REPORT

BY:

HASNAIN ALI 21 (LEADER)

MUHAMMAD TUFAIL 18
SITARA MUSTAFA 29
ARSLAN SAEED 34
MUNEEB AHMED 53
MUHAMMAD ABUBAKKAR 45

LEARNING SERVICES
PROVISION INSTITUTION
STRENGTHHENING THE FUNDAMENTALS OF OUR
STUDENTS
 BUSINESS ETHICS & CSR

SUBMITTED TO: MADAM

ALEENA ABBAS

DATE: MAY 26, 2021

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TABLE OF CONTENTS

EXECUTIVE SUMMARY...............................................................................................3

INTRODUCTION......................................................................................................4

BODY....................................................................................................................4

CONCLUSION..................................................................................................21

REFERENCES................................................................................................21

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ACKNOWLEDGEMENT.........................................................................22

EXECUTIVE SUMMARY

Learning Services Provision Institution focuses on hiring of skillful staff and enrolling students of

pre-primary to higher education stages. For implementation, convenient physical environment

is available; up-to mark performance and deliverance of lectures is guaranteed with a smart

addition of ethical courses and activities. Moreover, online channels are accessible for 24

hours. Two websites, one for the visit of students of any sort, and second for the employment

of teachers specifically. Beginning expenses are evaluated in financing. Marketing, branding and

competition techniques and the application of ethics are considered equally for the betterment

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of our target entities, students. Investment at private, commercial level along with government

subsidies emerges in an ethical manner at every angle.

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INTRODUCTION

There is a presentation of Business idea with an intention of establishment of an institution,

“Learning Services Provision Institution (LSPI)” providing education services to the students of

up-to higher education level. This institution acquired by loan focuses on the maintenance of

appraisable resources. Majorly, the main deliverance will be the courses provided to students in

private sessions to enhance their academic preferences and capabilities through this unique

and emerging execution. Investment plus marketing is done in different directions. Online

platform will be accessible to all sort of students as our structure comprises flexible

management and commendable academic programs.

BODY

The main contents of writing are as follows:

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START UP:

We own a place for establishment an institution on rent to build our reputation across several

areas. Services of highly qualified and skillful teachers especially idealists and practitioners are

offered as ethical teaching stands as our first priority for learners. For hiring, we display our

demand in market and also on online plot. For the beginning of a business, it is valid to know

about the consumers, competitors, strengths and weaknesses. Our institution as it name

suggests: Learning Services Provision Institution (LSPI), induces learning in new generations in a

unique way because the resources we possess, the staff we have and most importantly, the

extra or additional activities which are performed generate an indication of pure success and

broaden in knowledge of our students.

TEACHERS EMPLOYMENT:

For the employment of teachers, the online platform is considered the only reliable source

here. Website MasterLearningServicesJobs.com is accessible for the job finders.

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OWNERSHIP:

MasterLearningServicesJobs.com will be incorporated. The shareholders will be Mr. Hasnain

and Mr. Muneeb. They both will be operators and business owners.

NATURE OF OFFER AND PURPOSE:

The offer will be there for incessant intervals but after a sufficient enrollment and employment,

the same offer will be seasonal, so, there will be a temporary period of time to apply for the

employment opportunity. We will be highly demanded for the summer camps.

START-UP EXPENDITURES:

Legal RS 65,000

Stationery etc. RS 1,000

Consultants RS 70,000

Insurance RS 15,000

Research and Development RS 25,000

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Domain Name Registration RS 18,000

Web Hosting RS 12,000

Other RS 0

Total Start-up Expenses RS 206,000

CHALLENGES AND SOLUTIONS:

The major challenge would be response to our call. For this, we have an advantage of

structuring ethical applications i.e., the environment provided to our students will be fully

ethical. The courses they select must have at least one ethical subject which they have to go

through during their session. In case of books, special teaching of the Holy Book, “The Holy

Quran” is given to each student with complete and trusted staff according to respective grade.

Some of the other books we focus are following:

 Utilitarianism: For and Against (Book by Bernard Williams and J. J. C. Smart)

 Practical Ethics (Book by Peter Singer)

 Republic (Book by Plato)

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The second way is the regular interaction with student’s parents/guardians to inform them of

their child’s performance.

The third way we choose is performing ethical activities to our students such as lectures on fair

communication, counselling and free participation. We also focus on tourism for the

maintenance of work and leisure.

This corporation-based business shows business model containing target entities who are

students encountering different problems in their studies or the ones with entirely no academic

background. In this type of business, we focus on the courses that convey moral messages plus

the fundamentals of their courses.

ETHICAL MARKETING AND PROMOTION

For the promotion of service, branding is obviously important. If it is done in an ethical manner,

fair results could approach.

