Executive summary

BOTTLETOP is a brand that makes handbags made from recycled bottle tops in Africa which are lined
with waste leather in Europe. They launched the brand with the mission to empower people and the
planet through sustainable design and creative culture. It's a B2C brand with a wide range of products
including Handbags, Backpacks, and Accessories like belts, and Necklaces, which are perfectly crafted
from upcycled metals, Food waste dyes, Parley ocean plastic, and zero-deforested leather. The brand
targets people who are environmentally conscious and have an inclination to reduce carbon footprints.
They launched the #TOGETHERBAND campaign with the UN and UBS in 2019 to generate global
awareness and action in support of UN Sustainable Development Goals through creativity and culture.

Their designs are versatile, classic, and minimalist making them suitable for all occasions. The price
approximately ranges from 3,600 - 66 K. The brand is based in London and distributes globally through
the brand's website and Instagram store.
OUR
CLIENTS
They are edgy and appealing as the bags.

The bags appeal to those who are confident in

their look and are someone who enjoys
wearing interesting textures and colors.
Someone who’s really interested in their look
and also has an interest in what’s the story
MISSION
around what they wear, how they are made, They want to empower people and the planet through
and what their impact is. sustainable design and creative culture.

VISION
They strive to create upcycled products and encourage
environmentally conscious way of living.

USP
Bringing the essence of luxury with the touch of textures and
colors through upcycled waste, through creativity, and culture.
Product Category ////

Bags Accessories #Togetherwear

Cross body bags Purses and pouches Beaded and braided bands
Clutch bags Belts Necklaces
Tote bags Bag straps Eyewear
Backpacks Flower clip enamel Yawanawa Collection
- Yawa bands and necklaces
-Tote bag
Sustainable Practices ////

Upcycled Zero Parley Ocean Food waste

Aluminium Deforestation Plastic

Leather

SWOT Analysis ////

STRENGTH OPPORTUNITY

Eco-friendly. Global expansion

Relevant and unique content. Growing customer awareness
User-friendly design. through design, innovation, and
Cheap resources. upcycled waste.
Unique and innovative designs.

WEAKNESS THREAT

High workload, time taking Changing fashion, fast fashion.

process since all the products are Increase in raw material prices.
perfectly handcrafted. Counterfeit and low-quality
Inaccessible to a large audience. products.
Expensive production cost. Large competition.