FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF DIGITAL MARKETING (HONS)

MULTIMEDIA TECHNOLOGY AND APPLICATIONS

CSC 441

ASSIGNMENT 2

PREPARED BY:

NAME STUDENT ID

NURULAYU NATASHA BINTI MOHD 2022905665

AZAHARI KHAN

NUR AMIRA FAZIRA BINTI ASPAR 2022786035

MARTINA BINTI MANSOR 2022758353

SAKINAH HAYANI BINTI SHAMSUL 2022920071

IKRAM

PREPARED FOR
TS. DR AHMAD FAIZ GHAZALI

SUBMISSION DATE
2 DECEMBER 2022
COMPARISON ELEMENTS OF MULTIMEDIA OF GEETA.MY AND
GALERI ARIANI

Vaughan defines multimedia as any combination of text, graphic, animation, sound, and video
delivered through an electronic medium. Nowadays social media is the fastest track for a
company to engage with their customer. That is why GEETA.MY and GALERI ARIANI
companies focus on the platform to promote their product in professional ways. However, both
companies use elements of multimedia in their own way. So let's see what is the differentiation
of multimedia elements they use.

COMPARISON ON BOTH COMPANY INSTAGRAM

Instagram is a social networking service for sharing images and videos. It is owned by an
American company, Meta Platforms. Using the app, users can upload media that is editable with
filters and organised by hashtags and geographic tags. Now instagram has a new function which
is reels. Using instagram reels, users can create 15-second video clips set to music and share
them on their stories, explore feed, and the new reels tab on their profiles. Instagram's Reels is
similar to TikTok's video feature and is now available in 50 countries worldwide, including the
United States.

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 Elements of COMPARISON OF BOTH COMPANY
Multimedia
1) POSTER FEED - GEETA.MY 1) POSTER FEED - GALERI ARIANI

Text - Comment from group members: Comment from group members:

font/typeface, text i) Font/typefaces i) Font/typefaces
colour, and size. Nurulayu Natasha: Geeta have Martina: Ariani uses the same types of
different types of font in this font in this poster to highlight the name
poster to highlight the name of of their new scarf collection - they use
their new scarf collection - they serif fonts.
use serif and serif italics font.

Advantage: Have a variety of Advantage: Customers can easily read

typefaces in every product poster. the product name.
Disadvantage: Distract customer Disadvantage: There is no
eyesight. disadvantage for Ariani because the font
they use is easy to read.

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ii) Text colour ii) Text colour
Nur Amira Fazira: Geeta uses a Sakinah Hayani: Ariani chooses
different colour for each text in combinations of text colour and
one poster. background colour with care.

Advantage: Have a variety of Advantage: The colour of text soothes

typefaces in every product poster. the eyes.
Disadvantage: Distract customer Disadvantage: There is no
eyesight. disadvantage since it is good for this
company's product brand.

iii) Font Size iii) Font Size

Nurulayu Natasha: As we can see, Martina: Ariani sets limited information
Geeta put all the scarf collection about the scarf collection they need to
information and fixed all the put in one poster, so the text content
collection text names just in one will not be too small - just nice.
poster.

Advantage: Customers can get Advantage: It is easy for customers to

all the product information in one catch up with the product information.
poster.
Disadvantage: Geeta needs to set Disadvantage: There is no
a small font size to fit all text in disadvantage of Ariani font size, they
one poster. This makes the managed to set the right size for their
customer face difficulty to get text in the product poster.
information in the poster because
the words are not clear.

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 2) VIDEO CONTENT - GEETA.MY 2) VIDEO CONTENT - GALERI ARIANI

Video

Comment from group members: Comment from group members:

i) Video content i) Video content
Nur Amira Fazira: Geeta mostly Sakinah Hayani: Ariani has a variety of
focus on product content only. content including user-generated
content, interactive content and others
rather than focusing only on product
content.

Advantage: Customers have more Advantage: Attract customers' interest

information about their product on their product indirectly.
since they keep promoting their
product daily.

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 Disadvantage: Customers might Disadvantage: There is no
see the video content is too boring disadvantage on Ariani as they managed
as Geeta only focuses on product to come out with great video content.
only rather than interactive
content.

ii) Video talent ii) Video talent

Nurulayu Natasha: Geeta uses its Martina: Ariani hires celebrities and
own company owner for content models to make its content.
creation.

Advantage: Save more on cost. Advantage: Easier to influence

Disadvantages: May attract less customers as celebrities and models
audience because the founder may have strong influence.
not be popular enough and need to Disadvantage: Need to spend more on
start from the bottom. marketing costs to pay them as an
ambassador of the product company.

Comment from group members: Comment from group members:

Audio i) Audio video content i) Audio video content
Nur Amira Fazira: The music and Sakinah Hayani: The music and sound
sound effects used in Geeta’s effects used in Ariani’s audio video
audio video content are digital content are digital audio.
audio.

Advantage: Customers are Advantage: Customers are familiar

familiar with the song since they with the song since they used the
used the current trend song as their current trend song as their audio.
audio.

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Disadvantage: There is no Disadvantage: There is no
disadvantage since Geeta follows disadvantage since Ariani follows
current trending songs. current trending songs.

