About Nike

Nike, Inc. is a sportswear and equipment supplier based in the United States. It was founded in
January 1964 and it’s headquarters are located near Beaverton, Oregon. Nike is the world's
leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment
(Wikipedia)
Founded as Blue Ribbon Sports in the year 1964, it was officially named as Nike, Inc on 30th
May, 1970. This company takes its name from the Greek goddess of victory named Nike
(About.nike.com, 2016). Nike’s brand value as reported by Forbes in 2017 is $15.9Billion.
The brand, its Swoosh (also referred as Nike tick) logo and universal slogan ‘Just do it!’ are
highly recognized throughout the world. Moreover, the Nike swoosh is the most reputable
athletic sponsors in the world. Know here the detail about what kind of company nike is through
nike case study.
In the competitive world, innovation is a crucial determinant of sustainability. Nike, Inc. has
always been successful and is regarded as one of the pioneers to introduce various enthralling
products. With the constantly evolving and innovative product range, it has solidified its position
as one of the leading brands in the apparel and footwear industry.
Since the 1990s, due to the complicated supply chain management, Nike, Inc. started focusing
on creating such products which would be better for the athletes, business and also the planet
(News.nike.com, 2016).
Nike, Inc. has a diversified range of products which includes apparels, equipment and footwear.
But the marketing trends exhibit that the sustainability of Nike, Inc. is dependent on the sales of
its footwear (Statista.com, 2016). If in any circumstances, the footwear segment experience an
erosion then the whole organization would be affected adversely. In North America itself, more
than half of the revenue gets generated from the footwear every year.
Explore Emerging Markets
In the 21st century, countries like China, India, Brazil, and South Africa exhibited high economic
growth when European and American economies slowed down. Consumers in these countries
had high disposable income with increasing interest in western brands (Forbes.com, 2016).
These countries can turn into significant markets for Nike, Inc. Exploring these markets can
boost up the sales of Nike, Inc. by manifolds and hence increase the profit margins. Though
Nike, Inc. has already stepped into these countries, still the potentialities have not been
exploited completely. The main strategy that Nike, Inc. undertook to popularize their products in
these countries is to endorse the popular sports.

SUMMARY :
Nike, Inc. is a sportswear and equipment supplier based in the United States.world's leading
supplier of athletic shoes and major manufacturer of sports equipment.Founded as Blue Ribbon
Sports in 1964 officially named as Nike, Inc on 30th May, 1970. Nike’s brand value in 2017 was
$15.9Billion.The brand, its Swoosh (Nike tick) logo and universal slogan ‘Just do it!’.Nike has
always been successful in evolving and innovative product range, it has solidified its position as
one of the leading brands in the apparel and footwear industry. Due to the complicated supply
chain management, Nike started focusing products better for the athletes, business and also
the planet.
They have a diversified range of products. marketing trends exhibit the sustainability of Nike is
dependent on the sales of its footwear. If the footwear segment experiences an erosion the
whole organization would be affected adversely.Consumers in China, India, Brazil, and South
Africa countries had high disposable income with increasing interest in western brands.
Exploring these markets can boost up the sales of Nike,

Answer 2- SWOT ANALYSIS

Strength -1) Brand value
2) Innovative footwear/ Product range
Weakness -1) It depends on the sale of its footwear (70%)
2) Complicated supply chain
Opportunities -1) Exploring other countries markets can boost up the sales of Nike
2)Consumers in China, India, Brazil, and South Africa have high disposable income with
increasing interest in western brands
Threats- If the footwear segment experience an erosion then the whole organization would be
affected adversely.