PACKAGING DESIGN

LESSON 4
MASTER DESIGN
TOOLKIT
CONTENT BY: VERLYN KIM
LESSON 3:

MASTER DESIGN
TOOLKIT BATCH 1
IN THIS LESSON YOU WILL
BE ABLE TO:

• UNDERSTAND THE IMPORTANCE OF

DESIGN PLAN MATRIX

• WHAT IS INCLUDED IN A MASTER

DESIGN FILE

• WHAT IS A DESIGN LAYOUT FILE

ILLUSTRATION FROM: https://inspiration.design/posts/40848-online-shopping-illustration

WHAT’S INCLUDED IN
A MASTER DESIGN TOOLKIT?
1. DESIGN PLAN MATRIX
2. MASTER DESIGN FILES
3. PACKAGING GUIDELINES
4. HERO IMAGE GUIDELINES
 DESIGN PLAN
MATRIX
A CHART / TABLE WHICH INCLUDES COMPLETE LIST OF PRODUCTS INCLUDING THEIR VARIANTS AND OTHER
ATTRIBUTES THAT WILL BE RENDERED INTO A PACKAGING DESIGN
THE BENEFITS OF HAVING
A DESIGN PLAN MATRIX
• HELPS WITH PROJECT MANAGEMENT

• GIVES VISIBILITY AND CLARITY ON DESIGN

PROJECT SCOPE AND DESIGN DELIVERABLES TO
PROVIDE MORE ACURATE COST ESTIMATES.

• CAN HELP TRACK OTHER PROJECT

MILESTONES SUCH AS DEADLINES, PRIORITIES
AND PRINT TRIALS.
Product Format: Liquid & Powder
Product Size: 1L, 500ml, 250ml, 300g and 20g
Product Variants: Orange with Juicy Bits, Smooth Orange, Orange & Mango
 BRAND
FORMAT

SIZE
VARIANTS

Packaging type:
1. Folding Carton (1L)
2. Bottles Labels
• 500ml – wrap around label
• 250ml – Front of Pack (FOP) label and Back of Pack (BOP) Label
3. Doy Pouch (300g)
4. Sachet (20g)
SAMPLE DESIGN PLAN MATRIX
MASTER DESIGN
FILE
Artwork Panels | Technical Drawing | Color call out | Decorations call out
MASTER DESIGN FILE
Final approved Design File of one full package showing all panels in a technical drawing.
It must include color and decorations call-outs.

PROJECT NAME & PRODUCT NAME + WEIGHT

PACKSHOT
FULL COLOR, COMPLETE PANEL ARTWORK IN A TECHNICAL DRAWING (DIGITAL MOCK-UP)

LEGEND BOX

INFO ABOUT:
• COLOR
• PACKAGING
DESIGN
• DESIGN AGENCY
DETAILS
ARTWORK PANELS
Different parts of a packaging artwork, showing the important contents of a packaging
design file
BACK OF PACK
(BOP Panel) &
SIDE PANELS

Nutritional facts
for food products
FRONT OF PACK
(FOP Panel) Brand logo and texts

Ingredients List
Violator (optional)
Images (optional)
Brand name / Logo
Barcode
Variant Name
Company details
Image / Cameo
Others:
• Instruction for use
Product Weight • Recycling icons
TEMPLATE vs. TECHNICAL DRAWING

TEMPLATE TECHNICAL DRAWING MASTER DESIGN FILE

line guides only line guides with detailed measurements
DECORATIONS & COLOR CALL OUTS
DECORATIONS CALL OUTS the indication of the decorations in your packaging if its glossy or embossed, etc.
COLOR CALL OUTS is the individual color information of your packaging design. Should be in Pantone value (PMS + number
value) PMS = Pantone Matching System
COLD FOIL vs. HOT FOIL

Cold foil must be applied to completely smooth and flat label materials, cannot be combined with embossing.
Hot foil can be applied to rough label stocks and textured papers, can also applied with embossing

https://www.advancedlabelsnw.com
EMBOSSED
vs. DEBOSSED
VARNISH
• UV
• GLOSS
• MATTE
THANK YOU NEXT