UJI VALIDITAS

1. Kesadaran Merek
Correlations

X01 X02 X03 Total

X01 Pearson Correlation 1 .707** .278** .853**

Sig. (2-tailed) .000 .005 .000

N 100 100 100 100

X02 Pearson Correlation .707**
1 .324 **
.880**
Sig. (2-tailed) .000 .001 .000
N 100 100 100 100
X03 Pearson Correlation .278**
.324 **
1 .633**
Sig. (2-tailed) .005 .001 .000
N 100 100 100 100
Total Pearson Correlation .853** .880** .633** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

2. Loyalitas merek

Correlations

X01 X02 X03 Total

X01 Pearson Correlation 1 .818** .754** .926**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X02 Pearson Correlation .818**
1 .813 **
.947**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
X03 Pearson Correlation .754** .813** 1 .915**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Total Pearson Correlation .926** .947** .915** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

 3. Persepsi kualitas

Correlations

X01 X02 X03 Total

X01 Pearson Correlation 1 .560** .582** .813**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

X02 Pearson Correlation .560** 1 .738** .897**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
X03 Pearson Correlation .582** .738** 1 .889**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Total Pearson Correlation .813 **
.897 **
.889 **
1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

4. Asosiasi merek

Correlations

X01 X02 X03 X04 Total

X01 Pearson Correlation 1 .715 **

.631 **
.464 **
.839**

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

X02 Pearson Correlation .715** 1 .612** .479** .842**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
X03 Pearson Correlation .631 **
.612 **
1 .538 **
.823**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
X04 Pearson Correlation .464 **
.479 **
.538 **
1 .788**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Total Pearson Correlation .839** .842** .823** .788** 1

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

 5. Keputusan Pembelian

Y1 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y2 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y3 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y4 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y5 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y6 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y7 Pearson 1.000** 1.000** .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y8 Pearson 1 1.000** .468** .553** .547** .985**

Correlation
 Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y9 Pearson 1.000** 1 .468** .553** .547** .985**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y10 Pearson .468** .468** 1 .644** .671** .585**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y11 Pearson .553** .553** .644** 1 .685** .664**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Y12 Pearson .547** .547** .671** .685** 1 .662**

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

TotalY Pearson .985** .985** .585** .664** .662** 1

Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

 UJI REGRESI LINEAR BERGANDA

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate

1 .800a .641 .626 6.423

a. Predictors: (Constant), ASOSIASI MEREK (X4), KESADARAN

MEREK (X1), LOYALITAS MEREK (X2), PERSEPSI KUALITAS (X3)

 Uji F
ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 6986.747 4 1746.687 42.345 .000b

Residual 3918.613 95 41.249

Total 10905.360 99

a. Dependent Variable: KEPUTUSAN PEMBELIAN (Y)

b. Predictors: (Constant), ASOSIASI MEREK (X4), KESADARAN MEREK (X1), LOYALITAS
MEREK (X2), PERSEPSI KUALITAS (X3)

 Uji T
Coefficientsa

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) .079 4.265 .019 .985

KESADARAN MEREK (X1) -.380 .399 -.080 -.953 .343

LOYALITAS MEREK (X2) .636 .389 .175 1.634 .106

PERSEPSI KUALITAS (X3) 2.070 .556 .404 3.722 .000

ASOSIASI MEREK (X4) 1.220 .403 .342 3.025 .003

a. Dependent Variable: KEPUTUSAN PEMBELIAN (Y)

 REALIBILITI
1. Kesadaran merek

Reliability Statistics

Cronbach's
Alpha N of Items

.709 3

2. Loyalitas Merek
Reliability Statistics

Cronbach's
Alpha N of Items

.920 3

3. Persepsi Kualitas
Reliability Statistics

Cronbach's
Alpha N of Items

.833 3

4. Asosiasi Merek
Reliability Statistics

Cronbach's
Alpha N of Items

.849 3

5. Keputusan Pembelian
Reliability Statistics

Cronbach's
Alpha N of Items

.980 12
 UJI NORMALITAS

One-Sample Kolmogorov-Smirnov Test

Unstandardized
Residual
N 100
Normal Parametersa,b Mean .0000000
Std. Deviation 6.29141855
Most Extreme Differences Absolute .078
Positive .037
Negative -.078
Test Statistic .078
Asymp. Sig. (2-tailed) .142c
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.