Socio Cultural Enviroment

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SOCIO CULTURAL

ENVIRONMENT

Shravani Dalvi - 2021013


Ankita Gaikwad - 2021023
Rahul Jadhav - 20210
Marshala Kamble - 20210
Gayatri Kinlekar - 20210

INTRODUCTION

Combination of two words - Social and Cultural


Social Environment consist of traditions, customs nd
trends of society.
Cultural Environment is the set of beliefs, practices,
customs, and behviours.
8 Critical Elements of Socio
Cultural Environment

Attitude and Education


Beliefs Family Structure
Demographic Social
Religion Organisation
Language Class Structure
Social Factors Affecting
Business

1. Wealth of people
2. Economic inequalities
3. Level of education
4. Access to education
5. Health consciousness in society
6. Consumer preferences
7. Reputation of company in society
Cultural Factors Affecting
Business

1. Lifestyle – Way one Lives, Dresses, Eats, Travels


2. Social media influence
3. Interests, taste, Fashion -popular actors, music styles
4. Local vs Imported Culture- local (folk) artists vs global
Imported artists.
5. Organisational culture - Organisation Structure, Belief,
Technology, Ethical norms, Attitudes, Behaviour
Impact of Socio Cultural
Environment on Business

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