DETAILED PRODUCT BRIEF Functional issues 1. Core benefits Product problems Major lacunae, ye Concerns, ya Deficiencies User related issues 6. User Profile. 7. Machine interface with the user. 8. Ergonomic constraints 9. Usage pattern, 10. Environment of usage, 11. Micro-environment for usage Servicing issues Frequency ‘Consumables issue Cost implications Ease of troubleshooting Manufacturing issues 12. Design for what numbers in production, along with up-scaling. 13. Material of construction, 14, Manufacturing process, 15. Target costs, 16. Investment Broad Product Specifications: 17. Define operating conditions © Environmental User — Product Interface © Location Specific 18. Technical specifications for each module: Input Output Displays Control Constraints Life Dimension POP ee eE