Name

Project
Date

WELCOME DESIGN
Welcome

PROCESS
Creativity can follow many paths, but 

every path is about taking the spark 

of an idea and transforming it to make a
re Pl
lasting impact. Any idea, story, or message lo

an
Exp
can become something that connects with
people’s hearts and minds. Whether you
want to turn that idea into a video, a piece
of music, a drawing, or a photo, you can
use this workbook to develop it into a story
that’s uniquely yours.

Eva

il d
You may already know exactly what you
ua Bu
te
l
want to create. Or maybe you’re still
exploring the best way to bring your 

idea to life. Working through the design
process will help you take the skills you’ve
learned in the Everyone Can Create project
guides and apply them to your project.

2
 How to use this workbook St a rt by
the cov
p e rs o n a
e r p ag e
li z i ng
n ame a n . Add yo
d an im ur
This workbook has been designed so that you can change and personalize it as you re e c t s a ge t h at
yo u r p r
explore the phases of the design process. Think of it as a record of your design journey— o j e c t.
from your initial ideas to your nished work—that you can even publish to share the story
behind your work.

Kết nối với động lực của bạn mang lại niềm đam mê và mục đích cho dự án của bạn.

Add im age
s, te x t,
Scroll page thumbnails o r au dio in
to t he
or switch to table of re s p o n s e b
o xe s .
contents view.

Add v ide o,
s k e tch e s, o
r
ph o t o s f ro
m
o t h e r a pp s
.

Need more space?

Duplicate pages or
add new ones.

Get help with Pages >

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 IG
DES SS N
OC E 2. strCuhcotuose a style and
PR re. Under
resources stand th
you’ll nee e
d.

re Pl
th er
Ga ion tha
the t lo

an
1.
Exp
form at efine
in y oud
s
help ur story.
yo
Eva

il d
ua B u
te
l

o rk from
4. See the impr
es
story made. R sion your
eflect on 3. Take
good
yo
to
ur
gr
w
e at. Draft
ain.
the journey. and draft ag

4
Explore

Every creative work—whether it’s a song, an infographic,

or a documentary—tells a story. And behind that story is 

a particular inspiration, motivation, or goal. Finding and
exploring your motivation and establishing the story you
want to tell is the rst phase of the design process.

In this section, you’ll learn to:

• Find your story

• Investigate and research

• Develop a creative brief

• Share your creative brief

• Reflect

5
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 Find your story

Describe your goal

What you want to say or do is the starting point for any project. Perhaps you’ve been challenged to address a particular
problem or develop a particular creative work. Or maybe you have a story you want to tell or a cause to advocate.

w ha t yo u kn ow ab ou t your project.

scribe
Add text or links to de ot he r crite ria , ad d that here too.
riptio n or
If you have a task desc

6
 Find your story

Find your motivation Add text, ima

ges, or sound
s to create a
that represen collage

Connecting with your motivation brings ts your motiv
ation.
passion and purpose to your project.
Perhaps you were inspired or motivated 

by a news article, a problem, a scene from 

a movie, a musical phrase, or an overheard
comment. Describe what’s motivating you 

to create your project.

Of ten you r mo tiv ati on is

ass oci ate d wi th a big fee ling—joy,
anger, dis gus t, del igh t, determ inatio n.
Or it can be sim ply rec ogn izi ng that
you can ma ke a dif feren ce.

7








 Find your story

Find your story

Your motivation frames the story you want to tell. What do you want to say and why is it important? Do you want to inform,
delight, challenge, connect, or persuade? Try explaining your story in a single sentence that captures what you want to say
and why you want to say it.

is bo rin g or ge eky an d tha t only boys like it, because 


idea that science
Example: I want to challenge the the wo rld wi th science—no matter who they are.
le ca n ch an ge
science is cool and peop

Any g o o d s to r y
ne e d s a c o n ic t—
some th ing to o v
e rc ome o r wo r k
C o n ic t le ad s to ag a in s t.
dram a a n d dram
cre ate s in te re s t. a
C a n yo u n d th e
c o n ic t in yo u r s
to r y?

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 Investigate and research

Understand the context

You want to get inside your story to really make it your own. Sketch a mind map to explore everything about your story.
Start with what you already know and add questions you have. Add to your map as you research your story.

Fo r in sp irati on, ch
ec k o u t ide a s
fo r sk e tch n o ti ng
in C h a p te r 2
of th e Eve ryo n e C
a n C re ate
D ra w in g p roje ct
g u ide.

