Writing feedback framework

Lesson: Press Release

Student:Sanae

Planning
• Clarity of purpose? yes
• Achievement of objectives? Yes
• Appropriateness for target reader? Yes

Layout
• Appropriatenes of layout? yes
• Clarity of layout? (paragraphs, headings, white space, bullets) yes

Organisation and clarity

• Clear points? yes
• Organisation? yes
• Support for main points? yes
• Sentence length? good
• Conciseness? good
• Linking of ideas? good

Language
• Accuracy? yes
• Range? Yes
• Appropriateness? (formality/tone) good

Press release framework

Your contact details : yes
Company name:yes
For immediate release or
embargoed until [date]? yes
Main title:yes
Subtitle: yes
Key points : yes
Boilerplate :yes
Quotes: yes

Social Media post

Main topic :yes
Hashtags :yes
Word limit :-0,5

Our panel of judges, which includes renowned senior online creatives, chose the winning
entry based on how well it reflects the X Factor brand image by allowing everyone to
showcase their talent, as well as the use of three big media to engage the public and the
huge reach the campaign has achieved.
Make sure to check out the Marketing Week magazine for more details about the winning
campaign as well as the two runners up! An online version is available at IAB website.
Thanks to everyone who participated and stay tuned for our upcoming contest next
month!