Circular Economy Briefing Reuters

2019
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Our throwaway planet

Can we end the scourge of single use?
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Circular economy briefing EthicalEthical
Corporation
Corporation
| August
| 2019
2014
TWITTER
“What we need to do now is develop a strategy
for partnership and funding, just as we do with
[plastic] waste,” Helias says, promising a big
announcement on water next year. “We want to
show the same kind of leadership [as with plas-
tics] and be the catalyst on water stewardship.”
This sits a bit uneasily with the latest report
from CDP on the preparedness of consumer
goods companies for the low-carbon transition
(see ‘Companies aren’t moving fast enough on
the circular economy’), which ranked P&G second
last among household goods firms. Asked in an
email about the CDP report, Helias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
change is a key priority for P&G and we have of the Loop circular packaging scheme
significant efforts under way. This includes driving View online
progress against our science-based goal to cut our greenhouse gas emissions
LIV OEIAN/SHUTTERSTOCK
in half, achieving 100% renewable electricity, and helping consumers reduce
We can only square up to climate

their own emissions by providing detergents that deliver outstanding perfor-
mance in cold water. We have significant and comprehensive efforts underway
change by going circular. So why

to address Scope 1, 2 and 3 emissions.
But what is P&G doing to address deforestation, the issue highlighted by
are we only 9% of the way there?

Greenpeace in its 2014 stunt at P&G’s headquarters?
While P&G reports to CDP on its energy and water risk, earning B and B-,
respectively last year, it does not report on its efforts to address deforestation
Angeli
risk in itsMehta
supply opens
chain.ourButcircular economy
it is notable that inissue by looking
its Moment at the
of Truth report last
corporates,
year Greenpeace investors
praisedand P&Gcountries
as one that are setting
of eight big brandsthe pace – andlist its
to publicly
what
palm oil more needsall
suppliers, toof
bethem
doneRSPO-certified.
Helias points out that no consumer goods company is going to meet
S triking schoolchildren
commitments
havelion
climate
activists
steps to get have
scientists
there,been
from over
to end deforestation
and we telling
100 countries
in supply
us we have
are working
chains by and Extinction
2020, “but weRebel-
a climatetoemergency.
with suppliers
warn that just 12 years remain to us to start slashing
[P&G]
make sure theyAnd
The deluge of
declarations
setting targets
have zero deforestation.”
carbon
She emissions.
talks enthusiastically about a P&G programme teaching 2,000 small- on plastics
Yet from
holder palmgovernments
oil farmers inwe’re hearing
Malaysia morelittle. Are there any
sustainable more hopeful
agriculture signs
techniques, recycling is
that
which business understands
has resulted the imperative?
in a 30%-50% increase in yields with far less fertil- welcome. But
iserCertainly
use. Thethere projectare plenty
will beofexpanded
announcements to reachonup transitioning
to 10,000 to renewable
farmers over we have to go
energy, Terry Slavin is editor of
the nextreducing
five years. emissions and cutting water use. The deluge of declarations much further
Ethical Corporation and
setting targets
It’s the kindon of plastics recycling
thing Helias clearlyandrelishes:
eliminating
usingwaste
P&G’sis welcome. Butwith
relationship we
a former correspondent
have to go much
thousands further.and billlions of consumers to try to do some good in
of suppliers for Guardian Sustainable
A big dent in global emissions could be made by transitioning
the world, or at least less harm. As she said in a recent TED Talk after the to a circular Business.
economy. How is that different from business as usual?
launch of the Head & Shoulders beach plastic bottle: “These products have Across the globe, our terry.slavin@ethicalcorp.com
consumption
been part of the follows
problem;a straight
we want line:them
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solution.” n @tslavinm
Transitioning
Transitioning to
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to economy will
circular economy
circular willform
will be aa key
be akey component
component
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Download the
Download the full
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The Responsible
Transform 2019 Business Summit Europe 2020 evnt brochure
19 event brochure hee
here
26-28 May,| 2020
Amsterdam 16-17 October
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Corporation
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| August
| 2019
2014
TWITTER
Growth
“What is we
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damage we’re on doing
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their
The own circular
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what is P&G to doing
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thur
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40% globally,
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economies like Europe by 2050. So it should be
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according byLéon
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Netherlands-based Floow2 has of consumers
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consumer after
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launch Grover
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subscription beachserviceplastic bottle: devices,
for digital “These products have
while another terry.slavin@ethicalcorp.com
been part
Dutch of the problem;
company, Mud Jeans, we leases
want them to be partjeans.
and recycles of the solution.” n @tslavinm
Transitioning
Transitioning to
to aa circular economy will
circular economy willform
be a akey
keycomponent
componentatat
The Download the full
The Responsible
Transform 2019
Responsible Business
Business Summit Europe
Summit West 2020
2019 event brochure here
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
4
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TWITTER
“What
In 2008, weRenault
need tocreated
do now ais specialised
develop a strategy
subsidiary to take control of auto-
motive
for partnership
waste materials
and funding, and justparts, as recycling
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plastics from
[plastic] waste,” end-of-life
Helias vehicles.
says, promising A plant outside
a big Paris refurbishes tens of
thousands of engines
announcement on water andnextgear-boxes
year. “We eachwant
year,
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chemical
show the savings
same kind of 80%
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plas-
MARIORDO/WIKIMEDIA COMMONS
than and
tics] $500m be the
in revenues
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stewardship.”
annu-
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Renault
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valuable materials
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INGaboutand the publicCDP andreport,
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said:partners
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change is a tokey develop
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science-based
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partners.
to cut our greenhouse gas emissions
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policy is 100%taking shape:
renewable The electricity,
most recent and helping consumers reduce
iteration
their ownofemissions
the EU’s circular
by providing economy detergents
package that deliver outstanding perfor-
includes
mance inrevised cold water.targetsWeon haverecycling
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tics.
Greenpeace
An eco-design in its 2014 directive
stunt at means
P&G’scircularity
headquarters?
principles must be embedded
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reports(See to The
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turn theandtide
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governments last year, could
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decisions
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driveincircular
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yearNew Greenpeace
recycling technologies
praised P&Gthat as oneensure
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materials
big brands
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as well
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are badly needed everywhere.
“You can’t
Helias pointsjust out
buildthata plastics
no consumerrecyclinggoods
plant overnight,”
company issays going Janeto Bevis,
meet
chair of the UK’s
commitments to endOn-Pack
deforestation
Recycling in supply
Label (OPRL)
chains by scheme.
2020, “but
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to get there, around and extended
we are workingproducerwithresponsibility
suppliers to make and the surechan-
they ‘Most countries
cellor’s
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deforestation.” [on a tax to encourage a minimum recycled content] are have a landfill
beginning
She talks to enthusiastically
create the market about
conditions
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look a more 2,000commer-
small- tax but the UK’s
cially viable
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oil farmers in Malaysia more sustainable agriculture techniques, draft waste
which
Richardhas Kirkman,
resulted in UKa chief30%-50% technology
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fertil- and resources
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iser use.theThe UK’s project
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strategy
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leadingfarmers
edge. Mostover strategy is
countries
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for Guardian Sustainable
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bottle: economy.
“These products
Taxing virgin
have terry.slavin@ethicalcorp.com
materials,
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The Responsible Business Summit Europe 2020 Download the full
Transform 2019 19
26-28 May,| 2020
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Corporation
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| August
| 2019
2014
TWITTER
WINNOW
balance,
“What he we suggests.
need to do“People now is develop
are asking a strategy
us
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for partnership
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tics]
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be the catalyst
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a challenge
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sits a bit uneasily for investors:
with the an latest
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nity
fromtoCDP rethink on the theway preparedness
value is created of consumer
in the
economy,”
goods companies suggestsforJamie the low-carbon
Butterworth,transition
chief
executive
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aren’t movingprivate fast enoughequity on
firm,
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Circularity
economy’),
Capital.which His firm
ranked hasP&Graisedsecond
a
£60m
last amongpot from household
institutionalgoods investors
firms. Asked
who see in an
the
email potential
about the of CDP
a circular
report,approach,
Helias said: and“Climate
has Virginie Helias with Tom Szaky of TerraCycle – P&G is part
identified
change is aa “good key prioritynumber for ofP&G companies
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Loop food waste in half scheme
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are
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mance
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Winnow, which and comprehensive
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on But
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not report
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where oneyouof eight
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suppliers,
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service
Helias (Seepoints
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credit
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risks. Financiers
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working
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academia withandfar non-profits
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BBC current affairs
from
iser use.
the CE100
The project programme will beofexpanded
the Ellen MacArthur
to reach up Foundation.
to 10,000 farmers over
producer,
Terry Slavin with a research
is editor of
the next
“What fiveweyears.
tried to do was develop a common language,” says Wijnands
PhD. She
Ethical now writesand
Corporation
of ING.
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for Guardianinterest in
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Then the bottle:
circular
“These
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terry.slavin@ethicalcorp.com
the
been traction
part ofitthe urgently
problem; needs.
we wantn them to be part of the solution.” n @AngeliMehta
@tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
6
???
Corporation
Corporation
| August
| 2019
2014
TWITTER
change is a key priority for P&G and we have of the Loop circular packaging scheme View online
significant efforts under way. This includes driving
9DREAM STUDIO/SHUTTERSTOCK
From refilling and sharing to recyclable

