MANAGING

BUSINESS
OVER CLOUD
PHASE 2 SUBMISSION

Submitted to:
Prof. Shilpi Jain
Submitted by:
Group 12

GROUP MEMBERS
Shubham Jadli 301050
Meenal Sharma 301141
Yatin Chopra 025039
Akansha Vashishth 301062
 PHASE 2 MEMBERS CONTRIBUTIONS

MEMBER NAME CONTRIBUTION PARTS

App features and USP (Part B)

Venture funding (Part D)
Shubham Jadli Market share (3 countries) (Part E)
Market strategies (3 countries) (Part F)
Safety and data protection (3 countries) (Part J)

Competitor analysis (3 countries) (Part A)

Yatin Chopra
Security and backup operations (Part I)

Details of IT setup and costing of cloud based services (Part G)

Akaksha Vashishth
Software framework, key factors and vendor analysis. Cost breakup analysis (Part H)

Meenal Sharma Pricing mechanism and key business model for revenue generation (Part C)
COMPETITOR ANALYSIS

The smart wearable market is divided into 3 different

categories:

1. SMART WATCHES

2. WRIST BANDS

3. EARWEAR

The competetive market is also divided differently in all three

categories. Like in India, NOISE leading in Watches, XIAOMI
leading in Wrist Bands and BOAT leading in Earware
COMPETITOR ANALYSIS IN INDIA

Company

Market Share 34.3% 11.5% 8.7%

Personal technology accessories Improve the actual user

Create experiences
USP available and affordable to young experience in their daily
and not products
Indian consumers usage

Most selling
Earware Smart Watch Earware
smart wearable
COMPETITOR ANALYSIS IN JAPAN

Company

Market Share 71.5% 5.5% 4.8%

State-of-the-art
design, user-friendly Wearable technology to help High Quality Premium
USP
products, reliability achieve fitness goals Products
and innovation

Most selling
smart Watches Wrist Band Earware
wearable
COMPETITOR ANALYSIS IN MALAYSIA

Company

Market Share 40% 10% 8%

State-of-the-art
Design, which is more in
design, user-friendly Cutting edge technology and
USP line with a traditional
products, reliability features
watch
and innovation

Most selling
smart Watches Watches Watches
wearable

AUGMENTED REALITY &
AI ASSISTANCE
Customers can make a conscious
decision before purchase.AI further
smoothes navigation.
PRODUCT GALLERY
Detailed product descriptions and
product videos. The product gallery
helps users to estimate the product
from different angles and be more
confident about their choice.
APPLICATION
FEATURES
SHIPPING OPTIONS
Can receive their product in
the time frame chosen
during the checkout process
ORDER SUMMARY,
STATUS AND
TRACKING
Accurate and rapid tracking
services along with status and
transparent order summary.
EASY RETURN
POLICY
A generous return policy eliminates
customers’ fear of purchasing a
product online without seeing how it
looks.
QUICK ACCESS TO
CUSTOMER SUPPORT
Customer support guarantees a
seamless user experience and makes
people feel safe shopping with you.
 APPLICATION
FEATURES

RELEVANT PUSH
NOTIFICATIONS
Can be used for Flash discounts and
sales, item availability etc.
They help in:
Improve customer experience
Ensure maximum interaction
chances
Effective and personalised
communication
QUICK AND EASY
REGISTRATION
PROCESS
An easy and convenient
registration process makes your
app more accessible to users
ADVANCED SEARCH
CAPABILITY
Filtering, sorting and wishlist
features help ease the customer
journey and decision making.
SECURE AND MULTIPLE
PAYMENT PROCESS
If users have a quick and secure way to
pay, they are more likely to complete the
purchase and come back to you. Besides,
the use of one-click secure payment
increases the number and frequency of
purchases.

TESTIMONIALS, PRODUCT
REVIEWS AND EFFECTIVE
CUSTOMER FEEDBACK
OFFLINE FUNCTIONALITY SYSTEM
 APPLICATION
FEATURES

SOCIAL MEDIA EASY NAVIGATION & SIMPLIFIED LIVE STREAM SHOPPING

INTEGRATION PURCHASE JOURNEY

REQUIRMENTS FROM A BUSINESS POINT OF VIEW

SECURITY
M-COMMERCE ANALYTICS

UI/UX DESIGN MEMBERSHIP AND LOYALTY

OPTIONS

SCALABILITY
EMAIL-OPT INS

STABILITY PERSONALIZATIONS
PRICING MECHANISM

The app is a combination of paid and unpaid services

Unpaid services: Tracking of steps, sleep records, other basic things
Paid Services:

Pricing based on 3 months, 6 months and yearly basis fits best

For first month: Individuals may be offered discounted or free trial
2nd month onwards
PLANS PRICING

3 months $150

6 months $270

1 year $500
PRICING MECHANISM

The cost coverage starts from 2nd month onwards

Early bird offers at the start would be a cost which would ease out from 2nd year

Expected customers: 60000(35000+15000+10000) for 1st year

Costs in the form of discounts, software, employees salary

Interested companies for investment: Software companies, fitness wearable

companies

These companies are to supply products to us, and they can invest to get ownership

in exchange

These companies also are in the business and know the technicalities which could

help us
 VENTURE FUNDING PARTNERS

Investment proposition: Fitness data Investment proposition: Product portfolio, Investment proposition: Patient

connection and tracking
market share and core proposition

HORIZONTAL & VERTICAL EXPANSION

VERTICAL EXPANSION
HORIZONTAL EXPANSION

Investment proposition:Market share &

Investment proposition: Market share awareness

HORIZONTAL EXPANSION HORIZONTAL & VERTICAL EXPANSION

WEARABLE TECHNOLOGY BY
REGION
WEARABLE TECHNOLOGY BY
APPLICATION AND PRODUCT TYPE
2020 2021

Product based bifurcation Application based bifurcation

TARGET MARKETS/COUNTRIES

Top 5 markets for wearable tech Top 5 markets with greatest sales
potential

USA MALAYSIA

SPAIN JAPAN

TURKEY INDIA

SINGAPORE EGYPT

SWITZERLAND KUWAIT
MARKET SIZE OF TARGET COUNTRIES

MALAYSIA JAPAN INDIA

Growth in demand for

Wearable device market imports of wearable devices
size growth by forecasted
demand

Growth in number of
wearable device users

"Sales Volume to Reach 16.22

Million Units by 2024,
Revenue Growing from 4.72 Million
from Units in 2019"
wearable

segment
13.9 million units- 2022
INSIGHTS INTO TARGET MARKET

MALAYSIA JAPAN INDIA

Low penetration High penetration Medium penetration

Low competition High competition Growing awareness

Repurchase product Repurchase product Low direct competition

consumer perception consumer perception
Largest potential
Low technological High awareness consumer base
innovations
Repurchase product
consumer perception
Low awareness
TARGET CONSUMER INSIGHTS

TARGET MARKET CONSUMER TOUCH POINTS AND CONCERNS

PRICE
(Preferred price range of $200-300): New product
(Preferred price range of $50-200): Used product

UTILITY
These products only have fitness or small technical uses

APPEARANCE
Products that align with how they want to be perceived by others

LONG TERM USER ENGAGEMENT

Companies have ignored the benefits that will lead consumers to use and keep their
wearables on

SECURITY, AUTHENTICITY AND PRIVACY

1. Lithium batteries and radiation (Especially for refurbished products, Samsung’s batteries
catching fire,Fitbit’s Flex 2 exploding)
2. Data leak (data being hacked and manipulated, insecure communication, use of wearable
tech like hidden cameras, microphones etc for spying)

SPORTS AND FITNESS KIDS AND PETS

TARGET MARKET SEGMENTS

OTHERS:
PERSONAL 1. Hearable's
MEDICAL AND 2. Augmented
ASSISTED LIVING reality etc.

FASHION
 TARGET MARKET SEGMENTS RELATIVE PRICE OF BRANDED AND LOW COST OEM WRISTBANDS

1. SPORTS AND FITNESS

GROWTH OF THE SMART SPORTS CLOTHING MARKET

TOTAL ADDRESSABLE MARKET OF ACTIVE GYM USERS

FIGURES IN MILLIONS
 TARGET MARKET SEGMENTS MARKET FOR PERSONAL SMART ECGS, BPM, THERMOMETERS AND SLEEP
MONITORS

2. PERSONAL MEDICAL &

ASSISTED LIVING

MARKET FOR PERSONAL EMERGENCY RESPONSE SYSTEM PRODUCTS

ASIAN SALES OF TRICORDER BASED PRODUCTS

FIGURES IN MILLIONS
 MARKET FOR CHILD TRACKERS (AGE 1‐8)
TARGET MARKET SEGMENTS

3. KIDS AND PETS

MARKET FOR CONNECTED PET ACCESSORIES

SMART WEARABLE MARKET FOR PETS AND KIDS

FIGURES IN MILLIONS
 TARGET MARKET SEGMENTS GLOBAL VIEWPOINT

GLOBAL REVENUE FROM SMART WEARABLES

FIGURES IN BILLIONS
MARKET STRATEGY (India) MARKETING AND COMMUNICATION
CHANNELS

1. Tech influencers (Youtube)

2. Social Media (Instagram)
TARGET CUSTOMER 3. Earned media
4. TVC (+ Connected TV)

5. Email marketing
18-35 Year olds (Majorly GenZ) 6. Podcasts and Audiobooks
Proactive
Demanding more features
Hyperconnected
Cordcutters POSITIONING

VALUE PROPOSITIONS "TECH+LIFESTYLE"

Security, safety and reassurance

Product authenticity
Payment security
SALES CHANNELS
Post sales services
Customer support Online (Tier 1 and 2 cities)
Product availability (Portfolio) Live commerce
Competitive pricing Offline Kiosk (Tier 1 cities) or Omnichannel
Diverse utility (Buy online, collect in store)

Ease of anxiety Offline (Tier 2 and 3 cities)

(Future plan)
Delivery

MARKET STRATEGY (Japan) MARKETING AND COMMUNICATION

CHANNELS

1. Tech influencers (Youtube)

2. Social Media (Instagram)
TARGET CUSTOMER 3. Earned media
18-35 and 50+ Year olds
(Millennial and GenZ) 4. Government run health facilities
Old age physical issues
Information seekers
Hyperconnected
Gamers
Demanding more features POSITIONING
Small and medium enterprises (Posture sensors)

"TECH+HEALTH"
VALUE PROPOSITIONS

Security, safety and reassurance

Product authenticity
Post sales services
Product availability (Portfolio) SALES CHANNELS
Diverse utility
Accuracy of monitored stats
Healthcare Online

Employee wellness
MARKET STRATEGY (Malaysia) MARKETING AND COMMUNICATION
CHANNELS

1. Social Media (Instagram)

2. Mobile marketing
TARGET CUSTOMER 3. Email marketing
4. TVC (+ Connected TV)

5. Podcasts and Audiobooks

18-45 Year olds (Millennial and GenZ)
Status conscious
Cord cutter
Demanding more features
POSITIONING

"TECH+SOCIAL INFLUENCE (LIFESTYLE)"

VALUE PROPOSITIONS

Security, safety and reassurance

Product authenticity
Delivery
Payment security SALES CHANNELS
Customer support
Competitive pricing Omnichannel
Diverse utility (Buy online, collect in store)
Display Live commerce
Ease of anxiety
Comfortability
IT Setup

Saas based Application

Firm does't have the time, capital or expertise to build their own
applications or host applications on-premises. Hence, going for Saas
Subscribe to AWS EC2 for scalable computing capacity
On demand infrastructure
Automated configuration
Easy deployment of stack

Subscribing to Amazon Aurora for database capabilities

Automated time-consuming administration tasks like hardware
provisioning, database setup
Keep IT team at firm just for support and maintenance
IT Setup

SECURITY POLICY
Subscribing to AWS security hub
Automated, continuous security best practice checks

Consolidated findings across AWS services and partner integrations

BACKUP PLAN

Will implement a 3rd party back up solution: Data encryption, restoration and auditing
Set up data access policy
Test the restore process: To make appropriate contingency plans
Follow compliance standards
IT Setup

Cost estimate of subscribed Services

KEY FACTORS TO COMPARE S/W VENDORS

User Friendliness Cost

Assistance through Scope for Customization

Implementation
Security
Integration with other tools
Ongoing Maintenance
Customer Support Requirement

Scalability
Software Packages to use

Features
Free CRM
Email Analytics
List Segmentation
Reporting Dashboards
Automated Workflows
Social Media Integration and Management
Paid Ad Tracking
 Software Packages to use

HUBSPOT MARKETING HUB PRICING

WILL GO FOR ENTERPRISE MODEL

Software Packages to use

ZOHO BOOKS FINANCIAL ACCOUNTING

PLATFORM

Features
Cloud Based

End to end Accounting

Integrated Platform

Time tracking and Project Management

Custom dashboard for insights

Hassle free payments

Software Packages to use

Zoho Books Pricing

Will go for standard Plan
Price: $15 per month
Supports 3 users
Manage up to 50,000 invoices and much
more
Additional user cost: $2.50
Snail Mail Credits: $2 each for hard copy
50 Auto Scans: $8/ months
SAFETY AND PRIVACY OF CUSTOMER DATA
INDIA

