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TOPIC :- COMPANY INFORMATION

GUIDED BY :- MRS. DOLLY JUNGI

PREPARED BY :- SHIFAN MOHAMMAD IQBAL

SHIVANI

INSTITUTE :- DR. V. R. GODHANIYA B.ED

COLLAGE, PORBANDAR

SUBMITTED TO :- Bhakt Kavi Narsingh Mehta

University, Junagadh

Duration :- 2021-2022
ROLL NO.:-
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DECLARATION

I the undersign solemnly declare that the project report

BALAJI WAFERS PVT. LTD is based on my own work
carried out during the course of our study under the
supervision of Mrs. dollymam jungi. I assert the
statements made and conclusions drawn are outcome on
my research work. I further certify that.

Date :-

Place :- Porbandar Signature

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PREFACE

Every student of B.B.A has to undergo visit to any

industry and have to prepare report of the industry.
B.B.A is a course of business administration
abundance of theoretical knowledge acquired through
lecture but apart from that practical knowledge is also
important.

For practical study our institute arrange an

industrial visit. Their visit provides practical
knowledge about management of company. I had
taken by vision the field of management of
"BALAJI WAFERS PVT. LTD." I had prepared my
private report on this important management.
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ACKNOLEDMENT

Successful accomplishment of work requires knowledge,

help, guidance, creativity etc…. I got a wonderful
opportunity to make a report on “BALAJI WAFERS
PVT. LTD.”

I am very thankful to my principal and professor for their

help, Encourage and guidance in making this report. I
have made this project by trying my level best.

I would like to thanks my parents, professors, industrial

persons for their guidance & attention to make us
understand and giving information about the company.
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INDEX
SR. CONTENT PAGE NO.
NO.
1 GENERAL INFORMATION 7
2 PRODUCTION 32
DEPARTMENT
INFORMATION
3 HUMAN RESOURCE 50
DEPARTMENT
INFORMATION
4 MARKETING 55
DEPARTMENT
INFORMATION
5 ACCOUNTING AND 83
FINANCE DEPARTMENT
6 CONCLUTION 89
7 SWOT ANALYSIS 90
8 BIBLOGRAPHY 92
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Company Overview
Balaji wafers is a major snack food manufacturer and distributor
in Gujarat, India. It produces and distributes a variety if potato
chips and other grain-based snack food.
Balaji Wafers Private Limited is a non-govt company,
incorporated on 22 Sep, 1995. It's a private unlisted company
and is classified as ‘company limited by shares.

Company's authorized capital stands at Rs 5500.0 lakhs and has

96.18873% paid-up capital which is Rs 5290.38 lakhs. Balaji
Wafers Private Limited last annual general meet (AGM)
happened on 30 Sep, 2017. The company last updated its
financials on 31 Mar, 2017 as per Ministry of Corporate Affairs
(MCA).

Balaji Wafers Private Limited is majorly in Manufacturing

(Food stuffs) business from last 27 years and currently, company
operations are active. Current board members & directors are
CHANDUBHAI POPATBHAI VIRANI, KEYUR
BHIKHABHAI VIRANI, MIHIR BHIKHABHAI VIRANI,
BHIKHABHAI POPATBHAI VIRANI, KANJIBHAI
POPATBHAI VIRANI and PRANAY CHANDUBHAI
VIRANI.
Company is registered in Ahmedabad (Gujarat) Registrar Office.
Balaji Wafers Private Limited registered address is VAJDI
(VAD) KALAWAD ROADTAL-LODHIKA RAJKOT GJ.
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Company Profile
Cin U15400gj1995ptc027555

Date of incorporation 22 sep, 1955

Status Active
Company category Company listed by shares
Company sub – category Non-govt company
Company class Private
Business activity Manufacturing (food stuff)
Authorized capital 5500.0 lakhs
Paid-up capital 5290.38 lakhs
Paid-up capital % 96.18873
Registrar office city Ahmedabad
Registered state Gujarat
Registration number 27555
Registration date 22 sep, 1955
Listing status Unlisted
Banker Corporation bank & sbi
AUDITOR D.K. PATEL & CO.
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Location chart and location

details

FULL NAME OF THE COMPANY:

BALAJI WAFERS PRIVATE LIMITED.
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LOCATION OF COMPANY:
Survey No. 19, Vajdi (Vad),
Kalawad Road,
Ta. Lodhika Dist. Rajkot – 360021,
State: - Gujarat (INDIA).

LOCATION DETAILS : -
LATITUDE :- 21.6816632
LONGITUDE :- 69.7525212
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FORM OF ORGANISATION
According to John puffier “Organisation is an
essential a matter of man-to-man job to job and
department to department.”
These are different types of organisation like:-
1. Line organization
2. Staff organization
3. Line and staff organization
4. Committee organization
5. Project organization
6. Matrix organization
Out of all these Balaji wafers follows line and staff
type of organization structure line and staff organization
means to prepare plans to take vital decisions and to
implement them effectively all these functions cannot be
performed simultaneously by a single person hence there
emerged a system where in line officers received advice
from the staff experts the organization structure is as
follows.
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ORGANISATION CHART