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SUGGESTION - IMPROVEMENT FOR BOTH COMPANY

Suggestions Explanation Benefits

1) Utilise motion graphic The clearest definition of Both brands can use motion
advertisements. motion graphic is Graphics in graphics to promote their
Movement. The term “Motion products as it is the simplest
Design'' is frequently used in way to attract more potential
conjunction with Motion customers. Ensuring that
Graphics, which makes it viewers are left with a lasting
simpler to grasp how impression of the brand by
movement and design making video contents easier
elements interact. The goal of to digest, and more
motion graphics is to apply eye-catching compared to
design elements to media static visuals. On top of that,
content by including aspects motion design and animation
of time and space. As motion are significantly less expensive
graphics truly stand out in than normal live-action video
anything from complex, with no sets, food, or rental to
storyline advertisements to think about. Next, motion
basic animated Instagram graphics could increase the
posts,it will work wonders in search engine ranks on google
making businesses stand out searches. Other than that,it
in the market. Therefore, we could lead to emails with
are suggesting both greater interest as emails with
companies, Geeta.my and the subject "video" are opened
Galeri Ariani, to use motion 7% more often.
graphic advertisements.

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2) Font and font size for Choosing a font or typeface is The appropriate font may help
feed post content just as crucial as choosing an the business stand out in a
image. Depending on the type crowded and competitive
of job the companies industry. With the correct font
undertake, they will select the and sizes, the companies can
most suitable font and its size influence how the audience
as they have the power to feels about their brand. Other
completely transform a brand. than that, fonts can create
Geeta.my and Galeri Ariani hierarchy. Just the font
must make sure that the fonts' arrangement alone might make
personalities align with their the content clear to the reader.
brand's concepts. Since Galeri When we use a variety of font
Ariani’s concepts are sizes and styles, the reader will
exclusivity, modesty and understand what is most
contemporary, they should crucial. Additionally, it will
pick a typeface that reflects allow for a smooth
those qualities. For Geeta.my, informational flow that is easy
the font selection should on the viewers' eyes. Next,
express their preference for a fonts would create consistency
fabulous, modest brand as they may provide a more
personality. The fonts they unified design by portraying a
pick for their website and professional and consistent
Instagram should match in look throughout the marketing
importance because font campaigns. The complete
selection also affects the marketing efforts are brought
audience's emotions. To add together to make it much more
on, make sure that the font meaningful.
size, text spacing, title and
body text separation are all

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 readable.

3) Video content - Soft The soft-sell technique is Soft selling advertisements

selling and use different about presenting a story about might build customer
model the products. Geeta.my and relationships. By establishing
Galeri Arina could create these connections, customers
advertisements that are may come to believe that the
humorous or entertaining companies treat them with
since these are the types of special consideration and care
advertising that tend to trigger when they make a purchase.
the best sentiments. A brief When past clients recommend
narrative emphasising the either Geeta.my or Galeri
utility of Geeta.my and Galeri Ariani’s products to their
Ariani’s product helps explain friends and family, this can
why people should purchase help both businesses grow
it. Additionally, it might through word-of-mouth
convey the subjective aspect marketing. Besides, it can
of what it's like to use or own create brand loyalty as it can
the product. This can appeal assist in giving clients a reason
to the customers' emotions by to choose Geeta.my or Galeri
demonstrating not just how Ariani's product over their
they can utilise the goods, but rivals. Soft sell strategies can
also any potential advantages help buyers form an emotional
to their life. The goal of a soft bond with the product. Lastly,
sale is to prevent upsetting soft sell techniques can
potential consumers and increase return customers since
turning them away. The this technique's welcoming
companies must exert some qualities might encourage
effort to keep the customer's clients to include the products
attention. These strategies into their regular routines.

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 frequently work better at
persuading audiences and
potential customers.

4) Feed Organization For better engagement in A well-designed Instagram

instagram, we suggest both layout will help in gaining
companies to use carousel followers. Geeta.my and
features on instagram. Galeri Ariani only have a brief
Geeta.My and Galeri Ariani window of opportunity to grab
can publish up to 10 videos or someone's attention because
photos in one post, instead of people prefer to look at
just posting one picture to the visually appealing and
feed. One feed that consists of engaging content rather than
more than one picture is messy feeds. Carousel posts
actually easy for customers to not only offer the Instagram
know their brand information. feed more depth, but they also
For example, in order to make provide us far more freedom to
potential customers see the create content without
available colours for the scarf spamming our followers.
easily, we can use this Besides, organised feed will
carousel feature by stating help companies before they
‘product available’ on the even have a product. Both
cover or the first page of the companies should invest more
post. To view each picture in time to gain target audience
the collection, customers may and community before the
easily swipe. Other than that, product launch by maintaining
to promote different types of a quality instagram feed. This
scarves, both companies must is for gaining trust and support
publish them on different from the potential buyers.
postings and make sure that

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 the post only focuses on
explaining and promoting that
specific type of scarf. So that
customers can clearly make
comparisons between other
types of scarves.

In conclusion, growing a company is not easy. There are too many competitors that sell similar
products. Therefore, to make a company stand out, business owners should know the market and
cater specifically to their needs. That is why we provided a few suggestions that they can take for
their company improvement.

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