Express legislation governing data protection or privacy Rules only deal with Sensitive personal data or
information of a person which include:
1. THE (INDIAN) CONTRACT ACT, 1872
Passwords
2. INFORMATION TECHNOLOGY ACT, 2000 Financial information such as bank account or credit card or debit
card or other payment instrument details
Physical, physiological and mental health condition
a. Payment of compensation and punishment for violation of Sexual orientation
Medical records and history
contractual terms
Biometric information
b. Section 43A : Negligent in implementing and maintaining
reasonable security practicesLiable to pay damages ( No
upper limit for compensation) Exceptions to rules (Govt ordered)
Sovereignty or integrity of India
c. Section 72A : Disclosure of information, knowingly and Defence of India
intentionally, without the consent. Punishable with Security of the State
imprisonment. Friendly relations with foreign States or
Public order
d. Section 65: Knowingly or intentionally conceals, destroys, or
To prevent incitement to the commission of any cognizable offence
alters any computer source code.Punishable with relating to above
imprisonment. For investigation of any offence
OUTSOURCING OF DATA SECURITY AND BACKUP
SERVICES

Data security and data backup is the utmost priority when working on an app which requires
the user to share their data with us. For users registering on LOOP we would require the
following 3rd party services for data protection.

3rd Party Support

Google Cloud Data Loss Prevention (DLP)

Google Cloud DLP enables us to store the data after

API with our app. It helps in backing up as well as
securing the data on the google cloud with no
infrastructure requirement with anytime anywhere
access.
OUTSOURCING OF DATA SECURITY AND BACKUP
SERVICES

3rd Party Support

Google Cloud Data Loss Prevention (DLP)

Free upto 1GB per month

Free sign up bonus of $400

Standard charges $1,00 per 1GB

SAFETY AND PRIVACY OF CUSTOMER DATA
JAPAN

APPI (Act on the Protection of Personal Information) APPI amended (2016) to include database containing details of
(Amended in 2016) more than 5,000 persons on any day in the past six months.

CHANGES INTRODUCED BY THE AMENDMENT

1.DEVELOPMENT OF A THIRD-PARTY AUTHORITY SYSTEM (INDEPENDENT AGENCY)

a. Ensuring international consistency
b. Protection,supervision and mediation of complaints
c. Protecting the rights and interests (Personal information protection)
d. Accreditation of private organisations (Handling data)
e. Cooperation with data protection authorities in foreign states

2.ACTIONS FOR GLOBALIZATION

Businesses handling personal data planning to provide personal data (including personal data provided by overseas businesses and others) to
overseas businesses, they have to obtain consent to the transfer from the principal.

3. FRAMEWORK FOR PROMOTING THE USE OF PERSONAL DATA

Providing personal data to third parties especially for especially launching new business using big data

4. ENHANCEMENT OF THE PROTECTION OF PERSONAL INFORMATION: TRACEABILITY OF OBTAINED PERSONAL INFORMATION

SAFETY AND PRIVACY OF CUSTOMER DATA
MALAYSIA

The Personal Data Protection Act 2010 (PDPA) NO Specific law for cybersecurity offences
Cross-sectoral framework for the protection of personal data
Enforcement agencies use existing legislation (Communications and
Multimedia Act 1998 (CMA), the Defamation Act 1957 and the Sedition
Electronic Business Act 1948, to combat cyberthreats
commerce transaction
Prior PDPA, data protection obligations were mainly
Strict requirements who collects or processes personal data due to confidentiality obligations, while personal
Enforced by the Commissioner of the Department of Personal Data information was protected through contractual
obligations or civil actions for breach of confidence.
European-style privacy law (Data Protection Directive 95/46/EC of the
European Union)
The Credit Reporting Agencies Act 2010 (Regulatory oversight of Ministry of
Constant development for identified gaps within the
finance)
PDPA when compared to personal data protection
Organisations possess technical and organisational security to safeguard data legislation in ASEAN member nations
ISO/IEC 27001 Information Security Management System (ISMS)
(International standard)
PDPA does not constrain government access to personal data