CHAIRMAN

Managing Technical
director director

Production Marketing Technical

Manager Manager Staff

Technical Packaging Area Wise

Workers Supervisor Salesman

Working
Staff
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HISTORY
The company is owned by Chandubhai Virani.
Chandubhai and his brothers Bhikhubhai and Kanubhai
migrated from a small Village Dhun Dhoraji, Kalavad
Taluka, Jamnagar district of Gujarat. Their father
Popatbhai Virani was a farmer, who sold ancestral
agriculture land and gave ₹20,000 (US$260) to them to
venture into business.
The Viranis invested in farm equipment, but could not
succeed and lost the money. Kakubhai and his brothers
started a wafer business from a canteen of a cinema hall
in Rajkot in 1974. Until 1989, the wafers were produced
at the Viranis' house and distributed in and around Rajkot
city.
In the initial stage, Balaji Wafers set up their plant at Aji
Vasad (Industrial Zone, Rajkot) with a new concept of
making potato chips. The main benefit they got is the
readymade infrastructure availability due to which their
cost was reduced to a large extent. They operated there
for around 22 years.
Balaji Wafers then set up their new fully automatic plant
near Metoda G.I.D.C. which is in the area of the village
Vajdi, outside the town of Rajkot.
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HISTORY WITH
CHANGING YEARS
1974

The brothers came to Rajkot

looking for a job. They landed
one in the canteen of Astron
Cinema. They were loyal and
determined. Soon they were
asked to run the canteen.

1981

The Virani’s started making

wafers on their own. They even
came up with the name “Balaji”
to sell their wafers and
sandwiches in the canteen.
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1984

They distributed wafers to a

nearby retailers.
The scale was small but their
dreams, pretty big.

1989

Took a loan to setup a semi-

automated plant in Rajkot. The
aim was to improve several
aspects of the products.
Mainly quality and hygiene.
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1995

Become a private limited

company. Set up a fully
automated manufacturing plant.
Extended the line of products to
namkeen and other snacks.

2002

Launched a new state-of-the-art

manufacturing plant in Rajkot,
which was the largest in the
country back then. Went on to
build fully automated plants for
namkeen and other snacks. Also
widened the distribution network
to other states.
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2008

Set up a plant in Valsad, one of

the biggest in Asia at that point.
Also built manufacturing units
for namkeen and other snacks in
the same region to match
increasing demands from other
states.

2015

Set up hi-tech plant in Indore to

serve the northern and western
parts of the country.
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2019

The company has 51+ products

range and 93+SKUs. Our strong
presence in the remotest of the
areas to sprawling cities is made
possible through ever-expanding
powerful distribution network
consisting of 800+dealers. Balaji
aims to provide a quality
snacking experience at the most
affordable price to people across
all age groups.
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Promoters and existing

managing group.
 The company has 9 directors and 2 reported key
management personnel.

 The longest serving directors currently on board are

Chandubhai Popatbhai Virani, Bhikhabhai Popatbhai
Virani and Kanjibhai Popatbhai Virani who were
appointed on 22 September, 1995. They have been on the
board for more than 26 years.

 The most recently appointed directors are Sameer Chadha

and Mansukhlal Narshibhai Bhanderi, who were appointed
on 01 December, 2019.

 Keyur Bhikhabhai Virani has the largest number of other

directorships with a seat at a total of 2 companies. In total,
the company is connected to 2 other companies through its
directors.
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KEY PERSONS OF THE COMPANY

Mr. Bhikubhai Virani Chairman

Mr. Chandubhai Virani Managing Director

Mr. Kanubhai Virani Technical Director

Mr. Keyur Virani Research And Development Managed

Mr. Hitesh Virani General Manager

Mr. Nayan Tank Marketing Manager

Mr. Jay Sachdev Sales Representative

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Installed and utilized

production capacity
 The Balaji wafers Valsad plant started in 2008 and its food processing
capacity is approximately 9000 kg of potatoes per hour. Also, the
production capacity of the Rajkot plant is 8000-10,000 kg per hour,
and they plan to set up two new production units, which will increase
50% production capacity.

 Today the company has a total capacity to produced approximately

8000 – 10000kgs potato wafers along with 12000 kgs of namkeen,
and snacks per day.

 Per day 750000kgs potatoes consumed in one day.

 5000kgs potato per hour.

 1200kgs wafers produce per hour.

 And 3000kgs farali chevda produces from 10500kgs potatoes.The

company require 380 ton potato per month.
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CONTRIBUTION OF THE
UNIT TO THE INDUSTRY
 Balaji’s share to the local potato and vegetable chips
market grew to 13.7% in 2012, from 9.5% in 2008,
according to Euromonitor. Balaji also dominates in
the western market with a share of 71%. In its home
state Gujarat,it has a share of 90%. The economic
Times recognized Balaji Wafers as ‘Sultan of
Wafers’.

 Currently, the production capacity of Rajkot plant is

8,000-10,000 kg per hour in which the company
produces multi-flavoured wafers, chana dal, mung
dal and 25 other snacks.

 Balaji Wafers enjoys around 65 percent market share

in western Indian snacks market and is present in
Gujarat, Maharashtra, Goa, Rajasthan and some parts
of Madhya Pradesh. Its current turnover exceeds Rs
1,200 crore and the company expects 25-30 percent
growth in 2014-15.
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LOCATION FACTOR
Location plays an important role in establishment of a new
unit every business entrepreneur of a business unit must give full
consideration to the suitable location for enterprise because
success or failure is highly depended on the location for enterprise
because success or failure is highly depended on the location of
the unit optimum location point is expected to give the lowest unit
cost of production as well as of distribution and hence it can be
most profitable for the business an entrepreneur must be choosing
an ideal location at the time of launching the enterprise in other
words all the pertinent factors influencing location will have to be
taken into account and weighed very carefully.

