Dissertation Synopsis

Impact of Lighting in Visual Merchandising and its Application

in Commercial Spaces to enhance the User Experience

M.Sc. Interior Design

Submitted by
Hassan Sharafuddin.S
210755167728

2022-2023

Campus: JD Institute of Fashion Technology, No 18, Edward House, Brigade Road, Bengaluru- 560 001, Phone: 080 2227
1. Introduction:
Retail store
Retail store is the place where the final goods are kept for sale. They obtain goods from
manufacturers in bulk. Retail stores have developed over the period of the time from shopping
physically to shopping digitally has become the new normal. These retailing also provide services
such as delivery services, credit, advisory services, stylist services.

Visual merchandising
Visual merchandising means to visually be able to display product enhancing its
characteristic feature. This is eye catching and helps customer get better idea of the
product. Visual M basically is an effort made to make use of the window display and
give store a positive image and maximize sale. It’s most efficiently done either on the
store entrance or outside store to draw customers in.

Lighting in visual merchandising.

Lightings play a key role in VM as it draws focus on the product. It’s necessary to
highlight your product with light so that they can be attracted and have demand for.
Lightings in VM helps to create a mood. It creates a sense of emotion by using different
colors of lights.

User experience in commercial space.

Commercial experience refers to having knowledge of business. This increases the
ability of an individual to think from business perspective. Increased commercial
awareness arms a candidate with the tools needed to understand what drives a
business to success. This experience becomes valuable as the career progresses.
Progression usually means more responsibility and direct decision-making power.

2. Aim:
To Enhance the User Experience through Lighting in Visual Merchandising.

3. Objective:
• To study the elements of visual merchandising.
• To study the Application of visual merchandising in commercial spaces.
• To study of Various parameters in a commercial store that impacts user experience.
• To study the lighting for commercial spaces.
a) Types of lightings used in commercial spaces.
b) Impact of lighting in visual merchandising.
c) Impact of lighting on user experience in commercial spaces.
4. Scope & Limitation:
a) Scope
• This Research will only focus on Visual Merchandising.
b) limitation
• this Research will only be limited to Artificial Lighting

5. Case Studies and Literature studies:

a) Case Study: OnePlus Experience Store, Bangalore, India.
b) Literature Study: Estee Lauder Companies, Shanghai, China.

6. Methodology: