Zhong Huijuan

Business
Zhong Huijuan was a Chemistry teacher, who became the world’s richest self-made woman. Her business is in
the Pharmaceutical Manufacturing—with her company called Hansoh Pharmaceutical, that is based in Lianyungang,
China. Her company does research and development of drugs for CNS diseases, cancer, infections, diabetes, and even
treatments for gastrointestinal and cardiovascular problems.

Business Model
Customer
Key Activities Customer segments Value Proposition Key Partners
Relationships
• Research and • Patients • Use of evidence- • Mergers and • Brand awareness
Development • Doctors based innovation acquisitions • Reputation and
• Manufacturing • Healthcare • Wide variety of • Partnerships trust-building
• Marketing Institutions medicinal
• Distribution Key Resources products Channels
• Management • Generative • Pharmacies
capabilities • Distribution
• Research and Networks
Development • Sales staff
• Technology
• Intellectual
Property
Cost structure Revenue Streams
• Taxes • Sales
• Cost in research and development • Patent / Licensing of Drugs
• Marketing expenses, and other internal expenses • Research and Development
• Cost in manufacturing

SWOT
Strengths Opportunities
• Skilled researchers • Market growth
• Well-established company • Patents
• Expansion in oncology and CNS drug markets • Research and Development
Weaknesses Threats
• Stringent pricing regulations • Up-and-coming competitors
• Products may not be FDA Approved in other • Inflation
countries • Concerns of counterfeits

5Ps of Marketing
Product Price People Promotion Place
• Drugs • Prices vary • Patients, • Brand • Distributors,
Doctors, awareness Pharmacies,
Healthcare • Social media Hospitals
Institutions