So far as BALAJI WAFERS PVT LTD is concerned it

requires potatoes, edible oil , iodized salt, bananas , mungdal,
chanaldal, vatana etc in the production of various type of product
such raw materials available at Rajkot very easily main reason for
such location of the unit are as follows:
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 AVAILABILITY OF RAM MATERIAL

The most important factor, which is directly affected to
the product, is the availability of raw material for producing the
product.

These respective product and its raw materials of Balaji Wafers

are:-
PRODUCTS RAW MATERIAL
POTATO WAFER POTATOES
FARALI CHEVDO
MUNGDAL MUNGDAL
CHANA DAL CHANADAL
VATANA PEAS
PEANUTS MASALA SING ROASTED PEANUTS
SING BHUJIYA BESAN GROUNDNUT
RATLAMI SEV BESAN, MATHDAL

In addition to these iodized salt edible oil, chilly

powder, black pepper etc all the raw material is
required so whichever material is easily available at
nearest place. Potatoes are purchased from Disa,
Ahmedabad and Surat through dealers as per
requirement.
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 ELECTIRICITY
The availability of electric power is very essential for
any unit where production is done 24 hours continuously.
BALAJI WAFERS PVT LTD gets electricity from G.E.B. and in
absence of G.E.B. light it can be operated by their own generators.
 LABOR
For running industry main essentially is the labor
because without man any work is not start so, man is focus of any
industry essential supply of labor is in required quantity is also
taken into consideration while establishing an industry if the
company can find skilled and experienced labor at minimum
wage rate it can reach to its organizational goals in time in Rajkot
city both skilled and semiskilled labours are available the level of
education is also high in Rajkot.
 TRANSPORTATION
For every industry transportation facilities have much
important to run their work regularly and smoothly as to get raw
material quickly as well as to supply their finished goods to the
market.
Rajkot has an all weather part so there is no problem of
transportation for BALAJI WAFERS PVT LTD moreover Rajkot
has all the facility of transportation except seaway like railway
airway and road way etc it is well known that railway of Rajkot
has the direct connection with the national railway line.
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FACILITIES GIVEN TO TO
THE EMPLOYEES
It is the duty of any unit to provide beneficiary services to the
employees of the unit.Balaji Wafers also provides many basic welfare
facilities to the employees. This company provides the following
beneficial facilities to the employees undertaken to the provision of the
law.

Facilities given to the employees are as follows:-

1. Bonus is paid every year.

2. It also provides transportation facility.
3. It also provides refreshment facility.
4. At the time of any accident during the course of employment the
company provides first aid and hospital expenses.
5. Company also provides it s product at a concession rate to
employees.
6. At the time of any family function of the employees company
provide several facilities like gift articles etc.
7. Music and song at production place.
8. Lunch is also given to the employees at a rate of Rs. 5 per dish.
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TURNOVER
Turnover refers to total annual sales turnover so far as
BALAJI WAFERS PVT LTD is concerned its annual turnover is
around 3000 crores for all products.

Now let us classify the turnover according to wafers and

namkeen.

Wafers 85%
Namkeens 15%
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TIME KEEPING SYSTEM

Time is very important for any business unit any
business unit as from the title time keeping system we can
say that under this system the arrival and exit time of the
employees is noted
Balaji wafers is having mainly a general shift and in
between they have a lunch break of one hour which is
mentioned as follows.

General shift 8am to 5 pm

Lunch break 12 pm to 1 pm
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CORPORATE GOALS AND

OBJECTIVES
Company has its own culture and identity in business
world it is effort of the company to maintain identity and to
be no 1 in global market company has fixed its goals and laid
down some certain mission to achieve them.
CORPORATE GOALS
1. To ensure quality at all stages.
2. To increase productivity and market share of the firm.
3. To increase the profitability of the firm.
4. Provide speedy services and satisfies the need and
wants of the society.
5. To keep a slim and trim but fully satisfied management
team to operate faster and to achieve higher levels of
business and growth effectively.
6. To effort foreign customer and export the product in
near future.
OBJECTIVES
Obviously primary objective of any company is to
profit maximization but in present competitive marketing
approach profit maximization should not be one and only
goal but it is a short-term goal every company wants to
increase prestige market share etc so wealth maximization
becomes important goal of company which is also long-term
goal of the company.
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PRODUCTS OF COMPANY

PRODCT ABOUT
Introducing India's Very Own
Stacked Chips with Sprinkle
of sizzling chilli flavour. A
Perfect Fusion of Crispy and
Spicy.

Introducing India's Very Own

Stacked Chips with Sprinkle
of Salt. A Perfect Fusion of
Crispy and Savory.

Introducing the good old

potato wafers sprinkled with
iodised salt for a mildly
flavoured experience.

Pure bliss of spicy Indian

masala to shake things up a
bit.
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Give in to the sweet notes of

tomato.

Here’s a total brat of a flavour.

Known for its spicy yet tangy
yet minty yet salty character.

One of the tastiest wafers

around that will make you
come back for its irresistible
fusion of sour cream, herbs
and spring onion.

The Irrestible combination of

the heat of the Chilli on
Crispy Potato Wafers will
leave your taste buds tingling.
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Bite into the lush flavours of

pepper, oregano and cheese
and see yourself turn into a
pizza lover in no time.

