Digital Media Audit for 5 Pakistani Brands.

1. Khaadi

Khaadi is a Pakistani fashion and lifestyle brand. Here they have used a vibrant color ( to convey their
theme “contrast” and added a unique caption that encapsulates the story you’re telling through the
images. They have co-campaigned with instachapter2 combining the audiences, which might result in
more exposure.

2. Generation
Generation as we can see here no way fails to experiment and deliver new styles each season. Along with
good use of Dark+ Bohemian theme they have mentioned prizes in caption as well of several collections
that are shown in photograph. All of its account shows that it’s exclusively a women’s brand that takes a
lot of pride in accepting femininity.

3. Ali Xeeshan

Ali Xeeshan’s supreme sense of creativity and his experimental approach towards eastern fashion has
made the designer stand out of all the designers. He has brought a new range to Bridal Dresses in Pakistan
with subtle uniqueness to it. Here they have portrayed a world before independence beautifully and have
shown customer engagement in comments.

Mojaari

Mochari is brand of handmade shoes that are blend of contemporary and Pakistani traditions these are
luxury formals of rich captivating color palette as seen in the post showcasing their new collection that is
dastkari, they also have interacted with costumers in comments section answering their curies. Also liked
their highlights of behind the scenes of weaving shoes and soles.

Foodpanda

Since Foodpanda is a daily usage brand, they have to use interactive posts daily as to keep people updated
and engaged and they’ve certainly done a good job at that such as the caption of this post Ask your 1 st @
to treat you a biryani today, quite old strategy but still works like a charm also the editing in their
pictures, they always have a (panda logo) representative, if not that than the colors (pink and white) in
their posts which is a good example of branding.