IMPACT OF CONSUMERS’ ONLINE SHOPPING BEHAVIOURS DURING THE

COVID-19 PANDEMIC IN BOTH RURAL AND URBAN AREAS

Research gap;

In existing studies and research there are not mainly focused on growth of online shopping in Rural
and semi-urban areas. And their change of behavior towards online market, before and after
pandemic.

Research Methodology:

Researchers will explain how necessary data and information needed to address the research
objective and questions. In this chapter researchers also described the research design, data
collection method, instrument study, followed by sampling technique.

Research Design:

This research was conducted using quantitative method. An analysis of respondent’s feedback
determines the results. Quantitative method measured the data collected through questionnaires,
surveys or by manipulating preexisting statistical data. Descriptive analysis includes frequencies,
percentages and mean, used to describe the factor that determine customers purchasing behavior
of rural areas in online shopping during pandemic. This focused on gathering numerical data and
generalizing it across group of peoples.