Hand-cooked styled salted

wafers hugely popular for
being flavourful, crunchy and
addictive.

Hand-cooked styled wafers

hugely popular for being
flavourful and crunchy. Enjoy
the fiery side of chilli in this
one.

Made for those who have a

strong liking towards hard-
bodied snacks. The rumbling
patterns make for a super
crunchy snack with jolts of
pudina.
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Finely sliced bananas; fried to

perfection and moderately
spiced with locally grown
chillies.

Finely sliced bananas; fried to

perfection and delightfully
peppered.

Presenting the meal between

meals. The quick fix. The one
and only- masala noodles.

Introducing the lip-smacking,

taste bud tingling, highly
addictive light-bodied crispy
snack that will make you fall
in love with it.
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Packed with chatpata masala,

these are all you need to curb
your cravings.

A Perfect combination of
Western & Indian traditional
Snacks. Crispy, Spicy, Utterly
Delicious.

Presenting the Classic Nachos

with a Flaming Hot Twist. It
will Rock your taste buds with
Chilli & Lime.

Juicy Ripe Tomatoes

combined with select
Aromatic Herbs will take your
taste Buds to a whole new
level.
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Classic Nachos flavoured with

a combination of Creamy
Cheese and Sprinkled Chilli.

Infused with tadka spice, this

tube-like snack offers you a
bold kick of flavours when
you least expect.

Scoopitos is an endless supply

of light and crispy flavours.
Scoopitos loves you back, you
see.

Made of corn and roasted to

perfection, these are your
guilt-free munchies, available
in cheesy flavours.
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Made of corn and roasted to

perfection, these are your
guilt-free munchies, available
in masaledar flavours.

Enjoy this simple melt in

mouth combination of Sago
Balls, Salt and Turmeric.

Shaped like a wheel, this

iconic snack will roll into your
mouth and rock your taste
buds with its masala and
crunch.

They are twisted. They get the

party started. Presenting the
Hot and Sour variant of this
super tasty evening snack.
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They are twisted. They get the

party started. Presenting the
Chinese variant of this super
tasty evening snack.

They are twisted. They get the

party started. Presenting the
tangiest variant of this super
tasty evening snack.

They are twisted. They get the

party started. Presenting the
spiciest variant of this super
tasty evening snack.

Enjoy Khata Mitha Mix.

Enjoy the sweet and tangy
play of flavours that will make
your taste buds guess and
yearn.
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Enjoy Tikha Mitha Mix.

Enjoy the sweet and spicy
plays of flavours that will
make your taste buds guess
and yearn.

Enjoy Rajwadi Chevdo. Enjoy

the crispy and tasty fasting
snack infused with raisins to
recharge your palate.

Enjoy Farali Chevdo. Enjoy

its lightly spicy nature that is
yummy, crispy and robust.

Lip Smacking Indian Snack

that melts in your Mouth.
Relish the Spicy and Chatpata
Flavour.
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To all the chat lovers out

there. Here's an interplay of
spicy, tangy and sweet. Add to
that, nostalgia!

Enjoy Mung Dal. Enjoy its

crusty layers of richness
infused with black salt.

Enjoy Chana Dal. Enjoy its

sour yet spicy notes of
chickpea, chilli and nutmeg.

Enjoy Masala Peas. Enjoy its

delicious mix of salt and chilli
coated on peas.
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Enjoy Shing Bhujia. Enjoy its

seamless blend of garam
masala and gram flour coated
peanuts.

Enjoy Nimbu Shing Bhujia

,Enjoy its seamless blend of
nimbu infused crusty masala
gram flour coated peanuts

Protein and Vitamins packed

peanuts with a Sprinkle of
salt. Enjoy Anytime,
Anywhere.

Enjoy Masala Shing. Enjoy its

seamless blend of garam
masala, black salt and crusty
peanuts.
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Enjoy Aloo Sev. Enjoy the

classic taste of chickpea in
delicately peppered and lightly
minted strands.

Enjoy Classic Sev. Enoy the

classic taste of gram flour in
delicately salted and crunchy
strands.

Traditional Indian Snack with

the perfect blend of Muth
Flour, Clove, Chilli and Other
X`
Indian Spices.

Enjoy Gathiya. Enjoy the

crusty, fulfilling and popular
Gujarati snack tossed in kali
mirch, ajwain and hing.
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Enjoy Ratlami Sev. Enjoy this

offering from the Ratlam
region of MP infused with
chilli, hing, and ajwain.

Enjoy Sev Murmura. Enjoy

the symphony of sev and
kurmura, as is or as a topping.

Enjoy Masala Sev Murmura.

Enjoy the symphony of
masala, sev, and kurmura,
.
infused with chilli and garlic.
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PLANT LAY-OUT
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MANUFACTURING
PROCESS
The operations function essentially is a transformation process
that accepts the inputs, and gives the outputs after adding value
to the inputs. Thetransformation process is expected to generate
an output. The transformation process is expected to generate an
output described by market and this it should do in the most
efficient way. Production process has to adopt itself to number
of changing factors like capacity, lead-time, flexible trade-offs
between material,labour and capital, trade-offs between volume
and variety, etc. we cannot have the best process, it could only
be the most acceptable process, given the different trade-offs.

In BALAJI WAFERS PVT. LTD., production process is a well

– planned process. In contains all that important stages, which is
required to make a product well, accepted in the market.

