Aditya Birla Capital Ltd

Aditya Birla Group is an Indian multinational corporation headquartered

in Mumbai. It has a revenue of $57 billion and a net profit of $4 billion. It
operates in 70 countries and directly and indirectly employs over
250,000 people. The organization was founded in 1857 by Seth Shiv
Narayan Birla. Viscose staple fiber, metals, cement (the largest in India),
viscose filament yarn, branded clothing, carbon black, chemicals,
fertilizers, insulators, financial services, and telecommunications are all
part of the company's operations. It has a $50 billion market
capitalization.

Shareholding pattern of the company

Management of the company
(SWOT) analysis of the company

So let’s start with a SWOT analysis of Aditya Birla Group:

Strengths of Aditya Birla Group
Strengths are an organization’s unique abilities, these abilities help them
to capture a large market share, attract more customers and maximize
profits. Following are Aditya Birla Group’s strengths:
• Online Sales: With all these actors working with brands, the
Aditya Birla Group’s online presence is quite well. Customers can
get hands-on with any products of the group easily through their
website, also the fashion brands are available on the e-commerce
sites like Flipkart, Amazon, etc.
• Technological Superiority: Managing a multinational corporation,
with a wide range of products, the company needs to be well
structured physically as well as virtually. And when it comes to
technical stability the Aditya Birla Group provides 100% online
support 24/7, with a good track record of clients, customers can
get their years ago information with a single click from the group’s
online portal.
Also, when it comes to online reputation management on social media
platforms, Aditya Birla Group is always ahead of its competitors and this
is the reason, today Aditya Birla Group is one of the biggest
conglomerates in the world. So, when the question comes to how to
make your business successful digitally then social media marketing,
online reputation management & content strategy are some of the ways
to achieve so. You can learn all these digital marketing skills from digital
industry experts under one roof, course by course, as per your speed
and time, within a week or less than that.
• Brand Recognition is High: Aditya Birla Group is one the largest
apparel brand in India, owning over 10 clothing brands like Allen
Solly, Peter England, Pantaloons, Louis Philippe, Van Heusen, etc.
also the group is also recognised for producing cement, carbon
black, textiles, chemicals, etc. It is one of the oldest telecom
service providers in India.
• Increasing International Visibility: As we all know, it is a
multinational corporation, working in over 30 countries. The group
is always trying to expand more, providing employment, trying to
capture markets with their products.
• Product Innovation Skills: Aditya Birla Group provides a wide
range of newly created products, every year. With being one of the
biggest financial institutes in India, the group always comes with
attractive loan plans, attractive return on investment plans with
their mutual funds & FD’s.

Weaknesses of Aditya Birla Group

Weaknesses are the points that every brand or company needs to
improve or get rid of. Weaknesses of Aditya Birla Group are as
followers:
• Operational Complexity: With an increasing audience, the group
is providing a large number of consumer goods as much as they
can. While making adjustments, a small change can make an
unexpected impact on operational complexity. Providing a variety
of products is causing operational complexity to the group.
• The Processing Chain is Quite Long: Having a huge customer
following delays the process of ongoing functions like maintaining
a large scale of client records & keeping them up to date every
time takes time and while doing all the work simultaneously it
delays the ongoing processes.
Opportunities for Aditya Birla Group
Like weaknesses, opportunities are the areas where a company needs
to focus, on improving results, increasing sales, and, ultimately, profits.
• E-commerce: Many of us are now making our purchases online.
The Aditya Birla Group is the leading fashion brand in India, but
while having its products on different e-commerce sites, the
company doesn’t have their e-commerce site where customers
can explore only Aditya Birla Group’s products. Having their e-
commerce site can generate revenue & will increase customer
following to the company.
Useful Tip: Along with selling your products on big e-commerce sites
such as Amazon, Flipkart etc., you can also create a separate e-
commerce website through WordPress website planning & development
or you can create your own e-commerce website on Shopify with
this Online E-Commerce Training Course. With this, you will be able to
pick the right e-commerce platform for your product and choose
appropriate shipping, packaging, and payment partners. Also, you can
personally get in touch with your customers to solve their queries.
• Rising Urbanization: With the increase in the rate of urbanization,
the company needs to fulfil the demands of the customers,
especially those who are from the non-urban area & wants to
explore the brand. The study predicts that by the end of 2050 the
two-third of the world will be in urban areas. Multinational brands
like Aditya Birla Group need to provide the services in baby-urban
cities.

Threats to Aditya Birla Group

Threats are the factors that can be harmful to the company’s growth.
The following are some of the Aditya Birla Group’s threats:
• Substitution Effect: Due to owning expensive brands like Van
Heusen, etc. the target audience of the company is limited. And
with competitors giving cheaper products with the same quality,
the company can lose market share. If a brand increases its price,
customers can choose an alternative brand with a cheaper price.
• Currency Fluctuation Effect: Being a multinational company
requires heavy export & import. And with a weaker currency make
 exports more expensive, while making products cheaper for
overseas customers.
For huge corporations like Aditya Birla Group, a SWOT analysis is a
great way to break down their complex procedure into simple to
understand managerial risks and rewards. This ends our detailed SWOT
analysis of Aditya Birla Group. Let us conclude our learning below.

To Conclude
Aditya Birla Group is a well-known company with a global reach. Aditya
Birla Group's SWOT analysis revealed that the firm is significantly reliant
on its consumers and has great brand recognition and trust. It has a
large client base with a proven track record of millions of individuals from
all around the world, not only India.

The firm has a solid logistical foundation and has expanded into all
areas, but it faces competition from a growing number of manufacturers
in the same industry,as well as superior R&D efforts from its competitors
Companies in markets such as fashion, chemicals, finance, and others
are attempting to gain customers through improved marketing efforts. In
a shifting world where digital marketing is at its apex, marketing
aficionados must be well-versed in the industry.

If you want to learn more about digital marketing, have a look at IIDE's 3
Month Advance Online Digital Marketing Course. If you want to study
more about digital marketing, check out IIDE's 11-month MBA Level
Digital Marketing Post Graduate Program.