thin film: the cutting edge in circular

Angeli
Greenpeace Mehta in looks
its 2014 at stunt
technology
at P&G’s and policy innovations in the push-
headquarters?
back against
While P&G single-use
reports to CDP packaging
on its energy and water risk, earning B and B-,
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its upon
supply
Greenpeace
containers
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palm oil suppliers,
time, people
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of Truth reportwhich
on soft drinks
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on return. Those quaint practices were ditched
last
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In February,
France became
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Helias points ofout cheap
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port, avoiding
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with suppliers to make ubiquitous,
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zero deforestation.”
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lation
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by It’s
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signed
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of suppliers and billlions of consumers to try to do some good in for Guardian Sustainable
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Transitioning
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Transform 2019 7
26-28 May,| 2020
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Corporation
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| August
| 2019
2014
TWITTER
for The global commitment
partnership and funding, just is led as we by do the with
Ellen MacArthur
[plastic] waste,” Helias Foundation, which will
says, promising a big
monitor progress
announcement annually.
on water It says
next year. “We that want to
effortsthe
show so same
far “do kindnotoftruly match [as
leadership the withscaleplas- 30 SECOND READ
of the
tics] andproblem, particularly
be the catalyst on waterwhen it comes
stewardship.” • Circle Economy‘s 2018 analysis of the state of
to This
elimination
sits a bit of uneasily
unnecessary with the itemslatestand report global circularity concluded we’re just 9% there.
innovation
from CDP towards
on the re-use models.”ofMoving
preparedness consumer In February, France launched a plastics pact
from commitment
goods companies for to action is crucial,transition
the low-carbon the committing to an average of 30% recycled plastic
foundation
(see says. aren’t moving fast enough on
‘Companies in packaging by 2025. The UK government wants
theJim Brisby,
circular commercial
economy’), whichdirector
ranked P&G at foodsecond to incentivise producers to design better pack-
producer
last amongCranswick,
household says goodshis firms.company’s
Asked in an aging and provide clear labelling on what can and
view isabout
email that the thenumber of polymers
CDP report, Helias said:should be
“Climate Virginie
cannotHelias with Tom Szaky of TerraCycle – P&G is part
be recycled.
simplified,
change is and
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priority the
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year, circular
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shouldThisbe makingdriving
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science-based goalLookto cut our greenhouse gasand
kitchen utensils emissions
medical equipment. The plant’s
at half,
in the plastic
achieving polymers
100% that are most
renewable simple and helping
electricity, consumers
total production reduce
is booked for the next 20 years.
for recyclers
their to recycle
own emissions by… and for consumers
providing detergents that deliver outstanding perfor-
• Brands and retailers will be piloting the Loop
to recycle.”
mance in coldConsumers,
water. We have adds Brisby, and
significant alsocomprehensive platformefforts
developedunderway
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need
to clear Scope
address instructions
1, 2 and on3 what
emissions. packaging products will be delivered to customers in reus-
theyButcan recycle.
what is P&G doing to address deforestation, the ableissue highlighted
and recyclable by
packaging. Meanwhile, Los
The UK in
Greenpeace government’s
its 2014 stuntdraft at P&G’swaste and
headquarters? Angeles firm Replenish has developed a refillable
resources
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reports now out for
to CDP onconsultation,
its energy and water‘pod’ risk,ofearning B andcleaning
concentrated B-, products to which
wants to incentivise
respectively last year, producers
it does not to report
make betteron its efforts to addressadd
consumers deforestation
water.
packaging
risk design
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chain. But itAn approved
is notable listin its Moment
that of Truthand
• Peer sharing report lastschemes are gaining
leasing
of packaging
year Greenpeace would “provide
praised P&G the as one basis for big brands
of eight ground.toIKEApublicly list its leasing out furniture,
is exploring
clear oil
palm unambiguous
suppliers, alllabelling of what pack-
of them RSPO-certified. while its new London store is offering workshops
aging can points
Helias and cannot be recycled.”
out that no consumer goods company is going
in upcycling to meet
and repairs.
Jane Bevis,tochair
commitments of the On-Pack
end deforestation Recy- chains by 2020, “but we [P&G]
in supply
cling steps
have Label toscheme
get there, (OPRL),
and wealso are wants
workingtowith suppliers to make sure they
see packaging
have labelled either as recyclable or
not,She“But it’s easier
talks said than about
enthusiastically done,”ashe P&G admits. “For some
programme materials
teaching 2,000the jury
small- ‘Our job should
is still out.”
holder palm oil farmers in Malaysia more sustainable agriculture techniques, be making it
OPRL
which hashasn’t done in
resulted a full mapping exercise
a 30%-50% increase yet,inand wants
yields to see
with far the
lessoutputs
fertil- easier for the
fromuse.
iser members
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UK’s bePlastics
expanded Pact to (of
reachwhich
up Cranswick is one), over
to 10,000 farmers that next person in
will next
the helpfivedrive the market. Already, says Bevis, some supermarkets are
years. the chain. Look
using
It’s the kindlabelling matrix,
of thing Helias which
clearly sets out the
relishes: usingrecyclability of hundreds
P&G’s relationship with at the plastic
of combinations
thousands of packaging
of suppliers elements
and billlions – as a guide
of consumers to trytotowhich
do some materials
good to in polymers
opt world,
the for if theyor at could.
least OPRL is also
less harm. Aslooking
she said at providing
in a recentinformation
TED Talk after on what the that
Business. are most
happens
launch oftothe packaging after it’s recycled,
Head & Shoulders beach plastic or whether it ends
bottle: “These upproducts
being used to
have simple to
produce
been partenergy.
of the problem; we want them to be part of the solution.” n recycle’
@tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible Business Download the full
Transform
The 2019
Responsible Business Summit Europe
Summit West 2020
26-28
San May,
Diego
Amsterdam | 2020
| October
16-17 9-10
October
8
19
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| August
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2014
TWITTER
“What
A lot ofweCranswick’s
need to do now packaging
is develop is PET a strategy
(the stuff drinks bottles are made
from):
for partnership
easy for recyclers
and funding, to identify
just asand wesort,
do with
and so more valuable. Vacuum
packs and
[plastic] waste,”
shrink-wraps,
Helias says, on the promising
other a big
CRANSWICK
hand, are madeonfrom
announcement water different
next year. layers “Weofwant to
polymer.
show the These
same kind are ofkeyleadership
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tionality,
tics] and be butthe difficult
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water stewardship.”
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This sits our asuppliers
bit uneasily … with
but we the don’t
latest report
want food
from CDPwaste,”on thesays preparedness
Brisby. of consumer
goods
Cranswickcompanies has for alsothe committed
low-carbon to transition
halving
(see ‘Companies
the weightaren’t of itsmoving
packaging fast andenough on
reusing
the circular all its
economy’),
own internal which materials:
ranked P&G one second
challenge
last amongis household
to find an goods alternativefirms.toAsked the in an
flimsy about
email plasticthe aprons,
CDP report,
glovesHelias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
and sleeves
used onis the
change a key production
priority for line.P&G and we have of the Loop circular packaging scheme
Different
sites are trialling
significant efforts under
differentway. solutions,
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they’ll share
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companies:
in half, achieving “Normally
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to and helping consumers reduce
createown
their competitive
emissions by advantage,
providing but detergents
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need
mance toinwork
coldtogether
water. We tohave
influence
significant
supplyand comprehensive efforts underway
chains,”
to addresssays Scope Brisby.
1, 2 and The3 emissions.
company is
working
But what “at ispace”
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to address is confi- deforestation, the issue highlighted by
dent
Greenpeace
that it will in its
get2014
70%stunttowardsat P&G’sits 2025 headquarters?
goalWhileof having
P&G reportsall packaging
to CDP on recyclable
its energy and Cranswick
waterisrisk,
aiming to simplify
earning packaging
B and B-, to make recycling easier
within a year.last year, it does not report on its efforts to address deforestation
respectively
riskSince
in its China’s
supply chain.
ban onBut theit import
is notable of waste,
that inthe
its Moment
UK has foundof Truthother
report
takers:
last
Malaysia
year Greenpeace
is one of praised
the biggest,P&Gbut as the
onecountry’s
of eight infrastructure
big brands toispublicly
overwhelmedlist its
and dumping
palm oil suppliers,
and all burning
of them areRSPO-certified.
on the increase. Creating a circular economy An Ohio
mustHeliassurely points
meanout taking
thatresponsibility
no consumer for goods
our waste company
at homeis –going
somethingto meet the company
environment secretary,
commitments to end deforestation
Michael Gove, in supply
has acknowledged.
chains by 2020, The “but
Energy weTransi-
[P&G] that will start
tions steps
have Commissionto get there,
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and we are thatworking
carbon withtaxessuppliers
at least toasmake
high as sure
landfill
they producing
taxeszero
have should deforestation.”
be imposed on plastics incineration to drive recycling. recycled
She talks enthusiastically about a P&G programme teaching 2,000 small- polypropylene
holder palminnovation
Recycling oil farmers in Malaysia more sustainable agriculture techniques, next year has
which has resulted
Polypropylene is found in ina everything
30%-50% from increase
food in yields with
packaging andfar less uten-
kitchen fertil- its production
iser to
sils use. The project
medical equipment will be
andexpanded
cars, but little to reach up to –10,000
is recycled and evenfarmers
then over
only booked for the
the next
into five years.
low-value items. Next year, a recycling plant in Ohio will start producing next 20 years
It’s thepolypropylene
recycled kind of thing with Helias clearly
colour, relishes:
odour using P&G’s relationship
and contaminants removed. It with has a former correspondent
thousands
claimed of suppliersperformance
near-identical and billlionsto oftheconsumers to try thanks
virgin material, to do someto an good
innova- in for Guardian Sustainable
the world,
tion by oneorofatProcter least less harm. As
& Gamble’s she saidJohn
scientists, in a Layman.
recent TED Such Talkis after
demand the Business.
launch
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by PureCycle bottle: “These
Technologies, already products
has its havetotal terry.slavin@ethicalcorp.com
been part ofbooked
production the problem;
for thewe next want them to be part of the solution.” n
20 years. @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform 2019 19
26-28 May,| 2020
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| August
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2014
1000 WORDS/SHUTTERSTOCK
TWITTER
The pendulum
change is aiskeyswinging backfor
priority to theP&Gdaysand
of refillable
we have bottles of the Loop circular packaging scheme
progress
Earlieragainst
this year,our Dutch
science-based
companygoal to cut
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in half, the
raised achieving
capital100% renewable
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plant, consumers reduce
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materials neededdetergents that deliver
to make outstanding
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nology cold water.
means the PET We can
havebe significant
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guaranteed.
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What about in its 2014 stunt at P&G’s headquarters?
re-use?
While
Earlier P&G
this reports
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brands risk,retailers
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and B-, ‘This is
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– announced that theyon its
willefforts to address
be piloting a new deforestation
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risk in its supply
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developed But itby is notable
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Hundreds praised
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cream, willtobe
publicly list its
delivered to from linear
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recyclable packaging, for which they’ll pay a small to circular;
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deposit. points out that manyno consumer
products won’t goods company
be wrapped is goingbut
in plastic, to glass,
meet cleaning and
commitments
stainless steel to andend deforestation
aluminium. In some in supply
cases, chains by 2020,
the refilling “but has
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led to filling. We have
haveproduct
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get there, and thatwe willare
cutworking
water use. with suppliers to make sure they a lot to learn’
Virginie Helias, vice president, global sustainability at Procter & Gamble,
toldShe talksCorporation
Ethical enthusiastically that about a P&G programme
early studies suggest the teaching
Loop system 2,000issmall-
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holder palm than
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cyclessustainable agriculture
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thousands
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suppliers and billlions
we have never done of consumers
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have tolot
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learn.”good in for Guardian Sustainable
theUnilever
world, or at least several
is putting less harm. As she into
deodorants saidthe in ascheme,
recent TED Talk aftersteel
in a stainless the Business.
launch of with
container the Head & Shoulders
an expected lifespan beach plastic
of eight years,bottle:
and“These products
the potential have
to avoid terry.slavin@ethicalcorp.com
been
up to part of the problem;
100 packs being thrown we wantaway. them to be part of the solution.” n @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
10
???
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| August
| 2019
2014
TWITTER
“What
All the we brands needwillto dobe nowable is
todevelop
test outatheirstrategy
usage assumptions when online
pilots
for partnership
get under and way funding,
later thisjust yearasinwe New doYorkwithand Paris. They will then be
trialled atwaste,”
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the US and a France.
big
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Other companies on water are nextinnovating
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LOOP
home CDP
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the preparedness
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and transport
moving fast enough on
emissions
the circularare economy’),
cut. which ranked P&G second
lastWillamongconsumers household adoptgoods the Loopfirms. Asked in an
approach
email about fasttheenough
CDP report,to scale it? said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
Helias
Helias says
change is a P&G key priority
has had P&G and we have of the Loop circular packaging scheme
formore
registrations
significant efforts
in both
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New Yorkagainst
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science-based The goal to cut our greenhouse gas emissions
company
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renewable electricity, and helping consumers reduce
desires:
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at
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have significant and comprehensive efforts underway
consumption
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even
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want the in its
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at P&G’s headquarters?
steelWhilebottle.”
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risk in as
‘Stuff its a supply
service’ chain. But it is notable that in its Moment of Truth report last
year Greenpeace
Loop users won’tpraised ever own P&Gthe as one of eight big brands to publicly list its
palm oil suppliers,
container – and that all ofconcept
is
Helias
getting pointsacross
traction out that of Loop goods
no consumer
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company with to
is going brands
meet to produce packaging that
commitments
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end deforestation return toby
supply chains be refilled
2020, “but we [P&G]
have
to jeans stepsandtomusic. get there, and we are working with suppliers to make sure they
have The zero deforestation.”
concept of “power by the hour” was pioneered by Rolls-Royce in 1962,
She talks
offering enthusiastically
its corporate customers about “a acomplete
P&G programme
engine and teaching
accessory2,000 small-
replace- HP says its
holderservice
ment palm oil onfarmers in Malaysia more sustainable
a fixed-cost-per-flying-hour basis”, aagriculture
model thattechniques,
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which has
today; Dutch resulted
lightingin manufacturer
a 30%-50% Philips increaseoffersin yields
“lightwith
as afarservice”:
less fertil-
its service has
iser use. The
customers don’t project
own the will light
be expanded
bulbs, andto reachpromised
they’re up to 10,000 farmers
efficiency over
savings. decreased
theHP next five its
says years.
Instant Ink service – whereby customers automatically get a the carbon
refillIt’s thewhen
sent kind supplies
of thing Helias clearly
are running lowrelishes: using P&G’s
– has decreased the relationship with
carbon footprint footprint of ink
thousands
of ink purchase of suppliers
and disposal and billlions
by 84%.ofThoughconsumers to try to do
that assumes some good
customers wouldin purchase and
the world,
have drivenortoat least the
collect lessreplacement
harm. As she said in a recent TED Talk after the
cartridge. disposal
Business.
launch of the Head
HP recycles the &plastic
Shouldersfrom beach plastic bottle:
its cartridges, as well “These products
as recycled have
bottles by 84%
been hangers
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of its theminkto cartridges
be part of the nowsolution.”
containn 45-70% @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform 2019 19
26-28 May,| 2020
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Corporation
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| August
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2014
ZEVECA KIRKEZ/SHUTTERSTOCK
TWITTER
The average
mance power
in cold drill will
water. Webehave used significant
for just 13 minutes of its life
and comprehensive efforts underway
But what is P&G
post-consumer content.doing to address
Indeed, using deforestation,
recycled PET plastic the issue highlighted
rather by
than virgin
Greenpeace
plastic has cut in its
water2014 use stunt at P&G’s
by 38%, totalheadquarters?
energy use by 63%, and carbon foot-
While
print by anP&G reportsofto42%.
average CDPHowever,
on its energy andclear
it’s not water whyrisk,
HPearning
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would it does not report
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allow it efforts
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lightly. But it
risk inmean
does its supply chain. But
the company it is notable
is using that in its
less materials andMoment
has taken of Truth
on the report
costslastof
year Greenpeace
recycling its products. praised P&G as one of eight big brands to publicly list its
palm oil suppliers,
Through all of them
HP’s “device asRSPO-certified.
a service” offering for business customers, With the
Helias monitor
analytics points device
out that no consumer
health, so potential goods
problems company is going
are detected to meet
in advance average car
commitments
and “HP manages to end deforestation
all hardware in supplymigration
and software chains byand 2020, “but we [P&G]
decommissioning, in use just 4%
have steps
which to get
includes there, andparts
refurbishing, we are working
re-use, andwith suppliersrecycling,
responsible to make ultimately
sure they of the time it
have zero
driving deforestation.”
circularity,” according to UK managing director George Brasher. makes sense
She talksitems
Sharing enthusiastically
amongst peers about maximises
a P&G programme the useful teaching
life of2,000 small-
a product. for Renault and
holder palm
According tooilthefarmers
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Tool Library,morethe sustainable
average power agriculture techniques,
drill gets used for Volkswagen to
which
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that the with far less
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use use.4% Theofproject
the time. will be expanded to reach up to 10,000 farmers over car sharing
theSonext five years.
it makes sense for car-makers like Renault and Volkswagen to launch schemes
It’s the kind
electric-car of thing
sharing schemesHeliasin clearly
denselyrelishes:
populated using P&G’s
cities like relationship
Berlin, Paris withand a former correspondent
thousands
Madrid. of suppliers
Renault alreadyand billlions
leases of consumers
its electric to try to do
vehicle batteries some
to its good in
customers: for Guardian Sustainable
the world,
these can be or reused
at leastinless harm. As
renewable she said
energy in a recent
distribution TED Talk
networks afterasthe
as well in Business.
launch and
offices of the Head &and
industry, Shoulders
eventually beach
Renaultplastic
saysbottle:
all the“These
material products
componentshave terry.slavin@ethicalcorp.com
been
are part of the problem; we want them to be part of the solution.” n
recycled. @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
12
???
Corporation
Corporation
| August
| 2019
2014
TWITTER
“Whathas
IKEA we needpledged to do itsnowbusiness
is developwill be a strategy
circular by 2030, with all products
made
for partnership
from renewable and funding,
and recycledjust asmaterials;
we do with using renewable energy across
its operations.
[plastic] waste,” It believes
Helias itsays, can decouple
promisinggrowth a bigfrom materials use. To get to
circular, the company
announcement on water has nextdevel-
year. “We want to
IKEA
oped athe
show setsame
of designkind of principles
leadership to [as with plas-
makeand
tics] sure beproducts
the catalyst will beonreused,
repaired
This sits and arecycled.
bit uneasily with the latest report
fromIts CDP
designers on the will preparedness
have to think of consumer
about durability,
goods companies how formaterials
the low-carbonare transition
combined
(see ‘Companiesso as to aren’t
enablemovingrecy-fast enough on
cling,
the circular
and economy’),
in order towhich minimise
ranked P&G second
waste
last among
of materials,
household water,goods energyfirms. Asked in an
about the CDP report, Helias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
and chemicals.
email
change
“The isconcepta key priority for P&G and we have of the Loop circular packaging scheme
of circularity
is quite complex
significant efforts under and way.distant Thistoincludes driving
people. But
progress against thereour are
science-based
common goal to cut our greenhouse gas emissions
things
in half, achieving
around 100% ownership renewable and electricity, and helping consumers reduce
desireown
their … and emissions
a common by providing
concern detergents that deliver outstanding perfor-
about
mance innot cold water.beingWe wasteful,”
have significant and comprehensive efforts underway
suggests
to addressLisa Scope Henriksson,
1, 2 and 3 emissions.
busi-
nessButdesigner,
what is P&G Circular
doingIKEA,to addressat deforestation, the issue highlighted by
the
Greenpeace
Ingka Group, in itswhich
2014 ownsstunt at most P&G’sIKEA is offering workshops in upcycling and repair at its new London store
headquarters?
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stores.P&G reports to CDP on its energy and water risk, earning B and B-,
respectively
At its newlast London year,store
it doesin Greenwich,
not report on IKEA
its is
efforts
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toaddress
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riskoffering
in its supplyworkshops chain.inBut upcycling
it is notableand repairing
that in itsproducts,
Moment of cutting
Truth waste
report andlast
even
year Greenpeace
growing food.praised P&G as one of eight big brands to publicly list its
palmHowever,
oil suppliers,
in terms all of designing
a service for customers, “It’s early days and
veryHelias
complex points to design
out that for circularity,”
no consumer saysgoods
Henriksson.
company In February,
is goingIKEAto meet
said
it
commitments
was exploring to leasing
end deforestation
out office furniture.
in supply Further
chains testing
by 2020, on“but
product
we [P&G]
lines The concept of
will
havetakesteps place
to get thisthere,
year in and theweNetherlands,
are workingSweden,with suppliers
Poland toand
make Switzerland
sure they circularity
before
have zero trials
deforestation.”
in all its markets next year. “We need a solution that is desirable, is quite
feasible
She talks and viable.
enthusiastically
We’ll workabout iteratively
a P&G andprogramme
start small.teaching
We won’t 2,000
know small-
[the] complex.
conditions
holder palmwe oilwill
farmers
get thingsin Malaysia
back in,more it’s new
sustainable
territory,”agriculture
says Henriksson.
techniques,The But there is
tests
whichwill hasprovide
resulted valuable
in a feedback
30%-50%to increase IKEA’s designers.
in yields with far less fertil- a common
iserIKEA
use.mightThe project
also be will ablebe to expanded
learn from to Newreach
York-based
up to 10,000
Rent Pronto,
farmerswhichover concern about
has
the next
beenfive leasing
years. out IKEA furniture for the past four years. not being
It
It’swasthe IKEA’s
kind of former
thing Heliassustainability
clearly relishes:
director using
SteveP&G’s
Howard relationship
who in 2016 with awasteful
former correspondent
suggested
thousands the of suppliers
industrialisedand billlions
world had of hit
consumers
“peak stuff”.
to try to do some good in for Guardian Sustainable
theWe world,
mayorhave at least
tired less
of owning
harm. As stuffshethatsaid
hasinnoa recent
value, but
TEDwhatTalk we
afterdon’t
the Business.
know
launchisofwhetherthe Head the&“stuff-as-a-service”
Shoulders beach plastic modelbottle:
will mean
“Thesewe products
consumehave less terry.slavin@ethicalcorp.com
energy.
been part How of the
soon problem;
can we we startwantto close
themthe to be
circularity
part of the
gap?solution.”
n n @tslavinm
Transitioning
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BIOCELLATION
TWITTER
The high
significant effortsschool
under way. friends who unlocked
This includes driving a process to recycle thin plastics
A
in half, achieving 100%that
lot of plastic renewable
could be electricity,
recycled and isn’thelping
because consumers reduceand difficult to sort.
it is lightweight
their own The emissions
flexibleby providing
plastics thatdetergents
go into food that deliver
wrap, outstanding
bubble wrap, and perfor-
grocery bags are often
mance in cold water. We with
contaminated have food,
significant
and ofandsuchcomprehensive
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can’t find a market. Cue land-
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fill or energy 1, 2 and 3both emissions.
of which produce greenhouse gas emissions, or ocean and
But what
river is P&G doing to address deforestation, the issue highlighted by
pollution.
Greenpeace
A trip toin the
its 2014 stunt waste
municipal at P&G’sdump headquarters?
in the city of San Jose in California inspired (then) high
While P&G
school reports
students to CDPWang
Miranda on itsandenergy
Jeanny andYao
water risk, earning
to tackle B and B-,intractable problem.
this seemingly
respectively last idea
Their original year,wasit does not report
to break downon its efforts
flexible to address
plastics deforestation
with bacteria. But they found this to be
riskexpensive,
in its supply andchain. Buttoit scale.
difficult is notable that in its Moment of Truth report last
year Greenpeace
Now graduates praised
and P&G as one of
fully fledged eight big brands
entrepreneurs, to publicly
the pair list its numerous awards
have garnered
palmand oilrecognition
suppliers, all byofthethem UNRSPO-certified.
Environment Agency for developing a novel chemical system to
Helias points
recycle two types out ofthat no consumer
polyethylene goods
flexible company
plastics. is going
The strength andtodurability
meet of plastic comes
commitments
from its long tochains
end deforestation
of carbon atoms in supply
bonded chains by 2020,
together. “but we [P&G]
BioCellection’s process breaks down
have steps
these to get
chains there,
– not intoandjustweany are
oldworking
chunkswith suppliers
of atoms, but to
intomake sure chemical
valuable they intermediaries
haveusedzerotodeforestation.”
make medicines, electrical components, lubricants and cosmetics. These are mole-
She talks
cules that enthusiastically
themselves would about a P&G
usually programme
be derived from teaching
fossil fuels.2,000 small-
holderBy palm
lastoil farmers
year, in Malaysia
BioCellection wasmore
able sustainable
to treat 1-2kg agriculture
of plastictechniques,
film every three hours, using
which has resulted
no more energy than in aa30%-50%
tv screen, increase
they say. inThisyields
year,with
they’refar beginning
less fertil- a pilot programme
isertouse. The 100
convert project will of
tonnes bewaste
expanded to reach
into the valuable up molecules.
to 10,000 Together
farmers over with Green Waste and
thethe
next fiveofyears.
City San José, they want to develop the technology so it can be easily integrated into
It’s the kind
existing sold of thingmanagement
waste Helias clearly relishes: using P&G’s relationship with
systems. a former correspondent
By 2021, and billlions
BioCellection wantsoftoconsumers
be at scale,toprocessing
try to do some over good
36,000 in tonnes of waste
for Guardian in
Sustainable
thepartnership
world, or atwith least
cityless harm. As she said in a recent TED Talk after the
governments. Business.
launch of the Head & Shoulders beach plastic bottle: “These products have Angeli Mehta
been part of the problem; we want them to be part of the solution.” n @tslavinm
Transitioning
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19 19
14
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TWITTER
TWITTER
Virginie Helias: P&G’s ocean