The well – planned production process of BALAJI WAFERS

PVT. LTD. Is as follows:

1. The first of production process begins on receiving the

order from the dealer.
 Page 48

2. Potatoes are placed on electric channel and washed

properly.

3. After washing, they are brought for pilling purpose to

thepeeling machine.

4. Once they are washed and finely peeled they are passed
through a belt where labours remove off the spoiled
potatoes.

5. After washing and peeling, they sent for cutting. There are
different shapes in cutting machine; these shapes are
arranged according to the need.

6. After washing, they are again sent for washing and after
that forfrying purpose.

7. Once frying gets over again inspection is done to remove

the broken pieces of wafers.

8. Once this process ends chips are placed in Spicer drum and
necessary spices areadded to it. And than at last they are
packed and dispatched.
 Page 49

RAW -MATERIAL

GRAINDING

WASHING AND REMOVING POATATO OUT LATER

CUTTING & BOILING

DRYING

FRYING

FLAVOURING

PACKEGING

DISPATCH
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 Page 51

HR MANAGER

• As a Human Resource officer:

o Mitesh Patel
• As a Human Resource Executive:
o Bharatsinh Jadav
• As a Manager, Human Resource:
o Prashant Singh
 Page 52

EMPLOYEES DETAILS
 In BALAJI WAFERS PVT .LTD.
company many employees are working as
it is one of the largest company in Gujarat
having a very big turnover every year.
 For that hard work is also required co-
ordination. Mutual
understandingisalsothekeypointineveryind
ustry.
 So in the company like Balaji their are near
about5000
employees areworking.

 All this employees can’t work together so

their are working over hrs of a single
employees decided and shifts are decided
for everyemployees
 There are 3 shifts of working and in that
every employees is well introduced by the
work he/she has to done and also well
known by their authority and
responsibility
 Page 53

WALFARE ACTIVITIES &

EMPLOYEES AMENITIES
It is the duty of any unit to provide beneficiary
services to the employees.

Balaji Wafers also provides many basic welfare

facilities to the employees.

Minimum Wage is given as per the rule of

government.

Bonuses paid every year.

It also provides transportation facility.

It also provides refreshment facility.

At the time of many accidents during the course of

the employment of the company provides first-aid
and hospital expenses.

Regular medical check-up is done of every employee.

 Page 54

Company also provides its product at the concession

rate to employees.

At the time of any family function of the employees

company provide several facilities like gift articles.
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 Page 56

MARKETING MANAGAER

Senior Marketing Executive

• Mr. Avinash Patel
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Main Products and Brand

Name
 Page 58

CHANNEL OF
DISTRIBUTION
Channel of distribution is a way or path through which goods
transfer from the pace of production to the place of consumption.
In other words channel of distribution is a pipeline by which
customer or user can obtain. The product which can satisfy their
needs.

The producers cannot be in the market at all the time and in

every places for selling their each units produced. Because they
have no such time and again it costs them too much to go in the
market and sell their product for this difficulty they take the help
of middleman which include wholesalers, retailers, dealers,
agents, distributors etc. all of these middlemen united create a
channel through which goods are distributed smoothly. The
middlemen are well acquitted with the position of market and
hence they can distribute the company’s product easily.

According to Philip Kotler, “marketing channel is set of

interdependent organization which is involved in the process of
making a product or service available for use of consumption.”

Distribution system is divided into two parts or division they

are:-
 Page 59

1 channel of distribution.
2 physical distributions.

A distribution channel moves goods from producer to

consumers. It overcomes the major time, place and possession
gaps that separate goods and services from those who would use
them. Members of the marketing perform many key factors,
which are outlined as follows:-

Help in production work.

Financing the producers.
Aid in contribution.
Promotional activities.
Matching demand and supply.

Balaji Wafers is doing all these activities in well coordinated

style. All the persons related with distribution channel are well
experienced.
 Page 60

ROLE OF CHANNEL OF
DISTRIBUTION
In an ever widening market, particularly in consumer goods
market, distribution channel have distinctive role in the successful
implementation of marketing plans and strategies. These channels
perform the following marketing functions in the machinery of
distribution.

1. The searching out of buyers and sellers (contracting).

2. Matching goods to the requirement of the market

(merchandising).

3. Offering product in the form of assortment of packages of

item usable and acceptable by the consumers.

4. Persuading and influencing the prospective buyer to favor a

certain product and its maker (personal selling \ sales
promotion).

5. Implementation of pricing strategies in such a way that

would be accepted to the buyer’s and ensures effective
distribution.

6. Looking after all the physical distribution functions.

 Page 61

7. Participating activity on the creating and establishment of

market for a new product

8. Offering pre and after sale services to customers

9. Transferring of new technology to the user along with the

supply of product and playing the role of change agent.

10. Provide feedback, information and marketing

intelligence and sales forecasting services for their regions
to their suppliers.
 Page 62

LEVELS OF CHANNEL OF
DISTRIBUTION
The number of channel level can characterize the marketing
channel. Each intermediary that performs work in bringing the
products to the final buyer constitutes a channel level. Since the
producer and the final customer both perform work, they are part
of every channel. There are following type of channel of
distribution.

