Cafe Talk

Chiến lược tìm sản phẩm

cho mùa sale quý IV️
Thời gian: 14h00, ngày 24/08/2022
Địa điểm: Hà Nội

Mr. Trịnh Đức Huy

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E.F.E!
PlusBase Ambassador
 1

EcomFounders Empire
Build by Sellersfor Sellers
 2

Agenda

01 Overview

EcomFounder Empire
02

03 E.F.EOperation Model

04 Timeline & Roadmap

 3
Problems and Challenges of SMEs

Mind-set Skill-set Tech & Resources

01 02 03
Lack of Entrepreneurship
Lack of Right Skill-set to Manual management.
right-mindset start an E-com business
○ Lack of resourcesto scale

○ Short-termcentric. ○ Outdateknowledge.
business: Headcounts,

○ From seller-mindsetto long-term ○ Don’t have strongfundamentals.

Financial, Tech.
entrepreneurship mindset. ○ Cannot keep up-to-date with

market(lack of sharing from other

○ Manual and fragmented

management system. From

best practices)
orders management to

inventory management

○ Cash-flowmanagement.
 4

Basic Sellers’ frameworkd and Issues

Research Launching Maintain & Growth

Current frame-work Current frame-work Current frame-work

○ SPY # Mining –R&D ○ Facebook only # MKT funnel

○ Inventory managing

○ NO competition analysis
○ Testing rules ? Actionable data ?
○ More products

○ NO.Product differentiation
○ Launching èScaling èMaintaining ○ (scale) Cashflow

○ NO Profit & loss pre-calculator frame-work? ○ management Build

external channels

Typicalissues:
● Lack of right-data with right analysis framework to make right decision.
● Manual Operation: Marketing / Pricing / Revenue management which lead to less efficiency
● performance. Lack of long-term strategy.
 5
EcomFounder Empire’s Mission andSolution

Mission Solution
01 02 Bringefficiencytoaveryfragmented
industryby

○ Increasing efficiencyand
○ A professional E-com incubator with most updated
sustainabilityof the industry.The
knowledge and in-depth sharing.
goalisto making at least 1.000

sustainable profit SMEs in next 3

○ A strong network with services providers / platforms /

fullfilment to optimize the business better thanks for

years.
exclusive offers.

AComprehensive training & 1:1 coaching program

○
which provide mind-set/ skills setto develop new

generation of E-com sellers.

 6
EcomFounder Empire’s OperationModel

Operationmodel

Product R&D
Content Lab &
CRO optimize

E.F.E Collab Sellers

MKT funnel MKT

EcomFounder Empire’s added values tosellers.

● Contents provider + Creatice

● Full funel marketing: Paid ads (Facebook / Google / Tiktok) + Email/SMS.

● CRO optimize (UI / UX / Cross-sale + Up-sale)
Types of

Product

 1.Practical value –giá trị cơ bản

2.Intristic need –nhu cầu thực chất

1.Certainty
2.Variety/ Suprise
3.Premium / Special / Status
4.Community / Lifestyle
The

 Listen in
Prototyp
Hypothesis e Testing
Quantify Viability

Fail fast…and cheap

Feedback
collection Data Go-to-market
segmentation strategy Staff
training
Measurement
LEARN
1.Listen in to your customers
2.Create hypothesis based on qualitative
data 3.Find a way to quantify it
BUILD
1.Build prototypes
2.Test, real test -have clear defined goal for each testing
round 3.Viability check -mass production, packaging, cost
LAUNCH
1.Go-to-market strategy: positioning, communication,
distribution 2.Employees training
MEASURE
1.Feedback collection
2.Data processing
3.Analysis and modification plan
 1.People pay for values not things
2.How to increase your peiceived values
3.Make story not ads
4.Think about funnel
 QUY TRÌNH CHẠY AD

01 03

SCALE TEST RETARGET

TEST SẢN PHẨM SCALE ADS

02 04
 TEST AD

●1 Campaign
●4 ads set -4 target khácnhau
●3 ads –3 content (thumbnail, ad performance)

●Location: test US
●Budget: 20$/ad set
●Time range: thờigiantest 1 sảnphẩmthườnglà3 ngày
 SCALE TEST

●Check ad trướcscale test: test 3 thumb sẽchora 1 thumb vớiperformance ad tốt

nhất, tắt2 ad khônghiệuquảđểad cònlạirechtốtnhất
●Tăngtiềnad set gốc
●Scale ad ra TK khác
-1 Campaign
-1 ad set –No target
-1 ad –làad winning từPhase test sảnphẩm
-Budget –100$
-Location: US
-Lên5 TK
Texas Fence Fixer
Texas Fence Fixer
Performance Ads
 SCALE AD

●Tăngtiềncácad set gốcđãchạytrướcđó

●Scale ra tkkhác( 10 TK)
●Breakdown Age/ Gender đểchia
khoảngtuổiscale
-1 Campaign
-1 ad set-No target, target Winning từPhase trước
-1 ad –Winning content từPhase test trước
-Location: US, Worldwide, Speaking English Countries
-Budget: 100$/ad set
-Age: chia khoảngtuổi25 –34, 35 –44, 45 –54,
… -Gender: Male/ Female
Instant Repair & Nail Grow Gel
Tăngtiềnad set gốc
 RETARGET

● Tạotệppurchase, viewcontent, click đểexludetệpkháchhàng

● Khi set scale ad ở giaiđoạnnàyphảiexclude cáctệptươngtácđãtạo Set
● LAL củacáctệppurchase, click, view video
● Set retarget
● Tìmthêmtarget mớichosảnphẩm
● Chạyriênginstagram
● Set scale sảnphẩmở store mới, vớipixel mới( content cũ)
● Đổicontent ( thumbnail, video, ) đểchạysp( store mới+ cũ)
● Giảmgiásảnphẩm( Discount: fix amount, percentage, Freeshipping)
Thank you
for watching
Cafe Talk
Chiến lược tìm sản phẩm cho mùa sale quý IV️