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 For the hiring of staff, our program displays advertisements in public plus on online with

a fair offer of environment full of excellence and convenience. The salaries will be

admirable. As, offer does matter a lot while marketing the product or service.

 Through online channels, visitors can contact at any time in a day. They will be

responded back abruptly.

 With a guarantee of convenient and skillful resources, we tend to welcome the

students.

 For customer satisfaction, our institution’s framework uploads media on daily basis

which informs people of our education services’ function and other ethical standings.

 We create job opportunities for those who really have willingness to bring out a change

in the society along with their students.

 The sources of our promotion are publications, newspapers, video conferencing, using

user-generated content on social channels.

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 In an article, Ying Fan explained: “Ethical Branding and Corporate Reputation”, “an

ethical brand should not harm public good; instead, it should contribute to or help

promote public good.”

In the same way, we tend to follow the same above principle with our anticipating

rigorous estimations.

ONLINE PLATFORM

Our business presents platform which is accessible to all visitors i.e., online since there is an

outbreak of coronavirus limiting physical services and lifting them to online plot. Website name

is learnbyheart.com. The most considerable features are:

 Authorized books and such staff

 Regular uploading of media (lectures)

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 Special lectures/courses of the Holy/moral/ethical Books

 Approachable and beneficial to every sort of an individual

 Test sessions for students

COMPETITION

Every business faces the problem of competition, and tackle with this competitive advantage is

a big opportunity for other business arise. By competitive advantage, the businesses become

more powerful and efficient.

Learning Services Provision Institution offers a significant distinction relative to the many other

online job boards such as hot jobs, part time jobs, academic institutions, etc., since they have

very disparate cross section of job seekers. The institution attracts employers who want to post

their jobs because it has a strong concern with the prospective employees that will make much

easier to strengthen the employers.

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TACKLING THE COMPETITION WITH ETHICS:

For tackling with the competition in a business, first of all make a strong strategy to compete all

other related businesses but here ethics are very important. Without ethics handling the

business competitive advantage is against of manners and morals.

There are some ethical steps to tackle the competition in business:

 Well known about their customer demands

 Identify the competition

 Make the differences about your business and other related

 Target new market

 Make business innovative

 Set competitive pricing

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WELL-KNOWN ABOUT THEIR CUSTOMER DEMANDS:

Knowing well about their customers is very important in every business. By knowing your

customers, you can build a relationship between your company and them. Also extend the

customer lifecycle beyond only a couple of purchases.

For building better relationship, the online apps are very important in regarding of

advertisement to attract customers and also chatting with customers is good for company.

IDENTIFICATION OF COMPETITION:

Before handling the competition, it’s very important to identify the competition. For identifying,

it’s necessary to examine the marketplace.

Firstly, take a look at those your competitor does, secondly, look to see what your customers

doesn’t do, and then try to fill in that part of market.

When you examine the market carefully and find gap of competitive advantage, then your

business come forward with innovation, leading to a better market for customers.

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DEFFERNITATION BETWEEN YOUR BUSINESS AND OTHERS:

When you make the differences about your business and other related, then it helps to handle

the competition. It gives learning process for handling.

For this purpose, the businesses used their marketing resources to create an augmented reality

version. When all resources are used then it becomes easy to tackle the competitive advantage

because the more resources you have, the more opportunities you have.

TARGETING NEW MARKET:

New markets can lead to faster and better growth, but be sure company is ready for a new

market first. Those businesses are successful who feel ready to take on a new market and

began changing their marketing to reflect market changes.

When you have one market locked down, feel free to expand to new markets. When a business

targets another new market, then the business expanding and profit opportunities increase.

And the competitive advantage is fully handled.

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MAKING BUSINESS INNOVATIVE:

In this age of competition, and social media the businesses are very innovative. So, there is a

large competition. For tackling with this situation, you want to become innovative all time.

Those businesses become successful that remains innovative in this era of competition.

The social media is very innovative factor, it provides many opportunities related to competitive

advantage so many new businesses arise therefore, it’s important to be innovative for business .

SETTING COMPETITIVE PRICES:

A new business runs successfully when it fulfills all the competitive opportunities, our business

LSPI fulfills the competitive pricing because the employers are hired the skillful staff regarding

to their salaries.

As it’s not a single product business, so the price setting is not difficult.

But the employee salaries are most important because it’s a right of them.

The employers fulfill the all requirements of employees as it’s a service provide sector.

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COMPETITIONS BEING ETHICAL:

Competitions are to be good for ethical behavior in the long run, because it promotes growth

and raises income.

When unethical behavior cuts costs, competition drives down prices and entrepreneur’s

income and thereby reduces their willingness to pay for ethical conduct.

So based on law, competitive intelligence is completely legal. Depending on the means in which

you gather the intelligence impacts the ethics behind it.

Gathering information by not disclosing who you are to be a competitor or by lying would be

considered unethical, but it’s not illegal.