 Zero level

A zero level channel is also called the direct marketing

channel it consists of a manufacturer, selling directly to the final
consumer. The major zero level channels are door to door sales,
home parties, mail order etc. it depends on the type and nature of
product and the requirement of the customer its diagram is as
follows

MANUFACTURER

CUSTOMER
 Page 63

 One level

A one level channel contains one selling intermediary such

as a retailer as most of the manufacturer uses only the retailing
system. In this distribution system, the manufacturer supplies
goods to the retailer only with sufficient guidance relating to the
use of product and so on. Its diagram is as follows:-

MANUFACTURER

RETAILER

CUSTOMER

 Two levels

A two level channel consist of two intermediaries. In

consumer markets, they are typically a dealer wholesaler and
retailer, when the manufacturer wants to cover a comparatively
wider area of markets they use this channel of distribution. Its
diagram is as follows:-
 Page 64

MANUFACTURER

DEALER

RETAILER

CUSTOMER

 Three levels

A three levels channel contains three intermediaries. In a

company which wants to , distribute ,its product in a nationalized
way \ or in a national level market they have to apply this channel
of distribution under such circumstance s dealers are appointed in
various regions, subsequently the product is moved to the
customers through retailers. Its diagram is as follows:-

MANUFACTURER

SUB DEALER

RETAILER

CUSTOMER
DEALER
 Page 65

 Multi level

Multinational companies which are having their distribution

system in several countries, have to follow a multi channel. It may
include four or more intermediaries make the product and reach
to the customers. This method is convenient when; the customers
are evolved in a huge region its diagram is as follows:-

MANUFACTURER

WHOLESALER
DEALER
SUB DEALER

RETAILER

CUSTOMER
 Page 66

So far as Balaji Wafers is concerned the product of this

company is food product. They adopt a multilevel distribution
system, which is as follows:-

COMPANY
CARRY & FORWARD
DEAPARTMENT

DISTRIBUTORS
DEALERS
RETAILERS

CONSUMERS

The company is having four distributors and 225 dealers.

 Page 67

MARETING MIDDLEMEN
In essence, a channel of distribution include the original
producer the final buyer and many middleman either wholesaler
or those institution or those institution or individual in the
channel, which either take a little to the goods or negotiate of
sell in the capacity of an agent or broker. Thus, from the
marketing point of view the middlemen and intermediaries are
the same. In all commodity markets, whether primary or central,
we have lots of middlemen acting as essential functionaries.

On the basis of taking titles to goods these middlemen are

divided into parts:-

1) AGENT MIDDLEMEN

They are middlemen who do not take a little to goods, but help
in the transfer of the title the agent are classified into
 Broker
 Commission agent
 Sole selling agent
 Manufacturer agent
 Page 68

2) MERCHANDISING MIDDLEMAN

These intermediaries take both possession and title to goods in

their own name. They are classified as into as follows:-

 DEALER

Dealers are person who buy or resale product at either

retailer or wholesaler basis.

 DISTRIBUTOR\WHOLESALER

It is a general term used to mean wholesalers.

 STOCKIEST

This is a wholesaler but takes less active role compared to

distributor.

 RETAILERS

A merchant or occasionally an agent whose business is

selling directly to the ultimate consumer.
 Page 69

So far as BALAJI WAFERS PVT LTD is concerned it utilizes

the merchant middlemen as a channel member. It includes the
following intermediaries whose chart representation is as
follows:-

COMPANY
CARRY & FORWARD
DEAPARTMENT

DISTRIBUTORS
DEALERS
RETAILERS

CONSUMERS
 Page 70

DEALERS &
DISTRIBUTOR & CARRY-
FORWARD AGENTS

1) DEALERS AND DISTRIBUTORS

By appropriate procedure the company appoints a dealer.

This company has appointed many dealers and distributors all
over the Gujarat. The company has 225 dealers and 4 distributors
the company gives fixed commission on purchase the rate of
commission is 7 to 7.5% there are no fixed quotas or no force to
sell the minimum number of products. They provide service to
dealers as per the demand and the delivery of the goods is done
any where in Gujarat just within 2 days that is within 48 hours the
name of distributors and some dealers of the company are :-
 Page 71

LIST OF DISTRIBUTORS

1. Mr. Vallabhbhai Kataria

Kataria Enterprise
Sole Distributor
Saurashtra
Gujarat
2. . Mr. Paras Kataria
Kataria Enterprise
Sole Distributor
Saurashtra
Gujarat
3. Mr. Anil Chandani
Swami Lilasa Enterprise
Sole Distributor
Kutch
4. . Mr. Rimal Kataria
Kataria marketing consultancy
Sole Distributor
Gujarat
 Page 72

LIST OF DEALERS
1. Mr. Hareshbhai Shanghvi
Vimal Agency
Junagadh

2. Mr. Mahebub Sorvani

Akash Agency
Porbandar

3. Mr. Pashidbhai
Ramis Sales Agency
Surendranagar

4. . Mr. Maheshbhai Mirani

Jamini Enterprise
Ahmedabad

5. Mr. Sanjay &Rakesh

Atmiya Sales Agency
Rajkot
 Page 73

CARRY FORWARD AGENTS

In addition to dealers, company has appointed some carry

and forward agents carry and forward agent play a vital
role in passing goods from company to dealers. Dealers
inform carry and forward agents and carry and forward
agents inform the company about the material requisitions,
and it is the responsibility of carry and forward agents to
provide goods to the dealers.

