FACULTY OF INFORMATION MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

ICM 451 INFORMATION ARCHITECTURE

GUIDELINES

INDIVIDUAL ASSIGNMENT 2 (20%) GUIDELINE

Individual Assignment
Topic Website Critique
Description Introduction:
This assignment challenges you to use your critical thinking skills to critique,
analyse and evaluate a web architecture/design of a company of your choice.
Objectives:

 Critically analyse the web architecture/design.

Language:
 English

Content Step 1: Identify a company’s web site

 Desktop view websites only

Step 2: Identify a company’s core business

 type of business
 online shopping
 Social Q & A
 consumer health
 news outlet
 technology magazines and blogs
 an online community
 social networking
 government/ corporate

Step 3: Critique the company’s web architecture/design using these

criteria below:

 in terms of (general)
 user friendly
 accessibility
 specific
 organization
 labeling
 classification scheme
 navigation system
 searching system
 IA patterns
 Step 4: Analyse and evaluate your findings
 Analyse and evaluate in essay form

Step 5: Recommendations
 What could they improve upon?

Guidelines

COVER PAGE
TITLE PAGE
ACKNOWLEDGEMENT……………………………………………………...i
TABLE OF CONTENT……………………………………………..................ii

1.0 Introduction
1.1 A brief history
1.2 What do they do?
1.3 What is the branding (core business) of the company?

2.0 Analyse overview (Step 3 and Step 4)

3.0 Recommendations and conclusions

3.1 What do you recommend they do differently? Why?

4.0 References

5.0 Appendix
Format
1. The report must be typewritten on one side only, on white A4 paper,
using Microsoft Word, 1.5 line spacing, ARIAL font size 11
2. Must have proper numbering, page number, justify.
3. 5 pages and above
Submission 23 NOVEMBER 2021
Date
Please submit your softcopy of the report in UFUTURE at the Assessment Tab
designated for your group, and email me at mazwaniayu@gmail.com