plastic shampoo bottles ‘only the

beginning’ of its war on plastic

The chief sustainability
respectively last year, it doesofficer
not of Procter
report on its&efforts
Gamble tells Terry
to address Slavin
deforestation
how
risk inthe
its world’s biggest
supply chain. Butconsumer
it is notable goods
that infirm plans toof
its Moment end packaging
Truth report last
waste by 2030 praised P&G as one of eight big brands to publicly list its
year Greenpeace
palm oil suppliers, all of them RSPO-certified.
P rocter &
Helias
commitments
accusing
have steps the
Gamble
points
giant banners
outhas
to end
toHead
get there,
that
down
come
deforestation
& Shoulders
a long way goods
no consumer
the side in
and we are shampoo
working
since Greenpeace
of supply
maker
company isactivists
its Cincinnati
going to
chains byheadquarters
2020, “but we
of “wipingtoout
with suppliers make
unfurled
dandruff
meet
in [P&G]
2014
and
sure they
‘If you told me
a few years ago
Greenpeace
rainforests”,
have and demanding that it “stop putting tiger survival on the line”.
zero deforestation.” would be
P&G’s
She head
talks of sustainability,
enthusiastically aboutVirginie
a P&GHelias, says just
programme how far
teaching wassmall-
2,000 illus- on the same
trated at
holder the oil
palm World Economic
farmers Forummore
in Malaysia in Davos, when Greenpeace
sustainable joined the
agriculture techniques, side of the
press conference
which has resulted launching the Loop increase
in a 30%-50% platform, in a partnership
yields with to farradically cut
less fertil- table with us
packaging
iser use. The waste, led by
project willP&G and New Jersey
be expanded to reachwasteup company
to 10,000TerraCycle.
farmers over at a press
In pilots
the next five that
years.will begin later this year in France and the US, hundreds of conference I
products,
It’s the from
kind deodorants
of thing Helias to iceclearly
cream, will be delivered
relishes: using P&G’sto customers
relationshipin refill-
with wouldn’t have
able and recyclable
thousands of supplierspackaging. Consumers
and billlions will betoincentivised
of consumers to return
try to do some goodthein believed it’
packaging,
the world, or which will remain
at least less harm.the property of theinconsumer
As she said a recent goods
TED Talk companies,
after the Business.
by paying
launch a small
of the Headdeposit, in a breathtakingly
& Shoulders beach plasticambitious attempt
bottle: “These to eradicate
products have terry.slavin@ethicalcorp.com
single-use
been part ofpackaging.
the problem; we want them to be part of the solution.” n @tslavinm
Transitioning
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TWITTER
P&G
“What
“If you’d we need
told me to do a now
few isyears
develop agoa that strategy
Greenpeace
for partnership would andbefunding,
on the same just as side weof do the with
table withwaste,”
[plastic] us at the Helias
Loopsays,presspromising
conference, a big
I wouldn’t have on
announcement believed
water it,” nextHelias
year. says.
“We want “In to
2014 they
show the same were kind scalingof leadership
our headquarters [as withinplas-
tiger and
tics] suits, beand
the now catalyst
we on seewater
themstewardship.”
supporting
oneThis
of our sitsprojects.”
fromTheCDP support on was the notpreparedness
unconditional: of “They
consumer
were saying
goods companies
they support for the thelow-carbon
ambition of Loop transition
and in
(see ‘Companies
the same breath aren’t moving
that it isn’t fastenough,
enough on
andcircular
the we need economy’),
to scale,”which but that ranked
is parP&G for thesecond
course,
last among Helias household
said. goods firms. Asked in an The Fairy Liquid bottle is made of 10% beach plastics and 90%
email
As about
a target the CDPfor NGO report, action,
Heliasthey said:don’t“Climate Virginie
recycled Helias with Tom Szaky of TerraCycle – P&G is part
waste
come much
change is a key larger priority
than for P&G, P&Gtheand we have of the Loop circular packaging scheme
world’s
biggest consumer
significant efforts undergoodsway. company,
This includes
whose products,
driving from Fairy Liquid, to Tide
and Pampers,
progress against reach
our 5science-based
billion people goal everytoday. cut our greenhouse gas emissions
in half,
In 2017, achieving
P&G was 100% one renewable
of the brands electricity,
targeted andby helping
Greenpeace
consumers whenreduce
it did
an audit
their ownofemissions
plastic packaging
by providing washing detergents
up on Asian that deliver
beaches. outstanding perfor-
mance“The in role
coldof water.
Greenpeace
We have is significant
critical,” and Helias comprehensive
says. “It’s toefforts
keep us underway
on our
toes
to address
and toScope say it’s1,a 2journey
and 3 emissions.
and that we will never be done.”
But she what points
is P&G out doing
that Loop to address
is only the deforestation,
latest effort tothe takeissue
responsibility
highlighted for byits ‘It’s important
packaging.
GreenpeaceIninJune its 2014
2017,stuntthe company
at P&G’s in headquarters?
Europe partnered with TerraCycle and that we do
French
Whilewaste P&G company
reports toSuez CDPto onlaunch
its energy
its Head and water
& Shoulders
risk, earning
“beachBplastics”
and B-, the scale
bottle,
respectively
high-density
last year, polyethylene
it does not(HDPE) report madeon its of efforts
25%torecycled
addressbeach
deforestation
plastics, piece and the
which
risk in theits supply
company chain.
said Butproduces
it is notable
60% less that CO in2 its Momentcompared
emissions of Truth report
with usinglast consumer
year Greenpeace
virgin HDPE. A couple praised P&G later
of months as one of eightwith
it followed bigabrands to publicly
beach plastic Fairy list
Liquid its awareness
palm oil
bottle, madesuppliers,
of 10%allbeach of them RSPO-certified.
plastics and 90% recycled post-consumer waste. piece at the
Helias said points theout
twothat no consumer
bottles were aimedgoods at raisingcompany
consumer is going to meet
awareness of same time’
commitments
both ocean plastics to endand deforestation
the need toinrecycle supplypackaging
chains byin2020, “but we [P&G]
the bathroom.
have stepswhether
Asked to get there,there and waswe are working
a danger of being with accused
suppliersof to greenwash
make sure they with
have zero
such efforts, deforestation.”
she said the company at the same time announced that 90%
She
of all talks enthusiastically
shampoo bottles sold inabout Europe a P&G programme
will contain 25% teaching 2,000 by
beach plastics small-the
holder
end palm oil
of 2019. farmers
“That’s the in Malaysia
‘scale’ piece,” more shesustainable agriculture
said. “It’s important thattechniques,
we do the
whichpiece
scale has and resulted in a 30%-50%
consumer awareness piece increase at thein same
yieldstime.”
with far less fertil-
iserHelias
use. The saysproject
P&G iswill nobe expanded to reach
johnny-come-lately to up
thetoplastics
10,000issue.
farmers over
“We’ve
the next
been five years.
working on this for decades without talking about it.”
It’s the kind of thing Helias clearly relishes: using P&G’s relationship with a former correspondent
thousands2030
Ambition of suppliers and billlions of consumers to try to do some good in for Guardian Sustainable
theApril
In world,last oryear,at P&G
least unveiled
less harm. As she said
its Ambition 2030insustainability
a recent TEDplan, Talkpromising
after the Business.
launch
that 100% of the of Head
P&G’s&packaging
Shoulders will beach plastic bottle:
be recyclable “These products
or reusable by 2030,have and terry.slavin@ethicalcorp.com
been of
none part itsofplastic
the problem;
packaging we will
want them
find to betopart
its way the of the solution.” n
sea. @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
16
???
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| August
| 2019
2014
TWITTER
“What
In January we need this toyear,
do now the is company’s
develop a strategy
CEO, David Taylor, was named as
chairman
for partnership of theand newlyfunding,
launched just Alliance
as we do to with
End Plastic Waste, led by the
World Business
[plastic] waste,”CouncilHelias for says,
Sustainable
promising Development,
a big a partnership of nearly
30 companies on
announcement in water
the plastics
next year. “We want to
TIM AUBRY/GREENPEACE
value chain,
show the same including
kind of Shell,
leadership
Total, [as with plas-
Suez,andVeolia,
tics] be the catalyst
Dow, Covestro
on water stewardship.”
andThis DSM. sits Together
a bit uneasily they withhavethe latest report
committed
from CDP tooninvest the $1bn-$1.5bn
preparedness of consumer
over thecompanies
goods next five yearsfor thetolow-carbon
help transition
unlock
(see ‘Companies
solutions toaren’t plastic moving
waste fast enough on
in the
the circular
environment.
economy’), which ranked P&G second
lastGiven
among thehousehold
big namesgoods involved, firms. Asked in an
$1.5bnabout
email seems thea CDP
drop report,
in the plas-Helias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
tic-clogged
change is a ocean,
key priority but for P&G and we have of the Loop circular packaging scheme
Helias
said it would
significant effortsactunder
as “catalytic
way. This includes driving
capital”, against
progress de-risking our science-based
projects to goal to cut our greenhouse gas emissions
allow
in half, achieving
big institutional
100% renewable inves- electricity, and helping consumers reduce
tors own
their to jump emissions
in with by providing
the big detergents that deliver outstanding perfor-
dollars
mance needed.in cold water. We have significant In 2014 andGreenpeace
comprehensivescaled P&G’s Cincinnati
efforts underway HQ – at Davos last year the
to address
There is Scope no shortage1, 2 and of money,
3 emissions. organisations shared a platform
or But
innovative
what is P&G solutions,
doing to Helias
address deforestation, the issue highlighted by
says.
Greenpeace
“What’sinlackingits 2014 is stunt
a pipeline
at P&G’sof investable
headquarters? projects that have qualified to
scale.
While That’sP&Gthe reports
purpose to CDPof the onalliance.”
its energy and water risk, earning B and B-,
respectively
P&G is the last
onlyyear,
consumer
it does not goodsreport
company
on its efforts
so far torepresented,
address deforestation
and Helias
says
risk inshe its supply
was “thrilled”
chain. But whenit isTaylor
notable agreed
that intoitschair
Momentthe of
alliance.
Truth report
“And last
the
impact
year Greenpeace
it had internallypraised wasP&G amazing,”
as oneshe of eight
says. big brands to publicly list its
palmHelias,
oil suppliers,
who opted all of tothem
live inRSPO-certified.
Geneva with her husband and three children
rather
Helias thanpoints
moveout to Cincinnati
that no consumer when shegoods became company
vice president
is going ofto global
meet
sustainability
commitments at to P&G
end deforestation
in 2016, speaks in supply
in a strong
chains French
by 2020,
accent“butand
we brings
[P&G] ‘We are totally
a
have
European
steps tosensibility
get there,to and herwejob,are despite
workingmore with suppliers
than 30 years
to make working
sure they
for aligned with
the US
have zero company.
deforestation.” the Ellen
Asked
She talks
whyenthusiastically
P&G is not a signatory about a P&G to Ellen
programme
MacArthur teaching
Foundation’s
2,000 small-
New MacArthur
Plasticspalm
holder Economyoil farmers
global in commitment,
Malaysia more which sustainable
counts 250 agriculture
companies, techniques,
including Foundation.
Colgatehas
which Palmolive,
resultedMars in aInc 30%-50%
, Nestlé, SC increase
Johnson, in yields
The Coca-Cola
with far lessCompany,
fertil- The only issue
and Unilever,
iser use. The she project
says:will “We beare expanded
totally aligned
to reach
withup thetoEllen
10,000
MacArthur
farmersFoun-
over is timing’
dation.
the nextThe fiveonly
years.
issue is timing, and this is where P&G makes it hard for itself.”
Under
It’s the the kindcommitment,
of thing Helias companies
clearly relishes:
undertakeusing toP&G’s
ensurerelationship
100% of theirwith a former correspondent
plastic packaging
can be and reused,
billlionsrecycled,
of consumers
or composted
to try toby do2025.
someP&G goodhasin for Guardian Sustainable
set 2030
the world,fororthe at same
least target.
less harm. “We As believe
she said
we willin be
a recent
95% recyclable
TED Talk by after
2025,
the Business.
but not of
launch 100%.
the Head
This is&aShoulders
small thing, beach
but for plastic
us it isbottle:
very important.
“These products
We don’thaveput terry.slavin@ethicalcorp.com
thingspart
been out of there
the that
problem;
we know we want
we won’t
thembe to able
be partto deliver.”
of the solution.” n @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform 2019 19
26-28 May,| 2020
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2014
TWITTER
“What we
Helias puts need
it down
to doto nowa cultural
is develop difference
a strategy between American and Euro- ‘In the US,
pean
for partnership
companies; andthefunding,
former regard just ascommitments
we do with as legally binding, while the people are
latter are waste,”
[plastic] preparedHelias to set says,
ambitious promising
future goalsa bigeven if they don’t yet have a expecting big
cast-iron plan toon
announcement deliver
waterthem.
next year. “We want to brands to be
showStill,thethesame
morekind cavalier
of leadership
European [as approach
with plas-
may have its downsides: P&G’s part of Loop.
research
tics] and be on the
consumer
catalystattitudes
on watertowardsstewardship.”
Loop points to striking differences in In Europe they
attitudes
This sits to big
a bit brands.
uneasily with the latest report are super-
from“In CDPthe US, on people
the preparedness
are expectingofbig consumer
brands to be part of Loop,” Helias critical of the
says. “They
goods companies
want their for Pampers,
the low-carbon Tide, Cascade,
transitionGillette [to participate in the big brands.
Loop].‘Companies
(see In Europe they aren’taremoving
super-critical
fast enough
of the bigon brands. They want to know They want to
there
the circular
is no greenwash.”
economy’), which ranked P&G second know there is
lastHelias
among had household
her Damascene goods firms.conversionAskedtoinsustainability
an in 2005, when she no greenwash’
saw Alabout
email Gore’s thefilmCDP Anreport,
Inconvenient
Helias said:Truth. “Climate
At the time Virginie
she Helias
headedwithup
TomP&G’s
Szaky of TerraCycle – P&G is part
Ariel detergent
change is a key brandpriority for P&G and we have of the Loop circular packaging scheme
in Europe.
significant
“The gravity efforts of climate
under way. change Thisreally
includes
struck driving
me,” she told another interviewer.
“And more
progress againstimportantly,
our science-based
I discov-goal to cut our greenhouse gas emissions
BIEL CAALDERON/GREENPEACE
ered
in half,thatachieving
… Ariel 100% could
renewable
becomeelectricity, and helping consumers reduce
the single-most
their own emissions important
by providing
driver detergents
of that deliver outstanding perfor-
P&G’s
mance in carbon
cold water.
footprint
We havereduction,”
significant and comprehensive efforts underway
since
to address 80%Scope of its1,carbon2 and 3footprint
emissions.
cameButfrom whatthe is wash
P&G doingtemperature.
to address deforestation, the issue highlighted by
Greenpeace
She came in itsup2014 withstunt theat P&G’s
Ariel headquarters?
“Turn
WhiletoP&G 30”reportscampaign,
to CDP on urging
consumers
respectively last to wash year, ittheir
does clothes
not report on its efforts to address deforestation
at
risklower
in its supply
temperatures.
chain. But “Thanks
it is notable
to that in its Moment of Truth report last
the
yearsuccess
Greenpeace of this praised
project,P&G I found
as one of eight big brands to publicly list its
my
palmvocation.
oil suppliers, I then allasked
of them theRSPO-certified.
CEO
to Helias
create points
a position out that
to bridge
no consumer
the goods company is going to meet
science
commitments of sustainability
to end deforestation with thein supply chains by 2020, “but we [P&G]
business,
have stepswhich to getultimately
there, and ledweme P&G was
aretoworking withone of the to
suppliers brands
maketargeted in the Greenpeace audit of
sure they
my
haverolezero today.”
deforestation.” Asian beaches
Packaging,
She talks enthusiastically
though important, aboutisa P&G programme teaching 2,000 small-
only
holder one palmstream
oil farmers
of Helias’s
in Malaysia
work. Inmore her interview
sustainable with
agriculture
Ethical Corporation,
techniques,
she
which explains
has resulted
that water in security
a 30%-50% is alsoincrease
a critical inissue
yields
for the
withconsumer
far less goods
fertil-
giant,
iser use.withThe 70% project
of P&G will
products
be expanded requiring towater
reachinuptheir
to use.
10,000 farmers over
theThe
nextAmbition
five years. 2030 document promises a 35% increase in water efficiency
(compared
It’s the kind with of 2010)
thingandHelias
to source
clearly at relishes:
least 5 billion
usinglitres
P&G’sof water,
relationship
10% of with
its a former correspondent
water
thousandsconsumption,
of suppliers from and
circular
billlions
sources.
of consumers to try to do some good in for Guardian Sustainable
theInworld,
pursuit or ofat this,
leastP&Gless has harm. beenAs she
workingsaid with
in a The
recentNature
TED Conservancy,
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priorityproducts
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Transitioning
Transitioning to
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San Diego | 2020
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TWITTER
risk in its supply chain. But it is notable that in its Moment of Truth report last
year Greenpeace praised P&G as one of eight big brands to publicly list its
palm oil suppliers, all of them RSPO-certified.
commitments to end deforestation in supply chains by 2020, “but we [P&G]
have steps to get there, and we are working with suppliers to make sure they
She talks enthusiastically about a P&G programme teaching 2,000 small-
holder palm oil farmers in Malaysia more sustainable agriculture techniques,
which has resulted in a 30%-50% increase in yields with far less fertil-
iser use. The project will be expanded to reach up to 10,000 farmers over
the next five years.
It’s the kind of thing Helias clearly relishes: using P&G’s relationship with a former correspondent
thousands of suppliers and billlions of consumers to try to do some good in for Guardian Sustainable
the world, or at least less harm. As she said in a recent TED Talk after the Business.
launch of the Head & Shoulders beach plastic bottle: “These products have terry.slavin@ethicalcorp.com
Transitioning
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keycomponent
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Transform 2019 19 event brochure here
26-28 May,| 2020
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| August
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2014
UNIVERSITY OF NEW SOUTHTWITTER