Kataria enterprise is the main carry and forward agent and

it is also the marketing consultancy firm for the BALAJI
WAFERS PVT LTD which is situated in Rajkot.
 Page 74

CHANNEL OF DISTRIBUTION

Channel of distribution is the route or ways through which

goods or services move from the place of production to place of
consumption. In modern marketing so many channel of
distribution exist.
Channel of distribution have a vital role especially in the
distribution of consumer goods. The most innovative product
offered as an attractive price world is of no use unless there is as
efficient distribution system.
So far as Balaji Wafers is concerned its product is a
consumer product so it mainly sale the product directly to its
dealer’s and distributor not to consumer. However it has also a
big distribution network at various places in Gujarat
In case BALAJI WAFERS PVT LTD transportation and
dispatch activities are performed by carry and forward agencies.
The names of carry and forward agencies and their areas are given
below

Kataria enterprise:-

 Suarashtra north Gujarat and south Gujarat

Swami Lilasha enterprise:-

 Kutch
Atmiya agencies:-
 Page 75

 Rajkot & nearest area

There are total 175dealers of BALAJI WAFERS PVT ltd in all

over Gujarat we can show the channel of distribution of the
company is as follows

Company

Carry and forward department

Distributor

Dealers

Retailers

Consumers
 Page 76

PROMOTIONAL
ACTIVITIES
PRODUCT PLANNING
Product planning means the planning for the product that is
to decide what type of production is to be produced or what needs
or requirement the product has to satisfy and for whom the
product is meant. Product planning is an important concept for
any industry. Every industry must plan its products as which
result profitable for the company and satisfy the consumer wants
So far as Balaji Wafers is concerned it mainly produces
1. Potato Wafers
2. Masala Potato Wafers
3. Banana Wafers
4. Banana Masala Wafers
5. Farali Chevdo
6. Ratlami Sev
7. Sing Bhujiya
8. Chana Dal
9. Peanuts
10. Mung dal
11. Vatana
12. Masala Sing
It plans its product in order to maintain existing customers
in fact BALAJI WAFERS PVT LTD does not require much of
product planning it has a very good marketing network and also a
very good market for its product.
 Page 77

PRICING POLICY

Out of 6 Ps of marketing mix pricing is one of them price of

the product is main element in any organization. Therefore,
decision regarding price is the most vital decision for a marketing
manager. Right price can promote sales of the company. While
wrong price affects the sales of the company largely, so mixing
of price is more important than all other tasks.

Pricing is an important element of the marketing department.

a company has to setup the pricing policy considering so many
factors such as demand, competition, government interference etc
even company has its own pricing policy.

BALAJI WAFERS PVT LTD is in concerned the company

tries to keep least prices than competitors price lower prices are
there because of their minimum advertisement cost. The company
has adopted retail pricing policy under the policy the company
binds the retailers to sale the branded goods at the fixed rate
decided.

TARGET AUDIENCE AND COMPETITORS.

 TARGET AUDIENCE
 Page 78

The target customers means the target is fixed based on level of

customer’s age, sex, needs, wants, demand, competition, and changing
fashion of the society.

As far as Balaji Wafers is concerned the market of the company is

evolved and large the product of “BALAJI" is a food product so the main
audience of the company is children and young people.

 COMPETITORS

The following are the competitors of BALAJI WAFERS PVT LTD

1. Ruffles Lays
2. Uncle Chips
3. Samrat
4. Laher
5. Kurkure
 Page 79

ADVERTISEMENT

Advertisement is an important aspect in marketing. It is

concerned with the preparation of visual and oral messages for
making people aware of and favourably inclined towards product,
brand, service, quality and institution and so on. The ultimate aim
of advertising is to contribute towards increase sales and to
increase profit. It is a specialized technique of popularizing the
product and is indispensable in the marketing of goods.

Advertising is a powerful promotion tool to establish and

retain brand loyalty, whether a company is introducing new
products or expanding the existing one. Advertising is inevitable
in this modern competition market. It can be done through various
ways.

So far as “BALAJI” is concerned it also spent a good amount

on advertising. It makes advertising by following ways: -

1. Lighting board
2. Banners
3. Kitchen
4. Calendar
5. Wall painting
6. Wall clock

BRANDING, PACKING AND SLOGAN

 Page 80

 BRANDING

The word brand is a comprehensive term. The brand is to

name or mark is a proof of ownership it means a signor symbol
of quality. it is the best means of advertising and positioning in
the market branding is the best means of capturing and retaining
the consumer demand in a competitive market the marketer can
create brand equity, brand loyalty and brand image for his
products only through branding
BALAJI WAFERS PVT LTD has the brand name as
“BALAJI”.

 PACKAGING

packaging may be defined as the general group of activities

in the planning of a product these activities concentrate on
formulating a design of the package and producing an appropriate
and attractive container or wrapper for a product the container
itself can act a forceful though silent and colorful salesman at the
point of purchase or an effective medium of advertisement
encouraging impulse buying many a time , package design itself
can act as a register brand, packaging is necessary to present
flowing out of such liquid. It is essential to maintain freshness and
quality; it can prevent the danger of adulteration
In BALAJI the packing is done by fully automatic packing
machine. They are able to prepare 180 to 100 packs in 1 minute.
 Page 81

 SLOGANS

The entire well known companies have selected an effective

and meaningful slogan to communicate with their customer about
the product in very few words it is the explanation of the product
in one line in emotional way the slogans with right meaning
attract the consumer to purchase the particular product forever.

