KEYWORD RESEARCH

Q: What is a Keyword?
A: A phrase that define your product is called keyword.
Q: What is difference between Keyword and search term?
A: Keyword is the phrase that define your product and search term is the phrase through which people
try to reach a product.
Q: What is Keyword research?
A: Keyword research is the process in which we list down all the close or possible keywords that could
describe your product and all the keywords on which your competitor is ranking.
Q: What tools do we need for keyword research?
A: Helium 10, JS and Merchant word.
Note: Your client will provide you the main keyword for which you have to perform this task.

1: Steps to do Keyword Research using H10

 Go to H10 Web application.
 Go to Magnet2
 Select Market.
 Enter Keyword.
 Click on Get Keywords.
 You will get keywords; but they would be too much (maybe in 1000s) so you need to filter them by
applying filters on SV and Match Type.
 Let Say SV Min = 700 and Match type = Organic
 Now you will see the keywords would be reduced.
 Now go on export option by scrolling up on the upper right side.
 And download your result in excel file.
 Now remove duplicate keywords and irrelevant keywords to get those phrases which describes your
product nicely.

2. Steps to do Keyword Research using JS:

 Go to JS web app
 Go to keyword scout under keyword tool.
 Select Market
 Enter keyword
 Apply filter on Broad Search Volume field.
 Sort the data with high to low SV.
 Download the CSV file
3. Steps to do Keyword Research using Merchant Word:
 Go to Merchant word app.
 Enter the Phrase/keyword.
 Apply the Filter on SV
 Data will be shown.
 Download the CSV File.

4: Competitors Keyword Research:

 Run H10 Extension on your Product Keyword.
 Delete irrelevant entries and sort the results revenue wise.
 You can select competitors as per discussion with your client
 Then click on Run Keywords research
 It will take your in Cerebro ( sub tool of H10)
 All the ASINs of your competitors will come there.
 Apply filters and get your result.