WALES
Australian university pioneers urban mining microfactories
L
mance inast cold water.
year, VeenaWe have significant
Sahajwalla’s and comprehensive
vision of a microfactory efforts
that underway
can transform e-waste into
to address its Scope
valuable 1, components
2 and 3 emissions. became a reality. Now, Sahajwalla, director of the Centre for
But what is P&G Materials
Sustainable doing to address
Researchdeforestation,
and Technology the (SMaRT)
issue highlighted by
at the University of New South
Greenpeace in its 2014
Wales in Australia, is stunt
out toatprove
P&G’s headquarters?
that it can be run as a commercial operation.
While P&G reports
“Whether to CDP onoritspackaging
it’s electronics energy andmaterials,
water risk, earning
what B and B-,
we haven’t thought about is an
respectively last year, it does
equally sophisticated way not report on
of dealing with itsthe
efforts
end to of address
life. There deforestation
is no question: we have to be
riskre-designing
in its supplywith chain. But it isinnotable
recycling mind, butthatthein reality
its Momentis thatofsomeTruthproducts
report last – for example circuit
year Greenpeace
boards – are just praised P&G as
so complex onecan’t
... we of eight big brands
necessarily unmake to publicly
them.” list its
palm oil Thesuppliers,
microfactory all ofconsists
of a series of small machines and devices: these could be robots
Helias points
handling broken out thatfrom
glass no consumer
mobile phones; goods company
a small furnace is going to meetmetal components;
for separating
commitments
or a device to forend deforestation
reforming plasticsinintosupply chains filaments
high-quality by 2020, for “but3Dwe [P&G] And it will need to
printing.
havebesteps
agile,to get there,on
depending andthewetype
are of
working
product withit issuppliers
receiving. to One
makeofsure theydifferences to tradi-
the key
have zerorecycling
tional deforestation.”
is the fact that there isn’t just one type of material in electronics. Isolating them
She talks
may not be enthusiastically
as important as about a P&G programme
transforming them into valuableteachingnew 2,000 small- – what Sahajwalla
materials
holder palm oil
describes farmers
as “the fourthin R”,
Malaysia
alongsidemorereduce,
sustainable
reuse, agriculture
recycle. techniques,
whichThere’s
has resulted in a 30%-50%
a lot of clever chemistry at increase
work to in yields
create new with far less
materials from fertil-
e-waste. One example
iserisuse.
siliconThe projectwhose
carbide, will beproperties
expandedmake to reach
it ideal upfortowater
10,000 farmers
filtration. overbe made, in a care-
It can
thefully
nextcontrolled
five years.reaction, from the glass and plastics of a computer monitor. As Sahajwalla
It’s theout,
points kindit’sof not
thing Helias
a new clearly relishes:
application, but theusing P&G’s material
specialised relationshipcould with
be produced in small
thousands
quantities of and
suppliers and billlions of consumers to try to do some good in
used locally. for Guardian Sustainable
the world,
Glassoris at least less
another harm.InAs
example. she said inglass
conventional a recent TED waste
recycling Talk after
glassthehas toBusiness.
be separated
launch of the Head
into different types, & Shoulders
and the meltingbeachprocess
plastic is bottle: “These
extremely products
sensitive havecontamination.
to any “We
Transitioning
Transitioning to
be a akey
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TWITTER
UNIVERSITY OF NEW SOUTH WALES

Veena Sahajwalla
progress against our with science-based
colleagues at the microfactory
goal to cutsheour
created, which transforms
greenhouse e-waste into valuable components
gas emissions
their own emissions
demonstrated thatby providing
mixed brokendetergents
glass can that
be useddeliver outstanding
as primary inputperfor-
in the production of poly-
mance
meric inglass
cold water. We have
composites, withsignificant and comprehensive
the mechanical efforts
properties, utility, underway
aesthetic appeal and expected
to address
market valueScope 1, are
that 2 and 3 emissions.
comparable to natural and engineered stone products.” The microfactory
Butthe
on what is P&G doing
university’s campus to address
has beendeforestation,
producing plastic the issue highlighted
filaments by
for 3D printing extracted from
Greenpeace
e-waste such in itsas2014 stuntand
printers at P&G’s headquarters?
computers. A local spectacle-frame company is a potential first
While P&Gif reports
customer it can showto CDP theon its energy
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teamearning
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and B-, a microfactory
respectively
that will turn lastwaste
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does not report
glass andon its efforts
even mattressesto address deforestation
into flat construction panels that could
riskbein used
its supply
for heat chain.
andBut sound it isinsulation,
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its Moment of Truth report
already attracted last interest.
commercial
year Greenpeace
Sahajwalla wants praised to P&G
license asthe onetechnologies,
of eight big and brands to publicly
expects that “the list research
its will leave the
palm oil suppliers,
university all ofShe
this year.” them RSPO-certified.
adds: “Companies can look at the products and see how we do it. So
Heliasnot
we’re points out thatover
just handing no the consumer goods
baby, but saying company
‘look theisbaby going cantowalk’.”
meet
commitments to end deforestation
The components of the microfactory in supplycould
chains fit by
on2020,
a site“but we [P&G]
as small as 50m2, so could be
have steps wherever
located to get there, wasteandiswe are working especially
accumulating, with suppliers to make
in remote sure they
locations. Different microfacto-
haverieszero deforestation.”
might concentrate on different types of product or material streams, such as computers
She
or talks enthusiastically about a P&G programme teaching 2,000 small-
textiles.
holderShe palm seesoil farmers in Malaysia
an opportunity to growmorethis
sustainable
micro-industryagriculture techniques,
in different parts of the world, and
which has do
it could resulted
socialingood.
a 30%-50%“People are increase in yields
collecting with farwaste
and sorting less fertil-
in many disadvantaged
isercommunities
use. The project globally.will This
be expanded
can empower to reach up to 10,000
communities, farmers
so they over than just a sifting
have more
therole
next– five years. a manufacturer of valuable materials … and [having] an opportunity to be part
becoming
It’sthe
of thesupply
kind of thing Helias clearly relishes: using P&G’s relationship with
chain.” a former correspondent
It’s especially andto
suited billlions of consumers
the systems that aretoalready
try to do in some
place goodin India,in where moreSustainable
for Guardian than
the1world,
millionor poor at least
people less
areharm.
involved As in
she said in
manual a recentoperations.
recycling TED Talk after the Business.
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TWITTER
BELISH/SHUTTERSTOCK
Beyond recycling: Putting the