Balaji has the following slogans:-

IN ENGLISH

“Any time crunchy

All time fresh”

IN GUJARATI

“Jyare pan khav karkari ane taji”

MARKETING RESEARCH
 Page 82

Marketing research is the systematic collection analysis and

separation of idea and reading and relevant marketing situation
facing the company it is highly necessary in this modern
competitive age.

A company can conduct marketing research in different

ways company can hire a marketing research firm also however,
most of the large companies have their own marketing research
department because in this competitive age no firm can remain
careless about a single change in market.

BALAJI WAFERS PVT LTD has its own research and

development department which is handled by Mr. Keyur Virani
marketing research manager prepares actual reports about the
market and submit the marketing research manager and to
understand the problems regarding marketing.

Research is conducted indifferent marketing factors like

product and service, sales, advertising, pricing, distribution
packing etc.
Page 83
 Page 84

FINANCE MANAGER

Account officer:
Pankaj Basotia.
Finance Specialist :
Bharat bhai Parmar.
 Page 85

FINANCIAL PLANNING
One of the most important functions of finance manager is that
of planning. Financial planning is essentially concerned with
judicious procurement and profitable use of funds – a use which
is determined by realistic inventories decisions. Financial
planning helps management to avoid waste by providing policies
and procedures which make possible a closer coordination
between various functions of the business enterprise. Financial
planning is responsibility of top level management.
Finance guides and regulates investments decision and
expenditure. To get the best out of the available funds is the
major task of finance manager.Finance is common denominator
for the vast range of corporate objectives andmajor part of any
corporate plan must be expressed in the financial terms.
Planning
BALAJI WAFERS PVT. LTD. Does a systematic financial
25% to 50% of finance is provided the company first decides the
project and then the finance is procured from banks
To avoid wastage of finance the company first decides the
project and then the finance is procured.
 Page 86

SOURCE OF FUND
A financial plan has to be prepared for the purpose
estimating short term and long term needs of finance to
company. Capitalisation is the sum total of all kinds of long term
securities as well as surplus which are not mean for distribution.
The amount of capital at any time should not exceed not should
be less than the amount required in both the situation company
will be the loser.

Capitalisation means the total amount of a company capital

of total volume of its capital stock. In other words, we can say
that the capitalisation means the total borrowed capital and
ownership capital of the firm. If the resource funds and retained
profit increases with growth of company it means capitalisation
of the company is increasing.

BALAJI WAFERS PVT. LTD. sees to it that it collects

optimum capital. Its share capital of Rs. 42,38,000. And also has
borrowed capital of secured loans of Rs. 4,21,22,828
 Page 87

FINANCIAL
INFORMATION
 Operating Revenue 500Cr(31march2019)

 Profit After tax 188Cr (31march2019)

 Debt Equity ratio 0.04% (31march2019)

 Net worth 11.37% (31 march2019)

 Paid-up Capitalism INR52.90Cr.as per the

records, held on 30 sep.2019

 The company reported revenue of INR.

1440 Cr and profit after taxofINR.188Cr.
 Page 88

 As on 31 march 2019 the net worth of the

company stood at INR. 800Cr.

 AUTHORISED

CAPITAL INR

300.0lacs.

 PAID OF

CAPITAL

INR 52.53

LACS.

 CATEGORY

Company limited by shares

 Page 89

CONCLUTION

BALAJI WAFERS PVT LTD is the adventure of Gujarati

Family. It is located at GIDC Rajkot and almost all the cities of
Gujarat they have their dealers.

In this company the internal relation between the workers

and management are very well. All the workers and management
behave with each other as family members. It is the plus point of
the company. The management of the company is well planned
and very effective.

On the point of completing this visit report I am concluding

that BALAJI WAFERS PVT LTD is very well developed, well
organized and progressive company.

My heartily best wishes are always with them for their great
sparkling and bright future.
 Page 90

SWOT ANALYSIS

The following are the strength, weakness, opportunity, and

threats of BALAJI WAFERS PVT LTD:-

 STRENGTH
1. Balaji is an established brand in region of Gujarat hence
it enjoy very good brand name.
2. Balaji has a strong distribution network in Gujarat.
3. Balaji is the first company to launch the wafers in
Gujarat market.
4. Company gives healthy profit margin to retailers so
they are also very satisfied with company’s product.
5. To maintain quality at any cost is the first and strong
object of the company.
6. Balaji having the one and only fully automatic plant for
production in Gujarat.

7. Balaji has a long experience in relating region of

Gujarat. Hence it can use them as an advantage to
establish its leaders in the market.
 Page 91

 WEAKNESS

1. Balaji does not aggressively advertise on T.V. or in

other media.
2. In this company there is no facility of own warehouse.

 OPPORTUNITY

1. Balaji is a well known established brand in wafer

market in Gujarat. Hence it can use its brand name
further established itself in the national market.

2. As the real income of the people increases day by day,

there are lots of avenues that can be explored by the
company to attract potential market in the urban, semi
urban and rural areas. The company is now launching
the products in Maharashtra state.

 THREATS:-

Balaji switching amongst consumer has increased due to

new entrances offering various products in the market so it may
be possible that the regular customer of BALAJI start trying to
buy other brands of wafer. Hence the company must keep
upgrading its product list to suit and match the faster and ever
changing demand of customer and to give them maximum
satisfaction.
 Page 92

BIBLOGRAPHY
Websites:
www.balajiwafers.com
www.wikipedia.com
www.branyuva.com
www.zoominfo.com
www.linkdin.com
www.thehindubusinessline.com