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Interview Questions

1. What is your understanding of marketing adaptation in your operations China?

2. In what ways have you adapted your products in China?

3. Do you use varying prices in China than in the US and why did you chose to do that?

4. How do you distribute you products and how has that been adapted to China?

5. What promotion strategies do you use and how do you ensure it matches the local needs of
Chinese consumers?

6. What do you think are the primary benefits of adapting your marketing strategies to the local
environment?

7. In your view, what motivated your or your company to adopt these marketing strategies in
China?

8. What are the current challenges do you faces in adapting your marketing strategies here in
China?

9. What would you suggest to companies intending to adapt to the Chinese markets? Is it worth it?

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