9


 Investigate and research

r of the page , then ad d any ide as and questions as linked

with your story idea at the cente links to other resources.
Create your mind map here. Start eo in yo ur mind ma p, and ad d
sketches, photos, or vid
boxes or circles. You can use text,

10
 Investigate and research

Describe your audience

To gure out what to say and how to say it, you need to know who your target audience is. Fo r in sp irati on, ch
ec k o u t
What do you know about them and their backgrounds, attitudes, or opinions? Think about th e Po rt ra it s ch a
p te r in th e
groups of people who might be interested in your story. Create and annotate a character Ever yone C a n C re
ate
sketch that represents each group. Draw ing p ro je ct g
uide .

Who does this

character
represent?

What is their
background?
What
motivates
them?

How do they feel What do they

about the story care about?
and why?

Replace the character sketch samples with your own.

Do you need to overcome any
assumptions or biases?

11
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 Develop a creative brief

A creative brief is a short document that outlines your ideas and vision. It’s your foundation—the single point of truth you
can revisit anytime to ensure that you don’t get distracted from your primary story and mission.

Focus your ideas

Sometimes explaining things to someone helps us focus our ideas. Have a friend ask you questions based 

on the prompts below.

p o s e o f yo u r p ro je c t ?
✓W h at ’s t h e p u r

r y do yo u w a n t t o te ll ?
✓ Wh at s t o
t o c o mm u n ic ate t h is?
im p o r t a n t t o yo u Record the
✓ Wh y is it conversation here.
r au d ie n c e?
✓ Wh o’s yo u
n t yo u r au d ie n c e t o f e e l?
✓ Ho w do yo u wa
m
t hem to ta k e away f ro
✓ Wh at w o u ld yo u li k e
t h is p ro je c t ?

12

 Develop a creative brief

Design the creative brief Fo r i n s p

i rat io n
Now that you’ve focused your thinking, it’s time to organize your ideas in a creative brief.
 t h e Inf , ch e ck
o graph ou t
Represent your creative brief as an infographic on the next page. t h e Eve i c s c h a p te r
r yo ne C in
Draw i n a n C re a
g p ro je c te
t g u ide .

o u ld i n c l ude:
T h e b r ief s h
a n d m o t iv ation

a l
✓ Your go
e s to r y y o u’re telling

✓ Th
n d t o t h e story

o u
✓ Backgr
s o n s t o b e lieve—why
a
✓ Your re p o rt ant to you

y is im
the stor
dience

✓ Your au
e — h o w y o u want
ssag
✓ Key me l, a nd what yo
u
t o fe e
people e away from
e m to t a k
want th
the project

h in gs t o c onsider
✓T

13





 Develop a creative brief

Add your infographic here.

14
 Share your creative brief

Now is a great time to get feedback on your developing Write three ques
tio ns you speci ca
ideas. Other people bring di erent perspectives and lly want answere
d.
experiences and might have useful insights into the
context of your story, your audience, or other things

to consider.

The best way to get helpful, constructive feedback 


is to ask targeted questions, such as:

• How do you think the audience will respond 


to this idea?

• Does this remind you of anything you’ve experienced?

• Can you think of other questions I should ask?

Begin questions with “why"

or “how” to get more than
a “yes" or “no” answer.

15




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 Share your creative brief

Share your questions with your reviewers before they look at the creative brief. Be clear that you’re focusing on only these
questions at this point. Then share the creative brief and capture their answers by annotating an image of your creative brief.
Add each image to the gallery below.

View the sample image then replace with your own annotated images.

16
 Share your creative brief

List any changes you want to make based on the feedback, then revise your creative brief.

Checklist for actions arising from

feedback

Wh e n i
t ’s yo u r
fe e d b ac t ur n to
k , p ay c g i ve
t o w h at l o s e a t te n
yo u’re b t io n
c omme n e i ng as k
t on and e d to
fe e d b ac t a rg e t yo u
k ac c o r r
di ng l y.
\

17








 Re ect

You have a creative brief. Now you know the story you want to tell, as well as who your audience is and the message you
want them to take away. Use the re ection prompts in a short video to get your ideas owing, but don’t be afraid to go
“o script” and talk about anything that comes to mind.

Add a short video re ection here.

i o n p r o mp ts
Re f l e ct
n o w I’ m fe eling…

✓ Right
a ll y c o n d ent that…

✓ I’m re
s u r p r is e d that…

✓ I was


M y b ig g est concern
✓
is that…

r…
I w an t t o remembe
✓

For inspiration, check

out Chap ter 1 of the
Everyone Can Create
Video proje ct guide .

