1 SENIOR HIGH SCHOOL

MEDIA & INFORMATION LITERACY

2nd Quarter-Module 2
PEOPLE MEDIA
 FOREWORD

This module for Media and Information

Literacy is made for Grade 12 learners.
The purpose of this module is to help
learners meet the desired learning
competencies for their level.

The discussion and activities of this

module are expected to aid the learners to
recognized Most Essential Learning
competencies (MELC).

Enjoy this module and handle it with care.

Have fun learning!

Content Standard
The learner demonstrates understanding of
different resources of media and information,
their design principle and elements, and
selection criteria.

Performance Standard
The learner produces a living museum or
electronic portfolio or any other creative forms
of multimedia showcasing their / his/her
understanding, insights, and perceptions of the
different resources of media and information.

4th Quarter Module 1

Learning Competencies:

1. Cites studies showing proofs of positive and

negative effects of media, information on
individual and society.

2. describes the different dimensions of people

media.
 What I Need to Know

Learners will be able to…

•define people media
•Identify the types and characteristics of people media
•compare people as media with people in media
•describe the different dimensions of people media

What I Know

KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR PEOPLE
IN MEDIA.

1. SHS Teacher 6. Radio Commentator

2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 What’s In

How do you understand the term “people media”?

refers to persons that are involved in the

use, analysis, evaluation and production
of media and information (Source: MIL
Curriculum Guide by DepEd)

PEOPLE
MEDIA

People in Media and People as Media

Who do you think are “people media”?

 What’s New

• People who are well-oriented to media sources and messages and

able to provide information as accurate and reliable as possible.

People People
as in
Media
s Media
n

• Media practitioners who provide information coming from their

expert knowledge or first- hand experience of event.

PEOPLE AS MEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA

OPINION LEADERS
•highly exposed to and
actively using media

•source of viable
interpretation of
messages for lower
end media users

•opinions are accepted

by a group

PEOPLE AS MEDIA: OPINION LEADERS

The Two-step
Flow
Communication
Model (1944)
Paul Lazarsfeld,
Bernard
Berelson, and
Hazel Gaudet.

Photo Credit: http://study.com/academy/lesson/twostep-flow-communication-model.html

PEOPLE AS MEDIA: SOCIAL JOURNALISM

CITIZEN JOURNALISM • People without professional journalism training can

use the tools of modern technology and internet to create, augment or fact-check
media on their own or in collaboration with others.

Photo Credit: http://www.dgiwire.com/whatcitizen-journalism-means-for-your-company/

PEOPLE AS MEDIA: CITIZEN JOURNALISM

medium.com/@steph enkhan/moveover-citizenjournalismhere-comessmartjournalismace72f97a389#
.sken4rj5m
SOCIAL JOURNALISM •Journalists are using social media to make their content
available to more people.

Photo Credit: http://www.cision.com/us/resources/whitepapers/social-journalism-study/

What’s More

FORMATIVE ASSESSMENT CARTOON ANALYSIS: SOCIAL JOURNALISM

What are the similarities and differences between citizen journalism and social
journalism?

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

PEOPLE AS MEDIA

CROWDSOURCING
•the practice of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people and especially from the online
community
(Source: https://www.merriamwebster.com/dictionary/crowdsourcing)

(Source: https://www.merriam- http://www.richmedia.com/richideas/articles/c

webster.com/dictionary/crowdsourcing) rowdsourcing-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

Photo Credit: https://www.waze.com

PEOPLE IN MEDIA
•media practitioners
•provide information coming from their expert knowledge or first- hand
experience of events
TYPES OF JOURNALIST BY MEDIUM

• Print Journalists

• Photojournalists

• Broadcast Journalists

• Multimedia Journalists
PEOPLE IN MEDIA
 What I Have Learned

Answer the questions briefly.

1.What is the difference between people as media and people in media?

____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________

2.What are the advantages and limitations of people as media? People in

media?
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
 What I Can Do

CARTOON ANALYSIS
What is your idea about this picture?

_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
 Assessment

Instruction. Identify what is asked or described in each item. Encircle the letter
of the correct answer.
1. These are people highly exposed to and actively using media.
a.opinion leaders b. citizen journalism c. social journalism d.crowdsourcing

2. People without professional journalism training can use the tools of modern
technology and internet to create, augment or fact-check media on their own
or in collaboration with others.
a.opinion leaders b. citizen journalism c.social journalism d.crowdsourcing

3. The practice of obtaining needed services, ideas, or content by soliciting

contributions from a large group of people and especially from the online
community.
a.opinion leaders b. citizen journalism c.social journalism d.crowdsourcing

4. Journalists are using social media to make their content available to more
people.
a.opinion leaders b. citizen journalism c.social journalism d.crowdsourcing

5. Give example of people in media.

___________________________

REFERENCES

• Media and Information Literacy Curriculum Guide by DepEd

• Media and Information Literacy by Boots Liquigan, Diwa
• http://communicationtheory.org/twostep-flow-theory-2/
• http://mediashift.org/2006/09/yourguide-to-citizen-journalism270/
• https://mobilizingideas.wordpress.com/20 12/09/03/people-as-media-
campaignsand-actually-existing-democracy/
• http://groups.haas.berkeley.edu/marketing
/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/socie ty/social-media/social-media-
sharingnews-opinion-leadership
• http://blog.storyful.com/2014/03/12/te n-principles-that-power-
socialjournalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social -journalism-and-open-platforms-
arethe-new-normal-now-we-have-tomake-them-work/
• http://blog.storyful.com/2014/03/12/te n-principles-that-power-
socialjournalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social -journalism-and-open-platforms-
arethe-new-normal-now-we-have-tomake-them-work/