Professional Documents
Culture Documents
Final Project
Final Project
SOHAIL AKHTAR
(55029)
__________________________
Program
MBA __________________________
Course
Faculty
Topic
CONTENTS
CONTENTS..............................................................................................................................2 ACKNOWLEDGEMENT..............................................................................................................3 INTRODUCTION TO SHAN FOODS............................................................................................6 COMPANY MISSION AND VISION..............................................................................................6 SHAN FOODS PRODUCTS........................................................................................................7 ANALYSIS OF BUSINESS THROUGH BCG MATRIX...................................................................11 JOB SATISFACTION LEVEL OF EMPLOYEES.............................................................................13 PATTERN OF MANAGEMENT (CENTRALIZED OR DECENTRALIZED)........................................15 DEPARTMENTALIZATION (MATRIX)........................................................................................16 LEADER OF SHAN FOODS......................................................................................................18 AWARDS AND HONORS.........................................................................................................18 CORPORATE CULTURE ELEMENTS ........................................................................................20 RECOMMENDATIONS.............................................................................................................22
ACKNOWLEDGEMENT
A project of this nature and magnitude was a very good learning experience. I owe a debt of gratitude to those people who aided me in the compilation of this project.
Firstly I thank Almighty ALLAH for giving me the strength to compile this report. I take this opportunity to thank my valued instructor SIR SOHAIL PASHA for giving me the
Shan Foods mission explains its success, To continuously develop and produce quality products that meet the customers and markets demands, compatible with applicable regulatory requirements. To be a consumer oriented company with keen insigne of food products ensuring quality panty consistency and authentic taste to operate with state of the art technology to obtain optimum results and retain highest quality standard thrived efficient and motivation human resource and inculcate in them a sense of participation and proved for personal goals and development. Shan Foods vision is to be a dominant global player in food products and socially responsible company that attains its quality standards so that Shan stands for tradition, trust and good taste.
Pullao Biryani
Sindhi Biryani
Chicken Biryani
Chicken Butter
Chicken Ginger
Chicken Handi
Chicken Jalfrazi
Chana Chaat
Fruit Chaat
Gajar Halwa
Gulab Jaman
Kheer Mix
Rasmalai Mix
Sheer Khurma
Chappli Kabab
Lahori Charga
Dahi Bara
Easy Haleem
Pakora
Brain Masla
Keema Curry
Liver Cury
Chana Masla
Dal Curry
Vegatable Curry
Garlic Powder
Corander Powder
Turmeric Powder
Cumin Powder
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Qasuri Methi
Chili Pickle
Garlic Pickle
Hyderabadi Pickle
Basmati Rice
Pure Salt
Star
Pickles
Rice
Cash Cow
Dog
High
Chicken Biryani
Salt
Low
High
Low
Market Share
1-Cash Cow
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Chicken biryani recipe is existing cash cow position. The national biryani recipe is the big competitor of shan but shan market growth ratio & market share is high.
2-Star
Shan pickle is existing star position. Karachi: June 10, 2010 Shan Foods Private Limited, a leading food company in Pakistan, recently re-launched the Shan pickles category with a fresher & contemporary look. Flavors inclusive of Mix, Mango, Hyderabadi Mix, Lemon, Chilli & Garlic with a new look and enriched taste. Shan is investing on this product to increase market share.
3-Question Mark
Shan Foods Private Limited exports massive volumes of high quality AgedBasmati Rice to Europe, USA, Middle East and other Quality conscious markets. But now shan decided to introduce shan rice in local market.
4-Dog
Shan Salt was fail in market because the competitor has high growth ratemarket share.
Low
Medium
High
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Export Farhan Hashmi Sarfaraz Farhan Javed M. Waseem M. Waheed Yasir Azam Shayan Pir Badshah Muhammad Ali Nawaz Khatak Imran Ahmed (M) Tariq Iqbal M. Asif Arsalan Mehmood Muhammad Javed Zafarullah Shabeeh Ul Hasan Ali Raza Javaid Baloch Yasir Habib Ayub Khan Abdul Qadeer Abdul Muneem Hamid Mian Haroon Accounts Cashier Account Peon of Admin Out Door Man Production I.T Security Imam Masjid Security Incharge Production Marketing Sales Maintenance Sample Selection Designer R&D Distribution Quality Control Supply Chain Supply Chain Procurement Checker (Q.C) Supervisor (P) 15. 15. 1-5 11-15 6-10 15 6-10 11-15 15 15 15 15 11-15 6-10 10-15 15 15 15 11-15 15 11-15 15. 15 11-15 6-10
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Sibghatullah Khubaib Naseem Ikhlaq Shafiq Raza M. Arshad Baba Jameel Khan M. Rashid Bashir Ahmed Ilyas Sheikh Abdul Malik
Helper (P) Final Checker Checker Packaging Packing Designing Store Electrician Services & Maintenance Engineering
% Age 70 60 50 40 30 20 10 0 58
Employess
28 14
H igh
Low w
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making and can come up with new ideas and thoughts to improve the product or the production process. This helps the strategist in understanding that what is attitude of an average employee about the company and that feedback aids in forming better and improved strategies. By involving employees in decision making process gives employees a sense of ownership and they feel right at home where they have a say.