18
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Plan

Now that you know your story and your audience, you’ll
need to work out how to tell that story. In the plan phase,
your goals are to explore options, experiment with various
elements, look at things from di erent perspectives, and
push beyond obvious solutions.

In this section, you’ll learn to:

• Explore style and structure

• Map your story

• Plan to publish

• Create a project plan

• Simplify, simplify, simplify

19
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 Explore style and structure

Design a mood board

I t m igh
A mood board is a collage of images, audio, or video snippets that re ect and inspire your t be he l
by t h i n k pf ul to
i ng o f w s t a rt
ideas. Think about the story you’re telling. What can you nd that captures the style or h ave i n or k s t h
feeling of your story? A soundscape? A photo or a still image from a movie? A font? s p i re d y at
t h a t te o u r p r o je c t o r
l l a simi
lar s tor
y.

Create a collage that captures the style of your story.

20






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 Explore style and structure

Find your format

Re v is i t
The beauty of digital creativity is that it’s easy to mix mediums. Consider how each b o a rd t
yo u r m
ood
medium might enhance or enable your creative brief. Note the potential strengths of o t hi n k
how e a abou t
each medium below.
ch me d
be s t co i um wo
mmu n i u ld
c a te
If you already know what medium and format you’re going to use, fantastic! Feel free yo u r s t
o r y.
to move on to the next activity.

Photo
Drawing Video Music

21








 Explore style and structure

Now think about the format you want to use, like a photo essay, a ballad, or an advertisement.

ording

Add an image or video or audio rec
that represents the format.
Explain
how the
format s
upports
your crea
tive brie
f.

22
 Explore style and structure

Understand your format

Whether you’re creating a short film, a jingle, or a graphic novel, chances are someone has done 

it before. And they probably have some good advice about how to make your project really 

pop. Research your chosen format. In Safari, try searching for your format, along with the phrase 

“design principles” or “design guidelines.” Add the most helpful information below as notes or links.
design
principles

r m at io n
Us e t h is in f o
c e p o in t,
a s a re f e re n
r—r u le s
b u t re me m b e
o be
we re m ade t
bro k e n .

23






 Map your story

Sketch key elements

Now it’s time to think about the structure
and ow of your story. If you’re creating
a visual work, think about the elements
you want to include and how they relate
to each other on the screen. For video or
audio work, you need to think about how
your story unfolds over time.

24
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 Map your story

Outline your story

here. If you’re cre
For video or aud ating a visual wo
io work, you cou rk, you might wa
ld capture key ev nt to make prelim
ents in a timeline inary sketches. 

or rough storybo
ard.

25
 Map your story

Establish the tone

The tone is the overall mood of a creative project, and it communicates the creator’s feelings about the story. Set the tone
through color and light, lines and patterns, written or spoken language, or music and sound e ects. Sound familiar? Flip
back to your mood board. What does it say about the tone you’re setting for your work?

26
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 Map your story

Tone can also change to highlight key points in the story. See if you can add elements from your mood board to key points
in your story sketch.

h an d paste it here. An no tat e your sketch to show which 


Copy your story sketc
can be used to highlight tone.
elements from your mood board

27
 Plan to publish

Think about di erent ways you want your audience to access your work. At an exhibition, a performance, or a screening?
Will you publish it online? Use the information below for inspiration, then create your plan on the next page.

GALLERY/ION
SHOWCASNE CE INSTALLAT S h a re o n li n e—w it h c
a re
PERFORMA COMMUNITTIYON Sharing your work on
the Internet has
PRESENTA some great advantag
es—it’s a quick
and inexpensive way
to reach a huge
audience. But it incr
eases the risk 

s to sh are that your work is co
Way e
permission. Before
pied without

face to fa c BOARD think about the follo

publishing online,
wing:

MEETING ✓ If you don’t want your

work to be
copied, protect it. Fo
r example, you
might want to attach
a copyright
VIDEO/AUDSITIOE notice, add a visible
watermark 

HOSTING to images, or upload
only a low-
resolution version.

✓ Acknowledge others’
SOCIAL original 

MEDIA Ways to APPLE ideas—cite your sour
ces and 

share online MUSIC credit contributors.

To nd out more abou

WEBSITE t copyright and 

fair use, check out th
is animation from
APPLE BOOKS Common Sense Med
ia.
T R E AM
L IVES

28
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 Plan to publish

Decide how you’ll publish your work, then research your chosen method to understand the steps involved and resources
required. Also think about the design constraints of your approach—things like size, length, and sound or image quality.

w or k an d share it with the world?

will you pu bl is h yo ur
How

d e s ig n c o n s traints here.
Note any

Add links that

might be help
in publishing y ful

our work here
.