brakes on fast fashion

With the juryinstill
Greenpeace out on
its 2014 theatmost
stunt P&G’s sustainable
headquarters?textiles, efforts to make
theWhile
garment P&Gindustry
reports tomore CDPsustainable
on its energyare andfocusing on earning
water risk, reducing B and B-,
consumption,
respectively lastreports Angeli
year, it does notMehta
report on its efforts to address deforestation
U
yearKGreenpeace
palmEurope
goes
consumers praised
– more all
oil suppliers,
to landfill
Helias points or out
buy more
than
of them
is burnt,
P&G
that and
clothing
as oneper
one million
no consumer
person
of eight bigthan any toother
brands
tonnes every year. Around 300,000 tonnes
RSPO-certified.
less than 1% of fibres
goods used to
company is make
country
publicly
goinggarments
to meet
in
list its Textiles
production
accounts for
are recycled into
commitments to new
end clothing.
deforestation in supply chains by 2020, “but we [P&G] more carbon
haveMore stepsof to
us get
maythere,
salveandourwe
consciences
are workingbywithtaking used clothing
suppliers to make to charity
sure they emissions
shops
have zero or recycling
deforestation.”bins: according to WRAP, around 200,000 tonnes were than maritime
soldShe fortalks
re-use in 2014, and 350,000
enthusiastically about a tonnes were exported.
P&G programme The 2,000
teaching poor quality
small- shipping and
of manypalm
holder garments meansinmuch
oil farmers of the
Malaysia clothing
more ends upagriculture
sustainable in landfill intechniques,
the devel- international
oping
which world, suggestsinTim
has resulted Cooper, who
a 30%-50% leads research
increase in yields groups
with onfar sustainable
less fertil- flights
consumption
iser use. The and projectsustainable clothing at to
will be expanded Nottingham
reach up Trent University.
to 10,000 farmersThere’s
over combined
a
theparticularly telling video online of women shredding clothes for recycling
next five years.
in India:
It’s thetheykindassume
of thingthat water
Helias is sorelishes:
clearly expensive in the
using industrial
P&G’s world with
relationship that a former correspondent
people
thousands can’t ofafford
suppliersto wash
and their clothes,
billlions so discardtothem
of consumers instead.
try to do some good in for Guardian Sustainable
theWorldwide,
world, or atthe number
least less of times
harm. Asclothes
she said getinused before
a recent TEDbeing
Talkdiscarded
after the Business.
has
launch fallen 36%Head
of the since& 2012; in China
Shoulders beachthe plastic
figure is 70%,“These
bottle: according to a report
for
been thepart
Ellen
of MacArthur
the problem; Foundation.
we want them to be part of the solution.” n @tslavinm
Transitioning
Transitioning to
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Transform
The 2019
Summit West 2020
26-28 May, 22
19
San Diego
Amsterdam | 2020
| October
16-17 9-10
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| August
| 2019
2014
TWITTER
for Itpartnership
has estimated that textiles
and funding, just production
as we do with
accountswaste,”
[plastic] for more carbon
Helias says, emissions
promising than a big
maritime shipping
announcement and international
on water next year. “We flights
want to
combined.
show the same Just kind
the of simple act of[as
leadership wearing
with plas- 30 SECOND READ
garments
tics] and be forthe
longer would
catalyst oncutwateremissions.
stewardship.” • UK consumers buy more than 1m tonnes of
The sits
This garment sector with
a bit uneasily has the become a
latest report clothing yearly. The poor quality of many garments
“monstrous
from CDP disposable
on the preparednessindustry” thanks to the
of consumer means around 300,000 tonnes goes to landfill or
rapiditycompanies
goods with which for newthe designs are churned
low-carbon transition is burnt. Less than 1% of fibres used to make
out in‘Companies
(see the world aren’t of fastmoving fashion,fast according
enough on garments are recycled into new clothing.
to British
the circulardesigner
economy’), Phoebe whichEnglish.
ranked She P&Gtold second • WRAP estimates that clothing companies could
a recent
last among inquiry by thegoods
household Housefirms.of Commons
Asked in an cut carbon, water and waste impact by 3% if
Environmental
email about theAudit CDP report,Committee Heliasthatsaid:rather
“Climate Virginie they madeHeliasclothes
with Tom Szaky
that last of TerraCycle
three months– longer.
P&G is part
than make
change is a only
key what’s
priority been for P&G ordered,
and we thehave ofHowever,the Loop circular
pressure packaging
remains scheme
from retailers and
industry puts
significant prospective
efforts under way. sales
Thisinto produc-
includes driving consumers for rapid turnover.
tion, leading
progress to countless
against our science-based wasted garments,
goal to cut our •greenhouseThe used clothesgas emissions
market is growing, thanks to
nothalf,
in to achieving
mention 100% the renewable
hundreds electricity,
of thou- and helping consumers
platforms like eBay.reduce
Renting clothes and take-
sandsown
their of tonnes
emissions of fabric left overdetergents
by providing in design that deliver back outstanding perfor- popular; buyers of
schemes are increasingly
and production.
Netherlands-based Mud Jeans contract to return
It’s clearScope
to address the fashion
1, 2 and industry couldn’t be
3 emissions. them at the end of use, or lease them.
further
But fromwhat circularity.
is P&G doing to address deforestation, • the issue highlighted
Recycling technologies by are promising: H&M
“Slowing the
Greenpeace cycles
in its 2014 is as important
stunt at P&G’s as closing
headquarters? Foundation is funding a €5.8 million partnership
theWhile
loop. We P&Gneed to build
reports to CDPup markets for recy-
on its energy and waterwith risk,HKRITA,
earning B and
which hasB-,
developed a process to
cled material.last
respectively Butyear,
it onlyit takes
does not you report
so far,”on says
its efforts to turnaddress deforestation
three tonnes of unwanted textiles into yarn
Cooper.
risk in its“My problem
supply is [that]
chain. But… it recycling
is notable perpet-
that in its Moment each day.of Truth report last
uatesGreenpeace
year the throwaway culture,P&G
praised and itasuses
oneenergy.
of eight big• brands to publicly list its
The UK’s Environmental Audit Committee has
The latest
palm figures from
oil suppliers, all ofthethem
IPCCRSPO-certified.
make clear we suggested brands and retailers pay 1p per
need to reduce
Helias pointsconsumption.
out that noWe’ve consumergot togoodsgo company
garment is they
going to which
create, meet would raise £35m to
beyond efficiency
commitments to endanddeforestation
recycling to something
in supply chains by 2020,
invest “but we
in clothing [P&G]
collection.
more steps
have fundamental.”
to get there, and we are working with suppliers to make sure they
She talkslife
Extending enthusiastically about a P&G programme teaching 2,000 small-
WRAP
holder palm estimates that companies
oil farmers in Malaysia across
morethe garment supply
sustainable agriculture chain could cut
techniques, Customers
their
whichcarbon, water and
has resulted in waste
a 30%-50% impact by 3% if they
increase made clothes
in yields with farthat lesslastfertil-
just don’t want
three
iser use.months The longer;
project nine will be months could to
expanded improve
reach thatup toby10,000
up to 10%. farmersCooper
over things to last
and his team
the next at Nottingham Trent University designed a protocol for WRAP to
five years. because they
helpIt’sdesigners
the kind and manufacturers
of thing Helias clearly create longer-lasting
relishes: using P&G’sgarments.relationship with want change.
Some brands
thousands have trialled
of suppliers the impact
and billlions of machine
of consumers to trywashing
to do some on different
good in Young
for Guardianpeople
Sustainable
hemming
the world, techniques
or at least less to extend
harm. garment
As she said life, inora developed
recent TEDnew Talk technical
after the may
Business. wear
specifications
launch of the Head to improve colour beach
& Shoulders fastness or reduce
plastic bottle:pilling
“These onproducts
knitwear have– all something just
potential
been partmeans to encourage
of the problem; we wantcustomers
them to tobewear
partgarments for longer.
of the solution.” n once
@tslavinm
Transitioning
Transitioning to
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Transform 2019 23
26-28 May,| 2020
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Corporation
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| August
| 2019
2014
TWITTER
“What
But Cooper
we need concludes
to do nowthat is develop
“it’s quite
a strategy
hard to test garments properly
for partnership
durability because and funding,there’sjust no as timewe…do There’s
with pressure from retailers to
have a turnover
[plastic] waste,” ofHelias garmentssays,onpromising
display, plus
a big customers don’t want things
to last because
announcement on water they nextwant year.change.
“We want to
KORYENYEVA TETYANA/SHUTTERSTOCK
Youngthe
show people
same may kind wear of leadership
something [as just
with plas-
tics]
onceand or twice.”
be the catalyst on water stewardship.”
This
Swedish sits afashion
bit uneasily groupwithH&M the latesthas report
from
launched CDP an on online
the preparedness
initiative toof help consumer
goods
consumers companies
repair for andthelooklow-carbon
after their transition
(see
clothes,
‘Companies
although aren’t it won’tmovingcommentfast enough
on on
the
traffic
circular
to theeconomy’),
site. which ranked P&G second
email about
Slower the CDP report, Helias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
fashion
change is a key
Peer-to-peer sales priority
of usedfor P&G clothes and arewe have of the Loop circular packaging scheme
significantrapidly,
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thanks way.to This
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Vinted and Poshmark. goal to cut our greenhouse gas emissions
in half,
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million and helping consumers reduce
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America last detergents
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mance in cold
compared withwater.
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in 2014.significant
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tocommissioned
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if everyone
But what
in North is P&Gbought
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Greenpeace
instead in itsitem,
of a new 2014that stunt at P&G’s
would headquarters?
save over
While tonnes
200,000 P&G reports of waste,to CDP andon2.6 its million
energy and water risk, earning B and B-,
respectively
tonnes last year,
of carbon it does
dioxide report on its In
notequivalent
– the the EU,to
efforts around 300,000
address tonnes of discarded clothes go to landfill
deforestation
risktaking
of in its supply
half a chain.
millionBut it isoffnotable
cars the road that inorits
areMoment
burnt of Truth report last
yeara year.
for Greenpeace praised P&G as one of eight big brands to publicly list its
palmButoilwhysuppliers,
buy when all of you
themcould
RSPO-certified.
rent? That’s the logic behind increasingly
Heliasplatforms
popular points out likethat
NewnoYork consumer
company goods
Rent company
the Runway, is going
UK-based to meet
Girl
commitments
Meets Dress, or toChina’s
end deforestation
Y Closet. in supply chains by 2020, “but we [P&G] Netherlands-
have steps to get there,Mud
Netherlands-based andJeans
we are is working
trying towith
slowsuppliers
down thetofashion
make sure they
cycle. Its based Mud
have zero
jeans are madedeforestation.”
with reuse, repair, and recycling in mind, using techniques that Jeans makes
She talks
recycle waterenthusiastically
and cut harmfulabout a P&GConsumers
chemicals. programmecontract
teachingto2,000
returnsmall-
them its jeans with
holder
at the end palm of oil farmers
use, or canineven Malaysia more sustainable agriculture techniques,
lease them. reuse, repair
which
If stillhas resultedjeans
wearable, in awill30%-50%
be upcycled increase
and soldin yields
again –with
indeedfar they
lesssome-
fertil- and recycling
iser use.
times come Thebackproject will beperfect
in almost expanded to reach
condition, up to 10,000
according to Evafarmers
Engelen,overan in mind.
the next five
engineer years. for corporate social responsibility at the company.
responsible Customers
It’s make
To the kind theofjeansthingrecyclable,
Helias clearly relishes:
they’re usingand
as simple P&G’s relationship with
“mono-material” as contract to
thousandssays
possible, of suppliers
Engelen: and therebilllions of consumers
are no leather to try
labels, and to do some
stainless steel good in
buttons return
for Guardianthem at
Sustainable
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can be reused or at orleast
recycled lessback
harm.into Asbuttons.
she said in a recent TED Talk after the the end of use,
Business.
launch
Mudof the Head
Jeans got its& first
Shoulders
batch of beach
jeansplastic
back for bottle: “These
recycling products
nearly have
four years or can lease
beenso
ago, part of the problem;
garments now being we sold
wantconsist
them toofbe part ofrecycled
23-40% the solution.”
denim, n blended them
@tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
24
???
Corporation
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| August
| 2019
2014
TWITTER
with“What
organic we need
cotton. to The
do now search is develop
is on for a strategy
chemical recycling techniques that
will
for partnership
help cut thatand quantity
funding, of virgin
just cotton.
as we do with
[plastic]
In the waste,”
UK, M&S Helias
has been says, running
promising a take-back
a big scheme in conjunction
with
announcement
Oxfam since on2008.
waterMike nextBarry,year. director
“We want of to
sustainable business at M&S,
told
showthe the Environmental
same kind of leadership Audit Committee [as with thatplas-the challenge is not about
take-back
tics] and beper these:catalyst
“It is what
on water you stewardship.”
do with 1.2 million tonnes of fibre that the
British
This industry
sits a bit usesuneasily
collectively
with the each latest report
GABRIEL12/SHUTTERSTOCK
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landfill
last among or tohousehold
incineration. goods It isfirms.
muchAsked in an
harder
email about at thethe moment
CDP report, Helias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
to do something
with
change the is fibres
a keyyoupriority
recover”. for P&G and we have of the Loop circular packaging scheme
significant
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This includes driving
voluntary
progress againsttarget for our25%science-based
recycled fibre goal to cut our greenhouse gas emissions
content
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by
their2025.
own emissions
The committee by providingheard that detergents that deliver outstanding perfor-
M&S
mancehad in cold
made water.
a men’s
We have suit linesignificant
with and comprehensive efforts underway
50%
to address
of theScope wool 1, recovered
2 and 3 emissions.
from the
take-back
But whatscheme. is P&G doing “We have to addresstaken deforestation, the issue highlighted by
suits
Greenpeace
back and in its
reused
2014 stunt
them,atbut P&G’sit is headquarters?
moreWhile to raise
P&G reports
awareness to CDPof the on issue
rather
respectively
than tolast claim
year,that
it does
it is hundreds
of
riskthousands
in its supply of chain.
garments. But itItisisnotable
not,” that in its Moment of Truth report last
Barry
year Greenpeace
said. praised P&G as one of eight big brands to publicly list its
palmBoth oil suppliers,
H&M and all its ofcharitable foun- Buying used clothing creates significant emission and waste savings
dation
Helias havepointsinvested
out that in anorange consumer of goods company is going to meet
promising
commitments recycling
to end technologies,
deforestation butinthese
supplyneedchains
to get
byto2020,
scale.“but
In 2018,
we [P&G]
H&M
used
have steps
just 1.4% to get of there,
recycled andmaterials,
we are working including withcotton,
suppliers
polyester
to make from
sure
plastic
they
bottles,
have zero nylon,
deforestation.”
wools, silver and down. A swimwear range, for example, uses H&M and its
Econyl’s
She talks regenerated
enthusiastically
nylon, made aboutfrom a P&G fishing
programme
nets and teaching
other nylon 2,000
waste.
small- charitable
holder
There palm
are oil
multiple
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more sustainable
including agriculture
separating fibre
techniques,
blends foundation
in
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textiles,hasand resulted
ensuring in a fibres
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in yields with far less fertil- have invested
iserH&Muse. Foundation
The projectiswill funding
be expanded
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reach up partnership
to 10,000with farmers
the Hong
over in a range of
Kong
the next Research
five years.Institute of Textiles and Apparel (HKRITA), which has developed promising
three
It’srecycling
the kind techniques.
of thing Helias Oneclearly
of these relishes:
– a mechanical
using P&G’s approach
relationship
– is now
with recycling
processing
thousands of three
suppliers
tonnesand of unwanted
billlions of textiles
consumers
into yarn
to try
eachto day
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at Hong good
Kongin technologies,
yarn
the world,
producer or at Novetex.
least less It plans
harm.toAs scale
shetosaid
10 tonnes
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per day.
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Talk after
woven
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launch theofrecycled
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& Shoulders
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virgin
bottle:
fibre“These
added,products
but the fibres
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can
beenbe partrecycled
of the problem;
again. H&M we want is one themof the
to befirst
partcustomers.
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Transform 2019 19
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2014
JEANS
TWITTER
MUD
Netherlands-based
mance in cold water. Mud Jeans
We havemakes its garments
significant andwith re-use in mind efforts underway
comprehensive
willBut what isinto
be made P&G doingintoChina.
textiles address deforestation,
China’s ban on waste the issue
imports highlighted
– including by
Greenpeace
textiles – means in itssolutions,
2014 stuntlike at those
P&G’s of headquarters?
HKRITA, are urgently required in the
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markets P&G reportswaste to CDP on its
originates. energy
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water risk, earning
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247 tonnes to address
of textiles to landfill deforestation
every day. ‘Seeing is
riskThe
in its supply chain.
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recycling processesthat are
in itsjust
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as promising, reportbusi-
last believing,
year Greenpeace
ness developmentpraised directorP&G YanasChan:one of a eight big brands
hydrothermal methodto publicly list its
to separate and when
palm oil suppliers,
polyester and cotton all of them RSPO-certified.
mixtures has been shown to work at pilot scale, and is customers
Helias to
expected points
start out that no consumer
commercialisation goods
later this year.company is going to meet see with their
commitments
Chan is optimistic to end deforestation
about the prospect in supply of achains by economy:
circular 2020, “butthousands
we [P&G] own eyes what
have
of stepsfrom
visitors to get there,the
across and we are
textile working
supply chainwith
havesuppliers
alreadytobeaten
make surea path they
to a valuable
have zero door.
HKRITA’s deforestation.”
“When we design the materials we use, we can think about resource
She talks
recycling at the enthusiastically
end – and notabout a P&G programme teaching 2,000 small-
just once.” garments at
holder
The palmpartners oil farmers
have also in Malaysia
set up amore sustainable agriculture
garment-to-garment recycling techniques,
demon- end of life
which has
strator where resulted
customers in a can30%-50% increase
bring their in yields
unwanted with and
clothes far less
watchfertil-
the can be, they
iser use. Thesystem
miniaturised projectcreate
will benew expanded
garments, to to
reach up toAt10,000
be sold. its launchfarmers over
last year, believe in
the next
Eric Bang, fiveinnovation
years. lead at H&M Foundation, said “seeing is believing, and recycling’
whenIt’s customers
the kind ofsee thing
withHelias
their clearly
own eyes relishes:
what ausing P&G’s
valuable relationship
resource with
garments a former correspondent
thousands
at end of life of suppliers
can be, they and billlions
can alsoofbelieve
consumers to try toand
in recycling do some
recognisegoodthe in for Guardian Sustainable
the world, their
difference or atactions
least less
can harm.
make.”As she said in a recent TED Talk after the Business.
launch
In theof UK,the Head & Shoulders
Worn Again beach plastic
Technologies has raisedbottle:
the“These
£5m it products
needs to have take terry.slavin@ethicalcorp.com
been
its dualpart of the problem;
polyester and cotton we want themtechnology
recycling to be part of theofsolution.”
out the lab. The n aim is @tslavinm
Transitioning
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The Responsible
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San Diego | 2020
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2014
TWITTER
to displace
“What weoil need
derivatives
to do now asisthe develop
raw materials
a strategyfor polyester, and to cut the
amount
for partnership
of virginand cotton
funding,
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the
[plastic]
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have manyHelias similar
says, properties
promising toa cotton,big and the industry is used
to
announcement
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water fibres
next year.to make “Weviscose
want toand Lyocell, for example. As
chief
show executive
the same Cyndi kind ofRhoades,
leadership has[as pointed
with plas-
out: “There are enough textiles
and
tics] plastic
and bebottles
the catalyst
‘above onground’
and
M&S
in circulation
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to meet with our annual
the latest report
demand
from CDPforonraw thematerials
preparedness to make of consumer
new
goods clothing
companies and textiles.”
for the low-carbon transition
(see IKEA,
‘Companies
GAP, Adidas aren’tand movingH&Mfast are enough on
among
the circular the economy’),
signatorieswhich to the ranked
Textile P&G second
Exchange’s
last among household recycledgoodspolyester firms. Asked in an
commitment
email about the to CDP
grow report,
their use Heliasof thesaid: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
recycled
change isplastic a key by priority
25% for by P&G2020:and a we have of the Loop circular packaging scheme
target
significant
they’ve efforts
already
under exceeded.
way. ThisInincludes
just driving
a
progress
year, their against
combined
our science-based
use of recycled goal to cut our greenhouse gas emissions
polyester
in half, achieving
– or rPET 100%
– wasrenewable
up 36%. But electricity, and helping consumers reduce
with
their fibre-recycling
own emissions technologiesby providing only detergents that deliver outstanding perfor-
beginning
mance in cold to emerge,
water. Weplastic have significant
bottles and comprehensive efforts underway
are
to address
the main Scope
source 1, material.
2 and 3 emissions.
So,
But what
couldissynthetic
P&G doing fibres
to address
be one deforestation, the issue highlighted by
answer
Greenpeace to ain its more2014circular
stunt attextiles M&S has a men’s suit line with 50% recovered wool
industry?
While P&G Cooper reports
saystomore CDP research
on its energy and water risk, earning B and B-,
is
respectively
needed. “We’re last year,stillitutterly
does not lostreport
abouton best
its efforts
practice.to All
address
[fibres]
deforestation
have prob-
lems,”
risk in itshesupply
says, warning
chain. But that
it isswitching
notable that frominsynthetic
its Moment to of
natural
Truth fibres
reportmaylast
have
year Greenpeace
unintended consequences.
praised P&G asThe oneshedding
of eight ofbigmicrofibres
brands to joinspublicly
a long
list list
its
of
palmissues
oil suppliers,
that needall toofbethemtackled:
RSPO-certified.
water consumption; pesticides use; chemi-
calsHelias
used in points
processing
out that andnofinishes
consumer and howgoodsthesecompany
are preserved
is going in recycled
to meet
fibres;
commitmentsand the to difficulties
end deforestation
of separating in supply
fibre mixes.
chains by 2020, “but we [P&G]
have steps to get there, and we are working with suppliers to make sure they
Producer responsibility
TheShe UKtalkshas enthusiastically
a voluntary Sustainable about a P&G programme
Clothing Action teaching
Plan (SCAP)2,000 small-
co-ordi- ‘We’re still
holder by
nated palm WRAP. oil farmers
So far, in Malaysia
there are 80more sustainable
signatories, agriculture
accounting for techniques,
about 60% utterly lost
which
of has by
retailers resulted
volume.inWhile a 30%-50%
they haveincrease in yields
made progress on with
waterfar less fertil-
consumption about best
iser use.
(down 10%) The and project will carbon
cutting be expanded emissions to reach
(downup13.5%),
to 10,000 farmers
waste over
reduction practice. All
the nextthe
across fivesupply
years. chain has been cut by less than 1% since 2012, which fibres have
It’s thevoluntary
suggests kind of thing measuresHeliasare clearly relishes: using P&G’s relationship with
not enough. problems’
thousands of suppliersAudit
The Environmental and billlions
Committee of consumers
concludedtothat try brands
to do some good in
and retailers for Guardian Sustainable
the world,
should payor 1patper least less harm.
garment As shewhich
they create, said in a recent
would raiseTED
£35m Talk
to after
investthe in Business.
launch ofcollection.
clothing the HeadIt&also Shoulders
wants the beach plastic bottle:
government “These whether
to investigate productstextile
been part containing
products of the problem; less we thanwant 50% them to be part
recycled PET of the solution.”
should be taxed, n and for @tslavinm
Transitioning
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Transform 2019 19
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TWITTER
H&M
it to“What
consultwe on need
an to extended
do now is producer
develop a strategy
responsibility
for partnership (EPR)
andscheme
funding,forjust textiles
as we do with
by
[plastic]
the end waste,”
of theHelias
currentsays, parliament.
promising a big
The
announcement
EU’s Circular on Economy
water nextPackage year. “We want to
requires
show the member same kindstates of leadership
to extend [as with plas-
separate
tics] and be collection
the catalyst requirements
on water stewardship.”
to
textiles
This by sits
2025:
a bitDefra
uneasily
says it’swithconsid-
the latest report
ering
from what CDP can on be thedonepreparedness
in the UK. of consumer
goodsFrance companies
has an for EPR thescheme
low-carbon for transition
19
(seedifferent
‘Companies wastearen’t
streams, movingincludingfast enough on
textiles:
the circular anyone
economy’),putting which textiles
rankedon P&G second
the
last market
among has household
to contribute
goods to firms.
recy-Asked in an
cling
email about
and treatment
the CDP report,of the Heliasresulting said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
textile
changewaste. is a key Since priority
the law forwasP&G intro-and we H&Mhave
is working withLoop
of the HKRITA to develop
circular recycled
packaging textiles
scheme
duced
significantin 2007,
effortstheunder
proportion
way. This of used
includes driving
textiles
progressand against
clothing
our diverted
science-based from landfill
goal tohas cutdoubled
our greenhouse
– but significant
gas emissions
quan-
tities
in half, still
achieving
end up there.
100% Furtherrenewable measures
electricity,wereandproposed
helping last
consumers
year: including
reduce
banning
their ownbrands emissions and by retailers
providing fromdetergents
burning or that
landfilling
deliver outstanding
unsold stock, perfor-
and
offering
mance intax coldbreaks
water.toWe companies
have significant that sort andtextiles
comprehensive
for re-use efforts
and underway
recycling.
A
to address
recent Swedish
Scope 1, research
2 and 3 emissions.
programme concluded that an EPR scheme
wouldBut have
what aisbig P&G impact
doingon toboth
address textile deforestation,
recycling and thefibre-to-fibre
issue highlightedrecycling by
of
Greenpeace
used textiles. in its 2014 stunt at P&G’s headquarters?
The
Whileaim P&G of reports
the EU’stoEcodesign
CDP on itsDirective energy and waswater
to increase
risk, earning
the energy
B andeffi-B-, In the UK,
ciency
respectivelyof products,
last year,and it does
get notrid of report
the least
on its efficient.
efforts toNow addressefforts
deforestation
are under Defra says
way
risk in toits
improve
supplymaterial
chain. But efficiency
it is notableby considering
that in its Moment
durability,ofand
Truth recyclability.
report last it intends to
Could
year Greenpeace
the approach praised
work for P&G textiles?
as oneClothing
of eight labels
big brands
don’t tousually
publiclyeven listgive
its introduce
information
palm oil suppliers,on re-use all oforthemrecycling.
RSPO-certified.
However, a report for the Nordic Council ecolabelling
of Ministers
Helias points detailsoutpotential
that norequirements
consumer goods for ancompany
ecodesignislabel going fortotextiles
meet for white goods
and
commitments
furniture. to end deforestation in supply chains by 2020, “but we [P&G] and this could
have These
stepscould
to getinclude
there, and minimum
we arerecycledworking with content;
suppliers
durability
to make of fasteners,
sure they be extended to
availability
of spare parts (like buttons), design for disassembly or re-use – for textiles
example,
She talks the enthusiastically
easy removal ofabout logos.aCooper P&G programme
points out that teaching
creating2,000a lifetime
small-
label
holderforpalm textiles
oil farmers
is much in harder
Malaysia than morefor electrical
sustainable
goods, agriculture
but a voluntary
techniques,
code
could
which signalhas resulted
durabilityin– aa 30%-50%
gold or silver increase
rating to in indicate
yields witha garment
far less hasfertil-
had
a
iserwashuse.test
Theorproject
performance
will be check expanded might to start
reachtoupsignal
to 10,000
to consumers
farmers over that
longevity
the next five is something
years. to consider.
In
It’sthe
theUK,kindDefra
of thing
saysHelias
it intends clearlyto introduce
relishes: using
ecolabelling
P&G’s relationship
for white goods, with a former correspondent
after
thousandsEU exit,of and
suppliers
that this andcould
billlions
be extended
of consumers to textiles.
to try to do some good in for Guardian Sustainable
theAs world,
anyone or inatthe
least
fashion
less industry
harm. As knows,
she saidtrendsin quickly
a recent change.
TED Talk Consider
after the Business.
impact
launch The of theBlueHeadPlanet
& Shoulders
had on consumer beach plastic attitudes
bottle:
to plastics.
“These What’s
products needed
is
beena similar
part ofwake-up
the problem;
call to we thewantdangers them oftofashion’s
be part throwaway
of the solution.”
culture. nn @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
28
SUMMIT EUROPE 2020

