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    This document outlines an assignment to create a marketing plan for a business website. It includes sections for a business profile, analysis of the current site's SEO and usability, and a proposed AdWords strategy with two campaigns. Each campaign will utilize keywords, targeted ads, and metrics to evaluate success within a $250 weekly budget. Suggestions will be provided to improve the existing site's search and user-friendliness.

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    This document outlines an assignment to create a marketing plan for a business website. It includes sections for a business profile, analysis of the current site's SEO and usability, and a proposed AdWords strategy with two campaigns. Each campaign will utilize keywords, targeted ads, and metrics to evaluate success within a $250 weekly budget. Suggestions will be provided to improve the existing site's search and user-friendliness.

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    6 views4 pages

    Template

    Uploaded by

    高兴
    This document outlines an assignment to create a marketing plan for a business website. It includes sections for a business profile, analysis of the current site's SEO and usability, and a proposed AdWords strategy with two campaigns. Each campaign will utilize keywords, targeted ads, and metrics to evaluate success within a $250 weekly budget. Suggestions will be provided to improve the existing site's search and user-friendliness.

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    of 4

    CP3401 – Assignment 1

    Student Name:
    Student Number:

    A. Business Profile
    Name of the business

    Products/services offered

    Characteristics of potential
    customers

    Potential benefits/aims of
    having a website for this
    business

    B. SEO and User Friendliness


    Explain why the current website is not search engine and user friendly

    List of specific and actionable suggestions


    1.

    2.

    3.
    CP3401 – Assignment 1

    C. Proposed AdWords Strategy


    Campaign 1
    Focus for each campaign

    Keywords

    Negative keywords

    Text for AdWords Version 1 for an ad group

    Text for AdWords Version 2 for an ad group

    Daily and weekly plans for spending the campaign budget (US$250)

    Network(s) for the AdWords ads

    Target audience settings

    Ad serving options

    Keyword bidding

    Location targeting

    Aims for impressions

    Aims for clicks

    Aims for CPC

    Aims for CTR

    Proposed success metrics


    CP3401 – Assignment 1

    Campaign 2
    Focus for each campaign

    Keywords

    Negative keywords

    Text for AdWords Version 1 for an ad group

    Text for AdWords Version 2 for an ad group

    Daily and weekly plans for spending the campaign budget (US$250)

    Network(s) for the AdWords ads

    Target audience settings

    Ad serving options

    Keyword bidding

    Location targeting

    Aims for impressions

    Aims for clicks

    Aims for CPC

    Aims for CTR

    Proposed success metrics


    CP3401 – Assignment 1

    D. Reference (APA Reference)

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