SWOT & PESTLE Analysis

Presentation by Daryna Viktorova

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• Global presence with strong brand value
• High customer satisfaction
• Continuously stable financials
• Affordability and value for price

• Easy to replicate design

• Massive increase in unsold inventory
• Slow response to changing consumer trends
• Failing mall strategy in United States
• Backlash over insensitive promotions
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• Increasing popularity of online stores
• Global market presence
• Increasing purchasing power of consumer

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• Changing global dynamics
• Threats from competitors and local artisans
• Continuous need for innovation in line with
latest trends
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• De-globalization surge across the globe

• Economic instability due to trade restrictions in North America
• Changing leaders in USA, Europe, Asia

• Changing choices of customer

• Social Media emerging as a storefront for fashion retailers

• Changed tax systems in Asian markets

• Changing economies of scale
• Changing labor laws
• Increasing disposable income in emerging markets
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•Stricter norms and regulations for foreign

companies in some countries

•Innovative technologies such as data analytics

and Al to improve efficiency
•Increasing importance of online channels

•Demand for eco-friendly products

•Climatic conditions influencing apparel
choices
Thank you for attention