DELA CRUZ, ALFREDRENZ 11/12/2022

CASTILLO, MARIEL PRINCESS B. 1542 STRAMA

Eurotel is one of the biggest hotel chain in the Philippines that offers a comfortable
safe stay and excellent hospitality services for the guest. Moreover, Eurotel Hotel
is a passionate benefactor for needy organizations, associations, and even
churches or religious groups. Which is why we believe that Eurotel Hotel
management is using a Divisional Structure as they have been working with
various organizations, products, projects and many more. Eurotel hotel have
been offering both businesses-to-customer and business-to-business services, in
relation to this, they are also advertising to a wide variety of demographics and
marketing their brand in different geographic locations.

Example with these are:

•Eurotel Hotel recently launched its own community "plantry" titled A Seed to
Feed: Plant now, Harvest Later at Eurotel Vivaldi.

Inspired by the idea behind community pantries, this project encourages people
to have their homegrown vegetables like Ampalaya, Upo, Talong, and Sitaw, to
name a few. Over 350 residents, passersby, and hotel guests already benefited
from the said program.

"Through our project, we would like to give help to our fellow kababayans in our
special way. We thought of giving seeds to the community people to help them
grow their own vegetables, to have a healthy food source and save money. Not
only that, most of us are already stressed out with all the negative news because
of the pandemic situation, and gardening is a natural stress reliever that can
improve mood and develop a sense of accomplishment that can also maintain
a well mental health”. Ms. Sue Geminiano, Marketing Manager, said.

•Eurotel Hotel also donates relief goods to typhoon victims in Rizal. A total of 300
relief goods such as clothing, food packs, toys, and vitamins were given to the
affected residents.

•Eurotel provides medical and school supplies for students. One of Eurotel’s
Corporate Social Responsibility (CSR) efforts is in education. As a concern
corporate citizen, the company sees helping to educate young people as one
way to show its concern, particularly in the communities where it operates.

Eurotel Hotel have been working with various projects this makes them gain local
competitive advantage as they are giving their customers in a specific region
what they want by developing products and marketing strategies to best appeal
to them.