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    Research Objectives

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    Afifa Saif
    This research aims to examine the relationships between brand love, brand evangelism, and potential moderating factors. Specifically, the study will investigate the factors that influence consumers' brand love and evangelism, how brand love impacts evangelism, and the role of brand prestige in the relationship between love and evangelism. The research questions focus on identifying the key drivers of brand love and evangelism, and how love affects evangelism directly or indirectly through prestige.

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    Research Objectives

    Uploaded by

    Afifa Saif
    5 views1 page
    This research aims to examine the relationships between brand love, brand evangelism, and potential moderating factors. Specifically, the study will investigate the factors that influence consumers' brand love and evangelism, how brand love impacts evangelism, and the role of brand prestige in the relationship between love and evangelism. The research questions focus on identifying the key drivers of brand love and evangelism, and how love affects evangelism directly or indirectly through prestige.

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    This research aims to examine the relationships between brand love, brand evangelism, and potential moderating factors. Specifically, the study will investigate the factors that influence consumers' brand love and evangelism, how brand love impacts evangelism, and the role of brand prestige in the relationship between love and evangelism. The research questions focus on identifying the key drivers of brand love and evangelism, and how love affects evangelism directly or indirectly through prestige.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    5 views1 page

    Research Objectives

    Uploaded by

    Afifa Saif
    This research aims to examine the relationships between brand love, brand evangelism, and potential moderating factors. Specifically, the study will investigate the factors that influence consumers' brand love and evangelism, how brand love impacts evangelism, and the role of brand prestige in the relationship between love and evangelism. The research questions focus on identifying the key drivers of brand love and evangelism, and how love affects evangelism directly or indirectly through prestige.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Research Objectives

    Following will be the research objectives:


    ✔ To investigate the role of brand love on brand evangelism.
    ✔ To investigate how the moderator change the relationship between brand love and brand evangelism.
    ✔ To examine the factors of brand love.
    ✔ To investigate the factors of brand evangelism.

    Research Questions
    Following research questions will be addressed in this study:
    RQ1. What are the factors of brand love?
    RQ2. How brand love impact on brand evangelism?
    RQ3. What is the impact of brand prestige on brand love towards brand evangelism?
    RQ4. What are the factors of brand evangelism?

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