29
 Create a project plan

Develop a project plan to turn your story sketch into reality. Think
Sp li t yo u r
about what you want to do, what’s possible, and what’s likely to p ro je c t p l
i n t o sm a l an
work. Consider key milestones, the steps you’ll follow, and the le r, mo re a
s te p s . R e m ch ie v a ble
resources you’ll need. Fill out your project plan on the following embe r to
i n c lu de
yo u r p l a n
page. Duplicate the page if you need more space. s f o r p ubli
sh a r i ng y shi ng o r
o u r wo r k
.

Project component Timing Resources required

Write a draft script and storyboard Monday Story sketch

Get feedback on script

Tuesday Tim? Renee? Julie?
and storyboard

Organize actors Tuesday Mick? Steve? Leanne? Leanne’s cat?

Rehearse Wednesday Props, studio space, iPad with scripts

Thursday &
Film scenes Props, costumes, iPad tripod
Friday

30










 Create a project plan

Project component Timing Resources required

31
 Create a project plan

Share your project plan

At different stages of the design process, you’ll look for different types of feedback. Knowing reviewers’ strengths can help you
choose the ideal people for a job. The best reviewer to take a look at your project plan would be someone who’s gone through 

a similar process. Do you know anyone who has this experience? Choose a couple of reviewers and ask them for feedback on
your project plan.

Record feedback from reviewer

#1 and add it here.

Record feedback from reviewer

#2 and add it here.

32
 Simplify, simplify, simplify

This is your opportunity to re ne your plan. Re ect on the feedback and how you’re feeling about the project as a whole. 

Are you trying to do too much? Could you strengthen your story by focusing it more?

Add actions fo
r simplifying y
Then ip bac our project pla
k and create n here. 

a new version
of your plan.

e fo llowi ng:
C o n s ide r t h
la n realistic
ro je c t p
✓ Is my p
able?

and achiev
il l th is a p proach 

✓W unicate 

a r ly c o m m
cle
ssage?
the key me

33
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 Build

You know your story, and you know how you’re going to 

tell it. And you’ve got a plan. Now it’s time to start building.

You have a great set of resources to inspire you and keep

you on track: your creative brief, your mood board, your
design principles, your story sketch, and your project plan.
Continue iterating until your project delivers on your vision.

In this section, you’ll learn to:

• Draft and revise

• Keep a process journal

• Get feedback

• Re ect on your journey

34
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 Draft and revise

Start with a very rough draft

Add more detail to your story sketch to build

a rough draft. Create outlines, storyboards,
sketches, screenplays, or anything else that
helps you work through your ideas. Add as many
pages as you need to build your rough draft.

m i n d e r: Ta p
Re l ic a te
o d u p
h e re t a
a g e s o r a dd
p e.
ne w o n

35
 Draft and revise

De ne key design elements

Ex p l o re
re p e at i
You’ll start to see visual or aural components that repeat across your story. These key elements i n s o ng ng e le m
e n ts
might be musical phrases, motifs, symbols, fonts, or even settings or characters. Repeating key s i n Ch a
t h e Eve p te r 2 o
r yo ne C f
elements helps to build unity and consistency across a project. Create a library of elements you Mus ic p a n C re ate
can refer to as you build your project. Add pages as needed. ro je c t g
u ide .

Capture design element ideas here as annotated sketches or sound samples.

36
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 Draft and revise

Build with intent

Using your rough draft as your guide, start building. 

Start by drafting and revising your favorite part of the
project until it feels right. Then create the rest of the 
 D raftin g a n d
rev is in g c a n b
work around it, checking that everything ts together 
 t h e se tips in m e to u g h . Ke ep
and the pieces combine to tell a powerful story. Draft 

in d:
and revise each piece of the project until you’re 
 ✓ Stay positive
. It’s all about
satis ed that you’re delivering on your creative brief. your ability to attitude. Belie
achieve your ve in
vision.