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TWITTER
KPIXMINING/SHUTTERSTOCK
The battle to turn the tide on the

e-waste epidemic
With electronics
Greenpeace detritus
in its 2014 stuntgrowing
at P&G’s 4% every year, Angeli Mehta looks at
headquarters?
how the P&G
While EU and leading
reports to CDPcompanies are trying
on its energy to ameliorate
and water risk, earning theBimpact
and B-,
of our global
respectively addiction
last year, it doesto smartphones
C
year onsider
because
Greenpeace
palmcheaper
oil suppliers,
Heliasit’s
the washing
to buy
praised P&G
impossible
points
all aof new
out that
machine:
themone
to get
as oneoneof of life’s
eight bigessentials.
brands to Yet
than to repair the old. That’s often simply
RSPO-certified.
no access
consumerto replace
goods the inexpensive
company
it’s usually
publicly
bearings
is going
list its
that
to meet
‘Will people
pay more for
the product
enable
commitmentsthe drum to toendrotate smoothly. For
deforestation Frenchchains
in supply industrial designer
by 2020, “butChristopher
we [P&G] that is more
Santerre,
have steps it’stoasgetif you
there, hadandto we
buyare
a new car because
working the brake
with suppliers pads are
to make sureworn.
they durable? We
haveHezeroanddeforestation.”
fellow designer Julien Phedyaeff have designed and prototyped a are convinced
washing
She talks machine that can beabout
enthusiastically repaired and programme
a P&G upgraded soteaching
it lasts for at least
2,000 small-20 about this’
years.
holder It’spalm called L’Increvable,
oil farmers which translates
in Malaysia as “tireless”.
more sustainable “Is there
agriculture a market:
techniques,
will
whichpeoplehas pay more in
resulted forathe product that
30%-50% is more
increase in durable?
yields with We farare less
convinced
fertil-
about
iser use. this,”The says Santerre.
project will be expanded to reach up to 10,000 farmers over
theSonext far,five
theyears.
pair have been unable to find a washing machine manufacturer
who It’sshares
the kind thatofconviction.
thing Helias “Weclearly
want someone who wants
relishes: using P&G’sto do the project.
It will start of
thousands with low volumes
suppliers [so] they
and billlions of will have to to
consumers believe
try to indothe project
some good andin for Guardian Sustainable
want to push
the world, or itatwith
leastus,less
to disturb
harm. the market.”
As she said in a recent TED Talk after the Business.
In 2016,
launch of thewe generated
Head & Shouldersnearlybeach
45 million
plastictonnes
bottle:of“These
e-waste globally.have
products It’s terry.slavin@ethicalcorp.com
almost
been part impossible
of the problem;to comprehend how much
we want them to be that
part really
of the is. The term
solution.” n e-waste @tslavinm
Transitioning
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keycomponent
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TWITTER
covers everything
for partnership and with a plug or
funding, justbattery;
as wefrom do with
irons
[plastic] andwaste,”
toasters to mobile
Helias phones and
says, promising a big
washing
announcement machines. on water next year. “We want to
showThethe material
samevalue kind of of those devices
leadership [asiswith
reck-plas- 30 SECOND READ
oned
tics] andto bebe €55 billion, containing,
the catalyst as they do,
on water stewardship.” • Globally, we generated nearly 45m tonnes of
precious
This sits metals a bitlikeuneasily
gold, silver,
with platinum
the latestand report electronic waste with a material value of €55bn in
palladium;
from CDPasonwell theas preparedness
hazardous heavy of metals
consumer 2016. E-waste contains precious metals like gold,
like
goods mercury and cadmium.
companies for the However,
low-carbon just transition
20% silver, and platinum, however, just 20% is prop-
of
(seee-waste
‘Companiesis properly aren’trecycled.
moving Much of the on
fast enough erly recycled. We’re also generating 3%-4% more
rest goes toeconomy’),
the circular landfill or iswhich incinerated.
rankedSome will
P&G second e-waste every year.
be
last “recycled”
among household by impoverished goods firms.workers,
Asked within an • Persuading consumers to recycle the 100 million
serious
email abouthealththe andCDP environmental
report, Heliasconsequences.
said: “Climate Virginie Heliasthey
old devices withstill
Tomown Szaky of TerraCycle
is key. – P&G is part
Some companies
We’reisgenerating
change a key priority somefor3% P&Gto 4%and morewe have ofare thepartnering
Loop circular packaging
with scheme
third parties to recycle used
e-waste
significanteveryeffortsyear, under partly
way. because
This includeswe driving
all hardware; others will refurbish old devices. In the
own
progressmoreagainst
devices ourand upgrade them
science-based goalregu-
US, Hyla Mobile predicts the secondary mobile
larly to achieving
in half, the latest technology
100% renewable or faster speed. and helping
electricity, deviceconsumers reduce
market will reach $38.9bn in 2025.
Research suggests that
their own emissions people are
by providing starting that deliver
detergents • Fromoutstanding
2021, EU policyperfor-will require product
to delayinmobile
mance cold water. phone Weupgrades, but smart-
have significant and comprehensive designers efforts underway
to think about disassembly and
phone
to address plans Scopeusually 1, 2meanand 3we can get a new
emissions. repair. Dutch company Fairphone has devel-
oneBut every
what two is years,
P&G doing no matter how durable
to address deforestation, the opedissue highlighted
a phone customersby can repair themselves.
manufacturers
Greenpeace in its say 2014 theirstuntproducts
at P&G’sare, or
headquarters? Meanwhile, French designers have invented
how longP&G
While they’ll
reportsupgradeto CDP theonsoftware
its energy thatand waterthe risk, earning washing
l’Increvable B and B-, machine, which can be
make the devices
respectively last year,work. it does When discarded,
not report on its efforts to address
repaired anddeforestation
upgraded.
equipment
risk in its supplystill works
chain.perfectly
But it is well
notable– it’sthat
justin its Moment
• Data is ofcrucial.
Truth report last have developed an
Researchers
become “out-dated”.
year Greenpeace praised P&G as one of eight big brands EU-wide tourban
publicly
minelist its that reveals mate-
platform
palmResearchers
oil suppliers, in all
Canada
of themestimate that all
RSPO-certified. rial flows. It estimates there are 450m tonnes of
those
Helias smartphones,
points out that laptops, and tablets,
no consumer goods company is going
batteries, electricaltodevices
meet and cars in the EU
together
commitments with the to end infrastructure
deforestation thatinenables
supply chains by that2020,
contain“but we [P&G]
valuable products for re-use.
our
havevirtual
steps activities,
to get there, willandbewe responsible
are working forwith suppliers to make sure they
3.5%
have zero of global CO2 emissions by next year,
deforestation.”
andShe14% by 2040.
talks The smartphone
enthusiastically about is the real
a P&G programme teaching 2,000 small-
killer:
holderemissions
palm oil farmersare expected to reach
in Malaysia more 125 megatons agriculture
sustainable (Mt) of CO2techniques,
equivalent
(CO
which2
e) has
per year in 2020,
resulted in acompared
30%-50%with 17 Mt CO
increase e per year
in yields
2 with infar2010.
less Up to
fertil-
95%use.
iser of those
The emissions
project willare becaused
expanded by production.
to reach up Sotokeeping
10,000phones
farmersinover use
as long
the nextas possible,
five years. and then recycling them, is crucial.
A report
It’s the kind earlier this year,
of thing Helias onclearly
behalfrelishes:
of UN agencies,
using P&G’s states: “It is time
relationship withto a former correspondent
reconsider of
thousands e-waste,
suppliersre-evaluate
and billlions the
of electronics
consumers to industry
try to do andsomerebootgoodthe in for Guardian Sustainable
system
the world,for the
or at benefit
least of lessindustry,
harm. consumer,
As she said worker, health TED
in a recent of humankind
Talk after and the Business.
the environment.”
launch of the Head & Shoulders beach plastic bottle: “These products have terry.slavin@ethicalcorp.com
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform
The 2019
Summit West 2020
26-28
San May,
Diego
Amsterdam | 2020
| October
16-17 9-10
October
30
19
???
Corporation
Corporation
| August
| 2019
2014
TWITTER
“Whatand
Re-use we repair
need to do now is develop a strategy
for partnership
Ironically, and funding, just
business-to-business as we do with
is accustomed to a culture of repair. IT services
[plastic]
and hardwarewaste,” group Helias
Ciscosays, “has promising
basically been a big doing this forever”, according
announcement
to Darrell Stickler, on water thenext compa-year. “We want to
NEMANJA ZOTOVIC/SHUTTERSTOCK
showglobal
ny’s the same leadkindfor of leadership [as with plas-
environmental
tics] and be the When
sustainability. catalystCiscoon water sellsstewardship.”
This sits ita often
equipment, bit uneasily
sells a with servicethe latest report
from CDP
contract on the Recovering
alongside. preparedness and of consumer
goods companies
repairing equipmentforquickly the low-carbon
is vital transition
(see ‘Companies
because aren’t moving
that equipment usually fast enough on
the circular
forms economy’),
the backbone of awhich ranked P&G second
customer’s
last amongUsually,
business. household goods firms.
equipment can Asked in an
email
be about the
repaired up to CDP report,
three times;Heliasandsaid: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
changeit is
when doesa keyreach priority
the end for P&Gof its and we have of the Loop circular packaging scheme
significant
life, efforts under and
whole components way.assem-This includes driving
progress
blies canagainst our science-based
be re-used. Otherwise, goal to cut our greenhouse gas emissions
in half, achieving
materials 100% renewable
are recovered throughelectricity, and helping consumers reduce
their own and
recycling emissions
sold into by providing
the global detergents that deliver outstanding perfor-
mance in coldmarket.
commodities water. We have significant and comprehensive efforts underway
to address
In 2012,Scope 1, 2 and 3a emissions.
HP opened Tech-
But what
nology Renewal is P&GCentredoing Our addiction to smartphones
to address deforestation,
in Scotland, the issue ishighlighted
fuelling 125 megatons
by of emissions per year
Greenpeace
for government in its 2014andstunt at P&G’s headquarters?
business
While P&G
customers. reports
Once to CDP on its
reconditioned andenergy
tested, andequipment
water risk,isearning
either B and B-,
rebuilt to
respectively
specific last year,
customer it does notor
requirements report
resold.on Ititshandles
efforts to address
9,000 deforestation
laptops, PCs and
risk in its supply
workstations chain.and
a week, Butthe it isre-use
notable ratethat in its Moment
is 95%, excludingofcomponents
Truth report thatlast
year Greenpeace
have to be recycled praised
for data P&G as one of eight big brands to publicly list its
security.
palmButoilit’s
suppliers,
differentall in of
the them RSPO-certified.
consumer market, where more than 100 million old Cisco’s
Heliasare
devices points out that
just sitting no consumer
at home gatheringgoods dust. company
The first taskis going to meet
is persuading equipment
commitments
consumers totorecycle
end deforestation
them. Some in supply
companies chains areby partnering
2020, “but withwe [P&G]
third can be
have steps
parties to to get there,
recycle usedand we are working
hardware; others with will suppliers
refurbish to make
old sure they
devices and repaired up to
have zero
recycle deforestation.”
components. three times;
She
In thetalks
UK, enthusiastically
Mazuma Mobileabout will pay a P&G programme
for used iPhones teaching 2,000them
and refurbish small-
to and when it
holder
be soldpalmagain,oilwhile
farmers in Malaysia
its sister company moreiMendsustainable
will repairagriculture
iPhones attechniques,
home or at does
which Inhas
work. the resulted
US, Hyla in a 30%-50%
Mobile increase inover
says it’s completed yields with far
50 million less phone
mobile fertil- reach the end
iser use. since
trade-ins The project
it was will
set up be in expanded to reach up
2009, repurposing andtoreusing
10,000them,
farmers over
or recy- of its life, whole
the next
cling five years. It predicts the secondary mobile device market will almost
components. components
It’s the
double kind from
in value of thing Heliastoclearly
$19.7bn $38.9bn relishes:
in 2025. using P&G’s relationship with and
a formerassemblies
correspondent
thousands
Dutch companyof suppliers and billlions
Fairphone has ofdeveloped
consumersa tomodular try to dodesign
some goodso that in can
for Guardianreused
be Sustainable
the world, or
customers canatrepair
least their
less harm.
own phones,As she and saidupgrade
in a recent TED Talk after
components. the
It began Business.
launch
with theofideathe ofHead & Shoulders
selling an ethicalbeach phone,plastic
madebottle:
without “These products
conflict minerals, have
as terry.slavin@ethicalcorp.com
beenas
well part of thesustainable
a more problem; we one. wantLastthem to beitspart
month, of the
model solution.”
2 (on the market
n since @tslavinm
Transitioning
Transitioning to
be a akey
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componentatat
Transform 2019 19
26-28 May,| 2020
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Corporation
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| August
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2014
L’INCREVABLE
TWITTER
Christopher
mance in cold Santerre (left)We
water. and have
Julien significant
Phedyaeff, designers of the repairableefforts
and comprehensive and upgradable
underway L’Increvable washing machine
2015)Butsoldwhatout,is P&G
but itdoing to address
has stockpiled deforestation,
three years’ worth theof issue
sparehighlighted
parts. Google by
Greenpeace
once explored in the
its 2014
idea stunt at P&G’sphone
of a modular headquarters?
that would have new capabilities
addedWhile P&G
over timereports
– buttowithout
CDP on its energy
users havingand water risk,
to replace the earning
whole phone.B and But B-,
respectively
that idea waslast year, it does not report on its efforts to address deforestation
abandoned.
riskApproaches
in its supplylike chain. But it is and
l’Increvable notable that in need
Fairphone its Moment of Truth report
to be replicated last
to tackle ‘Instead of
yeargrowing
the Greenpeace mountain praised P&G as one
of discarded of eightHere
products. big brands
EU policy to publicly
will help, listandits discarding,
palm oil suppliers,
potentially have ripple all of them across
effects RSPO-certified.
the globe. From 2021, product designers we will be
willHelias
have to points
think out about that no consumer
disassembly and goods
repair, company
so that keyis sparegoingpartsto meetcan repairing, but
commitments
be replaced by to professionals
end deforestation in supply
without causing chains
damage,by 2020, “but tools
and with we [P&G] that we will have
havecommon
are steps toand get notthere, and we are
proprietary. Theworking with won’t
legislation suppliers
go farto make
enough sureto they
help to wait a few
L’Increvable get off the ground, because there are caveats. For example, years to see if
She talks enthusiastically
manufacturers will be allowedabout a P&G
to bundle programme
parts such that teaching
it may not2,000 small-
be cheaper the attempt to
holder
to repair palm oil farmers
the one small worn in Malaysia
item. more sustainable agriculture techniques, extend life has
which has resulted
Nonetheless, in a 30%-50%
it represents increase
a world-leading in yields
ambition, with fartoless
according fertil-
Stéphane worked’
iser use.
Arditi, Themanager
policy project will be expanded
on circular economy, to reach
products up and
to 10,000
waste farmers over
for the Euro-
the next
pean five years. Bureau. “We have been fighting for this for the past 10
Environmental
It’s it
years: the kind of
is quite thing Helias clearly relishes: using P&G’s relationship with
a success.” a former correspondent
thousands
Moreover, of suppliers
when products and billlions of consumers
are dismantled at theto try
endtoof dolife,
some good in
hazardous for Guardian Sustainable
the world, orwill
components at have
least to less
be harm.
easier As she saidwhich
to remove, in a will
recent
aid TED Talk after
recycling. “Instead the Business.
launch
of of the Head
discarding, we will&be Shoulders
repairing,beach
but we plastic bottle:
will have “These
to wait a few products
years tohavesee terry.slavin@ethicalcorp.com
been
if part of the
the attempt to problem;
extend lifewe has want them to be part of the solution.” n
worked.” @tslavinm
Transitioning
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be a akey
keycomponent
componentatat
The Responsible
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FAIRPHONE
TWITTER
“What we need
Alongside the todesign
do now is requirements
develop a strategy
will partnership
for come new and energy-efficiency
funding, just labelling
as we do with
intended waste,”
[plastic] to help Helias
consumers says,make promising
more a big
informed choices
announcement on about
water thenextefficiency
year. “Weofwant to
products.
show the same
Together kind the
of leadership
energy-efficiency[as with plas-
labelling
tics] and and
be the eco-design
catalyst on requirements
are
expected
This sits to asavebit over
uneasily
130 withterawatt
the hours
latest report
(TWh) CDP
from per year,
on the or almost
preparedness
5% of theofEU’s consumer
entire electricity
goods companies consumption
for the low-carbon
in 2018. transition
(seeEurope’s
‘Companies Joint Research
aren’t moving Centre,fastwhich
enough on
provides
the circularscientific
economy’), advice
whichon policy,
rankedisP&G alsosecond
working
last among on ahousehold
repair scoring
goodssystem.firms. Asked
This, in an
says Arditi,
email about the could CDP bereport,
transformed
Helias said:into “Climate
a Virginie Helias with Tom Szaky of TerraCycle – P&G is part
labelling issystem
change a keytopriority
point the for consumer
P&G and to we have of the Loop circular packaging scheme
the most efforts
significant energy-efficient
under way.and Thisrepairable
includes driving
products.against
progress “Energy ourand
science-based
extension of goal
life-
time
in half,
goachieving
hand in hand,100% so renewable
the [economic]
electricity, and helping consumers reduce
calculation
their own emissions
changes for by consumers.
mance
Indeed,in cold
a forthcoming
water. We have report
significant
from the and comprehensive efforts underway
European
to addressEnvironmental
Scope 1, 2 and Bureau (EEB), will Fairphone customers can repair and upgrade their own phones
3 emissions.
demonstrate
But what is that
P&G for doing
many to EUaddress
appliances,deforestation, the issue highlighted by
including
Greenpeace smartphones,
in its 2014 stunt
it makesat P&G’sno sense
headquarters?
to update them because energy
efficiency
While P&G has improved
reports to so CDP much on its
already.
energy Soandthewater
embodied
risk, earning
carbon emissions
B and B-,
become
respectively so much
last year,
moreit significant.”
does not report on its efforts to address deforestation
riskArditi
in itssees
supply a bolder
chain. ambition
But it is notable
of industrial
that intransformation,
its Moment of with Truthareport
new typelast
of
yearservice
Greenpeace
economy praised
that creates
P&G as valued
one of jobseight
in extending
big brands thetolife
publicly
of products,
list its
and
palmcutting
oil suppliers,
emissions.all of them RSPO-certified. In the US, 18
Meanwhile,
Helias points in out
