IN
MANAGEMENT
Time: 1:30 Hours
Maximum Marks: 50
Note :(i) This question' paper contains two
Sections. -
(ii) Both Sections are compulsory.
'"
Section-A
1. Write True-False: (1 x5=5 Marks)
(a) Operations research is inter-disciplinary in
nature and requires a term approach to the
solutions to a problem. (True/False)
(b) A feasible solution is one which satisfies
all the constraints of the given problem
while an infeasible solution is one which
satisfies none of them. (TruelFalse)
(c) All constraints in an LPP as well as its
objective function must be linear in nature.
(True/F alse)
F. No. : b-37 P. T. O.
If.
JA
(2) BBA-502
(3) BBA-502
(d) An LPP can have only two decision
tyres of type A, Band C is 2500, 3000 and
. variables. (True/False)
7000 units respectively. The daily cost of
(e) An unbalanced Transportation problem I
F No.: b-37
F No.: b-37 P. T.O.
/I
(6) BBA-502
.s,
BBA-502 200
F. No. : b-37
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Roll No .
BBA-503
B. B. A. (FIFTH SEMESTER)
MID SEMESTER EXAMINATION, 2018
INTERNATIONAL TRADE POLICIES AND
STRATEGIES
Time: 1:30 Hours
Maximum Marks: 50
Note: (i) This -question paper contains two
Sections.
(ii) Both.Sections are compulsory. .•.
Section-. A
1. Fill in the blanks: . (lx5=5 Marks)
(a) The apex body of foreign trade is .
(b) How many country signed the Marrakesh
) agreement? .
(c) MI GA stands for .
(d) Reflection of nostro account is known
as .
(e) Which of the following is central nodal
agencies for implementing the price
support operation for commercial crop in
India?
F No.: b-27 P. T. O.
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(2)
F. No, : b.27
Ii
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Roll No .
BBA-504(F)
B. B. A. (FIFTH SEMESTER)
MID SEMESTER EXAMINATION, 2018
INVESTMENT ANALYSIS AND
PORTFOL.IO MANAGEMENT
Time: 1:30 Hours
Maxim urn Marks : 50
Note: (i) This question paper contains two
Sections.
(ii) Both Sections are compulsory. ".
Section-A
1. Multiple choice questions: (1 x5=5 Marks)
(a) Putting money into something with the
expectation of gain that upon thorough
analysis with security for principal amount
and security of return is termed as .
[Investment or Disinvestment]
(b) A statistical measure of the degree to
which two variables (e.g., securities
returns) move together .
[coefficient or variation or covariance]
F. 1\0. : /)·::7 P. T. O.
/A
(2) BBA-504(F) (3 ) BBA-504(F)
/- \0. h-~7
F. So, : h-:'7 P. T. O.
(5) BBA-504(F)
(4 ) BBA-504(F)
ignores portfolio expected return will (c) A company is currently paying a dividend
diversify his portfolio ? What is your of ~ 2 per share. The dividend is expected
opinion about these two statements? at 15% annual rate for three years, then
(b) A is offered a T-Bills of ~ 1000 for ~ 987, 10% for next three years, after which it is
90 days before the date of 'maturity. A expected to grow at 5% rate forever. What
expect a minimum of 6.25% yield on his is the present value of share if the
investment. Would A by the T-Bill~
capitalization rate is 9% ?
offered?
[PVF 15% 1Y : 0.917, PVF 9% 2Y : 0.842,
(c) The current market price is ~ 300. An
PVF 9% 3Y : 0.772, PVF 10% 4Y : 0.708,
investor by 100 shares, after one year he
PVF 10% 5Y: 0.650, PVF 10% 6Y: 0.596]
sells these shares at price ~ 360 and also
.received the dividend of ~ 15 per share.
Find out his total returns, percentage of
,:.
returns, dividend yield and capital gain.
5. Attempt any two parts of choice from (a), (b) /
BBA-504(H)
B. B. A. (FIFTH SEMESTER)
( ) MID SEMESTER EXAMINATION, 2018
HRD SYSTEMS AND STRATEGIES
Time: 1:30 Hours
Maximum Marks: 50
Note: (i) This question paper contains two
Sections.
(ii) Both Sections are compulsory.
.:.
Section-A
1. Fill in the blanks/True-False: (1 x5=5 Marks)
(a) is a proactive process that focuses
on the interpersonal and decision-making
skills.
(b) HRD concept was first introduced by
............. in 1969 in a conference in US.
(c) Productivity is one of the output of HRM
model. (True/F alse)
(d) At macro level HRD is concerned with
development of people by providing them
right environment to grow and realize his
fullest potential. (True/False)
F /1'0. : b-21 P. T. O.
JA
(2 ) BBA-504(H) (3)
(e) is concerned with development 4. Attempt any two parts of choice from (a), (b)
of specific skills rather is and (c). (5x2=10 Marks)
concerned with development of total (a) Differentiate between HRM and HRD in
personality. detail.
(b) What is HRM model? Discuss.
2. Attemptany five parts: (3x5=15 Marks)
(c) What is the need of training? Discuss its
(a) Write a short note on Sensitivity Training. importance in terms of organization
(b) Explain the need and importance of HRD perspective.
in detail.
5. Attempt any two parts of choice from (a), (b)
(c) Discuss the output of HRM model. and (c). (5x2=10 Marks)
(d) What is Career Management? (a) Explain the step by step process of training
(e) Explain the importance of Training In in detail.
(b) Discuss the techniques of HRD in context /'
detail.
4.to organization perspective.
(f) Write a short note on the concept ofHRD.
(c)· Discuss the role of HR professional inan
Section-B
organization.
3. Attempt any 11170 parts of choice from (a), (b)
and (c). (5x2=10 Marks)
(a) Explain the skills and competencies of HR
professional. Discuss its importance In
terms of organization perspective.
