Impactful Social

Media Campaigns

Submitted to- Ms. Bharghavee

Submitted by- Akshay Nath
MFM/22/379
 Gillette India “ Man Enough”
• Boy being taught – men don’t cry.
• Men hide their pain and distance their emotions
• It told the true story of Lt. Col. M.K. Sinha
• A brave war veteran whose emotional recovery
from a near-fatal injury.
• It was designed to spark a cultural turnaround
• Crying an act that’s sperate, to one that’s openly
accepted.
• Launched on International Men’s Day 2019,
sparked a nation-wide conversation on the matter.

Video Link
https://www.youtube.com/watch?v=uGUC0YSmrH8&feature=e
mb_logo
Zomato Viral “Ghar Ka Khana” Tweet
• A funny tweet from Zomato
• Zomato shared an amusing tweet, asking
customers to eat home-cooked food for a change
• Got 'like’s' over 18,000 times, led to a flurry of
responses from other brands and companies
• But Zomato managed to have the last word - and
the last laugh
• Collecting all the responses in one screenshot, they
asked everyone else to think of their own tweets.
#RahulBoseMoment
• In 2019, Rahul Bose Posted on tweeter about the
price charged by JW Marriott Chandigarh for 2
Bananas
• The Video got viral all over the social media an it
became the talk of the town.
• Twitterati retweeted in with their
own #RahulBoseMoment, sharing similar
instances that burned a hole in their pocket.
• Brands added their own spin to the
#RahulBoseMoment and shared offers that you
can make use of under 442 rupees
• Brand started posting ap-peeling post from this
trending Phenomena.