In the early 1900s, Henry Sy, Sr.

started the SM Foundation to pioneered the

transformation of the business in the Philippines. Over the years, SM Investments Corporation
(SMIC) has become one of the Philippines' largest and most successful companies. SM
Investment Corporation is a company that offers diversified services in a number of different
industries. SM has successfully entered the global market by opening up stores in China, and its
branch with the largest GLA is second only to one located in one of the world's most prestigious
cities.

The paper focuses on how it has managed its affairs and the services that have driven its
success, how it has marketed its products and services, and how it has entered the global market.
SM has a wide variety of products to choose from, including clothing, home goods, and more. In
addition to all of the other services the store offers, it also offers bill payment, ticketing,
remittance, currency exchange, gift wrapping, clothing alterations, home delivery, Click &
Collect, and Call to Deliver. They also upgraded their services by having banks inside the mall.
However, the emergence of a pandemic in 2020 created a heated argument about the country's
exposure to the currency crisis. Thus, the increased imports by the former will cost SMIC more,
hurting its ability to provide goods and services to China, if the exchange rate continues to
decline.

Asia-Pacific Economic Cooperation (APEC), wherein SM Investment Corporation is a

highly successful regional trading bloc that provides a platform for member countries to
cooperate and strengthen their ties. Since 1989, their GDP has increased by over USD 19 trillion
—a testament to their thriving economy. As Asia-Pacific citizens have seen their incomes rise
74% in less than three decades, this has pulled millions of people out of poverty and created a
growing middle class. The region's converging economies, low trade barriers, and cooperative
regulatory policies are all boosting growth. The Chinese yuan stabilized even after its historic
collapse in 2019.

The four-pillar framework underscores long-term initiatives aimed at decreasing the

group's carbon footprint, both domestically and abroad. China has its own set of customs,
regulations, and barriers that can make trading there difficult. distribution strategies revolve
around digital, physical, and robotics customer assistance.
 SM China is focusing on marketing to new client categories, offering omnichannel
services, and generating reasons for people to visit malls. China's SM Group participates in
Tianjin's government call for the Haihe International Shopping Season that incorporated food,
games, amusement exhibits, and inventive specialties, making it a social, recreation, and
diversion block all in one.

Moreover, China's political stability has been decreasing, indicating a lower chance of
being destabilized. Despite the effects of the pandemic both politically and economically, the
industrial growth came back at 8% in 2021.

SMIC is a company that takes its ethics and law compliance seriously. The business is
committed to working with legislation and regulation from countries where they operate, in order
to ensure the highest standards of safety and compliance. Since 1977, SM has been trademarking
its products with the Intellectual Property Office. This shows that SM takes its trademark rights
seriously and is committed to protecting its intellectual property. SM Investments Corporation is
committed to empowering its host communities while also aiding its businesses in growth and
sustainability. With SM Foundation, Inc. leading the charge, corporate social responsibility
projects in the community are highly effective and beneficial.

The expansion of SM, a historically significant multinational company, has been built
thanks to careful derivation and strategic planning of its branches in China. The foreign branches
of this company have weathered the pandemic and political risk successfully with minimal
losses. According to SM Investment Corporation, the China malls are stable since 2021 with an
approximate revenue of RMB 0.39 billion in the first half of 2022. With China's own customs,
regulations, and restrictions, SMIC is still in a strong position due to its sustainability framework
and long-term focus.