DEPARTMENTALIZATION (MATRIX)
It observes that shan food using matrix approach as show in given hierarchy.
Managing Director
Sales
R&D
Director GM (Production)
Director/ GM
Director/ GM
BM (Plan Spices, Instant Mix, etc)
Director GM (Procurement)
Regional Sales Manager Territory Sales Manager Regional Sales Manager Category Owner
HR Director/ GM
Category Owner Territory Sales Regional Sales Territory Sales Territory Sales Manager Manager Manager Manager Category Owner
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The world of Shan Foods comprises 14 departments all together i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. supply chain Information Technology MIS Procurement Engineering & services Production Communication Human Resources Export Import Quality control Research & Development
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xiii. xiv.
Sales Marketing
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The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. Hundreds of companies from more than 80 countries participated in the event. This achievement was yet another milestone for Pakistans leading food company Shan Foods (Pvt) Ltd that is now internationally acknowledged for its commitment for excellence & consistency in taste and quality.
Best Export Performance Awards, KCCI Best Export Performance Award, FPCCI Best Export Performance Award, FPCCI Best Merit Performance Award, FPCCI Best Export Performance Award, FPCCI Export Performance Awards, KCCI
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of Shan Foods' culture. We want our valued employees to remain fit and active, so they can gain vitality and productivity at work too. Besides enhancing our competitive spirits, such exercises also strengthen the bonds between our employees". This tournament was yet another effort from Shan Foods to promote a cheerful and healthy environment. All the employees and their family members appreciated this opportunity for social interaction and healthy recreation. Healthy, tasty and nutritional products have elevated Shan Foods as the largest exporter of food products from Pakistan. Shan Foods pays tribute to Mothers. Karachi: May 18, 2010 Shan Foods Private Limited, a leading food products company in Pakistan celebrated Mother's day by paying a special tribute to mothers. In a special Mother's day activity, Shan foods distributed exciting gift hampers among mothers at a prestigious hotel in Karachi. The mothers and families visiting the hotel on Mothers day were presented with memorable gifts to acknowledge the role of mothers in society. Brand Manager at Shan Foods, Dawar Ali Khan said, "Shan Food believes in promoting traditions that enrich our social and cultural heritage, and enhance our family lives. Mother is the pinnacle of trust, values and growth of families. Shan Foods has always produced healthy, nutritious and authentic food products to help the mothers in nurturing healthy future generations". Mother's Day is celebrated globally to recognize the mothers for their positive contributions to society. Mother's day is always celebrated on the second Sunday in the month of May. This year it was celebrated on 9th of May. People all over the world express their love and gratitude for their mothers on this special day through gifts and cards.
Shan Foods Just Perfect. Shan Foods Private Ltd. exports massive volumes of high quality spices, pickles, desserts and Aged-Basmati Rice to Europe, USA, Middle East and
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other quality conscious markets. Over the past 3 decades, the "JUST PERFECT" quality of Shan Food products and Research Approach has received great appreciation from consumers in over 60 countries around the globe.
RECOMMENDATIONS
Apart from everything one of the growing sectors in food industry is of frozen foods, though a news field for Shan foods but with the current performance in spices and the quality it maintains, Shan has strong chances of making its marks in the frozen food category as well which is currently led by K&N. Shan Foods existing distribution and production facilities can help in this initiative. Though the new generations are realizing the benefits of open spices to packaged branded ones, but there still need to be developed effective marketing strategies after understanding the trends in how people are using spices and for what reasons are they using them. Convenience, environmental concerns, increasing acceptance of food as having therapeutic value are some of dimensions organizations need to study and develop new uses for their spices.
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