✓ Be accepting
. Sometimes
Embrace and things just do
learn from tho n’t work.
se experience
✓ Walk away— s.

then come b
back from a p ack. Taking a
roblem can h step
perspective. e lp you gain a ne

w
✓ Collaborate.
Fresh eyes ca
di erence. Ex n make all the
plore challeng
or peers.
es with friend
s

✓ Ask experts.
Think about p
resources you eople you kno
could use to w or
tricky spot.
h e lp you through a
When things get serious, it can be
hard to know where to start. ✓ Stay on track
. Use your pro
you on cours ject plan to k
Start where you’re inspired. Begin e with time an eep 

your creative d re s ources and 

with a single note, a doodle, a photo— brief to stay tr
ue to your sto
and see where it takes you. ry.

37
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 Keep a process journal

As you draft and revise, a process journal can help you to re ect on your process
✓ What work
and the lessons you learn. It’s also a great way to work through roadblocks you ed well tod
ay?

encounter. Use the prompts to the right as a guide. ✓ What did I

struggle wit
h today?

✓ What prob
lem did I ov
today?
ercome

✓ What did I
learn about
myself toda 

y?
Date:

38



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 Get feedback

It’s easy to get stuck on one small detail in this phase, going over things again and again without making much progress.
Getting a fresh perspective is invaluable. Ask for feedback on each draft, or whenever you encounter a block. Note feedback
and actions you’ll take in your process journal.

at
T ips fo r g re Te ll th e re viewer w hat As k
fe e d ba c k… yo u’d lik e th em to fo cu
s wo r a b o u t w
k h
C o n s ide r t h e on sp ec i ca lly, w hat jus t i ng we l at ’s
be s t w l,
way t o sh a re yo ur de sign go al s are, i mp h at ne n o t
yo u r ro ve e
draf t, e it h e r an d w hat yo u ne ed me n ds
in t.
p e rs o n o r dig
it a ll y. he lp w it h.

Th a n k p e o p le f
o r t h e ir
f e e d b ac k . If t h
mo s t e y’ve b e e n
Ch o ose t he in s t r ume n t a l in
on
us e f u l p e rs yo u r p ro je c t, y
sh a p ing
the o u m igh t
t o p ro v ide a ls o wa n t t o c r
d e f e n s ive .
re v ie w. D o n ’t g e t e dit t h e ir
e p t ing As k c l a inp u t a n d ide a s
Prac t ic e ac c rif yi .
fe e d b ac k , e v
e n on q ue s t i o n g
ns.
in g s t h a t y o u a lre ad y
th Tr y t o v ie w a ll
o w n e e d m o re wo r k . fe e d b ac k ne u t r
k n
a ll y,
a n d a s k yo u rs e
lf,
“ Wh at c a n I le
ar n
f rom t h is p e rs o
n’s
o p in io n? ”

40
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 Re ect on your journey

You made it to the nal draft! You should be feeling amazing.

Before you share your project with the world, take a moment to
view your project through the lens of the creative brief. This isn’t
so you can make changes; it’s an opportunity for you to see how
well you realized your initial vision.

ve brief
Review the creati
se
and consider the
ue s ti o n s a b o u t your work:

q Write your answers he

re or record your respon
essage clear se and add below.
✓ Is my key m
and powerful?

sons to
✓ Have my rea
y
believe driven m
s?

creative decision
my target
✓ Have I kept
?
audience in mind

41
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 Evaluate

You’ve found your voice and told your story. 


You’re a creator. But there’s one last step.
Evaluating the impact of your work—and your
experience in creating it—is important to help
you learn and grow.

In this section, you’ll learn to:

• Evaluate the impact of your work

• Re ect on the design process

42
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 Evaluate the impact of your work

Publish and share

For your work to make an impact, you need to share it. Before you publish or share your nal draft, go through this checklist
to be sure that you’re sharing your creation safely and fairly.

s.
I h ave ci te d ot h er so urce
tr ib ut ors.
I h ave ac k n ow le dged co n
om be ing
I’ve protec te d m y wor k fr
is si on .
co pied w it h ou t m y pe rm

e pe rm is si on fr om m y sch oo l, pa re n t,
I h av
re qu ired).
or gu ardi an to publ ish (i f

43





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 Evaluate the impact of your work

Ask for audience feedback

The best way to nd out what people think of your work is to ask them. If you’re sharing your work in a face-to-face
environment, you might want to invite speci c reviewers to the event. Or you might conduct vox pops—short interviews—

to ask attendees about their views.

If you’re sharing your work online, you could invite speci c reviewers to look at your work. Or you could add a comments or
a ratings feature, for example, the audience can rate it from one to ve stars. You could also ask the audience to complete a
short survey. Here are some example vox pop or survey questions:

Wh at did t h e w
or k
Did you enjoy How did the What did you re m in d yo u o f?
the work? What aspect of the work make learn from
Why or why work most resonated you feel? the work?
with you? Wo u ld yo u re c o
not? mme n d
e x p e r ie n c ing t h
is wo r k
t o yo u r f r ie n d s?

