Business Analysis Case study: One of the largest bed

banks in Southeast Asia: MG Bedbank

Brief Details:
Project Life cycle- Discovery + Execution

Project Billing and methodology- Agile (Scrum)

BA Involved- 1 BA domain consultant for Onsite Discovery phase for 4 weeks + 2 BAs Offsite

Team/Architects involved- 2 Dev Architects Onsite + team of 30 plus Dev + QA offshore

UI/UX designer- 2 members

Requirement management tool- JIRA, Confluence

Tech Stack- Angular for Front end and .Net for Backend

Devops- AWS

Code repository- GIT

About the Customer:

MG Bedbank is Southeast Asia’s largest bedbank. They provide smart travel agents with wider access to
unbeatable rates for both domestic and worldwide hotels. By contracting leading hotel prices and
allotment at over 5,500 hotels across Southeast Asia, they are able to offer their clients and suppliers
unmatched value and opportunities to grow their business.

Business Goals:
1. The client’s requirement was to build new applications on Mobile (for travel agents only) as well
as Web, which is a booking engine for travel agencies, extranet for hotels to manage rooms,
rates & a back office for the MG admin team to Onboard and manage markups and rates for
agencies.
2. Migrate data from existing systems/manual forms into new systems
3. Offer a seamless user experience to travel agents booking on the new web and mobile
applications
4. Have flexible markup management module to increase revenue and improve profit margins
5. Have a scalable & secured application
Customer Pain points:
1. The client’s data is scattered across different platforms and 3 rd party systems
2. The current onboarding of hotels and travel agencies is a manual process, and the data is stored
in paper files and folders
3. The current application is built on legacy platform offering limited scope for scalability &
usability
4. The current markup management module has limited rules for accelerating rates offering
limited scope to optimize revenue

Implemented Solution:
1. AWS Cloud Infrastructure support added to maintain the scalability of the application
2. A revamped B2B booking engine was designed with a secure & intuitive user-friendly design
3. Cache solution was designed to support multiple transactions
4. Seamless support for 3rd Party integrations
5. New & improved ways designed to support revenue & markup management

BA Involvement Results and Outputs

A BA (Domain consultant) was involved to do a 4-week onsite discovery where interviews and
workshops were conducted to elicit requirements, understand existing applications and modules.
Observation analysis method was used to work closely with the existing teams.

Once the high-level requirements were discovered, it was broken down into a feature list and was
supposed to be scoped in detail at Offshore for a detailed review & sign off from the client.

Discovery Phase artefacts

1. Minutes of Meeting
2. Business requirements document
3. Feature/Module list (High level)
4. Product Backlog list
5. Solution approach for each module
6. Modules scoped for different delivery phases
7. Sign off on mocked wireframes
Project/Sprint deliverables

1. Conducted Travel and Hospitality domain trainings

2. Create user stories and AC
3. Manage change requests
4. Work on use cases and sometimes create process flows for complex features
5. Manage Sprint goal and backlog
6. Work closely with UI/UX team to get closure on designs with the PO
7. Leading Scrum meetings and following all ceremonies & processes
8. Review Test cases with the testing team
9. Conducted internal demo with PO & UAT
10. Conducted training for business users
11. Prepared user manuals
12. Trained new joiners in the project