INVESTMENT

o PARENTS INVESTMENT Fee, purchase etc.

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PUBLIC INVESTMENT Donations, prizes.

o PRIVATE INVESTMENT Occurs at every aspect of an institution (From pre-primary to

higher education)

o GOVERNMENT INVESTMENT Scholarships, grants, free ships, subsidies, taxes, welfare

schemes etc.

COMMERCIAL INVESTMENT:

Investment would be at commercial level; as private institutes receive a substantial part of

investment from entities like government or through funding, as a result, education becomes

expensive. However, our branding is so ethical as our exposure is the conveyance of message

which is simply providing education through a unique and superior methodology. Investment in

Ads like Google Ads will be done as a step to market our business. Our teamwork looks up to

fulfill the ethical practices like integrity, trustworthiness, concern for others etc.

Ethical investing is for investors who want to invest their money for noble causes. Basically, our

institution focuses on to educate our teenagers, youth and add an essence of ethical and

religious

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education with some skill teaching So, ethical investors prefer this investment over others. To

understand this concept, consider a simple example that:

‘’If an investor thinks that tobacco is unhealthy, then they would avoid companies that produce

tobacco or own investments in tobacco-manufacturing companies.”

Types of Ethical Investments we got

1-Socially Responsible Investing Funds (SRI Funds)

SRI funds avoid investing in controversial areas such as gambling, firearms, tobacco, alcohol,

and oil. Here, the investor’s moral value is given critical importance in investment selection.

Basically, it avoids such types of investment that spread negativity and harm the society.

2-Environmental, Social and Governance Funds (ESG Funds)

Unlike SRI funds, ESG funds consider in their decision-making how environment, social and

governance risks and opportunities can cause material impacts on company’s performance.

They can invest in majorly while maintaining the same level of returns as they would with a

standard approach.

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3-Impact Funds

Impact funds place equal importance on fund performance. Hence, they aggressively look at

creating ethical changes supporting companies that provide certain products and services.

Impact funds are suitable for investors who are socially responsible but also want good returns.

4-Faith Based Funds

Faith-based funds only invest in stocks that follow religious values and ideals, and strictly

exclude investments that don’t fit the category.

BENEFITS:

The advantages of applying ethics in investment are:

 Ethical investment gives individual the power to allocate capital towards companies

whose practices and values align with their personal beliefs.

 Some beliefs are rooted in environmental, religious or political precepts.

 Some investors may choose to eliminate particular industries or over-allocate to other

sectors that meet the individual’s ethical guidelines.

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 The investor feels happy when an ethical holding company performs well. They benefit

emotionally and financially when the company shares their values.

 As more people invest in ethical funds, the investments can grow substantially in the

future.

 Since ethical investing is gaining importance, it will encourage other businesses to

improve their ethical practices to attract funding.

DISADVANTAGES:

 Ethical investing may not provide optimal returns; hence, the investor sacrifices financial

gains for an ethical approach.

 The fees for ethical investing can be higher due to the research involved in identifying

the right investment.

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CONCLUSION

 Our institute, Learning Services Provision Institution offers a unique structure which

could be claimed praiseworthy at every cost.

 For access, online platform is positioned as a guidance in general terms.

 Much emphasizing on moral, ethical determinants in our program’s phenomenon.

 Marketing and competition plans intended to be executed ethically.

 Benefit for every kind of individual exists

 New opportunities for investors in future

 Enhanced outlook of student’s academic record in future

 No compromise on study and our promise

REFERENCES

 http://smallbusiness.chron.com/legal-ethical-issues-international-business-expansion-

68066.html

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 Business, E., 2021. Ethical Considerations in International Business. [online] The University of Texas at

Tyler. Available at: <https://online.uttyler.edu/articles/ethical-considerations-in-international-

business.aspx#:~:text=Some%20of%20the%20most%20common,the%20environment%2C%20bribery

%20and%20corruption.> [Accessed 25 May 2021].

 Fan, Y., 2021. Ethical Branding: A Guide for Creating More Ethical Brands | The Branding Journal. [online]

The Branding Journal. Available at: <https://www.thebrandingjournal.com/2018/02/ethical-branding-

guide/> [Accessed 25 May 2021].

 Utilitarianism: For and Against (Book by Bernard Williams and J. J. C. Smart)

 Practical Ethics (Book by Peter Singer)

 Republic (Book by Plato)

ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to our instructor, Madam Aleena Abbas

for providing us such opportunity to work on this surprising project on the topic, “Business Idea

with an application of Ethics.” It helped a lot in doing research and gain maximum amount of

information. I would also like to thank each member in our group (Muneeb, Tufail, Arsalan,

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Abubakkar and Sitara) who assisted me and participated actively in finalizing the project.

Finally, I can proudly say that I intend to do more staff in the upcoming time.

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