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  • Mid Term Exam NPMB MMKT 2019 To 2021

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    nauman bashir
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    This document outlines a midterm exam for a marketing course covering new product development and branding. The exam consists of 4 short answer questions worth 3 marks each, for a total of 15 marks. Question 1 asks students to sketch the customer-based brand equity pyramid model and classify McDonald's within it. Question 2 asks students to sketch the product development process funnel. Question 3 asks about criteria for choosing brand elements. Question 4 covers internal and external parameters of branding.

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    Mid Term exam NPMB MMKT 2019 to 2021

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    This document outlines a midterm exam for a marketing course covering new product development and branding. The exam consists of 4 short answer questions worth 3 marks each, for a total of 15 marks. Question 1 asks students to sketch the customer-based brand equity pyramid model and classify McDonald's within it. Question 2 asks students to sketch the product development process funnel. Question 3 asks about criteria for choosing brand elements. Question 4 covers internal and external parameters of branding.

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    6 views1 page

    Mid Term Exam NPMB MMKT 2019 To 2021

    Uploaded by

    nauman bashir
    This document outlines a midterm exam for a marketing course covering new product development and branding. The exam consists of 4 short answer questions worth 3 marks each, for a total of 15 marks. Question 1 asks students to sketch the customer-based brand equity pyramid model and classify McDonald's within it. Question 2 asks students to sketch the product development process funnel. Question 3 asks about criteria for choosing brand elements. Question 4 covers internal and external parameters of branding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    New Product Development & Branding

    Mid Term Exam


    MMKT (Morning & Self Support)
    2019− 2021
    4th Semester

    (Subjective part)

    Total Marks: 15 Total Time: 30 minutes


    Exam Weightage: 30%

    Briefly answer following questions. Each question carries equal marks.

    QUESTION ONE
    • Short Question 3: Sketch Customer based brand equity Pyramid Model. How you classify
    “McDonald” according to this model? (3 marks)

    QUESTION TWO
    • Sketch The steps involved in Product Development (PD) Process Funnel? (3 marks)

    QUESTION THREE
    • Briefly answer criteria to choose Brand Elements? (3 marks)

    QUESTION FOUR
    State internal & external parameters of branding. (3 marks)

    QUESTION FOUR
    • Difference between branding and marketing. (3 marks)

    All the Success!

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