the US,
that 18 no states
consumer have goods
passedcompany
“right to is repair”
goinglegislation
to meet states have
giving
commitments
independentto endrepairers
deforestation
the accessin supplyto tools,
chains
spare
by 2020,
parts and
“butdocumen-
we [P&G] passed ‘right
tation
have stepsto enable
to get them
there,toand carry
we areout working
repairs. withThatsuppliers
doesn’t to necessarily
make suremean they to repair’
manufacturers
will make it easy to repair equipment, and some have voiced legislation
concerns
She talks about enthusiastically
threats to intellectual
about a property.
P&G programme teaching 2,000 small- giving
holder palm oil farmers in Malaysia more sustainable agriculture techniques, independent
which has resulted
Recovering value in a 30%-50% increase in yields with far less fertil- repairers
iser use.
Can we everThe getproject
to a will be expanded
completely closedtoloop reach up to 10,000
system? The laws farmers over
of physics access to
the next
mean wefive years. can’t get to a 100%, says Richard Kirkman, UK chief
probably tools, spare
It’s the kind
technology and of thing Helias
innovation clearly
officer relishes:
for waste, usingand
water P&G’s relationship
energy management with parts and
thousands
group of “But
Veolia. suppliers
we’reand so billlions
far away,ofit’s consumers
a question to of
tryhow
to do cansome good in
we improve documentation
the world,
what we’veor at least less harm. As she said in a recent TED Talk after the
got.” Business.
launch
E-wasteof the
is aHead & Shoulders
particularly complex beach plastic
problem. bottle:
“The “Theseroute
traditional products
was tohaveput terry.slavin@ethicalcorp.com
been
it part of
through the problem;
a shredder and we wantas
recover themmuch to be
as part
you of the solution.”
could,” he explains.
n Veolia @tslavinm
Transitioning
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keycomponent
componentatat
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APPLE
TWITTER
The Apple robot
significant Daisyunder
efforts can disassemble
way. This200 iPhonesdriving
includes an hour
in half,
has achieving
designed 100%robotic
its own renewablesystemelectricity, and helping
for dismantling TVs consumers
and monitors, reduce
and
theirnow
can owncollect
emissions by providing
and process 300,000detergents
of them thateverydeliver
year. outstanding perfor-
mance in cold water.
By weight, We have significant
it’s processing four timesand as comprehensive
much as it didefforts when underway
the plant
to address
opened in Scope
2016, but 1, 2it’s
andnot 3 emissions.
even half of what consumers discard. Veolia’s
But what
system is P&Gferrous
can recover doing to address
metals, deforestation,
plastics, glass, preciousthe issuemetalshighlighted
from circuit by
Greenpeace
boards, copper in its 2014
from stunt and
cables, at P&G’s
even headquarters?
the fluorescent powders from cathode
While
tubes. P&Gthan
Fewer reports7%to ofCDP on its energy
components and waterand
are recovered risk,used
earning B and
as fuels. B-,
“This
respectively
is the future for lastelectronic
year, it does not reportsuggests
equipment,” on its efforts to address deforestation
Kirkman.
riskAnd,
in itsindeed,
supply itchain.
is theBut it is notable
approach beingthattakenin its
byMoment
Apple, as of part
Truthofreport last
its even-
yearambition
tual Greenpeace praised
to extract P&G from
nothing as one theofearth.
eightThe big company
brands tocreated
publiclymaterial
list its Apple
palm oil profiles
impact suppliers, forall45of raw
themmaterials
RSPO-certified.
used in its products, and is focusing estimates that
Helias
initial effortspoints out thatthe
at closing no loop
consumer goods company
on aluminium, cobalt, is going stainless
copper, to meet the recycled
commitments
steel, tin, tungstento endand deforestation
rare earth in supply chains
elements. by 2020,
It’s working on “but we [P&G]
cutting emis- copper it’s
have steps
sions from to get there,production
aluminium and we are–working a highlywith suppliers
energy to make
intensive sure they
process, but using avoids
have zeroaluminium
because deforestation.” accumulates impurities each time it is recycled, Apple 60,000 tonnes
hasShe talks enthusiastically
developed an alloy thatabout a P&G
enables programme
it to add aluminium teachingscrap 2,000without
small- of mined ore
holder palm
affecting oil farmers in Malaysia more sustainable agriculture techniques,
performance.
which has resulted
Together in a 30%-50%
with Mitsubishi, Apple hasincrease
developed in yields
a robot,with nowfar lesssecond
in its fertil-
iser use. as
iteration TheDaisy,
projectto will be expanded
disassemble iPhonesto reach
at sitesup into the
10,000 farmers over
Netherlands and
the nextThe
Texas. fivesequence
years. of four robots that comprise Daisy can get through 200
It’s the
iPhones ankind
hour,ofand thing Helias clearly
components like relishes:
the logic using
board P&G’s relationship
and camera are sent with
to a former correspondent
thousandsrecyclers
specialist of suppliers who andcan billlions
recover of consumers
cobalt, tin and to try to do
tungsten. some
Apple good in
estimates for Guardian Sustainable
the world,
that or at least
the recycled copper lessit’sharm.
usingAs she said
avoids 60,000 in a recentofTED
tonnes mined Talk after
ore; andthe in Business.
launchusing
2019 of the Head &
recycled tinShoulders beach plastic
will avoid almost 29,000 bottle:
tonnes “These products
of tin ore. have
After a pilot, terry.slavin@ethicalcorp.com
been part
Apple is now of the
usingproblem;
recycled wecobalt
want them to be part
in batteries for itsof products.
the solution.” n @tslavinm
Transitioning
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be a akey
keycomponent
componentatat
The Responsible
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Summit West 2020
26-28 May,
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San Diego | 2020
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34
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2014
TWITTER
CREDIT NEEDED KHUNKORN/SHUTTERSTOCK
“Whatofwe
One the need
biggest
to do challenges
now is develop for a strategy
Cisco
for partnership
to scale closed-loop
and funding,recycling,just as we do with
is gettingwaste,”
[plastic] its gearHelias back: says,
its durability
promising a big
means there is on
announcement a water
thrivingnext secondary
year. “We want to
market,
show thesayssameStickler.
kind of leadership
“If we don’t [as with plas-
haveand
tics] a steady
be the stream
catalystof onused
waterprod-
stewardship.”
ucts Thiscoming
sits a bit back, uneasily
we can’t with themeet latest report
the customer
from CDP on timetable the preparedness
– that’s the of consumer
manufacturing
goods companies challenge.”
for the low-carbon
He adds: transition
“We’ve
(see ‘Companies
had 100-plus aren’t years
movingof devel-
fast enough on
oping
the circular
the forwards
economy’), supply
whichchain:
rankedwe P&G second
haveamong
last to recreatehousehold that on goodswhat firms.
I callAsked in an
the backside
email about theofCDP the report,
moon.”Helias Reverse Dust on city roads
said: “Climate Virginiecontains
Helias precious
with Tom metals
Szaky offrom
TerraCycle
catalytic – P&G
converters
is part
supply-chain
change is a key logistics
priorityis for where
P&G the and we in car exhausts
have of the Loop circular packaging scheme
hard work needs
significant efforts to under
begin. way. This includes driving
progress
He foresees
against companies
our science-based joining goalup to to cut
explore
our greenhouse
interlockinggas relationships
emissions
where
in half,oneachieving
producer’s 100% “waste”
renewableis another’s
electricity,
rawand material.
helping consumers reduce
mance
It’s in colddata
all about water. We have significant and comprehensive efforts underway
to address
If we’re going Scope to1,tackle
2 and 3wasteemissions.and turn into commercially viable prod-
ucts,Butwe whatneed is P&G
data.doingKirkman to address
explainsdeforestation,
how Veolia decided the issue to highlighted
analyse what by
Greenpeace
was collected in its
in 2014 stunt at P&G’s headquarters?
its street-sweeping operations. Along with the twigs and
While P&G
pebbles, cans reports
and bottles to CDP wasondust its energy and water
that contained risk, earning
precious metalsBlike andplat-
B-,
respectively
inum last year, itThe
and palladium. does not report
source was on theitscatalytic
efforts to address deforestation
converters used in car
risk in its supply
exhausts. It turned chain.
out But
thatitthe
is notable
palladium thatwasin its Moment
present of Truth
in the samereport last
concen-
year Greenpeace
trations as in a praised palladium P&Gmine.as one “Weof couldn’t
eight big commercially
brands to publicly list its
recover it,
palmwhat
but oil suppliers,
it did was alltoof change
the thinking in our company, to analyse and ‘We’ve had 100
Helias [waste]”.
measure points out that no consumer goods company is going to meet years of
commitments
Now a team to of end deforestation
researchers has indeveloped
supply chains by 2020,EU-wide
an ambitious “but we urban
[P&G] developing
have steps
mine platform to getthatthere,
reveals and we are flows
material working with recyclers,
to help suppliers to make sure
industry they
and poli- the forwards
cymakers to make informed choices. supply chain:
She
It talks enthusiastically
estimates there are some about
450m a P&G
tonnes programme
of batteries, teaching 2,000
electrical andsmall-
elec- we have to
holderdevices
tronic palm oiland farmers in Malaysia
cars across homes moreandsustainable
businessesagriculture
in the EU thattechniques,
contain recreate that
which has
valuable resultedthat
products in could
a 30%-50%be usedincrease
now or in the yields with They
future. far less fertil-
provide a on what I call
iser use. The supply
home-grown projectofwill be expanded
increasingly to reach
limited resourcesup to like10,000
cobaltfarmers over
and lithium, the backside of
the next
which arefiveusedyears.in batteries; indium used in touch screens, and neodymium, the moon’
whichIt’s is
thevital
kind forofmaking
thing Helias
permanentclearly relishes:
magnets using P&G’s relationship with
in motors. a former correspondent
thousands
Not onlyofare suppliers
materials andinbilllions
all those of consumers
dishwashers to and
try tosmartphones
do some good valu-in for Guardian Sustainable
the world,
able, or at and
like gold, leastplatinum,
less harm. butAsthey’re
she said in a recent
polluting to mine.TED “Mining”
Talk aftergoldthe Business.
launchdiscarded
from of the Head & Shoulders
electronics beach plastic
produces 80% less bottle: “These products
emissions than mininghave terry.slavin@ethicalcorp.com
been
it frompartore.ofnthe problem; we want them to be part of the solution.” n @tslavinm
Transitioning
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keycomponent
componentatat
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CENTRE
NATIONAL STEEL INNOVATIONTWITTER
View online
The push to reinforce steel’s circular economy credentials
O
their own emissions
ne of the most by providing detergents
widely recycled that deliver
packaging outstanding
materials is steel,perfor-
which can be used over
mance in cold and water. We have
over again significant
without losingandits comprehensive
properties. Globally, effortsthe
underway
recycling rate is 83% but
to addressit’s Scopeup to 1, 290% andin 3 emissions.
some countries. Even so, increasing the recycling rate to 95% in
But what (most
countries is P&Glikelydoing in to
theaddress deforestation,
industrialised the issue
world) where steelhighlighted
stocks aren’t by growing would cut
Greenpeace
the need for in its 2014steel
virgin stunt at P&G’s headquarters?
production by two-thirds and carbon emissions by a similar amount,
While P&Gtoreports
according to CDP
an analysis forontheitsEnergy
energyTransitions
and waterCommission.
risk, earning B and B-,
respectively last year, itmanager
Peter Hodgson, does notforreport on its
product efforts to address
sustainability deforestation
at Tata Steel Europe, explains that there
risksimply
in its supply chain. scrap
isn’t enough But it globally
is notable tothat
meet in the
its Moment
demand of forTruth
new report last of which is made
steel, 35%
year Greenpeace
from scrap, although praised thatP&Ggapas is one of eight
expected big brands
to close to roughly to publicly
50% withinlist its
a couple of decades.
palm oil suppliers,
In the UK, Tata is allthe
of them
largest RSPO-certified.
steel manufacturer, with a division dedicated to packaging mate-
HeliasItspoints
rials. advances out mean
that no consumer
steel cans are goods
30% lightercompanythan 20 is years
going ago.
to meet
commitments
However,toscrap end deforestation
steel has to be in supply
meltedchains
down,by 2020, “but
requiring heftywe [P&G]input to get to the
energy
have steps to getrequired,
temperatures there, and andwe are working
involving somewithlosssuppliers
of material. to make sure they
have zero
Steeldeforestation.”
can also suffer from the same problem as plastics: being down-cycled into less valu-
She talks
able products,enthusiastically about a P&G
such as reinforcing barsprogramme teaching concrete.
used to strengthen 2,000 small- Such down-cycling is
holder
partlypalm
dueoil to farmers
contaminationin Malaysia morematerials,
with other sustainable agriculture
such as copper. techniques,
whichAccording
has resulted to one in aestimate,
30%-50% onlyincrease
8% of the in yields with far used
steel originally less in fertil-
car manufacture gets
iserre-used
use. The for project
the same willpurpose
be expanded because to of
reach
lossup of to 10,000
quality. farmersefforts
Research over are under way to
thetackle
next fivethis.years.
Tata Steel is pioneering a new energy-saving steel-making process, through an
It’s the kindproject
EU-backed of thingatHelias clearlysteelworks
its IJmuiden relishes: usingin theP&G’s relationship
Netherlands. with
The HIsarna technology will
thousands
also playofasuppliers and billlions
role in recycling, takingof consumers
up to 50% to try to
scrap steeldo input,
some good in
and, crucially, steel that
for Guardian is
Sustainable
thecoated
world, with
or atzinc,
leastfromless car
harm.
bodies,As shefor said in a recent
example. TED the
Potentially Talkzinc
after the be Business.
could recovered and
launch
then of the Head
reused in car&making.
Shoulders beach plastic bottle: “These products have terry.slavin@ethicalcorp.com
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
The Responsible
Transform 2019
Summit West 2020
26-28 May,
Amsterdam
San Diego | 2020
16-17 9-10
| October October
19 19
36
???
Corporation
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| August
| 2019
2014
TWITTER
for partnership
When the and funding,
National Steeljust as we do
Innovation with gets off the ground in the UK next year it will
Centre
[plastic]
look atwaste,”
the means Helias says, promising
to advance the circulara economy
big in steel making, as well as the new steels
announcement
that will be needed on water next year.
for more “We want
sustainable to for electric vehicles, and packaging.
batteries
show “Some
the same kindconstruction
of our of leadership [as with
projects areplas-
developing demountable products,” says Hodgson.
tics] and bethan
“Rather the catalyst
a coarseondemolition
process that will reduce the value, if you make the struc-
This sits
tural a bit uneasily
components with the and
demountable, latest report
deconstruct carefully then you have a whole bank of
from CDP onBut
materials. the you preparedness
need to ofhave consumer
SHESTAKOV DMYTRO/SHUTTERSTOCK
goods
designedcompanies for the low-carbon transition
it that way.”
(see ‘Companies
Analysis aren’t researchers
by moving fast enough at on
theCambridge
circular economy’),University which rankedre-use
suggest P&G second
lastisamong
declining household
in the UK, goods butfirms.
thereAskedare in an
email about themuch
exceptions: CDP of report, Helias
the steel south“Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
forsaid:
change
London’s is a key BedZEDpriority for P&G and
eco-village arose we have of the Loop circular packaging scheme
significant efforts under work
from refurbishment way. This includes driving
at Brighton
progress
railwayagainst
station; ourseveral
science-based
of the build- goal to cut our greenhouse gas emissions
in half,
ings achieving
developed100% for the renewable
Londonelectricity,
2012 and helping consumers reduce
their own emissions
Olympics by providing
were designed for detergents
decon- that deliver outstanding perfor-
mance in coldwhile
struction, water.the We athletics
have significantstadium and comprehensive efforts underway
to address
itself reusedScope2,500 1, 2 and tonnes3 emissions.
of pipeline
But what
steel in the is P&G
roof doing to address
structure; and BAA deforestation, the issue highlighted by
Greenpeace
leases a inwarehouseits 2014 stunt near at P&G’s
Heathrow headquarters?
Whilewas
that P&G reports to be
designed CDP on its energy and water risk, earning B and B-,
disassembled
respectively
and reused. last year, it does not report on itsScrap effortssteel
tohas to be melted
address down at huge energy input
deforestation
risk inIKEA’s
its supplynewest chain.UK Butstoreit in
is Greenwich
notable that in its Moment of Truth report last
year Greenpeace
– billed as its most praised P&G as
sustainable one of eight
– recycled 99% big of thebrands
buildingto materials
publicly list
from itsa Sainsbury’s super-
palm oil suppliers,
market it demolished all of them
on theRSPO-certified.
same site. The steel was re-used offsite. Ironically the Sainbsury’s
Helias points
building had been out lauded
that no as consumer
the UK’s most goods company
sustainable is going to meet
supermarket.
commitments
The WellMet to end 2050deforestation
project at in thesupply chains
University of by 2020, “but
Cambridge we [P&G]that by making the
concluded
have steps
right to get
design there, up
choices andtowe 75%are of working with 50%
steel (and suppliers to make sure
of aluminium) they
in the UK could be reused,
havewithzero deforestation.”
negligible carbon emissions.
SheTata talks
Steel enthusiastically
produced theabout materials a P&G for programme
a distributionteaching
centre at2,000 small- Schiphol airport.
Amsterdam’s
holder palm oilthe
To facilitate farmers
re-useinof Malaysia
the steel, more
the sustainable
project partners agriculture techniques,
developed a building material “pass-
which
port”, has resulted the
containing in specifications
a 30%-50% increase of the steel in used
yieldsin with far less fertil-
the building.
iser use.As aThe project
building or awillcar be
getsexpanded
to the endto of reach
its life, up
says toHodgson
10,000 farmers
“you alsoover
need information on its
thecomposition,
next five years. what it’s been through in its life that might affect its functionality in its second life.”
It’s Atherecent
kind of thing Helias
EU-funded studyclearly relishes:
looking usingto
at how P&G’s relationship
encourage steel with
re-use afound quality,
former correspondent
thousands
certificationof suppliers and billlions
and traceability were of consumers
frequently to try to
cited do someso
concerns, good in are
efforts underSustainable
for Guardian way
thetoworld,
address or at least less harm. As she said in a recent TED Talk after the
these. Business.
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform 2019 19
26-28 May,| 2020
???
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| 2019
2014
TWITTER
significant efforts under way. This includes driving View online
DEYMOSHR/SHUTTERSTOCK
‘Companies aren’t moving fast

