Market research for

MAWI BRAND
About brand

SCIENCE BEHIND
EKG wristband a stress and heart health monitor
New solutions for the democratization of heart
big data collection and analysis to detect
diseases at early symptomless stages.
Research backed and clinically validated

WHAT IS YOUR HEART TALKING ABOUT?

Industry and market
outlook
Every year, medicine and clinical
examinations gain momentum in
a race for innovation. Keeping
track of your health is important
and on trend!
Be aware of early signs of cardio problems
Manage your stress and recovery
Better understand body & mind resources
Improve your sleep, track your activity

Ron Friedman wants his medtech startup to

be worth $300 million in three years.
Unique Market size &
product on
the market
Market trends
•new
In addition, together with
technologies PrivatBank, the startup
MAWI Solutions, which
•passive develops biometric
competitors bracelets, presented the
•active customers MAWI Pay bracelet with
•modern lifestyle contactless payment
technology from Mastercard.

"We thought a heart rate

wristband might be a unique
biometric. We did dozens of
experiments of our own and
were able to create an
accurate algorithm.
Competitor research
and understanding
The door to the medicine of future is
open!
The greatest competitors are Apple
watch and Herzband Elegance.

Customer buyer persona

The main customers are athletes, as well as
the elderly and people with heart
problems.
The products make it possible to track the
slightest changes in the parameters
without constant observation by a doctor.
Market segments
Key customer characteristics:
•People of adult or elderly age
•For any gender
•Suitable for people with average to high income
•Lifestyle, in general, is not important, but the
product is more appealing to people who are
health-conscious
Corporate segment: Hospitals and insurance
companies

Competitor market share

“ We didn't think about the market-"We have
two competitors, and we can be cheaper than
one and more functional than the other. We
were like engineers: "Here are the electrodes,
we have to take a cardiogram. What's going to
be comfortable for the person? Probably a
bracelet or a watch." So we took the
cardiogram off the arm. “
Product pricing
& Product
marketing
Mawi is a sensible
company with a clean
idea. The developers of
the bracelets, as well as
other medical devices
assure that one of their
competitive advantages
is the price.
Moreover, the company said it is ready to provide its
inventions for people infected with COVID-19 completely free
of charge by filling out a questionnaire on the website.
 Customer experience & Customer satisfaction
Most customers were more than satisfied with
Mawi's products.
The company keeps pace with
the development of technology,
as well as creating stylish and
minimalist products. The price of
the products remains achievable
for customers, as well as justified
by the quality and importance of
the products.

A Ukrainian startup uses

cardiograms for payments and
saves lives. It more than deserves
high praise from customers.
Thank you!

Made by Daryna Viktorova