Describe how you’ll collect audience feedback.

44


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 Evaluate the impact of your work

Review audience feedback Add your re ection here. Include

excerpts from 

audience feedback to support yo
ur insights.
How has your audience responded to your 

work? Review the feedback you gathered at 

the face-to-face event or through your chosen
online platform.

q u e stio n s:
de r t h e s e
Consi te d results
p e c
u get a ny unex
id y o
✓D
ion?

or attent
e c te d w ith your
nn
W h o most co
✓
work?
m o tional
a n e
w ork elicit 

✓ Did y o u r
th e a u dience?
from

response y o u h o ped for?

e one
Was it th 

ce u n derstand
n
D id t he audie
✓
e y m e s sage?

your k a cted 

ce d ist r
a s y o u r audien c ts o f your
W p e
✓
n o ne s s ential as
by
work?

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 Re ect on the design process

As you worked through the steps in the design process, you took an idea and made it a reality. You found your story and 

told it in a way that was unique to you. Along the way, you might have started thinking about what worked, and what you’d
do di erently next time. And perhaps you learned something about yourself, or even surprised yourself.

What do you think was the most useful activity in each phase of the design process?

Add your thoughts to the image below.

ol re Pl

an
Exp
Eva

il d
ua Bu
te
l

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 Re ect on the design process

Create a scorecard for yourself. Fill the stars with color to show how you rate yourself for each attribute, then add 

a comment.

Pro ble m so lv ing

y Fo cus
C re at i v i t Pe rs e ve ra n ce

Re ection G i v ing f e e d b ac
ac k k
R e c e i v ing f e e d b

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 Re ect on the design process

Now take a moment to describe what you’ve

learned about yourself through this process.

e o , o r a udio
w r i t te n, v id
Re c o r d a
o n d i n g to t h e
i a r y e n t r y re sp
d m p ts:
g p r o
fo l l o w i n f this 

x c it in g aspect o
ost e
✓ The m as…

project w e n g in g was…

ost cha ll
f o u n d m
hing I
✓ The t s elf for…

m y
m o s t proud of
✓ I’m are…

tre n g t h s
M y c reative s
✓
to w o r k on…

a n t t o continue 

✓I w e re ntly next
d i
m e t h in g I’d do
✓S o
time is…

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 Design process rubric
Use this rubric to check in as you complete each phase of the design process. Before you start the next phase, think
about how you could re ne or revise your work to achieve the next step in the rubric.

Just started On your way Almost there Arrived Applied

EXPLORE Identi es a Identi es the purpose Identi es the story 
 Communicates a clear story, Communicates a strong vision

chosen idea. of my work and my I want to tell and the an understanding of context, for the impact of my work 

My creative target audience. audience for that story. and awareness of my and an understanding of how
brief… audience. context and my target audience
are linked.

PLAN Includes some Includes some Includes key Lists clear steps toward key Breaks down key milestones 

steps and some milestones for the milestones for milestones and required for drafting and publication into
My project plan… required development of my development of my resources, and considers clear, achievable steps, and
resources. project, and identi es project, and identi es publication. identi es required resources.
some resources. required resources.

BUILD Produced a Made improvements 
 Explored multiple Iterated on ideas, sought 
 Iterated on ideas, sought and
draft. to an initial draft based drafts and responded and responded to feedback, responded to feedback, and
My drafting on feedback and to feedback to produce and produced a work that:
produced a polished work that
process… produced a nal draft. a nal draft that interprets my creative brief with
1. Delivers on my creative
aligned with my brief.
an element of surprise and
creative brief. delight. My drafts demonstrate
2. Shows considered use

increasing re nement and
of design elements.
coherence of design elements.

EVALUATE Considers some O ers my opinion Refers to some Refers to a range of 
 Uses evidence to evaluate

aspects of the about the impact
 audience responses 
 audience responses to the impact of my nal work

My nal review impact of my of my nal work. It to evaluate the impact evaluate the impact of my on di erent target audiences.

and re ection… nal work and re ects on the design of my nal work. It nal work. It re ects on the It re ects on the design process,
the design process and identi es re ects the design design process, describes shows insight into my personal
process. some of my personal process and highlights personal strengths and strengths and challenges, and
attributes. some of my strengths challenges, and highlights identi es strategies for
and challenges. areas for improvement. development.

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