enough on the circular economy’

Christie
While Clarke of CDP
P&G reports says on
to CDP progress
its energy by and
consumer goods
water risk, firms
earning B on
and B-,
plastic
respectivelywaste falls
last year,farit short of the
does not transformative
report on its efforts action required
to address deforestation
I ncreasing
year
palm
towards
transparency
Greenpeace
tion oil
hassuppliers,
Heliasgreater
praised around
driven rising
P&G asthe
all ofconsumer
pointscircularity.
out that no Today’s
one environmental impactstoofpublicly
of eight big brands plastic list
pressure to reduce plastic waste and move
plasticgoods
consumer value chain
companyis fundamentally
pollu-
is going to linear,
meet
its
Consumers
are moving
with 95% of thetomaterial
commitments value of plastic
end deforestation packaging
in supply ($80-120bn
chains by 2020, annually) being
“but we [P&G] away from
lost after
have stepsa single
to get use.
there, and we are working with suppliers to make sure they single-use
have World
zeroproduction
deforestation.”of plastics has increased exponentially – from 2.3m tons packaging
in 1950, to 162m
She talks in 1993 and to
enthusiastically 448m
about a by
P&G 2015. Today, however,
programme teaching consumers are
2,000 small- and have the
movingpalm
holder awayoil from single-use
farmers packaging
in Malaysia moreand have the agriculture
sustainable potential totechniques,
disrupt the potential to
linear business
which models
has resulted in that traditional increase
a 30%-50% fast-moving consumer
in yields withgoods (FCMGs)
far less fertil- disrupt linear
rely upon.
iser use. TheThisproject
is a trendwillwebelooked
expandedat in to
ourreach
latestup
research
to 10,000on the consumer
farmers over business
goods
the nextindustry.
five years.Regulators have responded to consumer pressure through a models
proliferation
It’s the kindof packaging
of thing Helias and clearly
circularrelishes:
economy regulations
using that will disrupt
P&G’s relationship with a former correspondent
consumer goods
thousands companies
of suppliers that fail
and billlions of to act. These
consumers measures
to try have good
to do some usuallyin for Guardian Sustainable
taken
the the form
world, or atofleast
levieslessorharm.
bans Ason she
specific
said products,
in a recent like
TEDmicrobeads
Talk after and
the Business.
plastic bags,
launch of thebut Headthere is a growing
& Shoulders appetite
beach for their
plastic bottle:scope
“Theseto be extended
products haveto terry.slavin@ethicalcorp.com
other part
been itemsofand
the to incentivise
problem; broader
we want them circular
to be economy
part of theconsiderations.
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform
The 2019
Summit West 2020
26-28 May, 38
19
San Diego
Amsterdam | 2020
| October
16-17 9-10
October
???
Corporation
Corporation
| August
| 2019
2014
TWITTER
For example,
“What we needthe to do 2018nowEU Circulara Economy
is develop strategy Package proposed a set
of measures
for partnership and and funding
funding, solutions,
just as presenting
we do withsignificant opportunities for
companies
[plastic] that are
waste,” Helias ablesays,
to position
promising a big
KANITCHUREM/SHUTTERSTOCK
themselves ahead
announcement on of the curve.
water next year. “We want to
showFMCGsthe sameare beginning to respond
kind of leadership [as with plas-
to these
tics] and be societal and regulatory
the catalyst on waterpres- stewardship.”
sures
Thisthrough
sits a active innovation.
bit uneasily with the Most latest report
of thisCDP
from innovation,
on the however,preparedness involves of consumer
incremental
goods companies tweaks for the to low-carbon
product transition
design,
(see such as aren’t
‘Companies light-weighting
moving fastor enough on
increasing
the recyclability.
circular economy’), whichThey rankeddo P&G second
not among
last addresshousehold
key barriers goods that existAsked in an
firms.
in transitioning
email about the CDP to areport,circularHeliaspack-
said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
aging system
change is a keyand prioritytherefore
for P&G have
and we have of the Loop circular packaging scheme
limited impact.
significant efforts Tounder
truly way.
achieve Thiscircu-
includes driving
larity, FMCGs
progress against must engage in more
our science-based goal to cut our greenhouse gas emissions
transformative,
in half, achieving systemic 100% renewable innovation electricity, and helping consumers reduce
to drive
their own more emissionsfundamental
by providing shiftsdetergents
in that deliver outstanding perfor-
business
mance in models.
cold water. We have significant and comprehensive efforts underway
Some leading
to address Scope 1,consumer2 and 3 emissions. goods Consumers are moving away from single-use plastics
companies
But whathave is P&Gbegun investing
doing in this deforestation, the issue highlighted by
to address
kind of innovation,
Greenpeace but usually
in its 2014 stunt at at P&G’s
a smallheadquarters?
scale or through experimental pilots.
Unilever,
While P&G forreports
example, to CDP partnered on the and
on its energy development
water risk, of a breakthrough
earning B and B-,
chemical
respectively process
last year,called CreaSolv,
it does which
not report onititssays will to
efforts allow high-quality
address recy-
deforestation
cling
risk inofitsplastic
supplysachet
chain. waste.
But it isSachet
notablewastethat inis its
notoriously
Moment of difficult to recycle
Truth report last
and
year is particularlypraised
Greenpeace prevalent P&Ginasemerging
one of eighteconomies,
big brands which tend tolist
to publicly have
its
less
palmsophisticated
oil suppliers, all recycling
of theminfrastructure,
RSPO-certified. so this innovation could be highly
impactful
Helias ifpoints
it proves outsuccessful.
that no consumer goods company is going to meet
Meanwhile, toHenkel
commitments has partnered
end deforestation on the chains
in supply development
by 2020, of “but
an innovative
we [P&G]
Henkel has
solvent-based
have steps to get process
there,called
and we Newcycling,
are working which
with enables
suppliersthe torecovery
make sure of they
high
partnered on
quality,
have zero clean grade materials from complex, multi-layer packaging.
deforestation.”
the develop-
The
She scope and level of development
talks enthusiastically about a P&G of waste collection
programme and recycling
teaching infra-
2,000 small-
ment of an
structure
holder palm varies greatly between
oil farmers in Malaysia regions
moreand countries.
sustainable While thetechniques,
agriculture majority of
innovative
global
which plastics
has resulted wasteinisagenerated
30%-50%in increase Europe and North with
in yields America, manufac-
far less fertil-
solvent-based
turing
iser use.of plastic parts (and
The project will bewithexpanded
it the demand for recycled
to reach plastics)
up to 10,000 has shifted
farmers over
process
Terry Slavin is called
editor of
to
theAsia
next over the last few decades. The domestic recycling infrastructure in
five years.
Newcycling
these
It’s countries,
the kind of however,
thing Heliasremains underdeveloped.
clearly relishes: using P&G’s relationship with a former correspondent
Danone of
thousands has conducted
suppliers and a mapping
billlions exercise totodetermine
of consumers try to do somewhichgoodof thein for Guardian Sustainable
markets
the world, intoorwhich
at leastit sells
lesshave
harm. theAslowest
she recycling
said in a rates.
recentIt TEDhas then
Talk designed
after the Business.
local
launch programmes,
of the Headoften working beach
& Shoulders with governments
plastic bottle: at a municipality
“These products level,
haveto terry.slavin@ethicalcorp.com
improve
been partrecycling rates in we
of the problem; these want areas.
themOne focuses
to be part ofon thehuman waste-pickers,
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform 2019 39
26-28 May,| 2020
???
Corporation
Corporation
| August
| 2019
2014
TWITTER
who are awe
“What critical
needlink in supporting
to do now is develop the recycling
a strategystream in countries that lack
formal waste management
for partnership and funding,systems. just as In weArgentina,
do with Brazil, Mexico, Indonesia,
and Ghana
[plastic] the Danone
waste,” Helias Ecosystem
says, promising Fund is aassisting
big the creation and devel-
opment
announcement of worker co-operatives
on water next year. that“We want to
DIPAK SHELARE/SHUTTERSTOCK
can
showoversee
the same the kind
process of collecting,
of leadership [as with plas-
sorting,
tics] andand be theselling plastics
catalyst directly
on water to
stewardship.”
recycling
This sits plants.
fromAB CDP InBevonis the doingpreparedness
similar work of to consumer
support
goods companieslocal recycling for thesystems.
low-carbon In transition
Brazil, it is workingaren’t
(see ‘Companies on reverse
moving logistics
fast enough on
to
thecollect
circularand transportwhich
economy’), more ranked
recycled P&G second
glass.
last among In thehousehold
US, the world’s biggestAsked in an
goods firms.
brewer
email about co-invested
the CDPinreport,
infrastructure
Helias said:to “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
clean
change andiscrusha keyglass, and for
priority in Mexico,
P&G and it we have of the Loop circular packaging scheme
has partnered
significant withunder
efforts a local NGO
way. Thisto includes
help driving
collect
progress broken
against glass and has invested
our science-based goal to cut our greenhouse gas emissions
in half,
a new glass 100%
achieving processor
renewable at one electricity, and helping consumers reduce
of its own
their plants. emissions by providing detergents that deliver outstanding perfor-
Another
mance in cold solution
water. We forhaveovercoming
significant and comprehensive efforts underway
these logistical
to address Scope barriers
1, 2 and is establishing
3 emissions.
take-back
But whatschemes, is P&G doing in collaboration Waste pickers the
to address deforestation, are aissue
criticalhighlighted
link in regions bythat lack formal recycling
with retailers.
Greenpeace A 2014
in its number stuntof atFMCGs
haveWhileexperimented
P&G reportswith to CDPtake-back schemes
on its energy andfor specific
water brands,Bhowever
risk, earning and B-,
these tend to
respectively lastbeyear,
small in scale
it does not and
report pilot
on itsin nature.
efforts to Heineken, for example,
address deforestation
has piloted
risk in a returnable
its supply chain. But bottle
it isscheme,
notable whilethat initsitsTiger
MomentbrandofhasTruthsetreport
up a poplast
bar
yearinGreenpeace
Singapore, praised which provides
P&G as one consumers
of eight with complimentary
big brands to publicly drinks in
list its
exchange for a returned
palm oil suppliers, glass RSPO-certified.
all of them bottle.
Although
Helias points it is out
developing
that no rapidly,
consumer the goods
market company
for recycled plastics
is going to ismeet
still
small.
commitmentsThis is to in part due to a lackinofsupply
end deforestation demand for recycled
chains by 2020, plastics,
“but we which [P&G] In Mexico,
inhibits
have steps investment in material-recovery
to get there, and we are working activities. The economic
with suppliers to make feasibility
sure they of AB InBev has
using
have zerorecycled plastics depends on its cost advantage over virgin alternatives.
deforestation.” partnered with
Generally
She talks speaking, manufacturers
enthusiastically about can a P&G achieve lower input
programme costs2,000
teaching by applying
small- a local NGO
recycled
holder palm resins, howeverinlow
oil farmers oil prices
Malaysia morecansustainable
remove the agriculture
cost advantage. techniques, to help col-
A number
which of consumer
has resulted in a goods
30%-50% companiesincrease are actively
in yieldsinvesting
with farin less
increasing
fertil- lect broken
recycled
iser use. content
The project in their
willpackaging,
be expanded drivingto up demand
reach up tofor recycled
10,000 materials.
farmers over glass and has
In
the2017,
next fiveL’Oréal replaced virgin materials with 7,294 tonnes of recycled mate-
years. invested in a
rials,
It’sand
the akind number
of thingof their
Helias brands
clearlysuch as Kiehl’s,
relishes: using Pureology, Biolage with
P&G’s relationship and new glass
Redken
thousands alsoof rolled
suppliersout andproducts
billlions with 100% recycled
of consumers to trypackaging.
to do someDanone’s good in forprocessor
Guardian Sustainable
Evian
the world,brandor isatalso leastworking
less harm. towardsAs she a 100%
said inrecycled
a recentplastic
TED Talk bottle,
afterwhile
the Business.
collaborating
launch of the to Headdevelop a new technology
& Shoulders beach plastic that allows
bottle: PET to
“These be recycled
again
been partand of again
the without
problem;suffering
we wantany themloss toinbequality.
part of the solution.” n @tslavinm
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform
The 2019
Summit West 2020
26-28 May, 40
19
San Diego
Amsterdam | 2020
| October
16-17 9-10
October
???
Corporation
Corporation
| August
| 2019
2014
BIOLAGE
TWITTER
Severalwe
“What FMCGs,
need toincluding
do now isDanone, develop a strategy
Coca-Cola,
for partnership Unilever and Procter
and funding, just as&we do with
Gamble, have
[plastic] waste,” alsoHelias
set specificsays, targets
promising a big
to increase theonpercentage
announcement water nextofyear. recy-“We want to
cled content
show the same in their
kindpackaging.
of leadership These [as with plas-
targets
tics] andprovide signals on
be the catalyst that demand
for This
recycledsits materials
a bit uneasily is likely to rise
with the in latest report
the future,
from CDP which on the may allow for more
preparedness of consumer
favourable
goods economics.
companies for the low-carbon transition
(seeHousehold
‘Companiesrecycling aren’t moving rates fast are enough on
constrained
the by a lack which
circular economy’), of knowledge.
ranked P&G second
According
last amongtohouseholda survey goods of UK firms.
house-Asked in an
holds about
email conductedthe CDP by WRAP, less than
report, Helias said: “Climate Virginie Helias with Tom Szaky of TerraCycle – P&G is part
half theis sample
change (48%) for
a key priority understood
P&G and we have of the Loop circular packaging scheme
“very well”efforts
significant what underthey are This includesA driving
way.supposed number of consumer goods firms, like Biolage, are replacing
to use their
progress against recycling containers for.
our science-based goal topackaging
cut ourwith recycled materials
greenhouse gas emissions
About
in a third of
half, achieving 100% households
renewablesaid electricity, and helping consumers reduce
they own
their would increasebyrecycling
emissions providingif detergents
they had better information
that deliver aboutperfor-
outstanding local
recycling
mance in services.
cold water. We have significant and comprehensive efforts underway
A number
to address Scope of FMCGs
1, 2 and are beginning to invest in consumer education and
3 emissions.
behaviour-change
But what is P&Gprogrammes doing to address to encourage recycling.
deforestation, Coca-Cola
the issue recently
highlighted by
launched a new
Greenpeace in itscommunity
2014 stuntlegacy at P&G’sprogramme,
headquarters?Zero Waste Cities, which aims
to accelerate
While P&G the behavioural
reports to CDP change required
on its energy andtowater
makerisk,the earning
circular Beconomy
and B-,
and recyclinglast
respectively partyear,
of people’s
it does nothearts,
reportminds and
on its everyday
efforts routines.
to address Through its
deforestation
partnership
risk with Keep
in its supply chain.America
But it isBeautiful,
notable that Coca-Cola is also of
in its Moment helping
Truth to educate
report last
Americans
year on whatpraised
Greenpeace they can P&Grecycle
as one in their localbig
of eight recycling
brandsprogrammes.
to publicly list its
palmAnother example
oil suppliers, all is
of Nestlé Waters China, which launched a PET Bottle
Recycling
Helias pointsAction,out a that
nationwide
no consumer campaign goods to raise
company consumer
is going awareness
to meet
about recyclingtoPET
commitments end bottles and encourage
deforestation in supply them chainstoby play their“but
2020, part.
weIn[P&G]
Italy,
Nestlésteps
have Waters to gethasthere,
also organised
and we arelocal educational
working tours and
with suppliers campaigns
to make sure they to
encourage
have the recycling of PET plastic.
Our talks
She analysis, however, shows
enthusiastically aboutthat a P&G fewer than 20%
programme of packaging
teaching inno-
2,000 small-
vationspalm
holder wereoil rolled
farmersout at group level
in Malaysia moreandsustainable
over 40% were considered
agriculture to be
techniques,
incremental
which innovations
has resulted in a or 30%-50%
small product-level
increasetweaks.
in yields with far less fertil-
iserTouse.
really achieve
The project circularity, companiesto
will be expanded willreach
needup to scale up their
to 10,000 effortsover
farmers and
collaborate
the next fiveacross
years. the value chain. It will also be important for companies to
pursue a number
It’s the kind ofofthing circular packaging
Helias solutionsusing
clearly relishes: ratherP&G’s
than focus their efforts
in one direction.
thousands Ultimately,
of suppliers and any transition
billlions to a circular
of consumers packaging
to try to do some system
goodwillin for Guardian Sustainable
require
the world,a breadth
or at leastof innovation:
less harm.from As shevery said
technical efforts TED
in a recent to advance depo-
Talk after the Business.
lymerisation
launch of thetoHead more&social innovations
Shoulders beach focused around“These
plastic bottle: behaviour change
products have in Christie Clarke is
local communities.
been part of the problem; n we want them to be part of the solution.” n research
@tslavinm analyst at CDP.
Transitioning
Transitioning to
be a akey
keycomponent
componentatat
Transform 2019 41
26-28 May,| 2020
SUMMIT EUROPE 2020

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2019

Our throwaway planet

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We can only square up to climate

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From refilling and sharing to recyclable

thin film: the cutting edge in circular

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Virginie Helias: P&G’s ocean

plastic shampoo bottles ‘only the

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UNIVERSITY OF NEW SOUTH WALES

Beyond recycling: Putting the

brakes on fast fashion

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The battle to turn the tide on the

‘Companies aren’t moving fast

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