(b) Define the need of training in an
organization and explain the types of
training in detail.
(c) Explain the need and benefits of Human
Resource Development. BBA-504(H) 80
I·. \'0. b-21 F. No. : 0-21
BBA
Roll No.
L--...l..--....-----'----'-~
J Paper Code: BBA 504
BBA
Mid Semester Examination 2018
V Semester
Section - A
Q1. True-False
(1 X 5 = 5 Marks)
a) In the Psychoanalytic Model "Il)" functions on the pleasure principle (True /False)
b) Behavior of Consumers is not influenced by various factors (True/False)
c) Influencers are those who may have a persuasive role in relation to the deciders
(True/False)
d) The consumer decision making process includes "Input, Process & Output"
(True/False) <f
e) In the oral stage of personality development, the focus is on .
Section - B
Each question contains three parts a, b & c. Attempt any two parts of choice from each
question.
Q3. (5 X 2 = 10 Marks)
a. Why is the study of consumer Behavior important for marketers?
b. What is Motivation? How does it affect the consumers?
c. What are Industrial Consumers? How do they differ from Retail consumers?
Q-1. I
(5X 2= 10 Marks)
a. Elaborate the process of Motivation with apposite example.
b. How clo Culture Factors Influences Consumer Behavior
c. What are consumer altitudes? How do they effect consumer?
'2.
Roll No .
BBA-505(M)
B. B. A. (FIFTH SEMESTER)
MID SEMESTER EXAMINATION, 2018
PERSONAL SELLING AND SALES FORCE
MANAGEMENT
Time: 1:30 Hours
Maximum Marks: 50
Note: (i) This _question paper contains two
Sections.
(ii) Both Sections are compulsory. "-
Section-A
1. Write True/False: (1 x5=5 Marks)
(a) Personal selling is a personal
communication of information to persuade
a prospective customer to buy something
)
that satisfies an individual's needs.
(b) Relational selling is level of relationship
marketing in which seller contacts the
customer after the purchase to determine if
they are satisfied.
(c) Situation response theory is also called as
Right set of circumstances theory.
F. So . .-b-L! P. T. O.
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JA
(2) BBA-505(M) (3 )
(d) Augmented selling is the selling process 4. Attempt any two parts of choice from (a), (b)
where the salesperson' sells services to and (c). (5x2=lO Marks)
customers. (a) Discuss various sales strategies that can be
(e) In Transaction relationship selling, useful for a sales organisation.
salespeople make one time sale to price (b) Explain AIDAS theory of selling with its
oriented customers, who are not contacted relevance.
again.
(c) How the buying situations of household
2. Attempt any five parts: (3xS=lS Marks) consumers are different from those of
(a) Differentiate between selling and business buyers ?
marketing S. Attempt any f1110 parts of choice from (a), (b)
(b) Institutional selling and (c). (Sx2~10 Marks)
(c) Ins~de order takers (a) Why is it necessary for a salesperson to
(d) Canned approach acquire sufficient knowledge about the
(e) Sales strategies '" competitors and his own company?
e
Roll No .
BBA-505(F)
B. B. A. (FIFTH SEMESTER)
MID SEMESTER EXAMINATION, 2018
)
INVESTMENT BANKING AND FINANCIAL
SERVICES
Time: 1:30 Hours
Maximum Marks: 50
Note: (i) This 'question paper contains two
Sections.
"'-
(ii) Both Sections are compulsory.
Section-A
1. Write True or False: (lx5=5 Marks)
(a) Mortgage is secured long term loan.
(b) Equity shares are long term financial
)
securities.
(c) Debentures are short term securities.
(d) Investment banking and merchant banking
can be performed on same balance sheet.
(e) A trustee is mandatory in case of
debenture.
F. .\'0 .. b-L! P. T. O.
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/A
(2) BBA-505(F) (3)
2. Attempt any jive parts: (3x5=15 Marks) (b) What are the various types of issues in a
(Define/Short Numerical/Short Programming/ primary market ? What role does a
Draw) Merchant Banker plays in such issue?
(a) Define primary market. (c) Write short notes on the following:
(i) Green shoe option
(b) Explain the demerits of preference stock.
(ii) Book building
(c) What are participating preference shares?
(iii) Prospectus
(d) Define money market. ) )
5. Attempt any I1vo parts of choice from (a), (b)
(e) What is new issue market? and (c). (5x2=lO Marks)
(f) What is hypothecation? (a) Discuss the role of SEBI in an new issue
Section-B market.
(b) What are different discrepancies in Indian
3. Attempt any two parts of choice from (a), (b)
Financial System?
and (c). (5x2=lO Marks)
(c) Discuss all the methods of issue share in
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(a) Explain the financial system of India. primary market.
What are its different components?
(b) Discuss the role and functions of financial
intermediately.
(c) Discuss the recent development and
challenges in Investment Banking.
)
4. Attempt any two parts of choice from (a), (b)
and (c). (5x2=10 Marks)
(a) Differentiate between Merchant Banking
and Investment Banking. Give an account
or the recent developments in Merchant
Banking in India. BBA-505(F) 80
F \() .. h-:'/ F. .\'0. : (1-21
Roll No .
BBA-505(H)
B. B. A. (FIFTH SEMESTER)
MID SEMESTER EXAMINATION, 2018
TRAINING AND DEVELOPMENT
Time: 1:30 Hours
Maximum Marks: 50
Note : (i) This question paper contains two
Sections.
(ii) Both Sections are compulsory.
Section-A "-
Ib
JA
(2 ) BBA-505(H) (3 )
2. Attempt any five parts: (3x5=15 Marks) (b) Discuss benefits of knowledge based
(a) Role of Training Head. training methods. In which instances will