MARKETING CALENDAR

2023 Campaign Planner

Year
Month January February

Date

15-21

22-28
29-31

12-18
8-14

5-11
1-7

1-4
Week 1 2 3 4 5 6 7 8
Villa, Activities and Spa Campaign
Book
The Five Senses of Wellness Microsite Stay

Raffles Experiences (Culinary Afficionado and Book

Wellbeing Seekers) Microsite Stay

Book
Private Hideaway all website Stay

Book
Raffles Wellbeing Retreat
all website Stay

Book
Lavish Family Retreat 2BR offer on Microsite Stay

Book
The Timeless Grandeur of Raffles Presidential Villa Offer Stay

Book
22
CNY package Accor Campaign Stay

Book
The Luscious Hideaway at Raffles Bali Combined Villa and FB
 The Luscious Hideaway at Raffles Bali Combined Villa and FB Stay

Book
An Intimate Getaway at Raffles Bali Combined Villa and FB Stay

Book
The Sanctuary Escape at Raffles Bali Combined Villa and FB Stay

Book
Nyepi Package
Microsite Stay

Book
Easter Package
Microsite Stay

World Heritage Day Promoting Cultural

Activities, tour, etc Event

Earth Day "Planet 21"

Planet 21 Campaign Event

World Design Day Promoting Harmonious

Design Event

Accor Campaign & Book

Ramadhan & Lebaran Package
Microsite Stay

Promote New Package

Epicurean Escapade (Month TBA depends on Epicurean combined with
Journey event) Epicurean Journey Event

Book
Summer Holiday
Microsite Stay

Book
Wedding at Raffles Bali;
all website Stay
 Festive Celebration
Microsite Event

Food & Beverage Campaign

2x per month every Book
Rumari Sunday Brunch (Date TBA 2 times per month) Sunday Event

The Writers Bar "Symposium Series" 1x per month every Book

(Date TBA once in a month) Friday Event

Rumari Degustations Book

(Discovery, Unearthing, Journey) All year Event

Book
Epicurean Journey (Month and Date TBA) All year Event

Book
Private Dining Room All year Event

FB Offer for special Book

22
CNY event Event

FB Offer for special Book

14
Valentine's Day event Event

FB Offer for special Book

Easter Celebration event Event

FB Offer for special Book

World Cocktail Day event Event

FB Offer for special Book

International Mother's Day event Event
 FB Offer for special Book
Ramadhan & Lebaran event Event

FB Offer for special Book 4 14

Galungan & Kuningan Festivities event Event

FB Offer for special Book

World Chocolate Day event Event

FB Offer for special Book

World Food Day event Event

FB Offer for special Book

Thanksgiving Day event Event

Book
Festive Seasons Christmas & New year Event

Digital Marketing Activities

Proposal Proposal (BAMBU, iProspect)
SEO Microsite Activation

Proposal Proposal (Expedia)

Travel Ads Activation Expedia Activation

Google Ads (SEM) Activation

Google Adsense Activation
You Tube Ads (SEM) all websites Activation

Proposal
KOL, Influencer, Travel Writer 44RN per year Date of Stay KOL TW 1 KOKOL
 Proposal Feb Mar
Social Media Content (Photography for Rumari & TWB) Monthly Plan Activation

EDM Blast (Mailchimp) Proposal

EDM Blast (Third Party) Special Promotion Activation

Newsblog (Microsite) Proposal

Microsite Yearly Hosting RBI Story Activation

Social Media Ads Weekly Boost Activation

Travel and Leisure/ Beautiful Hotels regular post Weekly Boost Activation

Social Media Ads, SEO,

Bambu Agency SEM Activation

The Bali Bible Weekly Boost Activation

Media & PR Activities

Feb - March Printed Artwork
Four Magazine (Private Jet) and Online Publication
CN
Artwork
PR Newswire January (GOC) Publication

6X Bali Expose + 1 Long Artwork

American Express - Departure Centurion Form Publication BE

Artwork
Air Magazine (Private Jet) Double Page Publication

1 Full Page + article Artwork

Elite Traveler bonus + socmed Publication
 Artwork
Kommersant Newspaper 1/2 page Newspaper Publication

1 year listing Artwork

Destination Deluxe
online Publication

FB Offer for special Artwork

Epicure event Publication
 February
19-25
26-28

9 10 11
1-4

12
5-11
March

13
14 12-18

19-25
15

26-31

1-8
16 17

9-15
April

18

16-22
19

23-29
20

30
21

1-6
22

7-13
May

14-20
23 24

21-27
25

28-31
26

1-3
2022

10
27

4-10
June

11-17
18-24
25-30
1-8
9-15
July

28 29 30 31 32 33

16-22
34

23-29

30-31
35 36

1-5
August
22

7
18
18
18

22

27

21-22

High Seasons
7

13

8
 21-22

7
7

Pen
ny
Wat direct to microsite
son direct to microsite
(Tra
vell campaign official video and other related package
er.c Vinc
om) ent
Andrew
and Vich
Leci
TW KOL Fam Trip TW KOL TW Jen 1 KOL
(Robb TW
KOL TW KOL it TW
ny Vad
Report)
He aka
we n
tt
(T&
L
and
Esca
Apr May Jun Jul Aug

Handling Social Media Ads, SEO and SEM for Microsite

BE

Write up article
 write
up
aeticle Write up article

Double Spread Special Feature + 1 page advertisement Double Spread Special Feature + 1 page advertisement Double Sprea
 6-12
13-19

August

37 38 39
20-26

40
27-31

41
1-2

42
3-9

43 10-16
September

44
17-23

24-30
45 46

1-7
47

8-14
48

15-21
October

49

22-28
50

29-31
51

1-4

5-11
52 53

12-18
November

54

19-25
55

26-30
56

1-9
57

10-16
58

17-23
December

59

24-31
High Seasons
24 25
12

16

23
24

24 & 25

KOL TW TBA KOL TW KOL TW KOL TW

Sep Oct Nov Dec Jan

BE LF

Blogspot
 Blogspot

Double Spread Special Feature + 1 page advertisement

MARKETING CALENDAR
2023 Campaign Planner
Year
Month January

15-21
22-28
29-31
Date

8-14
1-7
Week 1 2 3 4 5
Campaign
Indonesian Enviroment Day & One Million Book
10
Trees Movement Day Stay

Book
Indonesian Architecture Stay

Book
International Family
Stay

Book
Spiritual Day Stay
 6
1-4

7
5-11

8
12-18 February

19-25
9 10 11 26-28
1-4
12

5-11

18
13

12-18
March

14

19-25
15

26-31

1-8
9-15
16 17 18
April

16-22
19

23-29
20

30
21

1-6

7-13
15
May

14-20
22 23 24

21-27
25

28-31
26

1-3
27

4-10
June
202
 June
11-17
18-24
25-30
2022

1-8
9-15
July

28 29 30 31 32 33

16-22
34

23-29

30-31
1-5
6-12
13-19
August

35 36 37 38 39

20-26
40

27-31
41

1-2

3-9
42 43

10-16
September

44

17-23
45

24-30
46

1-7
47

8-14
48

15-21
October

49

22-28
October November December
29-31

12-18

19-25

26-30

10-16

17-23

24-31
5-11
1-4

1-9
50 51 52 53 54 55 56 57 58 59